Resilience Rally

What Resilience Rally does

Resilience Rally is a US-domiciled non-profit organization that improves access to mental health care for students and young adults, with particular focus on current and former athletes navigating life transitions, identity loss after sports, and related mental health challenges. Founded in 2020 in honor of late teammate Natalie Puente, the organization combines movement-based community events (annual Resilience Runs/Walks hosted on multiple college campuses and communities worldwide, plus a 5k in May program), peer-led educational content (blog, resource center, community calls), and a subsidized therapy access program. The core service, the Affordable Therapy Program, is delivered through a partnership with BetterHelp, offering one free month of therapy and lifetime discounted rates, with Resilience Rally raising donations to fund longer-term subsidized care and an expanding clinical scope that now includes rehab facilities, residential treatment, and intensive outpatient programs.

The organization's technology footprint is intentionally lightweight: a Wix-hosted website serves as the central resource and donation funnel, Bonfire powers branded merchandise e-commerce (hoodies, t-shirts, totes, caps, beanies) with proceeds directed to therapy access, and Google Forms enables decentralized campus event planning. No native mobile app, proprietary platform, or API surface is disclosed. Revenue mechanics are entirely donation- and merchandise-driven, supplemented by BetterHelp referral economics, with no venture, private equity, or institutional grant funding disclosed. Geographic operations are claimed as global through the Resilience Run network, with explicit United States operations and dedicated New Zealand resources signaling cross-border intent.

Customer segments span student athletes and young adults as primary beneficiaries, college campus and community organizers as event hosts, and a broader general community engaging with content and therapy resources. The organization operates with a 1-10 person team, suggesting lean overhead and heavy reliance on volunteer campus organizers, partner platforms (BetterHelp, Bonfire), and distributed storytelling through personal narratives to scale community impact without proportional cost expansion.

Name

Resilience Rally

Legal name

Resilience Rally Foundation

Website

https://resiliencerally.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Resilience Rally is a non-profit that improves mental health care access for students and young adults through global Resilience Run events, educational content, and subsidized therapy delivered via a BetterHelp partnership.

Ownership category

akta.pro rank

Product category

Mental Health Non-Profit Services

NAICS

Child and Youth Services (62411), Voluntary Health Organizations (813212), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Mental health access
• Affordable therapy
• Suicide prevention
• Student athlete support
• Community fundraising events

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Fundraising: The Resilience Rally Foundation raises funds through donations to provide individuals with longer-term subsidized therapy and expand their Affordable Therapy Program. They accept donations through their website to support mental health care access.
2. Merchandise Sales: All proceeds from apparel sold through Bonfire (hoodies, t-shirts, totes, caps, beanies) go directly to Resilience Rally to raise funds for the Affordable Therapy Program. The store is hosted on bonfire.com/store/resilience-rally.
3. BetterHelp Partnership: Partnership with BetterHelp allows Resilience Rally to offer individuals free therapy for one month and discounted therapy for life. The organization raises funds to subsidize longer-term therapy access for those who cannot afford it.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Resilience Rally is a non-profit foundation that improves access to mental health care for students and young adults through subsidized therapy via a BetterHelp partnership, movement-based community events (Resilience Runs/Walks, 5k in May), peer support Community Calls, and an online Resource Centre with mental health educational content. The organization also sells branded apparel with proceeds funding its Affordable Therapy Program.

Product overview

Resilience Rally is a non-profit organization offering a portfolio of mental health access programs for students and young adults. The core offerings include the Affordable Therapy Program (providing free and subsidized therapy through a BetterHelp partnership), annual Resilience Runs/Walks for mental health awareness, Community Calls for peer support, and a Resource Centre with educational content. The organization also maintains a blog with mental health articles and personal stories, and operates a merchandise store on Bonfire with proceeds funding therapy access programs.

Differentiator

Problem solved

Functional benefit

Brands

• BetterHelp Affordable Therapy Program: Partnership with BetterHelp providing free therapy for one month and discounted therapy for life, with fundraising to provide longer-term subsidized therapy.
• Resilience Run
• 5k in May
• Community Calls

Products and services

• Affordable Therapy Program A mental health access program for students and young adults providing free therapy for one month and discounted therapy for life through BetterHelp, with fundraising supporting longer-term subsidized care including rehab facilities, residential treatment, and intensive outpatient therapy options.
• Resilience Runs/Walks Annual community walking and running events hosted on college campuses and in communities worldwide to raise awareness for mental health and suicide prevention, with individuals and organizations able to host their own events.
• 5k in May A month-long 5k walking and running event during May that encourages movement for mental health awareness, organized by Resilience Rally as part of its community engagement programming.
• Community Calls Virtual community gatherings featuring discussions on mental health topics with guest speakers and peer support for athletes and young adults.
• Resilience Rally Merchandise Store Online merchandise store on Bonfire selling branded apparel including hoodies, t-shirts, tote bags, caps, and beanies, with all proceeds supporting the Affordable Therapy Program.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Timeout AppminorStrategic or Co-development Partner · 6 March 2022Maya McClendon, founder and CEO of the Timeout app, led a Community Call with Resilience Rally discussing Black perspectives in mental health and how to practice allyship and advocacy. The partnership supported Black Mental Health Awareness content and resources.
• BetterHelpcoreStrategic or Co-development PartnerBetterHelp is the primary therapy partner for Resilience Rally's Affordable Therapy Program. Through this partnership, individuals can start therapy free for one month and receive discounted therapy for life. Resilience Rally raises funds to provide longer-term subsidized therapy through this partnership. The organization is also expanding the program to include rehab facilities, residential treatment, and in-person and online intensive outpatient therapy options.
• The Wave ProjectminorStrategic or Co-development PartnerThe Wave Project is a UK-based charity providing surf therapy programs for young people. Featured on Resilience Rally's blog as part of their mental health resources, surf therapy is highlighted as a movement-based intervention that promotes physical and psychological well-being through connection to nature and trusted adult relationships.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Steve Fund: Nonprofit dedicated to the mental health and emotional well-being of young people of color, with a focus on college students. Comparable as a youth-mental-health nonprofit using storytelling and partnerships, with a more demographic-specific lens than Resilience Rally.

Broad incumbents

• The Jed Foundation (JED): Leading US nonprofit focused on emotional health and suicide prevention for teens and young adults, including students on college campuses. Directly comparable as a youth mental health nonprofit with campus programming, though broader than Resilience Rally's athlete-specific niche.

Direct peers

• Active Minds: Nonprofit mobilizing student-led mental health advocacy and awareness chapters on college campuses, with strong content and storytelling programs. Closest direct peer in mission (youth/student mental health, awareness, storytelling) and channel mix (campus events, content, peer support).

Peers

• Hope for the Day:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/resiliencerally
• LinkedInlinkedin.com/company/the-resilience-rally-foundation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resilience Rally