The Kindness Closet

Name

The Kindness Closet

Legal name

The Kindness Closet, Inc.

Website

https://thekindnesscloset.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Donations and Grants: The organization operates entirely through the generosity of donors and volunteers. No products are sold — everything is distributed free of charge to those in need. Revenue is generated through monetary donations via Givebutter platform and product donations via Amazon Wishlist.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Kindness Closet is a nonprofit hygiene bank that distributes basic hygiene products (laundry detergent, oral hygiene, soap, period products, shampoo, conditioner, wipes) free of charge to vulnerable populations in North Carolina. The organization assembles and delivers over 10,000 hygiene kits annually and operates the Red Cart Project placing free menstrual products in 30+ school bathrooms across Iredell and Alexander Counties.

Product overview

The Kindness Closet operates as a single-service nonprofit organization focused on hygiene access for vulnerable populations. The core offering is free hygiene product distribution, delivered through multiple channels: direct hygiene kit assembly and distribution (over 10,000 kits annually), the Red Cart Project (school-based menstrual product dispensers at 30+ locations), and the Period Poverty Initiative. Corporate sponsors and volunteers support operations through packing parties and financial sponsorships. No tiered software product or modular platform exists—the organization provides one primary service (hygiene distribution) with supporting programs for funding and volunteer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Hygiene Products Distribution Free distribution of basic hygiene essentials to individuals and families experiencing hygiene poverty in North Carolina, delivered through schools, shelters, food pantries, and community centers.
• Hygiene Kits Pre-assembled kits containing full-sized hygiene essentials (body wipes, deodorant, soap, lotion, body spray) distributed to individuals experiencing hygiene poverty.
• Red Cart Project School-based initiative providing free menstrual products through red carts placed in school bathrooms across Iredell and Alexander County, supporting student attendance and dignity.
• Period Poverty Initiative Dedicated program addressing menstrual equity by providing free period products to those in need, reducing barriers to education and employment.
• Corporate Sponsorship Program Partnership program offering companies team-building volunteer events, public recognition, and customized sponsorship packages in exchange for supporting the organization's mission.
• Packing Parties Volunteer-organized events where groups assemble hygiene kits, including student-led initiatives such as the Iredell-Statesville Schools program.

Quantifiable outcome

• 500,000+ hygiene products delivered in 2025
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Iredell-Statesville SchoolscoreStrategic or Co-development PartnerStudent volunteers from Iredell-Statesville Schools participate in hygiene kit packing events. In one event, 34 juniors packed over 10,000 hygiene products into 410 full-sized kits for peers experiencing housing insecurity.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• I Support the Girls: Nonprofit collecting and distributing bras, menstrual products, and hygiene essentials to people experiencing homelessness and poverty. Closely comparable to The Kindness Closet's mission of distributing free hygiene products to vulnerable populations through partner organizations.
• Alliance for Period Supplies: National nonprofit network distributing free menstrual products to those in need. The Kindness Closet's Red Cart Project and Period Poverty Initiative address the same menstrual equity mission through school-based distribution, making this a direct peer in the period poverty category.
• Days for Girls International: Global nonprofit addressing period poverty through menstrual product distribution and education. Operates in a parallel hygiene-equity mission with similar school and community distribution models, making it a directly comparable peer in menstrual health access.

Broad incumbents

• Clean the World: Large-scale hygiene nonprofit distributing soap, shampoo, and hygiene kits globally. Comparable to The Kindness Closet in product mix and mission, though Clean the World operates at significantly greater geographic scale and has more developed corporate partnerships.
• Feeding America: Nation's largest domestic hunger-relief organization with a network of food banks that increasingly distribute hygiene products alongside food. Many of The Kindness Closet's partner food pantries overlap with Feeding America affiliates, making it an adjacent thematic peer in addressing poverty-related basic needs.
• National Diaper Bank Network: National umbrella organization for diaper and hygiene banks across the U.S. The Kindness Closet already integrates with its volunteer platform, and both organizations address basic hygiene insecurity among vulnerable families, making NDBN a direct functional peer in the hygiene-bank space.
• Baby2Baby: Large nonprofit providing children with diapers, clothing, and basic hygiene essentials. Operates a similar product-distribution model targeting vulnerable children and families, comparable in mission though operating at significantly greater scale with corporate and celebrity backing.
• Cradles to Crayons: Nonprofit providing children from birth through age 12 with essential items including hygiene products, clothing, and school supplies. Comparable model of volunteer-driven assembly and free distribution to families in need, though at a larger regional footprint.

Emerging players

• Happy Period: Nonprofit providing menstrual hygiene products to homeless and low-income individuals through volunteer-hosted 'blessing bags.' Comparable in mission and scale to The Kindness Closet's hygiene kit distribution program.
• PERIOD. Youth-led nonprofit focused on ending period poverty through product distribution, education, and advocacy. Comparable to The Kindness Closet's Period Poverty Initiative, with a similar school- and community-based distribution model and volunteer-driven operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kindness_closet
• YouTubeyoutube.com/channel/UCMQagPiLRjmTR-MapzeBEMw/videos
• Facebookfacebook.com/mooresvillekindnesscloset
• Instagraminstagram.com/thekindnessclosetnc
• LinkedInlinkedin.com/company/the-kindness-closet-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kindness Closet