YourCover, LLC

What YourCover, LLC does

YourCover, LLC is a Los Angeles-based direct-to-consumer e-commerce company founded in 2001 that sells personalized photo products, curated wall art, and custom gifts through its owned website (yourcover.com). The company originated as the creator of personalized magazine-style covers (Vogue, GQ, sports, and lifestyle templates) and has since expanded into a broader personalized-photo platform serving individual consumers seeking home decor and gift buyers purchasing keepsakes for occasions such as birthdays, weddings, and Father's Day. Production is made-to-order in an in-house Los Angeles studio using museum-quality archival pigment inks across four print mediums (canvas, acrylic face-mount, aluminum metal, and photo paper), with a 5-7 business day ship window and free shipping over $75.

The platform's technical differentiation centers on a real-time wall preview configurator that lets customers visualize exact size, framing, and finish before purchase, paired with digital remastering that automatically adjusts source images for the chosen medium and size. The product catalog is anchored by four core lines—Custom Photo Prints, Curated Wall Art (13,000+ prints spanning 36 styles and 5 subjects), Magazine Covers, and Photo Gifts (mugs, cutting boards, Star Maps, Famous Fakes parody covers)—priced from $30 (catalog art prints) to $109+ (metal prints). Distribution is exclusively through the owned Shopify storefront with no disclosed wholesale, marketplace, or B2B channels.

The business is bootstrapped and privately held, with no funding rounds, parent company, or institutional investors disclosed. Headcount is reported at 1-10 employees, and the company has accumulated 47,000+ customers and 5,000+ reviews averaging 4.9 stars over 25 years of operation. Revenue is not disclosed; the company operates as an LLC domiciled in the United States with no certifications, patents, partnerships, or regulatory actions on record.

Name

YourCover, LLC

Legal name

YourCover, LLC

Website

https://yourcover.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

YourCover, LLC is a Los Angeles-based direct-to-consumer e-commerce company, founded in 2001, that sells personalized photo prints, curated wall art, custom magazine covers, and personalized gifts made-to-order in its LA studio for individual consumers and gift buyers.

Ownership category

akta.pro rank

Product category

Custom Photo Printing & Personalized Wall Art

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Greeting Cards (2771)

akta.pro primary industry

Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)

akta.pro secondary industry

Scrapbooking & Paper Crafts Retail (CRALACAD)

Keywords

• Personalized photo prints
• Custom wall art
• Personalized magazine covers
• Custom photo gifts
• Print-on-demand art

Headquarters

HQ city

Oceanside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Physical Print Products: One-time purchase of custom photo prints, gallery-wrapped canvas prints, acrylic prints, metal prints, and framed photo paper prints. Products are made to order in the LA studio and shipped to customers.
2. Digital Downloads: Instant digital download purchases for customers who want to print themselves. Revenue from sale of high-resolution digital image files.
3. Personalized Magazine Covers: Custom magazine-style covers featuring customer's photo, available in digital or print format. Signature product line since company founding in 2001.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

YourCover operates a direct-to-consumer e-commerce platform that lets customers create personalized magazine covers, custom photo prints, and gallery-quality wall art (canvas, acrylic, metal, photo paper). Products are made to order in the company's Los Angeles studio using archival pigment printing and ship within 5–7 business days, while digital downloads are delivered instantly. A curated library of over 13,000 art prints and personalized gifts (mugs, cutting boards, star maps) round out the catalog.

