What Cotton Heritage does

Cotton Heritage is a B2B wholesale apparel manufacturer operating as a trade name of Roochi Traders, Inc., a privately held California corporation founded in 1982 and headquartered in Commerce, CA. The company produces premium apparel blanks — t-shirts, fleece, French Terry, garment-dyed pieces, and the Eco Essentials recycled-fiber line — for the decorated apparel channel, selling exclusively to businesses that embellish garments for resale. Customers include screen printers, embroiderers, DTG/DTF decorators, heat-transfer and vinyl applicators, promotional products companies, branding agencies, and educational institutions. Products are sold in men's, women's, unisex, and youth categories across more than 20 colors per SKU, with weight ranges from 4.3 oz to 14 oz.

The company's core technology centers on ring-spun combed cotton construction, proprietary garment dye finishing (cut-and-sew-then-dye for vintage aesthetics and pre-shrunk fit), and a sustainable Eco Essentials blend of 60% regenerated cotton and 40% recycled PET using a waterless coloring process. Manufacturing is vertically integrated across an Asia-based factory network with dedicated country managers; all facilities are WRAP-certified, and the company holds GOTS, Sedex, and Oeko-Tex certifications. Distribution is supported by three US warehouses (Commerce CA, Coppell TX, Martinsville VA) and four third-party distribution partners, with a regional sales rep team covering the West Coast, East Coast, South Central, and Midwest.

The revenue model is wholesale B2B on a tiered unit-pricing structure (case, dozen, piece) with no minimums on stock SKUs and free UPS Ground freight on case orders over $250. Private label and custom programs are available with 1,200-piece minimums per style/color and 90-120 day turnaround. Credit terms (Net-30) are offered through Cotton Heritage or through a financing partnership with CIT. The go-to-market is sales-led, combining 24/7 B2B e-commerce on cottonheritage.com with a regional field sales team and dedicated strategic account executive, supplemented by trade show presence and organic social channels. The company is led by President Vikram Sachdeva.

Name

Cotton Heritage

Legal name

Roochi Traders, Inc.

Website

https://cottonheritage.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Cotton Heritage is a B2B wholesale apparel manufacturer (DBA of Roochi Traders, Inc.) producing premium blank t-shirts, fleece, garment-dyed apparel, and sustainable Eco Essentials styles for screen printers, embroiderers, promotional decorators, and brand customers across North America.

Ownership category

akta.pro rank

Product category

Wholesale Apparel Blanks (B2B Apparel Manufacturing)

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knitting Mills (2250), Wholesale-Apparel, Piece Goods & Notions (5130), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Wholesale apparel blanks
• B2B apparel manufacturing
• Screen printing blanks
• Private label apparel
• Sustainable cotton apparel

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Apparel Sales: B2B wholesale revenue from selling premium apparel blanks (t-shirts, fleece, garment dye, youth) to screen printers, embroiderers, decorators, and promotional products companies. Operates on tiered pricing model with case price, dozen price, and piece price tiers. No order minimums required.
2. Private Label Programs: Custom private label manufacturing where customers can access wholesale collection under their own branding. Includes label changes on existing styles and custom program development with fabric swatches or Pantone colors. Minimums start at 1,200 pieces per style/color.
3. Custom Manufacturing: Custom clothing designed and manufactured to customer specifications. Requires written contractual agreement covering payment terms, production timeline, quality inspection, and label release. 30% deposit required at start of production.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Cotton Heritage is a B2B wholesale apparel manufacturer that designs, sources, and supplies premium blank apparel (t-shirts, fleece, hoodies, joggers, and garment-dyed styles) to screen printers, embroiderers, decorators, and promotional product companies across the United States. Operating as a mill-direct, WRAP-certified manufacturer with vertical operations in Asia, the company sells apparel blanks on a wholesale basis with tiered case/dozen/piece pricing, no order minimums, and offers private-label custom manufacturing programs with a 1,200-piece minimum per style.

