Booth

What Booth does

Booth (trading name of DIAL BOOTH LTD, registered in England and Wales, company no. 17117879) provides a real-time audience-intelligence platform for live events, delivered through a single local phone number that attendees call for set times, directions, policies, transport, and live changes. The core product is a multilingual voice AI agent that answers every caller simultaneously in 40+ languages without a language menu, grounded in event-specific facts loaded from organizer materials (timetable, site map, FAQs, policies, transport details, accessibility info). Calls ride the voice network with circuit-switched fallback, so the service remains reachable when mobile data is saturated — the precise moment at large events when apps, push notifications, and data-dependent tools fail.

The platform is offered in two operational variants: Booth for Festivals, which provisions a temporary local number for the duration of a single event and is printed on wristbands, gates, screens, and maps; and Booth for Venues, which keeps a standing local number live across 200+ nights per year with per-show facts swapped in. Both feed a live Question Stream dashboard with transcripts, categories, and time-based signals that operations teams act on mid-event, and both conclude with a post-event Crowd Question Intelligence Report covering top questions, unanswered gaps, time-based spikes, confusing locations, language mix, and policy friction. Booth retains transcripts only (not call audio) and maintains per-organizer data isolation with no cross-customer pooling or benchmarking.

Commercially, Booth is at an early stage: 1-10 employees, founder-run pilots, GTM via direct website (Book a pilot CTAs, demo line, enquiry form) and accelerator ecosystem participation, with no disclosed funding rounds. Revenue is per-event usage-based for pilots (small events €500-1,500 plus capped usage, larger productions scoped individually) and individually scoped annual/multi-year contracts for standing venue deployments. Two named verticals — festivals and venues — are served, with no public customer logos disclosed in the source material.

Name

Booth

Legal name

DIAL BOOTH LTD

Website

https://dialbooth.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Booth provides a multilingual voice AI agent that answers live event attendees' questions via a single local phone number, giving festivals and venues a real-time question stream and post-event crowd intelligence report.

Ownership category

akta.pro rank

Product category

Event Intelligence Software

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

Keywords

• Voice AI agent
• Live event intelligence
• Multilingual call answering
• Audience analytics platform
• Event operations software

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Event Pilot (Per-Event): Pilot engagements scoped per event based on gate size and expected peak call volume. Small live event pilots start around €500–1,500 plus capped usage. Founder-run, covering setup, live monitoring, mid-event alerts, and post-event Crowd Question Intelligence Report. Larger productions are scoped individually. Pricing is quote-based per event scope.
2. Standing Venue Contract (Recurring): For venues (standing local number across the calendar), Booth stays live across 200+ nights per year with per-show facts swapped in. Likely recurring annual or multi-year contracts, scoped individually per venue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Booth provides a multilingual voice AI agent that answers live event attendees' phone calls in 40+ languages using a single local number, with no app, login, or mobile data required. Organizers receive a real-time question stream dashboard showing transcripts, categories, and live signals (wayfinding, policy, transport, alerts), along with a post-event Crowd Question Intelligence Report. The product is sold per event pilot or as a standing venue contract covering 200+ nights per year.

Product overview

Booth is a single unified audience intelligence platform for live events, consisting of the core Booth product with its multilingual voice AI agent, live question stream dashboard, and Crowd Question Intelligence Report. The platform offers two variants: Booth for Festivals (temporary phone numbers for single events) and Booth for Venues (standing numbers across recurring shows). All variants share the same core technology: a voice agent that answers attendee calls in 40+ languages and a dashboard that displays real-time transcripts and alerts.

Differentiator

Problem solved

Functional benefit

Products and services

• Booth (Core Platform) A multilingual voice AI agent answering service for live events that provides real-time question streaming to organizers. Attendees call a local phone number to receive answers about set times, directions, policies, transport, and live changes in their language with no app or data required. Organizers receive a live transcript stream and post-event Crowd Question Intelligence Report.
• Booth for Festivals A temporary event phone number solution for festival settings. The number goes live when gates open and is retired after the event. Designed for wristbands, gates, screens, and maps across multi-stage festival sites with peak-communication challenges.
• Booth for Venues A standing local phone number for venues running 200+ nights per year. The number remains constant while show-specific facts (doors, stage times, age policy, cloakroom, parking, accessibility) are swapped per event. Enables pattern recognition across the calendar.
• Crowd Question Intelligence Report A post-event deliverable containing top questions, unanswered gaps, time-based spikes, confusing locations, language mix, policy friction, and recommendations for future events.

Quantifiable outcome

• 19 of 20 attendees never open a festival app — Booth's phone-based approach requires no app installation
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vapi: Vapi is a voice AI infrastructure platform enabling developers and enterprises to build phone-based AI agents. Booth uses similar underlying primitives, but Vapi serves as a horizontal layer across many verticals rather than specializing in live events.
• Bizzabo: Bizzabo offers an event experience platform with registration, engagement, and analytics for in-person and hybrid events — overlapping with Booth's event-ops intelligence layer but as a broader software suite rather than a voice-AI specialist.
• Voiceflow: Voiceflow is a horizontal platform for designing, prototyping, and deploying conversational AI across voice and chat — adjacent to Booth's voice-agent product layer but used by enterprises and agencies to build their own experiences.
• Cvent: Cvent is a leading event management platform for meetings, conferences, and trade shows. While it covers attendee engagement and registration end-to-end, its scale and brand make it the broad incumbent against which Booth's specialized live-event voice layer would compete or partner.

Direct peers

• Goodcall: Goodcall deploys AI phone agents for SMBs like restaurants and services businesses, using the same voice-network-with-no-app-required model as Booth but aimed at everyday commerce rather than live events.
• Bland AI: Bland AI offers programmable AI phone agents that enterprises can deploy for customer calls, using comparable speech-to-text and LLM orchestration; targets similar voice-agent use cases as Booth across multiple verticals.
• Air AI: Air AI builds conversational AI voice agents capable of long, human-like phone calls for sales and customer service, sharing Booth's voice-AI-on-the-PSTN approach across multiple verticals.
• PolyAI: PolyAI builds enterprise voice AI agents for customer service across hospitality and consumer brands, using similar speech recognition and NLU stacks and offering multilingual phone-based conversations — directly comparable technology to Booth but oriented to call centers rather than live events.
• Retell AI: Retell AI provides a developer platform for building and deploying multilingual AI voice agents that handle inbound and outbound phone calls, sharing Booth's core architecture of conversational voice AI over the PSTN.
• Synthflow: Synthflow provides no-code AI voice agents for inbound and outbound calls with multilingual support, overlapping directly with Booth's product capabilities for SMB and mid-market voice automation use cases.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dial_booth
• LinkedInlinkedin.com/company/dialbooth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booth