MYA PARTNERSHIP LIMITED

What MYA PARTNERSHIP LIMITED does

MYA Partnership Limited is a privately held, founder-owned e-commerce retailer based in Birmingham, United Kingdom, operating under the trading name 'MYA Partnership.' The company sells home decor and garden decor products direct to individual consumers through its own WooCommerce-powered online storefront at myapartnership.com. The catalog comprises 12 SKUs priced between £13.00 and £42.00, organized into two categories — Home Decor (e.g., Ceramic Blue Vase, Golden Lamps, Hand Made Pottery, Round Pendant Lamp) and Garden Decor (e.g., Hanging Plant, Rattan Lamp, Unique Wooden Vase, Wooden Greenery) — with sub-collections for 'New Arrivals' and 'Most Popular' items. The technology stack is a standard WooCommerce deployment on WordPress, with no proprietary features, custom AI/ML layer, or third-party marketplace integration identified.

The business model is direct-to-consumer retail of finished goods. Revenue is generated through one-time unit sales transacted in British Pounds, with a 20% first-order discount offered as a customer acquisition lever, supported by free shipping and a 30-day return policy. The customer base is described as 'Individual Consumers' seeking unique, crafted decorative items for personal use or gifting. Marketing is conducted through organic social channels — Facebook, Twitter, YouTube, and Instagram (@antiques) — with email/newsletter capture via the website contact form. The company was founded by Masood Akhtar, has no disclosed headcount, no external funding, no parent company, no partnerships, no patents or trademarks, and no certifications. Operationally, it is a sub-scale single-channel UK DTC retailer with no documented repeat-customer, retention, or traffic metrics.

Name

MYA PARTNERSHIP LIMITED

Legal name

MYA Partnership Limited

Website

https://myapartnership.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

MYA Partnership Limited is a UK-based, founder-owned direct-to-consumer e-commerce retailer selling 12 handcrafted-style home and garden decor SKUs (priced £13–£42) to individual consumers through its own WooCommerce storefront.

Ownership category

akta.pro rank

Product category

Home Decor Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

akta.pro secondary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Home decor retail
• Garden decor products
• Handcrafted homeware
• Decorative vases lamps
• E-commerce home goods

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct online sales of home decor and garden decor products. All transactions occur through their e-commerce website with prices quoted in British Pounds (GBP). The business operates on a standard retail model selling finished goods to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MYA Partnership is a UK-based e-commerce retailer that sells handcrafted home decor and garden decor products directly to consumers through its own online storefront. The catalog of 12 items includes decorative vases, lamps (golden, rattan, pendant, metal hanging), hand-made pottery, hanging plants, and wooden greenery, with prices ranging from £13.00 to £42.00. The company offers free shipping, 30-day returns, and a 20% first-order discount to attract new customers.

Product overview

MYA Partnership is an e-commerce retailer selling home decor and garden decor products. The product portfolio includes 12 distinct items across two main categories: Home Decor (Ceramic Blue Vase, Colorful Bottle, Gaungzhou Vase, Golden Lamps, Hand Made Pottery, Metal Hanging Lights, Round Pendant Lamp) and Garden Decor (Hanging Plant, Rattan Lamp, Unique Wooden Vase, Wooden Greenery, Wooden Vases). Products are organized into collections including All Products, New Arrivals (Hanging Plant, Wooden Vases, Golden Lamps, Wooden Greenery), and Most Popular (Hand Made Pottery, Rattan Lamp, Ceramic Blue Vase, Gaungzhou Vase, Colorful Bottle, Unique Wooden Vase, Round Pendant Lamp, Metal Hanging Lights). The company offers free shipping, 30-day returns, and secure payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Hanging Plant A hanging plant decorative item for indoor or outdoor use, priced at £16.00, sold via the MYA Partnership e-commerce website.
• Wooden Vases Decorative wooden vases for home or garden decor, priced at £30.00, sold via the MYA Partnership e-commerce website.
• Golden Lamps Golden lamps for indoor home decor, priced at £15.75, sold via the MYA Partnership e-commerce website.
• Wooden Greenery Wooden greenery decorative items for garden decor, priced at £26.00, sold via the MYA Partnership e-commerce website.
• Hand Made Pottery Handcrafted pottery for home decor, priced at £42.00 (highest-priced item in the catalog), sold via the MYA Partnership e-commerce website.
• Rattan Lamp Rattan lamp for garden or home decor, priced at £13.00 (lowest-priced item in the catalog), sold via the MYA Partnership e-commerce website.
• Ceramic Blue Vase Ceramic blue vase for home decor, priced at £33.50, sold via the MYA Partnership e-commerce website.
• Gaungzhou Vase Gaungzhou vase for home decor, priced at £36.00, sold via the MYA Partnership e-commerce website.
• Colorful Bottle Colorful decorative bottle for home decor, priced at £18.50, sold via the MYA Partnership e-commerce website.
• Unique Wooden Vase Unique wooden vase for garden decor, priced at £28.00, sold via the MYA Partnership e-commerce website.
• Round Pendant Lamp Round pendant lamp for home decor, priced at £35.00, sold via the MYA Partnership e-commerce website.
• Metal Hanging Lights Metal hanging lights for home decor, priced at £24.00, sold via the MYA Partnership e-commerce website.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wayfair: Large online home goods marketplace covering furniture, decor, lighting, and garden. Competes for the same online decor shopper as MYA Partnership but with vastly larger catalog and logistics footprint.
• Anthropologie: Lifestyle retailer with a strong home and garden decor assortment (vases, lighting, pottery, decorative objects). Comparable aesthetic and target customer, but operates at much larger scale as part of the URBN portfolio.
• West Elm: Large US/UK home furnishings retailer with broad assortments of decorative items including vases, lamps, and pottery. Overlaps with MYA Partnership's home decor category but serves a much larger, more design-driven customer base.
• Dunelm: UK's largest homewares retailer with extensive decor, lighting, and garden categories. Overlaps with MYA Partnership's categories and UK customer base but offers far broader assortment and price points.
• Etsy: Global online marketplace for handmade, vintage, and unique goods, including a large home and garden decor category. Overlaps with MYA Partnership on handcrafted positioning but operates as a broad incumbent platform rather than a single-brand retailer.

Direct peers

• Nkuku: UK-based DTC retailer specialising in handcrafted, ethically sourced home decor and lifestyle goods. Closely comparable to MYA Partnership's 'Crafted with Care' positioning and artisan-style product mix including pottery, vases, and lighting.
• Cox & Cox: UK-based DTC home and garden decor retailer offering curated, design-led decorative items online. Highly comparable to MYA Partnership in customer (style-conscious UK consumer), category (home decor), and channel (own e-commerce site).
• Not On The High Street: UK online marketplace aggregating small makers and designers selling unique home decor and gift items. Directly comparable handcrafted/unique positioning and similar buyer intent to MYA Partnership's customer base.
• Oliver Bonas: UK lifestyle and home decor brand selling curated decorative items (vases, lamps, lighting) direct to consumers online and via stores. Comparable assortment and target customer to MYA Partnership.

Emerging players

• Bohemia Design: Smaller UK-based DTC home decor brand focused on handcrafted and ethically sourced decorative pieces. Comparable artisanal positioning to MYA Partnership but slightly larger and better-established brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYA PARTNERSHIP LIMITED