Visit Southeast Montana

What Visit Southeast Montana does

Visit Southeast Montana is a regional Destination Marketing Organization (DMO) that promotes tourism across Southeast Montana, anchored by the city of Billings. The organization serves end-consumer visitors seeking authentic Western experiences across a portfolio of attractions including the Little Bighorn Battlefield National Monument, Makoshika State Park (Montana's largest state park at 11,538 acres), Medicine Rocks State Park (an International Dark Sky Sanctuary), and numerous historic, cultural, and outdoor recreation sites across multiple counties. Its target visitor segments span four primary personas: Outdoor Recreation Enthusiasts, History & Culture Buffs, Food & Culinary Travelers, and Cultural & Heritage Travelers.

The organization's core product is the southeastmontana.com digital platform, which serves as a centralized trip planning hub featuring a personal itinerary builder, comprehensive event calendar, eight+ downloadable PDF maps, a free travel guide, curated experience trails (the 24-stop Burger Trail, 11-location Trail to the Stars, Badlands to Badlands Trail, Montana Dinosaur Trail with 3 SE Montana stops, and the Battlefield Loop), and a blog with destination content. Distribution is amplified through a partner portal (semtpartners.com), a dedicated press room with a Request-A-Trip program for travel writers, and active social media presence across Facebook, Instagram, X, YouTube, and LinkedIn. The technology stack is a standard content management system with no disclosed AI/ML, API, or proprietary algorithmic capabilities.

Visit Southeast Montana operates as a non-equity DMO funded through tourism improvement district assessments, Montana Department of Commerce partnerships, and member/contributor partnerships with regional businesses. The organization holds core strategic alliances with the Crow Nation (Apsáalooke), the National Park Service, Montana Dinosaur Trail, Trail to the Stars, and the Badlands to Badlands Trail initiative. Revenue is not publicly disclosed. Headcount is not disclosed. The organization does not sell products directly to visitors but drives tourism demand that flows to regional businesses, accommodations, and attractions. A major near-term catalyst is the 150th Anniversary of the Battle of Little Bighorn, commemorated in June 2026 through expanded NPS ranger programs and tribal perspective programming.

Name

Visit Southeast Montana

Legal name

Visit Southeast Montana

Website

https://southeastmontana.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Southeast Montana is a regional Destination Marketing Organization that promotes tourism across Southeast Montana through its southeastmontana.com digital platform, offering trip planning tools, curated experience trails, event calendars, and downloadable travel guides to outdoor, history, culinary, and cultural visitors.

Ownership category

akta.pro rank

Product category

Destination Marketing & Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190), Scenic and Sightseeing Transportation (487), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)

akta.pro secondary industries

Guided Nature Walks & Interpretive Hikes (THAAAEAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

Keywords

• Destination marketing organization
• Regional tourism promotion
• Travel planning resources
• Curated travel trails
• Visitor information services

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Tourism Promotion Services: Visit Southeast Montana operates as a regional Destination Marketing Organization (DMO) funded by tourism promotion activities. Revenue is generated through tourism-related partnerships, marketing services, and promotional programs for the Southeast Montana region. The organization also operates a press room and media trip request program to drive earned media coverage.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Visit Southeast Montana is a regional Destination Marketing Organization (DMO) that promotes tourism in Southeast Montana through its website southeastmontana.com. The organization provides free travel information, an interactive itinerary builder, downloadable maps, a digital travel guide, an events calendar, and curated experience trails such as the Burger Trail, Trail to the Stars, Montana Dinosaur Trail, and the Little Bighorn Battlefield loop to help visitors plan trips to the region.

Product overview

Visit Southeast Montana is a regional tourism marketing website that serves as a digital travel guide and trip planning platform for southeastern Montana. The site offers an itinerary builder tool, downloadable maps and travel guides, an events calendar, blog content highlighting local attractions, and promotional coverage of restaurants, accommodations, outdoor activities, historical sites, and cultural destinations across the region. The platform aggregates information about local businesses, state parks, dinosaur attractions, battlefields, dark sky viewing sites, and western adventure experiences to help visitors plan trips to the area.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Itinerary Builder (Build Your Trip)

