Yobbo

What Yobbo does

Yobbo (DBA Yobbo Apparel) is a privately held, founder-owned sensory apparel company founded in 2019 and operating from a single fulfillment center in Northern Utah. The company designs and sells hoodies targeted primarily at children and youth whose parents seek clothing that supports self-regulation, focus, and anxiety management. Yobbo's core innovation is a proprietary dual sensory zone located in the front pocket of its hoodies, combining a Luxe calming layer with a Fidget attention layer, and hidden weighted shoulder pockets in the zip-up model for deep pressure stimulation. The product line consists of two SKUs: The Breck pullover hoodie at $68 and The Collin zip-up hoodie at $88, both unisex, made in the U.S.A. from sustainable fibers (Tencel, organic cotton, spandex) with brushed-back stretch French Terry fabric.

Yobbo operates a direct-to-consumer model through its own e-commerce website (yobboapparel.com), supplemented by a wholesale program for retailers and an influencer program for marketing. The company markets primarily through Instagram (@yobboapparel) and email newsletter, with no institutional funding, no disclosed patents or trademarks, and no named enterprise customers. Geographic reach is currently limited to the United States, with international shipping described as in development. Pricing is unit-based with no subscription, free shipping on orders over $100, and fulfillment via USPS, UPS, and FedEx from the Northern Utah facility. The company has 1-10 employees and no app, no API, and no AI/ML capabilities evident in the source data.

Name

Yobbo

Legal name

Yobbo

Website

https://yobboapparel.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Yobbo is a privately held U.S. apparel company that designs and sells sensory-friendly hoodies for children, featuring a proprietary dual-zone fabric design with calming and fidget layers to support self-regulation and focus.

Ownership category

akta.pro rank

Product category

Sensory Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outerwear & Snowsuits (Children) (CRAAAHAF)

Keywords

• Sensory apparel
• Children's hoodies
• Fidget clothing
• Self-regulation wear
• Mindfulness apparel

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Apparel Sales: One-time purchase model for sensory hoodies and apparel sold directly to consumers through the e-commerce website. Products include The Breck pullover hoodie at $68 and The Collin zip-up hoodie at $88.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Yobbo designs, manufactures, and sells sensory-friendly hoodies for children, integrating proprietary dual-zone pockets that combine a calming "Luxe" layer with a focus-enhancing "Fidget" layer to support self-regulation. The product line consists of two American-made hoodies (a pullover and a zip-up) crafted from sustainable Tencel, organic cotton, and spandex French Terry fabric, sold directly to consumers through the company's e-commerce site and via a wholesale program to retailers.

Product overview

Yobbo is a sensory apparel company focused on mindfulness and self-regulation for children. The company offers a unified product line of two hoodie styles—The Breck (classic pullover at $68) and The Collin (zip-up at $88)—both incorporating proprietary dual sensory zone technology with one calming Luxe layer and one attention-enhancing Fidget layer. The Collin adds hidden weighted shoulder pockets for deep pressure stimulation. All products are made in the U.S.A. from sustainable fabrics including Tencel and organic cotton.

Differentiator

Problem solved

Functional benefit

Products and services

• The Breck

Quantifiable outcome

• Sustainable production with 95% less water usage using TENCEL Lyocell fibers compared to conventional production

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kozie Clothes: Kozie Clothes sells weighted and sensory-friendly apparel for children with sensory processing differences, including hoodies and compression garments. It is the closest direct competitor to Yobbo, targeting the same special-needs pediatric segment with similar product philosophy.
• Fun and Function: Fun and Function sells sensory products including weighted and compression clothing for kids. It is a direct peer to Yobbo in the pediatric sensory-apparel category, though it offers a broader therapeutic-product catalog beyond apparel.
• Primary: Primary.com is a DTC kids' basics brand offering colorful, high-quality everyday apparel. It competes with Yobbo for the same premium-DTC kids' apparel customer but without sensory functionality.

Broad incumbents

• Patagonia Kids: Patagonia Kids offers premium, sustainably made kids' outerwear including hoodies. It overlaps with Yobbo on U.S.-made sustainable positioning and hoodie product category, though it serves a broader outdoor lifestyle customer.
• Hanna Andersson: Hanna Andersson is a premium U.S.-made kids' apparel brand with strong parent loyalty. It competes for the same premium-priced kids' hoodie buyer as Yobbo but does not specialize in sensory features.
• Target Cat & Jack: Cat & Jack is Target's flagship kids' apparel brand offering affordable hoodies and basics at scale. It anchors the mass-market benchmark that Yobbo's $68–$88 price points must justify for parents shopping the kids' hoodie category.
• L.L.Bean Kids: L.L.Bean Kids offers durable, U.S.-heritage kids' apparel including sweatshirts and outerwear. It overlaps with Yobbo on durable, quality kids' hoodie positioning but does not address the sensory/therapeutic use case.
• Tommy Hilfiger Adaptive: Tommy Hilfiger Adaptive is a major-brand adaptive apparel line for children and adults with disabilities. It competes with Yobbo in the sensory/adaptive apparel space but benefits from a global brand, broader assortment, and established wholesale distribution.

Others

• Cotton Heritage: Cotton Heritage is a wholesale apparel manufacturer producing blanks and custom garments in the U.S. It is relevant as a potential manufacturing peer/supplier for Yobbo's U.S.-made production model rather than a direct competitor.

Emerging players

• SmartKnitKids: SmartKnitKids makes seamless socks and undergarments for children with sensory sensitivities. It overlaps with Yobbo's pediatric sensory-apparel positioning but focuses on socks and basics rather than hooded outerwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/yobboapparel
• LinkedInlinkedin.com/company/yobboapparel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yobbo