What Voici La Mode Srl does

Voici La Mode Srl (trading as VLM Group) is a privately held Cypriot retail fashion and hospitality group founded in 1948 in Nicosia and currently led by second-generation CEO Artemis Antoniadou. The group operates as an exclusive or primary franchise partner for eight international fashion brands — Marks & Spencer, Sfera (El Corte Inglés Group), Celio, Etam, Undiz, Accessorize, Mamas & Papas, and Monsoon — across 35+ points of sale in Cyprus, plus an exclusive Marks & Spencer franchise in Romania (three stores in Bucharest). On the hospitality side, VLM owns and operates Café La Mode (restaurant chain and catering) and The Burgerie (delivery-enabled burger concept), giving the group a fashion-plus-hospitality platform under a single corporate umbrella.

The group's go-to-market is franchise-driven retail: it generates revenue through direct consumer sales of clothing, accessories, lingerie, children's products, and food across its branded storefronts, supplemented by franchise/licensing royalty streams associated with operating international brand networks in Cyprus and Romania. VLM has built supporting proprietary infrastructure — the MODE& online marketplace (launched 2023), the MYVLM cross-brand loyalty program, and a unified VLM Gift Card redeemable across all brands and locations — which together aggregate the brand portfolio under a single customer-engagement and distribution layer. The company employs 400+ people, serves roughly 10,000 customers per week, and reports no external institutional funding, having grown organically over its 65+ year history under family ownership.

The corporate structure comprises six Cyprus-incorporated operating entities aligned to brand or business line (Voici La Mode Limited for Marks & Spencer Cyprus, Voici La Mode (Cafe La Mode) Limited, Francium Enterprises Limited for Celio, Nerland Limited for Accessorize, Jarospin Limited for Sfera, Respintero Limited for Etam and Undiz), with a wholly-owned online subsidiary (MODE&) and a non-profit affiliate (Artemisia Panayiotou Foundation). The group is GDPR-compliant and operates under multi-jurisdictional franchise agreements whose continuity is the single most material driver of revenue predictability.

Name

Voici La Mode Srl

Legal name

Voici La Mode Limited

Website

https://voicilamode.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Voici La Mode Srl (VLM Group) is a family-owned Cypriot retail and hospitality operator founded in 1948, running exclusive franchise stores for eight international fashion brands plus Café La Mode and The Burgerie across 35+ points of sale in Cyprus and Romania, serving roughly 10,000 customers weekly with 400+ employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Strovolos

HQ country

Cyprus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fashion Retail: Sale of clothing, accessories, and fashion items through owned and franchise retail stores across Cyprus and Romania.
2. Hospitality and Food Services: Operation of Café La Mode restaurants and The Burgerie, offering food and beverage services.
3. Franchise Fees: Revenue from franchise operations including exclusive rights to operate Marks & Spencer stores in Romania.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels6 records

Core offering

Voici La Mode Srl (VLM Group) operates franchised fashion retail stores for international brands including Marks & Spencer, Sfera, Celio, Etam, Undiz, Accessorize, and Mamas & Papas across Cyprus, plus an exclusive Marks & Spencer franchise in Romania. The group also runs hospitality venues (Café La Mode and The Burgerie) and the MODE& online marketplace, complemented by a cross-brand VLM Gift Card and the MYVLM loyalty program.

Product overview

Voici La Mode Group operates a diversified retail fashion and hospitality portfolio. In fashion retail, the company franchises and operates multiple international brands: Marks & Spencer (British department store with 7 Cyprus stores and 3 Romania stores as exclusive franchise partner), Celio (French menswear with 6 Cyprus stores), Sfera (Spanish fashion with 4 Cyprus stores), Accessorize (London accessories with 4 Cyprus stores), Etam (French lingerie with 2 Nicosia stores), Undiz (French young women's lingerie with Nicosia and Limassol stores), and Mamas & Papas (UK baby brand at M&S Acropolis). The hospitality division includes Café La Mode restaurant chain (2 main locations plus catering and Artemisia Conference Hall) and The Burgerie (burger restaurant with Nicosia delivery via Wolt and Foody). The Group also operates MODE&, its own online marketplace aggregating products from all brands. The VLM Gift Card provides cross-brand redemption across all 35+ points of sale.

