Zwiazek Dealerow Samochodow

What Zwiazek Dealerow Samochodow does

Związek Dealerów Samochodów (ZDS) is a Polish employers' association (związek pracodawców) founded on 25 September 2009 in Warsaw, representing authorized car dealers and service centers operating in Poland. Headquartered at ul. Komitetu Obrony Robotników 56 in Warsaw, it operates as a private, non-profit member organization under the leadership of President Paweł Tuzinek (since 2021). ZDS does not develop or sell technology products; its mandate is industry representation, lobbying, legal advisory, training, and market data publishing.

ZDS's product portfolio comprises recurring member services and externally published content. Member-facing services include Pogotowie Prawne ZDS (immediate telephone and email legal counsel for dealers), the Strefa Członkowska member portal with legal document templates, and a webinar/training program covering tax, legal, EU regulatory, and industry topics. Public-facing content products include monthly new vehicle registration reports jointly published with PZPM using CEP registry data, quarterly 'Serwis w ASO' used-car price rankings co-produced with autoDNA, and quarterly 'Price and Strategic Indicators' co-published with Autoplac.pl. ZDS also operates road safety initiatives such as Karty Ratownicze (standardized vehicle rescue cards), 'Wybieram ASO', and 'Sprawdzony – Niekręcony'.

The business model is structured around recurring annual membership dues (składki członkowskie) paid by authorized dealers and supporting members, supplemented by training fees from non-members (approximately 450 PLN + VAT per session) and project-based funding, most notably the EU co-financed UTH electromobility training program (PLN 1,606,736.40 from FERS, 2024–2027). Distribution is direct: services are delivered to member companies via the website, email, and webinars. Supporting members (insurers such as ERGO Hestia and Warta, leasing firms such as PKO Leasing, data providers such as AutoDNA, and auction platforms such as BCA) participate as ecosystem partners and co-publishers rather than as resellers.

Name

Zwiazek Dealerow Samochodow

Legal name

Związek Dealerów Samochodów

Website

https://zds.org.pl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Związek Dealerów Samochodów (ZDS) is a Polish employers' association founded in 2009 that represents authorized car dealers through lobbying, legal advisory, training, and market data publishing, funded primarily by recurring membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues (składki członkowskie): ZDS operates primarily on membership fees paid by authorized car dealers and supporting members. The association also generates revenue from paid training events (450 PLN + VAT per participant for non-members), while member participation in webinars and training is free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Związek Dealerów Samochodów (ZDS) is a Polish employers' association that provides authorized car dealers with lobbying representation before state authorities and manufacturers, immediate legal advisory through Pogotowie Prawne ZDS, professional training and webinars on legal, tax, and EU regulatory changes, monthly market data reports (new vehicle registrations co-published with PZPM, quarterly used-car pricing reports with autoDNA and Autoplac.pl), member-only document templates via the Strefa Członkowska member zone, and industry image campaigns such as Karty Ratownicze, Wybieram ASO, and Sprawdzony – Niekręcony.

Product overview

Związek Dealerów Samochodów (ZDS) is an employers' association (związek pracodawców) founded on September 25, 2009, representing Polish car dealers. Rather than offering a unified software product, ZDS provides a portfolio of member services including market data products (monthly new vehicle registration reports with PZPM, quarterly used car price ranking reports with autoDNA, and price index reports with Autoplac), educational services (webinars and training programs including EU-funded electromobility training with UTH), a legal emergency hotline (Pogotowie Prawne), and a member portal (Strefa Członkowska) with document templates. Additionally, ZDS operates the Karty Ratownicze (Rescue Cards) initiative—a standardized vehicle safety documentation system distributed free to improve emergency response outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Pogotowie Prawne ZDS (ZDS Legal Emergency Service) Immediate legal consultation service providing member dealers with telephone and email access to ZDS legal counsel for issues arising from dealer business operations.
• Webinary i Szkolenia (Webinars and Training) Online training sessions and webinars covering legal updates, tax changes, EU directives, and automotive industry best practices; free for ZDS members, paid (~450 PLN +VAT per session) for non-members.
• Strefa Członkowska (Member Zone) Members-only online portal providing access to legal document templates, training materials, webinar recordings, and operational resources for dealer companies.
• Monthly New Vehicle Registration Reports (Raporty ZDS i PZPM) Monthly reports on new vehicle registrations in Poland based on data from PZPM and CEP, covering private vs. company registrations, trucks, vans, and motorcycles.
• Serwis w ASO – Used Car Price Ranking Reports Quarterly reports analyzing the impact of authorized dealer service history on used vehicle prices, produced in collaboration with supporting member autoDNA and covering price differences across brands and models.
• Wskaźniki cenowe i strategiczne (Price and Strategic Indices) Quarterly price index reports tracking value changes of used vehicles offered by authorized dealers, created in partnership with supporting member Autoplac.pl and providing annual depreciation analysis across vehicle model years.
• Karty Ratownicze (Rescue Cards) Standardized rescue cards for vehicles containing schematic information about car construction (reinforcements, airbags, battery location, fuel lines) to help emergency services efficiently extract occupants from damaged vehicles; available free to download and print in A4 with windshield stickers.
• UTH szkoli branżę motoryzacyjną (EU-Funded Electromobility Training) EU-funded electromobility training project offering electric and hybrid vehicle diagnostics, repair, and service courses; co-financed by the European Social Fund (FERS) with a value of PLN 1,606,736.40 and aiming to upskill 201 project participants.