Quantifiable outcome

• 11 stargazing locations across Montana's Trail to the Stars; 24 burgers on the Burger Trail; 19 roadside markers on Trail to the Little Bighorn
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Crow Nation (Apsáalooke)coreStrategic or Co-development PartnerCrow Nation is a key strategic partner for Visit Southeast Montana. The Crow Reservation encompasses renowned historic and recreation sites including Little Bighorn Battlefield National Monument, Bighorn Canyon National Recreation Area, and Chief Plenty Coups State Park. The Crow Tribe manages businesses including Afterbay and Grapevine Campgrounds, Apsaalooke Tours, and Ok-Ah-Beh Marina. Events like Crow Native Days and Crow Fair Powwow are co-promoted.
• National Park Service (NPS)coreStrategic or Co-development PartnerThe National Park Service is a key partner for managing and promoting the Little Bighorn Battlefield National Monument. NPS collaborates on the 150th Anniversary commemoration in June 2026, including expanded ranger programs, interpretive events, and tribal perspective programming.
• Montana Dinosaur TrailcoreStrategic or Co-development PartnerVisit Southeast Montana partners with the Montana Dinosaur Trail, which connects 14 locations across Montana. Southeast Montana features 3 stops: Carter County Museum, Frontier Gateway Museum, and Makoshika State Park. The trail is a key product offering for dinosaur enthusiasts.
• Montana's Trail to the StarscoreStrategic or Co-development PartnerSoutheast Montana is a key participant in Montana's Trail to the Stars, a dark sky initiative featuring 11 stargazing locations across the state. Medicine Rocks State Park, an International Dark Sky Sanctuary, is a flagship destination.
• Badlands to Badlands TrailcoreStrategic or Co-development PartnerThis initiative builds a scenic multi-use trail connecting the Terry Badlands in Montana to the Maah Daah Hey Trail System in North Dakota, spanning the I-94 corridor. Visit Southeast Montana provides interactive mapping and promotional support.
• Billings Walkable Brewery TrailminorGTM or Marketing PartnerBillings' downtown area features a walkable brewery trail with six breweries, two distilleries, and a cider house, promoted in coordination with Visit Southeast Montana as part of the broader culinary tourism offering.
• Southeast Montana Burger Trail PartnerscoreGTM or Marketing PartnerThe Burger Trail features 24 local burger establishments across Southeast Montana, promoted as a curated foodie experience. Partners include The Burger Dive (Billings), Heiser's Bar (Baker), Stockman's Club (Broadus), Vintage & Rustics (Miles City), and others.
• Travel Media OutletsminorGTM or Marketing PartnerCoverage in Travelmag, Travel & Leisure, USA Today, Forbes, WorldAtlas, The Today Show, AAA TripCanvas, and other national and regional travel publications. The Press Room facilitates media trips and story development.
• semtpartners.comminorChannel Partner/ Reseller/ DistributorThe partner portal at semtpartners.com provides a platform for regional tourism businesses and organizations to collaborate with Visit Southeast Montana on marketing initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Travel Nevada: Statewide Nevada DMO marketing rural, outdoor, and Western-heritage tourism outside of Las Vegas. Comparable DMO function targeting uncrowded, authentic Western experiences in a sparsely populated geography adjacent to Southeast Montana's positioning.
• Visit North Dakota: Statewide North Dakota DMO. Visit Southeast Montana actively partners with North Dakota via the Badlands to Badlands Trail, making this an adjacent DMO with overlapping product (badlands, Theodore Roosevelt legacy) and shared cross-promotion potential.
• Travel South Dakota: Statewide South Dakota DMO promoting Mount Rushmore, the Badlands, and Western heritage tourism. Comparable DMO operating model and curates itineraries across a sparsely populated region with iconic landmarks, similar to Visit Southeast Montana's positioning.
• Visit Idaho: Statewide Idaho DMO. Comparable DMO operating model focused on outdoor recreation, dark skies, and small-town Western experiences across a low-density region directly comparable to Southeast Montana's offering.
• Travel Wyoming: Statewide Wyoming DMO. Directly comparable DMO function (website, trip planner, events, lodging, dark-sky and Western heritage content) but operates in an adjacent state, competing for similar drive-market Western travel demand.

Direct peers

• Central Montana Tourism: Another regional Montana DMO operating trip-planning, lodging directories, and event promotion for central Montana. Functionally identical to Visit Southeast Montana's DMO model and the closest peer in scope and geography.
• Montana's Glacier Country: Regional Montana DMO covering Western Montana including Glacier National Park. Operates the same destination-marketing model as Visit Southeast Montana — website, trip planning tools, events, lodging directory — within the same state tourism ecosystem.
• Yellowstone Country Montana: Regional Montana DMO promoting the area around Yellowstone National Park. Directly comparable DMO function (itinerary builder, events calendar, lodging listings, partner portal) and competes with Visit Southeast Montana for in-state visitor share.

Broad incumbents

• Visit Montana: Statewide Montana DMO and Visit Southeast Montana's parent-tier marketing counterpart. Both operate tourism marketing websites promoting Montana's attractions, events, and outdoor experiences, with Visit Montana setting the statewide brand framework that Visit Southeast Montana executes regionally.
• Travel Oregon: Statewide Oregon DMO widely regarded as a best-in-class U.S. state tourism organization. Comparable function (itinerary curation, content marketing, partner network) at significantly larger scale, providing a benchmark for Visit Southeast Montana's marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/VisitSEMT
• YouTubeyoutube.com/channel/UCxLq着什么
• Facebookfacebook.com/VisitSEMT
• LinkedInlinkedin.com/company/visit-southeast-montana
• Instagraminstagram.com/visitsoutheastmontana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Southeast Montana