Differentiator

Problem solved

Functional benefit

Brands

• Cafe La Mode: Restaurant chain offering high-quality food and service in a friendly environment, with catering services for events including weddings, christenings, and business gatherings.
• The Burgerie
• MODE&
• Artemisia Panayiotou Foundation

Products and services

• Marks & Spencer (M&S) Retail Stores British multinational retail brand offering clothing, home products, and luxury foods, operated by VLM as 7 stores in Cyprus and 3 stores in Bucharest, Romania (as exclusive franchise partner).
• Celio Retail Stores French men's ready-to-wear fashion brand operating in over 60 countries; VLM runs 6 stores across Nicosia, Larnaca, Limassol, and Paphos in Cyprus.
• Sfera Retail Stores Spanish fashion brand (part of El Corte Inglés Group) offering contemporary designs for men, women, and children; VLM operates 4 stores across Cyprus.
• Accessorize Retail Stores London-based international accessories brand offering jewellery, hair accessories, bags, and seasonal pieces for women and kids; VLM operates 4 stores in Cyprus.
• Etam Retail Stores French lingerie brand (number one in France with over 100 years of history); VLM operates Etam stores in Nicosia Mall and 360 Tower Makarios Avenue.
• Undiz Retail Stores French lingerie brand offering playful collections of underwear, swimwear, and sportswear for young women; VLM operates Undiz stores in Limassol and Paphos (Neon Mall).
• Mamas & Papas Shop-in-Shop UK-based omni-channel baby and children's brand offering high-quality, modern design products for parents and children; introduced to Cyprus at M&S Acropolis and Neon Mall Paphos.
• Café La Mode Restaurant Chain Restaurant chain offering high-quality food and service at value prices in friendly, modern settings; operates multiple locations in Cyprus (Acropolis, Dasoupolis) plus catering services and the Artemisia Conference Hall.
• The Burgerie Restaurant Burger restaurant offering customizable buns, toppings, and vegetarian/meat options with delivery via Wolt and Foody platforms in Nicosia.
• MODE& Online Marketplace VLM Group's online marketplace aggregating clothing, accessories, home goods, and groceries from all VLM Group brands.
• VLM Gift Card Stored-value gift card accepted at all VLM Group stores (Marks & Spencer Nicosia, Sfera, Accessorize, Etam, Undiz, Celio, and Café La Mode); available in-store and digitally at Prezzius.cy with a 24-month expiry.

Quantifiable outcome

• First fashion retailer in Cyprus to receive Great Place to Work certification
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fawaz Al Hokair Group: Saudi-based multi-brand franchise operator for fashion and F&B concepts across MENA. Closely comparable to VLM in operating licensed international fashion brands and hospitality venues in a single regional market under a family-controlled structure.
• Landmark Group: Dubai-headquartered multi-brand retail and hospitality conglomerate operating fashion and restaurant concepts across MENA, Africa, and India. Comparable as a vertically integrated, multi-brand franchise and own-brand operator with hospitality (e.g., Café, casual dining) exposure similar to VLM.
• Azadea Group: MENA-based multi-brand franchise operator of fashion, F&B, and home brands including Marks & Spencer and several lingerie/accessories labels. Closely comparable in business model (multi-brand franchise retail + hospitality) and customer segment (fashion-conscious consumers) to VLM.
• Alshaya Group: Largest Middle East multi-brand franchise operator for international fashion, F&B, and beauty brands. Directly comparable as a family-controlled regional franchise platform that runs Marks & Spencer, Celio, and many of the same brands VLM represents, but across MENA rather than Cyprus/Romania.
• Chalhoub Group: Leading Middle East luxury retail, beauty, and fashion franchise operator partnering with global brands. Comparable franchise-platform business model serving fashion-conscious consumers in regional markets, although Chalhoub skews luxury while VLM is mid-market.

Broad incumbents

• El Corte Inglés: Spanish department store giant and parent of the Sfera brand that VLM franchises. Comparable as a multi-format retailer with fashion, food, and hospitality, and directly relevant because VLM is a Sfera franchisee and El Corte Inglés defines Sfera's brand standards and product strategy.
• Inditex (Zara, Bershka): Global fast-fashion incumbent with own-brand stores in Cyprus. Relevant broad competitor for VLM's mall-based fashion spend and benchmark for what a scaled international fashion retailer can deliver in the same physical locations VLM occupies.
• Marks & Spencer: VLM's flagship brand partner and the source of VLM's largest revenue stream. Comparable as a broad apparel, home, and food retailer; key because M&S's international franchise strategy and product allocation directly determine VLM's commercial trajectory.

Emerging players

• Celio: French men's ready-to-wear brand franchised by VLM in Cyprus. Comparable as a fashion brand within VLM's portfolio and a signal of how international brands can scale internationally via franchise partners like VLM.
• Zalando: European online fashion marketplace serving Cyprus digitally. Comparable in category (multi-brand fashion marketplace) to MODE& but at vastly greater scale, making it the dominant competitive benchmark for VLM's online ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CafeLaModeCyprus
• Instagraminstagram.com/accessorize_cyprus
• LinkedInlinkedin.com/company/voici-la-mode-group-of-companies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voici La Mode Srl