Solid Investment

What Solid Investment does

Solid Investment is a Dubai-based private investment management company founded in 2021 that identifies, scales, and transforms high-potential brands into globally recognized ventures. The company operates a diversified portfolio across five verticals: Food & Beverage (The Barnyard, a healthy dining concept operating in UAE and Lebanon, and Nasty Cookie, a dessert brand); Real Estate (Worksmith, a creative ecosystem platform blending workspace, community, and lifestyle, plus upcoming lifestyle-oriented developments); Technology (Aidera, an enterprise-grade AI SaaS platform focused on decision-making, operations automation, and intelligent systems); and Healthcare & Biotech (Omnia Health Sciences, a science-led venture developing precision human performance formulations). The firm emphasizes brand growth, international expansion, operational excellence, and collaborative partnerships as its core investment thesis.

The company's business model centers on strategic investment and operational support applied to portfolio companies, monetizing through portfolio company growth, successful exits, and strategic expansion across verticals. Solid Investment employs a sales-led go-to-market motion and leverages strategic partnerships with major UAE-based companies including Arada and Emaar (real estate developers) and Pullman (Accor's premium hospitality brand), as well as Starco, ABC, and USS. Portfolio distribution occurs through physical retail locations for F&B brands, direct enterprise sales for Worksmith and Aidera, and e-commerce for Omnia Health Sciences. The firm targets diverse customer segments including conscious consumers, trend-driven youth audiences, modern professionals, health-conscious individuals, enterprise businesses, and premium real estate buyers.

The underlying technology stack includes the Aidera AI SaaS platform with capabilities spanning predictive analytics, process automation, and knowledge retrieval for enterprise clients, and the Worksmith creative ecosystem platform integrating workspace, community, and lifestyle environments. The firm operates with a small team (1-10 employees) and has no disclosed revenue, funding rounds, or management team information. Geographic footprint centers on UAE with operations in Lebanon and a stated presence in Singapore, though the firm does not claim a global footprint.

Name

Solid Investment

Legal name

Solid Investment

Website

https://solidinvestment.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Solid Investment is a Dubai-based private investment company founded in 2021 that identifies, scales, and transforms brands across F&B, real estate, AI/technology, and healthcare/biotech verticals, operating portfolio companies in UAE, Lebanon, and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Returns and Portfolio Growth: As an investment company, Solid Investment generates returns through identifying, scaling, and transforming high-potential brands into globally recognized ventures. Revenue is derived from portfolio company growth, successful exits, and strategic expansion of investments across F&B, real estate, technology, and healthcare verticals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Solid Investment is an investment company that identifies, scales, and transforms high-potential brands into globally recognized ventures through strategic capital and operational partnerships. Its core activity is deploying equity investment across a diversified portfolio spanning Food & Beverage (The Barnyard, Nasty Cookie), Real Estate/Creative Ecosystems (Worksmith), Technology (Aidera AI SaaS Platform), and Healthcare & Biotech (Omnia Health Sciences), with brand growth and international expansion as its core specialization.

Product overview

Solid Investment operates as an investment company with a portfolio of distinct brands across multiple sectors: Food & Beverage (The Barnyard, Nasty Cookie), Technology (Aidera AI platform), Real Estate (Worksmith creative ecosystem, upcoming developments), and Healthcare & Biotech (Omnia Health Sciences). The company identifies, scales, and transforms high-potential brands into globally recognized ventures, with strategic focus on brand growth and international expansion. Each brand operates independently within its respective vertical while sharing the parent company's investment and operational expertise.

