AUM
AUM (AUM AI) is a Bangalore-based, India-focused early-stage startup building an AI-powered portfolio companion that helps individual retail investors consolidate multi-broker holdings, assess risk, and query their portfolios through a conversational chat interface.
- Company typePrivate
- Founded2023
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
AUM firmographics
Firmographics- Name
- AUM
- Legal name
- AUM Holdings
- Website
- https://aumholdings.in
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AUM (AUM AI) is a Bangalore-based, India-focused early-stage startup building an AI-powered portfolio companion that helps individual retail investors consolidate multi-broker holdings, assess risk, and query their portfolios through a conversational chat interface.
- Ownership category
- akta.pro rank
AUM industry classification
Industry- Product category
- Personal Investment Analytics Software
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
Keywords
Where AUM is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Markets served
AUM business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Portfolio Management Platform: The company appears to offer a digital portfolio management platform for retail investors. The revenue model is not explicitly disclosed but the product is described as a 'prototype concept' suggesting an early-stage offering potentially following a freemium or subscription model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
AUM product offering
Product offeringCore offering
AUM AI is an AI-powered personal portfolio companion platform that enables individual retail investors to consolidate and monitor their investment portfolios across multiple brokers, account types, and asset classes (equities, LETFs, mutual funds, banking products). The platform provides real-time portfolio tracking, AI-driven risk and performance analytics, a conversational chat assistant for plain-language portfolio queries, an investment journal for behavioural coaching, AI-powered expert analyst bots, and automated broker data integration.
Product overview
AUM AI is a unified personal portfolio companion that integrates six core modules: Portfolio Tracking for real-time monitoring, Smart Analytics for AI-powered performance and risk analysis, an AI Chat Assistant for natural language portfolio queries, an Investment Journal for behavioral coaching, Expert Analysts for AI-powered strategy insights, and Data Integration for broker connectivity. These modules work together as a single platform to help retail investors track holdings across multiple accounts (equity, ETF, mutual funds, banking), decode risk profiles, and make data-driven investment decisions through a calm, integrated interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Portfolio Tracking Real-time portfolio monitoring with detailed analytics and performance insights for individual retail investors, enabling tracking of holdings and total portfolio value across multiple account types including equities, LETFs, mutual funds, and banking products.
- Smart Analytics AI-powered analysis of investment performance and risk assessment that helps individual retail investors understand portfolio patterns and decode their risk profile.
- AI Chat Assistant Intelligent chatbot that provides instant answers about portfolios in plain language, allowing retail investors to ask questions and receive clear, understandable responses without requiring financial expertise.
- Investment Journal Tool for tracking investment decisions and learning from trading patterns over time, providing behavioural coaching for individual retail investors to improve their investment decision-making.
- Expert Analysts AI-powered analyst bots that provide insights for different investment strategies, giving retail investors access to multiple analytical perspectives on their portfolio.
- Data Integration Capability for connecting brokers and platforms to enable automatic portfolio synchronization, turning scattered portfolios across multiple accounts into one unified source of truth for retail investors.
Companies that use AUM
Customer profileSegments1 record
Ideal customer profiles1 record
AUM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
AUM partnerships and signals
Strategic signalScale indicators6 records
Recent moves3 records
Expansion highlights3 records
AUM competitors and assessment
Company assessmentEmerging players
- Cube Wealth: India-focused wealth management platform combining AI advisory with human advisor access for retail investors. Comparable as an emerging Indian AI-personalised wealth advisory targeting retail investors.
Direct peers
- Betterment: US robo-advisor offering AI-assisted portfolio management and goal-based planning for retail investors. Comparable on AI-driven portfolio companion positioning and subscription-style monetisation, though US-centric.
- Tickertape: Indian stock analytics and mutual fund screener platform providing portfolio-level analysis for retail investors. Comparable as an analytics-first Indian retail investment tool with overlapping AI/analytics positioning.
- ETMONEY: Indian personal finance super-app offering portfolio tracking, credit, and lending alongside investment products for retail consumers. Overlaps on retail wealth aggregation and AI-assisted insights for Indian investors.
- Kuvera: India-focused direct mutual fund and investment platform with goal-based planning and portfolio analytics for retail investors. Overlaps with AUM AI on retail investor targeting and analytics-driven portfolio insights.
- Groww: One of India's largest retail investment platforms spanning mutual funds, equities, and ETFs with portfolio tracking and analytics. Comparable as a dominant Indian retail wealth platform with overlapping aggregation and analytics functionality.
- INDmoney: Indian retail portfolio aggregator and wealth management super-app offering multi-account tracking, AI-driven insights, and goal-based investing for individual investors in India. Directly comparable to AUM AI on target customer (Indian retail investors), product scope (portfolio aggregation + analytics), and geography.
- Wealthfront: US-based AI-driven automated portfolio management and financial planning platform. Comparable business model around AI-augmented portfolio analytics and behavioural planning for retail investors, though operating in the US regulatory market.
- Smallcase: India-based thematic investing platform offering curated portfolios and analytics for retail investors. Comparable in targeting tech-savvy Indian retail investors with analytics-rich portfolio tools.
Broad incumbents
- Zerodha (Kite/Console): Largest Indian retail broker with Kite trading and Coin (MF) plus Console portfolio analytics offerings. Comparable as the incumbent whose broker ecosystem any Indian portfolio aggregator must integrate with.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
AUM social profiles
Digital presenceAUM financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUM leadership team
Management profileNumber of profiles
AUM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUM
What does AUM do?
AUM AI is an AI-powered personal portfolio companion platform that enables individual retail investors to consolidate and monitor their investment portfolios across multiple brokers, account types, and asset classes (equities, LETFs, mutual funds, banking products). The platform provides real-time portfolio tracking, AI-driven risk and performance analytics, a conversational chat assistant for plain-language portfolio queries, an investment journal for behavioural coaching, AI-powered expert analyst bots, and automated broker data integration.
Is AUM a public or private company?
AUM is a private company. It is classified as unknown and is currently operating.
When was AUM founded?
AUM was founded in 2023. It employs 1 to 10 people.
Where is AUM based?
AUM is headquartered in Bangalore, India, in the Asia region.
How does AUM make money?
One revenue line is on record: portfolio Management Platform.
Who are AUM's main competitors?
Cube Wealth is listed as an emerging player. Direct peers are Betterment, Tickertape, ETMONEY, Kuvera, Groww, INDmoney, Wealthfront and Smallcase. Zerodha (Kite/Console) is listed as a broad incumbent.
Does AUM have an API?
No public API is recorded for AUM.
What industry is AUM in?
AUM's product category is Personal Investment Analytics Software. Its primary akta.pro industry code is HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance). Its NAICS code is 523940 and its SIC code is 6282.