Product overview

YourCover, LLC is a Los Angeles-based e-commerce company founded in 2001 that offers personalized photo products and curated wall art. The product portfolio centers on four main offerings: Custom Photo Prints (where customers upload photos and customize with crop, enhance, frame, and preview tools), Curated Wall Art (gallery-quality prints on various mediums), Magazine Covers (the original personalized magazine cover product in various styles), and Photo Gifts (mugs, prints, and keepsakes). All products are printed to order in the company's LA studio and shipped within 5-7 business days. Print products are available in four mediums: Canvas Prints (cotton-blend gallery wrap), Acrylic Prints (face-mounted behind crystal-clear acrylic), Metal Prints (on aluminum panels), and Photo Paper Prints (archival quality, framed or unframed).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Photo Prints Personalized photo prints that customers customize with crop, enhance, frame, and live preview options before ordering. Available across multiple print mediums and sizes, made to order in the LA studio.
• Curated Wall Art Browse-ready gallery-quality art prints available on canvas, acrylic, metal, or fine-art paper, drawn from a curated library of over 13,000 works and made to order.
• Personalized Magazine Covers The signature YourCover product since 2001: custom magazine-style covers featuring the customer's photo, available in digital or print format with layouts including Vogue-style, GQ-style, sports, pets, and birthdays.
• Photo Gifts Gift-ready personalized keepsakes including mugs, prints, cutting boards, and other items customized with photos, names, or dates for weddings, birthdays, anniversaries, and other special occasions.
• Canvas Prints Gallery-wrapped cotton-blend canvas prints with matte finish, stretched over 1.25-inch wooden frames, available from 8x10 to 24x36 inches with optional floater frames in black, white, or natural wood.
• Acrylic Prints Face-mounted HD prints behind quarter-inch crystal-clear acrylic with float mount, providing optical depth and unparalleled color saturation through light refraction between acrylic and image.
• Metal Prints Gallery-grade color reproduction on aluminum panels with an industrial edge, combining durability with modern aesthetic.
• Photo Paper Prints Archival quality prints on professional photo paper, available framed or unframed, in standard and poster sizes (8x10 and 16x20).
• Star Maps Personalized star map prints displaying the alignment of stars on a specific date and location, sold as a customizable gift item.
• Famous Fakes Magazine Covers Parody magazine covers featuring recognizable magazine styles like GQ and Vogue, designed as humorous gag gifts.

Quantifiable outcome

• 4.9-star average rating from 5,000+ reviews demonstrates high customer satisfaction

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Zazzle: Zazzle operates a marketplace for customized products including prints, invitations, mugs, and gifts. It competes with YourCover on personalized gift and print categories while operating a broader, marketplace-style catalog.
• Mixtiles: Mixtiles is a DTC photo wall art company that turns customer photos into lightweight, peel-and-stick tiles. It is highly comparable to YourCover's wall art segment, targeting consumers who want personalized photo displays for home decor through an online configurator.
• Posterjack: Posterjack is a print-on-demand art and photo printing brand offering canvas, metal, acrylic, and wood prints. It directly mirrors YourCover's premium-medium product set and target customer segments.
• Framebridge: Framebridge offers custom framing for artwork, photos, and memorabilia with mail-in and online ordering. It directly competes with YourCover's framed photo paper prints and canvas prints, serving the same home decor and personalized gifting use cases.
• Shutterfly: Shutterfly is the largest US personalized photo products retailer, offering custom prints, photo books, cards, and gifts directly to consumers. It competes head-to-head with YourCover across photo prints, wall art, and personalized gift categories, though at significantly greater scale and breadth.
• CanvasPop: CanvasPop specializes in custom canvas prints of customer photos and artwork, offering sizes, frames, and editing tools online. It is a direct competitor to YourCover's canvas and gallery-wrapped print line for the home decor customer.
• Mpix: Mpix is a pro-oriented and consumer photo printing brand offering high-quality photo prints, metal prints, and press products. It shares YourCover's premium print positioning and target use cases (home decor, gifting, professional-grade output).
• Snapfish: Snapfish is a longstanding personalized photo products retailer offering prints, photo books, cards, and gifts. It competes with YourCover in the same DTC personalized print and gift category, with overlapping target customer segments.

Emerging players

• CustomMade: CustomMade is an online marketplace connecting consumers with makers for custom and personalized products including gifts and home goods. It overlaps with YourCover's personalized gifting segment through a similar made-to-order, consumer-direct model.
• Printful: Printful is a print-on-demand fulfillment and product platform serving creators and small businesses. While primarily B2B/creator-facing, its custom poster, canvas, and apparel offerings overlap with YourCover's personalized product capabilities on the underlying technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yourcover-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YourCover, LLC