Jack Jackson Photography Inc.

What Jack Jackson Photography Inc. does

Jack Jackson Photography Inc. is a Toronto-based, privately held specialty photography business founded in 2013 by photographer Jack Jackson. The company operates as a solo-practitioner dog photography studio at Gerrard and Leslie Street in Toronto, offering three core session types: outdoor sessions at iconic Toronto locations (Cherry Beach, Windfields Park, downtown), signature studio sessions, and limited-release Urban Exclusive Sunrise Sessions (capped at five per year). A $175 advance session fee covers the shoot for up to two pets from the same household, a 5x7 gift print, a social media preview, and a guided online purchase appointment; revenue is augmented through separate print and wall-art sales (High Gloss Flushmount, metal prints, canvas wraps, matted archival prints, presentation boxes with a 100-year archival guarantee) fulfilled via professional lab GTA Imaging. The business also operates an annual multi-city Canada tour (Vancouver, Winnipeg, Halifax, Calgary, Bradford) and accepts inbound international commissions from locations including the UK, Channel Islands, and Australia.

The underlying technology stack centers on professional camera systems with animal eye-tracking autofocus, outdoor flash and natural-light (golden hour, sunrise) capture, and manual post-production including leash removal. Go-to-market is direct-to-consumer through website and phone booking with a discovery-call qualifier, supported by a content blog, organic social media (Instagram/Facebook), a referral program, and substantial earned media coverage (CBC, CTV, Toronto Star, NOW Magazine, Modern Dog Magazine). Secondary GTM motions include community-led brand-building through the Rescued by Love (formerly Don't You Want Me) social-impact photography project — a registered Canadian Non-Profit Corporation (Reg# 1310229-7) — and event-driven activation around Pride, Dogs in Flight, and NOW Magazine Readers' Choice awards.

Customer segments span individual dog owners seeking gallery-grade pet portraits, commercial/brand clients commissioning dog photography for campaigns, and corporate/nonprofit partners aligning with the LGBTQ+ rescue-dog storytelling mission. Named partners include Pet Valu, Wild At Heart Foundation, Toronto Humane Society, Friends of Ruby, Save Our Scruff, Nood Pet Food, Dogtopia, Balmy Beach Pet Hospital, Small Wonders Pet Store, and Maplelane Farm. The company carries no external institutional funding, patents, or subsidiary entities, and the Rescued by Love nonprofit operates as a parallel structure to the for-profit photography business.

Name

Jack Jackson Photography Inc.

Legal name

Jack Jackson Photography Inc.

Website

https://jackjacksondogphotography.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Jack Jackson Photography Inc. is a Toronto-based solo-practitioner dog photography business founded in 2013, offering outdoor, studio, and exclusive urban sunrise pet portrait sessions priced from $175, with ancillary print and wall-art sales, annual multi-city Canada tours, and a parallel nonprofit social-impact project, Rescued by Love.

Ownership category

akta.pro rank

Product category

Pet Photography Services

NAICS

Photographic Services (54192), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Professional dog photography
• Pet portrait sessions
• Animal photography services
• Fine art prints
• Rescue dog advocacy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Photography Session Fees: One-time session fees charged for outdoor and studio dog photography sessions. A session fee of $175 must be paid in advance to secure a booking. The fee includes a photo session for up to two pets from the same household, a 5x7 gift print valued at $185, a social media preview image, and a guided online purchase appointment. Additional prints and products are purchased separately at the post-session viewing appointment. Payment plans are available at the purchase appointment.
2. Print and Wall Art Products: After the session, clients select from a curated gallery of approximately 40 images and purchase prints and wall art products including High Gloss Flushmount prints, metal prints, canvas wraps, matted archival prints, and presentation boxes. Products are produced by GTA Imaging professional photo lab and shipped directly to clients within four weeks of ordering. All products carry a 100-year archival guarantee.
3. Gift Cards: Gift cards are available for purchase on the website, allowing customers to gift photography sessions to others.
4. Sponsorships and Donations (Non-Profit Project): The Rescued by Love project (registered Canadian Non-Profit Corp, Reg# 1310229-7) accepts corporate sponsorships, small business sponsorship packages, and individual donations to fund the project's tours, exhibits, and the DYWM Rescue Grant program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jack Jackson Photography Inc. is a Toronto-based professional dog photography studio offering outdoor park sessions, signature in-studio sessions, and limited exclusive urban sunrise sessions for dogs and their owners. Sessions include a curated gallery of approximately 40 images from which clients purchase professional prints and wall art products produced by GTA Imaging lab. The business also operates the Rescued by Love social impact photography project documenting LGBTQ+ people with their rescue dogs.

Product overview

Jack Jackson Dog Photography offers professional dog photography services in Toronto through three core session types: outdoor sessions at iconic Toronto locations, signature studio sessions at the Gerrard and Leslie studio, and exclusive urban sunrise sessions. The company operates the Rescued by Love Project, an international social impact photography initiative documenting LGBTQ+ people and their rescue dogs. Additional offerings include print products (wall art, canvas, metal prints, matted prints, presentation boxes) and gift cards. Session fees start at $175 and include photo sessions for up to two pets, a gift print, social media preview, and online purchase appointment for additional products.

Differentiator

Problem solved

Functional benefit

Brands

• Rescued by Love: A global photography project that reveals the bond between queer and trans people and their rescue dogs, cultivating empathy through photography and storytelling. Formerly known as 'Don't You Want Me' project.

