Pride Learning Ctr.

What Pride Learning Ctr. does

PRIDE Reading Program, operated by PRIDE Learning Co., is a US-based, privately held curriculum publisher that sells an Orton-Gillingham-based structured literacy program aligned with the Science of Reading. The company was co-founded by Garrett Richland (Chief Encouragement Officer) and Karina Richland (Curriculum Developer) and serves two primary customer segments: K-12 school districts seeking Tier 2 reading intervention and dyslexia support, and homeschool families purchasing directly for parent-led instruction. Its core product line is a six-level progressive curriculum — Beginning Letters & Sounds, Yellow Book 1, Orange Book 2, Red Book 3, Purple Book 4, and Blue Book 5 — plus a Reading Comprehension Program and Primary Accelerated Review, delivered as fully scripted lesson plans with both printed teaching guides ($59.95–$149.95) and a digital Online Teaching Guide accessible via iPad or computer. A recently launched Little Lions Literacy sub-brand extends the offering into PreK-K early literacy with decodable books, practice books, alphabet books, first readers, and classroom sets.

The business model is a one-time/perpetual license direct-to-consumer e-commerce operation supplemented by enterprise district sales. Products are sold individually (workbooks $19.95–$39.95) and as program kits ($94.90–$159.85) or classroom sets ($489.75) through the company's website shop. Distribution combines self-serve online ordering with direct outreach to school districts (a dedicated phone line at 866-774-3342 ext. 2), an affiliate program paying 15% on referred sales, and scholarship/ESA payment integrations through ClassWallet, Step Up For Students/MyScholarShop, and Odyssey Scholarship covering 13+ US states. Adjacent revenue-adjacent services include a PRIDE Reading Specialists tutor network, an Accelerated Summer Program, free online placement assessments, and WordWall-based practice games. Documented customers include Los Angeles Unified, San Diego Unified, Clay County, Buena Park Elementary, Anaheim Elementary, Capistrano Unified, San Bernardino City Unified, and Henry County Public Schools; the company also ships internationally to Australia and Canada.

The company is founder-owned and bootstrapped, with no disclosed institutional funding, headcount, or revenue figures. Its team of approximately 12 named staff supports curriculum development, district program management, enrollment/client support, web services, HR, and operations. The value proposition rests on eliminating the specialized training and lesson-planning burden typical of Orton-Gillingham programs via fully scripted, multisensory instruction; its competitive position is reinforced by 2023 Blue Ribbon recognition from the Old Schoolhouse Homeschool Influencer Network and by switching-cost dynamics for districts that have integrated the curriculum into their reading intervention frameworks.

Name

Pride Learning Ctr.

Legal name

PRIDE Learning Co.

Website

https://pridereadingprogram.com

Company type

Private

Operating status

Operating

Short description

PRIDE Reading Program is a US-based, bootstrapped publisher of an Orton-Gillingham structured literacy curriculum aligned with the Science of Reading, selling fully scripted program kits, workbooks, and a PreK-K sub-brand (Little Lions) to school districts and homeschool families via e-commerce and ESA/scholarship channels.

Ownership category

akta.pro rank

Product category

Literacy Education Curriculum

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), All Other Miscellaneous Schools and Instruction (611699)

SIC

Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYEDAMAJAH

Orton-Gillingham & Structured Literacy Enrichment

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Reading, Writing & Literacy Enrichment

SECONDARYEDAGAMAH

Reading & Literacy Intervention Materials for Learning Disabilities (Dyslexia, Decoding, Comprehension)

Education/Educational Publishing & Learning Content/Instructional Materials for Special Education

SECONDARYEDAKAJAD

Reading Intervention & Remediation (Decoding, Fluency, Comprehension)

Education/Special Education & Learning Support Services/Learning Disabilities & Dyslexia Services

SECONDARYEDAGAIAL

Special Needs & Inclusive Learning Trade (Dyslexia, ADHD, ASD Supports)

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

SECONDARYEDAGAIAE

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting)

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

Keywords

• Structured literacy curriculum
• Orton-Gillingham instruction
• Reading intervention programs
• Dyslexia education materials
• Phonics curriculum kits

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Curriculum Product Sales: One-time purchase of curriculum kits, teaching guides, student workbooks, decodable books, and supplementary materials. Products are sold as single-use licenses for individual student use.
2. Homeschool Program Kits: Complete program kits sold to homeschool families including teaching guide and student materials. Available in progressive levels from Beginning Letters & Sounds through Blue Book 5.
3. District/School Curriculum Packages: Instruction kits, classroom sets, and multi-unit purchases for schools and districts. Includes teacher materials, training resources, and assessment tools.
4. Scholarship/ESA Fund Processing: Processes payments through approved scholarship programs including ClassWallet, Step Up For Students (MyScholarShop), and Odyssey Scholarship for eligible families in qualifying states.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

PRIDE Reading Program develops and sells an Orton-Gillingham based structured literacy curriculum delivered as progressive program kits (Beginning Letters & Sounds through Blue Book 5) covering phonics, decoding, spelling, fluency, and comprehension. Products include fully scripted teaching guides, student workbooks, sound cards, decodable books, and supplementary materials sold as single-use licenses to school districts, homeschool families, and individual learners, with placement assessments and a tutor network supporting delivery.

