ELITE UNIVERSAL LTD

What ELITE UNIVERSAL LTD does

Elite Universal Ltd (legal entity: Elite Universal Forwarding (Logistics) Limited) is a privately held freight forwarding company founded in 2019 and headquartered in Unit 4 Orwell House, Ferry Lane, Felixstowe, Suffolk, UK, immediately adjacent to the Port of Felixstowe. The company is jointly owned and directed by Mel Pipe and Lee, who bring a stated 40 years of combined industry experience, and operates as an asset-light intermediary coordinating cargo movement for business shippers rather than owning vessels, aircraft, or trucks. Its service portfolio comprises four core modules, Ocean Freight, Air Freight, Road Freight, and Warehousing, with a particular emphasis on UK and EU road and warehousing operations, and operates under BIFA Standard Trading Terms (2017 Edition).

The company's underlying technology stack is modest: its principal proprietary product is Elite Track (elitetrack.co.uk), a multi-carrier shipment tracking portal that provides visibility across ocean, air, road, and warehousing operations, with interoperability with multiple shipping line carriers cited as the differentiator. The company does not publish APIs, SDKs, or AI/ML capabilities. The platform's value proposition rests on relationship-driven service, specifically the assignment of a single Key Account Manager to each client who acts as the point of contact for every shipment, supported by a stated commitment to respond to enquiries within 24 hours.

Commercially, Elite Universal runs a sales-led, quote-based model with no public pricing and pay-as-you-go billing. The go-to-market is direct, via website quote requests, phone (+44 01394 799055), and email ([email protected]), supplemented by content marketing through an industry news blog and an organic social presence on LinkedIn, Facebook, Instagram, and X. The customer base is a horizontal segment of "General Business Shippers" with no named logos disclosed. Geographic reach is operationally anchored in the UK and EU with active partnership development in Hong Kong and China, notably a March 2024 business trip during which the leadership met with seven partners including key China partner MRF, Shenzhen Worldcargo, Proair, UTrust, Hunicorn, and Lone Rider. No external funding, subsidiaries, or institutional investors are disclosed.

Name

ELITE UNIVERSAL LTD

Legal name

Elite Universal Forwarding (Logistics) Limited

Website

https://eliteuniversal.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Elite Universal is a privately held UK-based freight forwarder founded in 2019, offering ocean, air, and road freight plus warehousing from its Felixstowe headquarters, serving business shippers globally through a quote-based, dedicated Key Account Manager model.

Ownership category

akta.pro rank

Product category

Freight Forwarding and Logistics Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG)

akta.pro secondary industry

Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)

Keywords

• International freight forwarding
• Ocean freight services
• Air cargo forwarding
• Road freight Europe
• Warehousing and distribution

Headquarters

HQ city

Felixstowe

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Freight Forwarding Services: The company generates revenue through freight forwarding fees for ocean, air, and road freight services. They work with trusted partners to ensure cargo is delivered safely, securely, and on time while maintaining cost-effective solutions for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Elite Universal provides international freight forwarding across ocean, air, and road modes, complemented by UK-based warehousing and distribution. Each client is assigned a dedicated Key Account Manager acting as a single point of contact for every shipment. Services are supported by Elite Track, a proprietary shipment tracking platform integrating multiple shipping line carriers.

Product overview

Elite Universal Ltd operates as a freight forwarding company offering a unified logistics platform with four core service modules: Ocean Freight, Air Freight, Road Freight, and Warehousing. These services are coordinated through their headquarters in Felixstowe, UK, and supported by a proprietary shipment tracking tool called Elite Track. The company provides end-to-end freight forwarding solutions for global cargo movement, combining ocean, air, and road transport options with UK-based warehousing capabilities. Each core service is delivered through dedicated teams with single points of contact, while Elite Track serves as the central tracking portal connecting customers to multiple shipping line carriers for shipment visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Track: Shipment tracking service provided by Elite Universal

Products and services

• Ocean Freight Ocean freight forwarding services providing global shipping solutions with dedicated Key Account Managers serving as a single point of contact for each shipment, emphasizing high customer service levels throughout the freight process.
• Air Freight Bespoke customer-focused air cargo solutions delivered through trusted partners, ensuring safe, secure, and on-time delivery while maintaining cost effectiveness for businesses requiring air freight services.
• Road Freight Reliable road freight services for European and UK destinations, including integration with warehousing needs for seamless supply chain operations serving businesses requiring EU and UK ground transport.
• Warehousing A full range of warehousing and distribution solutions across the UK, providing storage and logistics support for imported and exported goods.
• Elite Track Proprietary shipment tracking service enabling customers to monitor and trace their freight shipments in real-time through integration with multiple shipping line carriers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor, secondary and key.