Differentiator

Problem solved

Functional benefit

Brands

• The Barnyard: Flagship healthy dining concept featuring high-quality ingredients, thoughtful sourcing, and nature-inspired environment. Operates in UAE and Lebanon.
• Nasty Cookie
• Worksmith
• Aidera
• Omnia Health Sciences

Products and services

• The Barnyard The Barnyard is a flagship healthy dining concept offering high-quality ingredients, thoughtful sourcing, and a nature-inspired environment, delivering a balanced lifestyle experience for conscious consumers. It operates in UAE and Lebanon markets with plans for scalable expansion across key urban destinations.
• Nasty Cookie Nasty Cookie is a bold, fast-growing dessert brand redefining indulgence through creative product innovation and strong brand identity, known for signature cookies, milkshakes, and high-energy retail experience targeting younger, trend-driven audiences. The brand maintains operational efficiency and scalability for evolution into a leading premium dessert name.
• Worksmith Worksmith is a creative ecosystem platform blending workspace, community, and lifestyle, delivering purpose-built environments that foster productivity, collaboration, and innovation for professionals. With first locations successfully launched, the platform is positioned for scalable expansion across key urban markets.
• Aidera Aidera is an enterprise-grade AI SaaS Platform focused on next-generation artificial intelligence infrastructure, enhancing decision-making, automating operations, and enabling businesses to interact with data, customers, and environments. It is positioned as a strategic investment in intelligent operating systems.
• Omnia Health Sciences Omnia Health Sciences is a science-led biotechnology and translational science venture developing precision-driven human performance and health formulations grounded in advanced molecular research and evidence-led systems. The venture focuses on consumer health products for wellbeing, longevity, and performance.

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AradacoreStrategic or Co-development PartnerStrategic partner with solid presence and shared vision for excellence. Arada is a major real estate developer in the UAE, providing potential synergies for Solid Investment's real estate vertical development.
• EmaarcoreStrategic or Co-development PartnerEmaar Properties is a globally recognized real estate developer and strategic partner providing expertise and presence in premium property developments across key markets.
• PullmancoreStrategic or Co-development PartnerPullman, part of Accor, is a premium hospitality brand offering lifestyle-focused hotel experiences. Partnership provides synergies for hospitality and lifestyle-oriented developments.
• StarcominorStrategic or Co-development PartnerStrategic partner providing unique strengths and domain expertise within the Solid Investment ecosystem.
• ABCminorStrategic or Co-development PartnerPartner with solid presence contributing to the Solid Investment collaborative network.
• USSminorStrategic or Co-development PartnerPartner with domain expertise contributing to Solid Investment's strategic ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ADQ: Abu Dhabi-based multi-vertical holding company with investments across food, healthcare, real estate, and technology. Comparable diversified portfolio model, though ADQ is a sovereign-affiliated platform at vastly greater scale.
• Majid Al Futtaim: Large UAE conglomerate operating shopping malls, retail, leisure, and lifestyle brands across the region. Comparable diversified consumer/real estate orientation but at substantially greater scale and scope.
• Mubadala Investment Company: UAE sovereign investor with a diversified global portfolio spanning technology, healthcare, real estate, and consumer. Comparable multi-vertical investment orientation, though at sovereign-fund scale.

Direct peers

• Chalhoub Group: Luxury retail and lifestyle brand operator/investor in the Middle East. Comparable in brand-partner model, regional expansion playbook, and category diversification.
• Alshaya Group: Kuwait-headquartered multi-brand operator that owns, franchises, and scales international retail and F&B brands across the Middle East. Highly comparable to Solid Investment's brand-investment and international-expansion thesis across F&B and consumer verticals.
• Americana Group: MENA-leading food brand operator running restaurant chains and food production. Closely comparable to Solid Investment's F&B scaling thesis (The Barnyard, Nasty Cookie) and multi-country operating model.
• Landmark Group: UAE-headquartered multi-brand conglomerate operating retail, hospitality, and leisure concepts across MENA and beyond. Comparable multi-vertical brand-investment and scale orientation.
• Apparel Group: UAE-based multi-brand retail operator licensing and scaling global brands across fashion, F&B, and lifestyle. Similar model of investing in, operating, and expanding brands across multiple verticals and geographies.

Regional players

• Emaar Properties: UAE-listed global real estate developer and a core strategic partner of Solid Investment. Comparable only at the real estate vertical level, where Solid Investment's Worksmith and pipeline overlap with Emaar's broader property ecosystem.

Emerging players

• L Catterton: Global consumer-focused private equity firm investing in and scaling consumer brands. Comparable brand-investment thesis and value-creation playbook, though operating globally and at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solidtrade

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid Investment