Product overview

Cotton Heritage is a B2B wholesale apparel manufacturer specializing in premium apparel blanks for the decorated apparel industry. Founded in 1982, the company operates as a mill-direct, WRAP-Certified manufacturer committed to ethically produced garments with superior printability. The product portfolio consists of men's, women's, unisex, and youth apparel lines including t-shirts (short sleeve, long sleeve, tanks), fleece (hoodies, crewnecks, joggers, shorts), garment dye collections, and French Terry items. The company offers a Customily mock-up previewer tool for design visualization, and private label/custom programs with minimums of 1,200 pieces per style. Recent product launches include the Eco Essentials sustainable t-shirt line (MR1085) made from regenerated cotton and recycled polyester. Distribution centers are located in Commerce, CA (headquarters), Coppell, TX, and Martinsville, VA.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Apparel Line Premium blank t-shirts and fleece for men including short sleeve, long sleeve, tanks, hoodies, crewnecks, joggers, and shorts in various fabric weights and cuts, sold wholesale to apparel decorators.
• Women's Apparel Line Premium blank apparel for women including tees, v-necks, tanks, crop tops, hi-lo tees, and fitted styles in various silhouettes, sold wholesale to apparel decorators.
• Unisex Apparel Line Gender-neutral blank apparel including short sleeve t-shirts, long sleeve, baseball tees, drop tail tees, and fleece items sold wholesale to decorators.
• Fleece Collection Comprehensive fleece line including pullover hoodies, zip-up hoodies, crewnecks, joggers, sweatpants, and shorts in lightweight and heavyweight constructions, sold wholesale to decorators.
• Garment Dye Collection Garment-dyed apparel processed through a special dye technique after sewing, creating unique color variations, softer hand feel, and vintage aesthetic; includes t-shirts and long sleeves in oversized unisex fit, sold wholesale.
• Youth & Children's Apparel Line Blank apparel for youth, children, and infants including t-shirts, hoodies, fleece, and infant onesies in age-appropriate sizing, sold wholesale to decorators and uniform programs.
• Private Label & Custom Manufacturing Program Custom private label programs allowing branding adjustments (label changes) on existing Cotton Heritage inventory styles, plus custom program development with fabric swatches or Pantone colors. Minimums start at 1,200 pieces per style/color with 30% deposit at production start and 90-120 day turnaround post-label approval. Requires written contractual agreement.
• Men's Premium Short Sleeve Tee (MC1082) 24 single, 5.5 oz., 100% combed ring-spun cotton, soft-washed; ultra soft hand, side-seamed, tightly knit with superior printability; available in 40+ colors including heathers and special blends. Sold wholesale to apparel decorators.
• Unisex Premium Pullover Hoodie (M2580) 8.5 oz., 3-end fleece with soft-washed 100% cotton-faced exterior; unisex style with 3-panel hood, flat draw cords, and self fabric half moon patch for custom branding. Sold wholesale to apparel decorators.
• Eco Essentials Tee (MR1085) 5.5 oz. (185 GSM), 60% Regenerated Cotton / 40% Recycled Polyester. Unisex mid-weight crew neck with sustainable fiber blend and tear-away label made from recycled materials. Case quantity 72 pcs. Sold wholesale to apparel decorators.
• Garment Dye Long Sleeve (OU1964) 25 single, 5.5 oz 100% ring-spun cotton, garment dyed; oversized unisex fit with double needle sleeve and bottom hem, self fabric shoulder to shoulder neck tape, woven locker loop, side seamed, pre-shrunk. Case quantity 48 pcs. Sold wholesale to apparel decorators.
• Men's Box Tee (MC1087) New men's t-shirt featuring oversized relaxed fit with drop shoulder, made from 30 doubles, 7 oz., 100% combed ring-spun cotton. Product ID MC1087. Sold wholesale to apparel decorators.
• Men's Box Hoodie (M2635) New men's hoodie featuring oversized relaxed fit with drop shoulder, no drawcord, double layered hood, made from 3-end fleece with 100% cotton face exterior. Product ID M2635. Sold wholesale to apparel decorators.

