Destinate Group Ltd.

Name

Destinate Group Ltd.

Legal name

Destinate Group Ltd.

Website

https://destinate.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Destinate Group Ltd. is a Canadian tourism consulting firm providing destination development, grant strategy, stakeholder engagement, and airport consulting to DMOs, airports, and Indigenous communities across Canada via a virtual network of senior tourism professionals.

Ownership category

akta.pro rank

Product category

Tourism Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Tourism consulting services
• Destination development planning
• Grant strategy support
• Airport consulting
• Stakeholder engagement

Headquarters

HQ city

Grimsby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tourism Consulting Services: Professional consulting services for destination development, grant strategy, stakeholder engagement, airport consulting, and economic development. Pricing is primarily flat-rate and outcome-focused, with quotes provided based on specific scope of work. Some clients request hourly rates for ongoing support as an exception.
2. Grant Administration Services: Oversight and project management of grant-funded programs. Often fees can be incorporated directly into project funding.
3. Tourism Package Bookings: Online booking platform for curated Canadian tourism experiences (knife-making in Carrot River, winter adventures in Tisdale). Collects personal information including name, address, financial information to facilitate bookings through third-party providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Destinate Group provides professional consulting services for Canadian tourism destinations, communities, and airport authorities, including destination development planning, tourism strategy, grant strategy and administration, stakeholder engagement, airport consulting, and economic development. The firm assembles customized project teams from a national network of experienced tourism professionals and guides each engagement through its proprietary Destinate Roadmap™ five-phase methodology, with a focus on implementable, fundable outcomes.

Product overview

Destinate Group Ltd. is a Canadian tourism consulting firm that operates as a network of independent specialists rather than a traditional software product company. Their core offerings center on professional consulting services delivered through the proprietary Destinate Roadmap™ methodology. The service portfolio includes Tourism Strategy & Development, Grant Strategy & Support, Airport Consulting, Stakeholder Engagement, Economic Development, and Destination Development. The company also operates Destinate Network™ as an umbrella brand for their consultant collaboration model, and DestinateGo as an online booking platform for tourism packages. All services are focused exclusively on the Canadian tourism market, delivered by a network of consultants based across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Strategy & Development Consulting service that develops comprehensive, measurable tourism strategies and plans for Canadian destinations, focused on implementation rather than shelf-ware deliverables.
• Grant Strategy & Support Comprehensive grant application and administration services including funding option assessment, application development, government process navigation, and project delivery oversight, with fees often incorporated directly into project funding.
• Airport Consulting Specialized consulting for Canadian regional (Tier 2) airports covering strategic planning, revenue development, air service development, stakeholder engagement, and ground transportation planning.
• Stakeholder Engagement Multi-stakeholder collaboration facilitation using quantitative and qualitative methods (surveys, focus groups, one-on-one interviews) to align tourism destinations with partners, using the proprietary Closed Loop Feedback Process.
• Economic Development Place-based economic development services including strategic planning, stakeholder engagement, grant strategy, transportation support, program development, and tourism destination development.
• Destination Development Tourism strategy and planning activities including product development, innovation, inventory analysis, and strategic planning for Canadian destinations.
• DestinateGo Online Booking Platform Online booking platform for curated Canadian tourism experiences (e.g., knife-making in Carrot River, winter adventures in Tisdale), with payment processing via PayPal and booking integration with Rezometry.

Quantifiable outcome

• Over $17-22 million in grant funding secured for clients through provincial and federal programs
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered client partner, industry affiliation and project partner.