Products and services

• Outdoor Dog Photography Sessions Professional outdoor photography sessions for dogs and their owners conducted at various Toronto park locations, featuring golden hour lighting and action photography. Includes session for up to two pets from the same household, a 5x7 gift print valued at $185, social media preview, and guided online purchase appointment.
• Signature Studio Sessions

Quantifiable outcome

• 62+ media stories generated through Pet Valu 2022 partnership, reaching an audience of 12,781,348
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Toronto Humane SocietycoreGTM or Marketing Partner · 1 January 2023Jack Jackson partnered with Toronto Humane Society for Trans Day of Visibility 2023, creating a window display featuring 2 local trans people and their rescue dogs, plus a full photo and storytelling exhibit inside the shelter through April 14, 2023. Jack offers dog photo session prizes with 5% of all sales from these sessions donated to Toronto Humane Society.
• Pet ValucoreGTM or Marketing Partner · 1 January 2022Pet Valu partnered with the Rescued by Love Tour 2022, sponsoring the exhibition of the project at Pet Valu stores across Canada including Vancouver, Winnipeg, Halifax, and Calgary. The partnership generated 63 media stories reaching 12,781,348 people. A video produced in partnership received over 2 million views. Pet Valu also provided a dog handler, craft table for dogs, refreshments, and gender-neutral washroom signage for filming sessions.
• Wild At Heart FoundationcoreStrategic or Co-development Partner · 1 January 2022The Wild At Heart Foundation, a dog rescue, education and advocacy organization, partnered with the Rescued by Love project to offer a first-of-its-kind DYWM Rescue Grant. The grant provides ongoing support to LGBTQ individuals who want a rescue dog but cannot afford one, including dog walking services courtesy of Doggy Dates Toronto. The project's mission was integrated into WAHF's education curriculum.
• Friends of RubycoreStrategic or Co-development PartnerFriends of Ruby is a Toronto registered charity dedicated to the progressive wellbeing of LGBTQI2S youth (aged 16-29) through mental health services, social services, and housing. They serve as the mental health partner for the DYWM Rescue Grant, helping determine suitable recipients and providing ongoing mental health support as recipients welcome rescue dogs.
• Save Our ScruffcoreStrategic or Co-development PartnerSave Our Scruff, a Toronto-based nonprofit dog rescue organization (founded by a Rescued by Love project participant), serves as the rescue partner for the DYWM Rescue Grant. They match rescue dogs with grant recipients, waive adoption fees, and provide ongoing support. If beneficial, they assist recipients in working toward therapy/service dog certification.
• Nood Pet FoodsupportingOthersNood Pet Food donates 3 years worth of pet food to the DYWM Rescue Grant recipient, supporting the ongoing care of the rescue dog.
• Dogtopia Bloor West VillagesupportingOthersDogtopia Bloor West Village, a dog boarding facility in Toronto, donates grooming, dog training, and job shadowing services for the DYWM Rescue Grant recipient.
• Small Wonders Pet StoresupportingOthersToronto's landmark independent pet store provides $20 worth of treats each month to the DYWM Rescue Grant recipient's dog.
• Balmy Beach Pet HospitalsupportingOthersDr. Singh at Balmy Beach Pet Hospital provides affordable and professional veterinary care for the DYWM Rescue Grant recipient's rescue dog.
• Maplelane FarmminorGTM or Marketing PartnerMaplelane Farm, a private 3-acre off-leash park with agility courses and a dock diving pool located approximately one hour from Toronto, commissioned Jack Jackson for a dock diving dog photography shoot. The farm refers clients to Jack for professional dog photography sessions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Pic-Time: Photography gallery, sales, and print fulfillment platform serving professional portrait and pet photographers globally. Comparable as an enabling platform that supports the post-session print and wall-art sales workflow Jack Jackson uses with GTA Imaging.
• Pet Valu: Canada's largest specialty pet retail chain, partner on the Rescued by Love Tour 2022. Comparable as a leading Canadian pet-industry incumbent that overlaps with Jack Jackson's customer base and has sponsored his social impact work.
• ShootProof: Photography business workflow and gallery platform used by portrait and pet photographers for client delivery, proofing, and print ordering. Relevant as a platform peer that powers much of the operational stack of small photography studios including pet specialists.
• Rover: Online marketplace for pet care services including dog walking, sitting, and boarding. Comparable as a platform targeting affluent urban pet owners with discretionary spend, an overlapping customer base with Jack Jackson's Toronto clientele.
• Modern Dog Magazine: Canada-based lifestyle media brand for dog owners that has featured Jack Jackson's work. Comparable as a brand targeting the same affluent dog-owner audience that Jack Jackson serves, and a media channel with overlapping content and event strategies.
• Wild At Heart Foundation: Toronto-based dog rescue and education nonprofit partner on the Rescued by Love/DYWM Rescue Grant. Comparable as a social-impact stakeholder in the same rescue-dog and LGBTQ+ advocacy ecosystem that Jack Jackson's Rescued by Love project operates within.

Direct peers

• Snappr: Online photography marketplace connecting consumers with professional photographers across categories including pet and portrait. Comparable as a scaled photography services business model that competes for similar premium urban pet-owner demand via a different go-to-market structure.
• The Pet Photographers Club: Membership organization for pet photographers that Jack Jackson has been featured on (Pet Photographer's Club Member Spotlight podcast). It represents the broader community of direct peers in the specialized pet photography category, providing industry benchmarks, training, and networking that anchor the niche.

Broad incumbents

• PetSmart Photography (PetSmart Inc.): North American pet retail giant that offers in-store pet photography services through partnerships and operates the largest pet retail footprint. Comparable as a broad incumbent offering overlapping pet photography services at lower price points, representing the mass-market alternative to Jack Jackson's premium positioning.

Emerging players

• BarkBox: Subscription-based pet product and content brand targeting premium dog-owning households. Comparable in its focus on the premium pet-humanization segment of dog owners that Jack Jackson serves, though operating in physical goods rather than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/don-t-you-want-me-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Jackson Photography Inc.