• HunicornminorStrategic or Co-development Partner · 28 March 2024Met with Hunicorn as a potential partner during the final day of the Hong Kong and China trip. Their enthusiasm for collaboration was evident.
• Lone RiderminorStrategic or Co-development Partner · 28 March 2024Met with Lone Rider as a potential partner during the final day of business meetings in China. Their enthusiasm for collaboration was evident.
• Shenzhen WorldcargosecondaryStrategic or Co-development Partner · 25 March 2024Met with Shenzhen Worldcargo during business development meetings in Shenzhen, China. Discussions focused on market strategies and potential collaborations.
• ProairsecondaryStrategic or Co-development Partner · 25 March 2024Met with Proair team during the Hong Kong and China business trip. Discussions centered around potential collaborations and industry partnerships.
• UTrustsecondaryStrategic or Co-development Partner · 25 March 2024Met with UTrust during business meetings in Shenzhen. Discussions involved market strategies and potential collaborations in the freight forwarding space.
• MRFkeyStrategic or Co-development Partner · 21 March 2024MRF is identified as key partners in China. Elite Universal's team visited MRF offices in Shenzhen as part of a business trip to Hong Kong and China in March 2024. The MRF team (including Mika, Charlotte, Niya, and Cody) hosted Elite Universal representatives and engaged in fruitful discussions about future collaborations. MRF is described as key partners with remarkable professionalism and warmth.
• MTminorStrategic or Co-development PartnerMet with Michael from MT during business trip to Hong Kong. Discussed increasing bookings, though prospects seemed limited without competitive rates. Language barriers were noted as a challenge.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Metro Shipping: UK-based international freight forwarder offering ocean, air, and road freight services to SME and mid-market shippers. Directly comparable in service mix and customer profile to Elite Universal.
• EFI Logistics: UK freight forwarder offering ocean, air, and road freight forwarding plus customs clearance. Comparable in size, service breadth, and UK-centric customer focus to Elite Universal.
• James Cargo Services: UK-headquartered freight forwarder with multimodal ocean/air/road capabilities and a strong European road freight network. Comparable in scope and target market to Elite Universal, particularly on EU-UK road freight.
• Allseas Global Logistics: UK freight forwarder with global ocean and air freight services and dedicated account management. Direct comparable in operational model and customer-facing approach to Elite Universal.
• Woodland Group: UK-based international freight forwarder providing ocean, air, and road freight services with European and global reach. Direct competitor for UK SME shippers on the same multimodal service stack as Elite Universal.
• Uniserve Group: Large UK-headquartered multimodal freight forwarder offering ocean, air, and road freight plus warehousing from a UK base. Closest scale-comparable UK forwarder to Elite Universal, with overlapping service lines and target customers.

Broad incumbents

• DSV: Global transport and logistics company with extensive freight forwarding, road, air, and sea operations, including UK presence. Relevant incumbent comparable for market positioning and competitive pricing dynamics.
• Yusen Logistics: Global logistics provider with strong ocean and air freight forwarding plus contract logistics. Competes with Elite Universal for international shipper business, particularly on Asia-Europe trade lanes.
• DHL Global Forwarding: Global freight forwarding arm of DHL offering ocean, air, road freight and customs services worldwide. Represents the scale-and-network incumbent that small UK forwarders like Elite Universal must differentiate against.
• Kuehne+Nagel: One of the world's largest freight forwarders, with deep ocean, air, and road forwarding plus customs and warehousing offerings. Sets the procurement-rate benchmark that Elite Universal must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EliteUniversal1
• Facebookfacebook.com/eliteuniversalltd
• LinkedInlinkedin.com/company/elite-universal
• Instagraminstagram.com/elite.universal1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELITE UNIVERSAL LTD