Quantifiable outcome

• Factories utilize state-of-the-art dye machines using seven times less water than average manufacturer, saving millions of gallons per week
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Carolina Made, Inc.minorChannel Partner/ Reseller/ DistributorDistribution partner located at 400 N Indian Trail Rd, Indian Trail, NC 28079. Phone: 704-821-6425. Provides localized distribution services for Cotton Heritage products in the Carolinas region.
• Sun ApparelminorChannel Partner/ Reseller/ DistributorDistribution partner located at 94-390 Uke'e St, Waipahu, HI 96797. Phone: 808-847-5941. Provides localized distribution services for Cotton Heritage products in Hawaii.
• One StopminorChannel Partner/ Reseller/ DistributorDistribution partner located at 2686 Northridge Dr NW, Grand Rapids, MI 49544. Phone: 616-784-0404. Provides localized distribution services for Cotton Heritage products in the Michigan/Great Lakes region.
• Apparel SourceminorChannel Partner/ Reseller/ DistributorDistribution partner located at 2993 Teagarden Street, San Leandro, CA 94577. Phone: 800-869-8400. Provides localized distribution services for Cotton Heritage products in California.
• WRAP (Worldwide Responsible Apparel Production)coreStrategic or Co-development PartnerIndependent, non-profit organization that sets and assesses conditions to ensure goods are produced under lawful, humane, and ethical manufacturing conditions. All Cotton Heritage factories are WRAP-certified and audited regularly.
• GOTS (Global Organic Textile Standard)coreStrategic or Co-development PartnerInternational standard for organic textiles. Cotton Heritage maintains GOTS certification for organic textile products.
• SedexcoreStrategic or Co-development PartnerSupplier ethical data exchange platform. Cotton Heritage participates in Sedex for ethical supply chain transparency and audit reporting.
• Oeko-TexcoreStrategic or Co-development PartnerInternational certification system for textiles tested for harmful substances. Cotton Heritage products carry Oeko-Tex certification ensuring textile sustainability and safety.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bella+Canvas: Bella+Canvas is a premium apparel blanks manufacturer that sells directly to decorators, screen printers, and apparel brands with a similar B2B wholesale model. It is one of Cotton Heritage's closest direct competitors, especially in the ring-spun cotton tee category, and serves the same eco-conscious segment with its own sustainability messaging.
• Next Level Apparel: Next Level Apparel manufactures premium blank t-shirts, tanks, and fleece for the decorated apparel industry with a B2B wholesale go-to-market. Product overlap with Cotton Heritage spans core tees and fleece, and both target screen printers and brand decorators through tiered wholesale pricing.
• Comfort Colors: Comfort Colors (a Gildan brand) specializes in garment-dyed apparel blanks with vintage aesthetics, directly competing with Cotton Heritage's Garment Dye collection. It serves the same decorator and private-label customers via wholesale distribution and has overlapping specialty dye-process technology.
• Royal Apparel: Royal Apparel is a US-based sustainable apparel blanks manufacturer offering private label and eco-friendly blanks made in the USA. It is a direct peer to Cotton Heritage in the sustainable/eco blanks niche and in private label programs for brands and decorators.
• Independent Trading Company: Independent Trading Company is a wholesale blanks manufacturer focused on fleece, hoodies, and outerwear blanks sold through decorator and brand channels. It directly competes with Cotton Heritage's fleece collection in the wholesale decorator market.
• Anvil Knitwear: Anvil Knitwear produces wholesale blank t-shirts, fleece, and activewear for the decorated apparel and promotional products industries. It shares product overlap with Cotton Heritage in mid-tier basic blanks and serves decorators through similar wholesale channels.
• Lane Seven Apparel: Lane Seven Apparel manufactures premium blank apparel including tees, fleece, and woven shirts targeted at boutique decorators and small brands. It is comparable to Cotton Heritage on product positioning and B2B decorator/wholesale motion, particularly in fashion-forward blanks.

Broad incumbents

• Gildan: Gildan is a large-scale apparel manufacturer with vertically integrated global operations selling blanks across printwear, activewear, and socks. While broader in product scope than Cotton Heritage, it competes directly in the wholesale basic apparel blank channel and dwarfs Cotton Heritage on capacity and pricing power.
• Hanesbrands: Hanesbrands is a global apparel incumbent producing basics including tees, fleece, and innerwear sold through wholesale and screen-print channels. It competes with Cotton Heritage in commodity blank apparel and serves overlapping decorator and uniform accounts, though at vastly larger scale.

Others

• SanMar: SanMar is one of the largest apparel wholesalers distributing multiple blanks brands (including some competitors of Cotton Heritage) to the decorated apparel market. While it does not manufacture private-label apparel, it is a key downstream customer-acquisition channel whose assortment decisions directly shape demand for Cotton Heritage's wholesale blanks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnYGO9Pksbt9WuNhiU1zDyg
• Facebookfacebook.com/cottonheritageusa
• LinkedInlinkedin.com/company/976053
• Instagraminstagram.com/cottonheritage

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cotton Heritage