Quantifiable outcome

• Cars regularly serviced at authorized service centers achieve on average 13.43% higher asking prices than vehicles without confirmed dealer service history (ZDS & autoDNA report, 2026)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Autoplac.plcoreStrategic or Co-development Partner · 1 January 2026ZDS and Autoplac.pl jointly publish the 'Wskaźniki cenowe i strategiczne' (Price and Strategic Indicators) quarterly report analyzing used car price fluctuations and market trends from authorized dealer listings. Autoplac.pl is a supporting member of ZDS.
• ManaHRminorGTM or Marketing Partner · 1 January 2026ZDS and ManaHR co-hosted a webinar on EU Directive 2023/970 regarding pay transparency in dealer companies, combining ZDS's industry expertise with ManaHR's HR consulting capabilities.
• Kozminski Executive Business School (MBA Automotive)minorStrategic or Co-development Partner · 1 January 2026ZDS serves as the substantive patron for MBA Automotive studies offered by Kozminski Executive Business School. ZDS also promoted the MBA Automotive program during its webinar on China's impact on the global automotive industry.
• AAA AUTO, BCA Polska, EMOBIL, Autoplac, PPG, PKO Leasing, Benefia, ERGO Hestia, Warta (Supporting Members)minorOthers · 1 January 2026These companies are listed as supporting members (Członkowie Wspierający) of ZDS, participating in ZDS events, co-publishing research, and providing services to the dealer network. Their logos are displayed on the ZDS website.
• Uczelnia Techniczno-Handlowa im. Heleny Chodkowskiej (UTH)coreStrategic or Co-development Partner · 1 September 2024UTH and ZDS jointly implement the project 'UTH szkoli branżę motoryzacyjną, budowlaną i architektoniczną' funded by the European Funds for Social Development (FERS). ZDS is involved at every stage of the project, ensuring training content reflects current industry needs. The project runs from 1 September 2024 to 30 September 2027, with EU funding of PLN 1,606,736.40, and aims to raise competencies of 201 participants.
• autoDNAcoreStrategic or Co-development Partner · 1 January 2024ZDS and autoDNA jointly publish the 'Serwis w ASO – Ranking zmiany cen samochodów używanych' (ASO Service – Used Car Price Change Ranking) report, analyzing the impact of authorized dealer service history on used car prices. autoDNA is a member of the ZDS supporting members program.
• Stowarzyszenie Kierowników Flot Samochodowych (SKFS)coreStrategic or Co-development Partner · 1 January 2014ZDS, PZPM, and SKFS jointly promote the Karta Ratownicza (Rescue Card) initiative to increase road safety. SKFS represents fleet managers who are key customers for authorized dealers.
• Polski Związek Przemysłu Motoryzacyjnego (PZPM)coreStrategic or Co-development Partner · 1 January 2009ZDS and PZPM jointly publish monthly reports on new vehicle registrations in Poland, based on data from the Central Register of Vehicles (CEP). This is a longstanding strategic partnership producing authoritative market intelligence for the Polish automotive industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Society of Motor Manufacturers and Traders (SMMT): UK automotive trade association covering manufacturers, importers, and dealers. Comparable as an integrated automotive trade body with lobbying, training, and market data services paralleling ZDS's offering.
• National Automobile Dealers Association (NADA): US national trade association for franchised new-car dealers. Highly comparable in mandate (lobbying, dealer education, market data, legal support) to ZDS, operating at a much larger scale.
• Verband der Automobilindustrie (VDA): German automotive industry association representing manufacturers and suppliers. Comparable as a major European automotive trade body whose positions on MVBER and dealer-importer relationships directly affect ZDS's Polish agenda.
• CECRA (European Council for Motor Trades and Repairs): European-level trade body for national motor trades and repair associations. Comparable as a higher-tier umbrella for automotive dealer/repair associations, setting EU policy positions that national bodies like ZDS must respond to.

Emerging players

• autoDNA: Polish vehicle-history and used-car data provider. Directly comparable as a ZDS supporting member and joint publisher of the Serwis w ASO price-ranking reports, with overlapping market-data product positioning for Polish dealers.

Direct peers

• Stowarzyszenie Kierowników Flot Samochodowych (SKFS): Polish association of corporate fleet managers. Comparable as a Polish automotive sector trade association serving a related constituency (fleet customers of authorized dealers), and a ZDS partner on the Karta Ratownicza road-safety initiative.
• Polski Związek Przemysłu Motoryzacyjnego (PZPM): Polish Automotive Industry Association, the counterpart trade body representing manufacturers and importers. Directly comparable as a Polish automotive trade association with overlapping scope, and a longstanding ZDS partner on monthly vehicle registration reports.

Regional players

• Comité des Constructeurs Français d'Automobiles (CCFA): French automotive industry committee representing manufacturers and dealers. Comparable as a Western European automotive trade association with overlapping scope in lobbying and market intelligence, though operating in France rather than Poland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ZDSamochodow
• YouTubeyoutube.com/channel/UCz9N5q0HY-t-gAd-Jy6IQSw
• LinkedInlinkedin.com/company/zwi%C4%85zek-dealer%C3%B3w-samochod%C3%B3w

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zwiazek Dealerow Samochodow