• Fort McMurray Airport Authorityclient partnerStrategic or Co-development PartnerDestinate Group has worked with Fort McMurray Airport Authority on engagement sessions and tourism planning initiatives. Authority CFO praised Destinate's effective engagement sessions.
• Kelowna International Airport (City of Kelowna)client partnerStrategic or Co-development PartnerDestinate Group worked with Kelowna International Airport on ground transportation strategy implementation, with the Manager praising the wealth of experience in bringing partners together.
• Tourism Swift Currentclient partnerStrategic or Co-development PartnerDestinate Group conducted extensive community engagement through interviews, partner group sessions, informal discussions, and online surveys to understand regional challenges and opportunities.
• Tourism Industry Association of Canada (TIAC)industry affiliationOthersDestinate Group is a proud member of TIAC, demonstrating commitment to Canadian tourism industry standards and professional development.
• Destinations Internationalindustry affiliationOthersDestinate Group is a member of Destinations International, aligning their work with international industry best practices.
• Saskatoon Airport Authorityclient partnerStrategic or Co-development PartnerDestinate Group team member Todd Brandt serves on the Saskatoon Airport Authority Board, and the company has worked on airport consulting projects.
• Regina Airportclient partnerStrategic or Co-development PartnerDestinate Group has provided consulting services to Regina Airport, with founder Lori Sly having previously served as Director of Communications there.
• Victoria Airportclient partnerStrategic or Co-development PartnerDestinate Group is proud to have worked with Victoria Airport Authority as a Tier 2 airport client.
• Indigenous Tourism Association of Canada (ITAC)project partnerStrategic or Co-development PartnerITAC participated in the Sweet Grass Stories Indigenous Connections Workshop organized by Destinate Group, providing resources and support for Indigenous tourism development.
• Tourism Saskatchewanproject partnerStrategic or Co-development PartnerTourism Saskatchewan participated as a resource organization in the Sweet Grass Stories Indigenous tourism workshop, supporting Indigenous operators in the region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solimar International: Solimar International specializes in sustainable tourism development and destination consulting with a global portfolio of DMO and government clients. Directly comparable to Destinate's sustainability-certified (Biosphere/GreenStep) destination development practice.
• Resonance Consultancy: Resonance is a place branding and real estate consultancy that advises cities, countries, and regions on destination strategy, brand positioning, and competitive identity. Comparable to Destinate's destination development and brand refresh work (e.g., Visit Terrace engagement).
• Destination Think: Destination Think is a destination management and marketing consultancy that works with DMOs and tourism organizations on strategy, branding, content, and data-driven marketing. Highly comparable to Destinate's destination development and stakeholder engagement work for Canadian DMOs and tourism organizations.
• HVS: HVS is a global hospitality and tourism consulting firm providing feasibility studies, asset management, and strategy for hotels, resorts, and destination developments. Comparable professional services client base and consulting model to Destinate's tourism and destination advisory work.
• Miles Partnership: Miles Partnership is a tourism marketing and content agency that serves destinations and travel brands with strategy, content, and media services. Comparable to Destinate's destination marketing strategy and digital engagement work for DMOs.
• Tourism Economics: Tourism Economics provides economic impact analysis, forecasting, and policy research for destinations, governments, and tourism organizations. Comparable consulting work for destination and government clients, particularly on the economic development side of Destinate's service portfolio.
• Longwoods International: Longwoods International is a travel and tourism research and marketing firm serving DMOs, state and provincial tourism offices, and attractions with visitor research and strategy. Comparable tourism research, marketing strategy, and destination advisory work to Destinate's offerings.

Broad incumbents

• McKinsey & Company: McKinsey's Travel, Logistics & Infrastructure practice serves global tourism and hospitality clients on corporate strategy, transformation, and sustainability. Much larger scale incumbent with broader scope but operates in the same management consulting space for tourism clients.
• KPMG: KPMG's Travel, Leisure & Hospitality practice provides advisory, tax, and consulting services to tourism clients globally. Larger scale incumbent with overlapping destination and travel industry capabilities but without Destinate's boutique destination development specialization.
• Deloitte: Deloitte's Hospitality & Leisure practice provides audit, consulting, and advisory services across the tourism and travel value chain. Larger scale incumbent offering overlapping capabilities but as part of a much broader portfolio rather than niche specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DestinateGroup
• LinkedInlinkedin.com/company/destinategroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destinate Group Ltd.