Product overview

PRIDE Reading Program is a comprehensive Orton-Gillingham structured literacy curriculum aligned with the Science of Reading, offered through two main channels: a core curriculum product line and the Little Lions Literacy early reader sub-brand. The core PRIDE Reading Program consists of 6 progressive levels (Beginning Letters & Sounds through Blue Book 5) plus a Reading Comprehension Program and Accelerated Review, sold as program kits with teaching guides and student workbooks. The Little Lions Literacy brand, launched in 2025, provides early literacy materials including Decodable Books (48 books across 4 sets), Practice Books, Alphabet Books, First Readers, and Classroom Sets for PreK-K learners. Additional offerings include placement assessments, online teaching guides, tutoring services, summer programs, and interactive practice games. The program serves school districts, homeschool families, and individual learners, with scholarship funding integration through ClassWallet, MyScholarShop, Step Up For Students, and Odyssey Scholarship.

Differentiator

Problem solved

Functional benefit

Brands

• Little Lions Literacy: Early literacy materials brand offering decodable books, alphabet books, practice books, and classroom sets for young learners aged PreK through early elementary.

Products and services

• PRIDE Reading Program
• Beginning Letters & Sounds Program Kit - Third Edition
• Yellow Book 1 Program Kit - Third Edition
• Orange Book 2 Program Kit - Third Edition
• Red Book 3 Program Kit - Third Edition
• Purple Book 4 Program Kit - Third Edition
• Blue Book 5 Program Kit - Third Edition
• Reading Comprehension Program - Third Edition
• Little Lions Literacy
• PRIDE Reading Specialists (Tutoring)
• Accelerated Summer Program
• Instruction Kit for Schools

Quantifiable outcome

• Students can complete each level in 40-60 hours of instruction
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ClassWalletcoreChannel Partner/ Reseller/ DistributorPayment platform partnership enabling scholarship recipients to purchase PRIDE curriculum. Available in Alabama, Arkansas, Arizona, Indiana, New Hampshire, North Carolina, South Carolina, Texas, Utah, and New York. Process: customer orders through PRIDE checkout using ClassWallet, PRIDE sends invoice for approval.
• Step Up For Students / MyScholarShopcoreChannel Partner/ Reseller/ DistributorFlorida-specific scholarship program partnership. Students purchase directly from MyScholarShop catalog for Step Up For Students recipients. Provides access to PRIDE curriculum for qualifying Florida families.
• Odyssey ScholarshipminorChannel Partner/ Reseller/ DistributorScholarship payment processing partnership for Georgia, Louisiana, Utah, and Wyoming residents. Expands market reach to ESA program participants in these states.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Imagine Learning: Large K-12 digital curriculum provider (acquired by Weld North; Imagine Learning K-12, Imagine Reading) competing for district structured literacy contracts. Substantially broader portfolio and greater sales scale than PRIDE.
• Scholastic Education: Major educational publisher (Scholastic Magazines+, Scholastic LitPro) with broad K-6 literacy footprint. Competes less directly on structured literacy but is an incumbent in the same school district and homeschool purchasing channels.
• Highlights Learning: Children's educational publisher (Highlights, Highlights Learning) offering workbooks, practice books, and early literacy products that overlap with PRIDE's workbook and Little Lions product lines.
• Voyager Sopris Learning (Cambium): Cambium sister-brand to Lexia offering literacy intervention programs (Voyager Passport, LANGUAGE!) for districts. Same private-equity-backed parent, broader product portfolio, overlapping district customer base.

Direct peers

• Reading Horizons: Structured literacy publisher aligned with the Science of Reading, offering print and digital reading intervention programs for districts and tutors. Comparable product positioning to PRIDE's district curriculum packages.
• All About Learning Press: Orton-Gillingham-based homeschool reading and spelling curriculum publisher. Closest direct competitor in the homeschool and parent-led segment where PRIDE differentiates on fully scripted lesson plans.
• Wilson Language Training: Direct competitor offering the Wilson Reading System, an Orton-Gillingham-based structured literacy program widely adopted by school districts. Closest functional peer; differs in requiring more extensive teacher training and lacking PRIDE's parent-led ease-of-use positioning.
• Nessy Learning: Dyslexia-focused reading intervention program combining structured literacy with digital games and tutoring. Targets overlapping student populations (dyslexia, reading difficulties) and overlapping customer segments (parents, schools, tutors).
• Lexia Learning (Cambium Learning Group): Major structured literacy and reading intervention provider serving K-12 districts with both print and digital programs (Lexia Core5, PowerUp). Significantly larger and PE-backed; competes for the same district procurement budgets as PRIDE.

Emerging players

• BookNook: Online small-group reading tutoring platform that pairs structured literacy content with live tutors. Adjacent business model that competes for school district intervention budgets but with a digital/tutor delivery model rather than curriculum kits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PRIDEReadingProgram
• Facebookfacebook.com/PrideReadingProgram
• Instagraminstagram.com/pridereadingprogram
• Pinterestpinterest.com/pridereading

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Learning Ctr.