What Waller Projects does

Waller Projects is a privately held, founder-led residential design-and-build construction firm based in Whenuapai, Auckland, New Zealand, founded by Mark Waller circa 2004. The company designs and constructs bespoke homes for individual homeowners in the Auckland region, managing the full project lifecycle from initial concepts and 3D house design visualization through council consents, interior styling, and construction handover on fixed-price contracts. Its core offering is a single unified design-and-build service, complemented by a 3D house design visualization capability (showcased through sample designs such as Follies Way, Wainoni, Matakana Retreat, and Mangere Bridge) that allows clients to virtually experience their future homes before construction begins. The company is a Licensed Building Practitioner with the New Zealand government, employs only trade-qualified and licensed builders, and has earned multiple Registered Master Builders awards including Auckland regional Gold awards in 2019 and 2022 and a 2016 National House of the Year win.

The business operates on a project-based revenue model: each home is bespoke, contracts are fixed-price, and pricing is not publicly disclosed. Go-to-market is exclusively direct engagement with homeowners, relying on a portfolio-driven website, word-of-mouth referrals, and Registered Master Builders affiliation rather than paid marketing channels, resellers, or intermediaries. The geographic footprint is a single-country, single-region operation serving Auckland only, with no evidence of expansion into other New Zealand regions or international markets. There are no external investors, no parent company, no subsidiaries, and no disclosed funding rounds; ownership remains with founder Mark Waller, whose contact email and phone are listed as primary points of contact. The operating model is accordingly small, owner-operated, and relationship-driven rather than scaled or platform-driven.

Name

Waller Projects

Legal name

Waller Projects

Website

https://wallerprojects.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Waller Projects is a privately held Auckland-based residential design-and-build firm, founded by Mark Waller circa 2004, that constructs bespoke homes for individual homeowners in the Auckland region on fixed-price contracts, complemented by a 3D house design visualization service.

Ownership category

akta.pro rank

Product category

Residential Construction Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential construction services
• Design and build
• Custom home design
• 3D house visualization
• Bespoke home building

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Waller Projects designs and builds bespoke residential homes in the Auckland region under a complete end-to-end design and build service. From early concepts through to final handover, the firm manages design, council consents, interior styling, and construction. It also provides 3D house design visualization that lets clients virtually explore their future home before construction begins.

Product overview

Waller Projects is a New Zealand residential design and build company offering a single unified service that manages the complete home building journey from concept through construction. The core offering is their design and build service, complemented by a 3D House Designs visualization tool that allows clients to experience their future homes virtually before construction begins. They also offer sample 3D design templates including Follies Way, Wainoni, Matakana Retreat, and Mangere Bridge. The company builds bespoke homes across the Auckland region, with projects ranging from luxury rural retreats to contemporary suburban residences.

Differentiator

Problem solved

Functional benefit

Products and services

• Design and Build Services Complete residential design and build service managing every stage from early concepts through final handover, including design, council consents, interior styling, and construction for homeowners in the Auckland region.
• 3D House Design Visualization 3D visualization service that brings home plans to life before construction, letting clients explore every angle, space, and detail of their future home in advance. Offered to Auckland homeowners commissioning a Waller Projects build.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Signature Homes: Auckland-headquartered residential home builder operating design-and-build offerings across the metro region. Most directly comparable peer to Waller Projects in terms of Auckland focus, single-family custom/home segment, and integrated service positioning.
• House of Monkeys: Small Auckland-based design-build studio delivering bespoke architecturally led homes. Closely matches Waller Projects in scale, design-led custom positioning, and Auckland-only service area.
• Landmark Homes New Zealand: NZ residential builder with a premium, design-led home segment serving Auckland and other regions. Comparable to Waller Projects in targeting higher-end bespoke single-family work and offering a coordinated build experience.

Broad incumbents

• Universal Homes: Auckland-focused residential home builder delivering both standalone and subdivision-led projects. Comparable in Auckland-centric residential construction but operates at a larger volume than Waller Projects' bespoke custom orientation.
• Jennian Homes: Established NZ residential home builder with national reach via a franchise network. Comparable in producing residential dwellings but operates at significantly larger scale and a more volume-oriented model than Waller's bespoke focus.
• GJ Gardner Homes New Zealand: Long-standing NZ residential home builder operating through a franchise model across the country. Overlaps with Waller Projects in single-family residential construction but skewed toward production/semi-custom volume rather than truly bespoke design-build.
• Stonewood Homes: NZ residential builder with a national footprint and group-level capacity. Competes with Waller Projects in the Auckland residential market but serves a broader mid-market segment with standardised plans.
• Mike Greer Homes: Auckland residential home builder with a strong metro presence and project portfolio. Overlaps with Waller Projects on Auckland single-family construction but focuses more on volume and entry-premium tiers than true custom design-build.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/waller-projects

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waller Projects