All About Learning Press
All About Learning Press publishes Orton-Gillingham-based homeschool curriculum in reading, spelling, and math for non-teaching parents, selling one-time physical and digital kits direct-to-consumer worldwide and operating as a portfolio company of 95 Percent Group LLC.
- Company typePrivate
- Founded2006
- HeadquartersEagle River, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What All About Learning Press does
All About Learning Press, Inc. is a privately held homeschool curriculum publisher headquartered in Eagle River, Wisconsin. Founded in 2006 and operating with 1–10 employees, the company produces structured literacy and mathematics programs — All About Reading (five levels from Pre-Reading through Level 4), All About Spelling (seven levels), and All About Math (five levels, K–5, with Level 4 launched in 2025) — built on the Orton-Gillingham multisensory methodology and a mastery-based, scripted, open-and-go lesson format designed for parents without teaching experience. Core instructional technology includes the cumulative blending procedure, 100% decodable readers, hands-on lesson kits, and the Letter Tiles tool, available as both physical manipulatives and a mobile app distributed on iOS, Android, and Amazon.
The company operates a direct-to-consumer model through its BigCommerce e-commerce storefront, supplemented by seven authorized international distributors covering Australia, Canada, the United Kingdom, New Zealand, and South Africa, with MyUS freight forwarding for uncovered geographies. Pricing is one-time/perpetual license across physical curriculum packages, digital apps, and supplemental materials, with a 12-month satisfaction guarantee and lifetime customer support. Primary customer segments are homeschool families, children with dyslexia or learning differences, and K–5 learners generally. In September 2025, AALP was acquired by 95 Percent Group LLC (a portfolio company of Leeds Equity Partners) from Surge Private Equity — which had backed the business since August 2020 — with Angle Advisors advising the seller; the transaction integrates AALP into a broader K–12 literacy platform combining public-school and homeschool product lines.
All About Learning Press firmographics
Firmographics- Name
- All About Learning Press
- Legal name
- All About Learning Press, Inc.
- Website
- https://allaboutlearningpress.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- All About Learning Press publishes Orton-Gillingham-based homeschool curriculum in reading, spelling, and math for non-teaching parents, selling one-time physical and digital kits direct-to-consumer worldwide and operating as a portfolio company of 95 Percent Group LLC.
- Ownership category
- akta.pro rank
All About Learning Press industry classification
Industry- Product category
- Homeschool Curriculum
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)
- akta.pro secondary industries
- K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)
Keywords
Where All About Learning Press is headquartered
LocationHeadquarters
- HQ city
- Eagle River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All About Learning Press business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Physical Curriculum Sales: One-time purchase of physical curriculum materials including teacher manuals, student materials, readers, and interactive kits for All About Reading, All About Spelling, and All About Math programs.
- Digital App Sales: Sale of Letter Tiles applications for iOS, Android, and Amazon devices providing supplemental digital learning tools.
- Supplemental Materials: Sale of additional educational materials including review books, activity books, and supplementary resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time purchase curriculum packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
All About Learning Press product offering
Product offeringCore offering
All About Learning Press publishes structured, multisensory homeschool curriculum packages centered on the Orton-Gillingham approach, covering reading (All About Reading), spelling (All About Spelling), and elementary mathematics (All About Math) for K-5 students. The company sells physical teacher manuals, student materials, scripted lesson guides, decodable readers, interactive kits, and physical Letter Tiles, supplemented by a Letter Tiles digital app across iOS, Android, and Amazon. Curriculum is designed as open-and-go, mastery-based, and usable by parents without prior teaching experience, delivered primarily through direct-to-consumer e-commerce.
Product overview
All About Learning Press offers a suite of homeschool curriculum programs centered on structured literacy and mathematics education. The core product line consists of three main programs: All About Reading (a 5-level reading curriculum from Pre-Reading to Level 4 using multisensory Orton-Gillingham instruction), All About Spelling (a 7-level spelling curriculum teaching encoding skills and spelling rules), and All About Math (a K-5th grade mathematics program with 5 levels). These programs are designed to work together as an integrated literacy ecosystem, with the Letter Tiles tool (available as both physical tiles and digital apps) serving as a common multisensory learning resource across reading and spelling instruction. Supplemental products include decodable readers, interactive kits, and free downloadable resources. The programs follow a mastery-based approach rather than grade-level progression.
Differentiator
Problem solved
Functional benefit
Products and services
- All About Reading A complete reading curriculum that teaches phonics, decoding, vocabulary, fluency, and comprehension using multisensory Orton-Gillingham instruction with scripted open-and-go lessons. Available in 5 levels from Pre-Reading through Level 4 for homeschool families teaching K-5 children.
- All About Spelling A spelling curriculum that teaches encoding skills, spelling rules, and multisensory strategies using the Orton-Gillingham approach. Available in 7 levels (Level 1 through Level 7) for homeschool families.
- All About Math An elementary mathematics curriculum covering counting, cardinality, numbers and operations, mathematical reasoning, algebraic thinking, fractions, and geometry. Features 5 levels (K-5th grade) with customizable, multisensory, mastery-based lessons.
- Letter Tiles (Physical) Physical letter tiles used as a multisensory learning tool across All About Reading and All About Spelling programs to help students learn sounds, blending, and spelling rules.
- Letter Tiles App Digital version of letter tiles available on iOS, Android, and Amazon platforms. Provides touchscreen-based multisensory learning experience for reading and spelling instruction as a supplement to the physical curriculum.
- Decodable Readers 100% decodable story readers containing only phonetic code that students have already learned, designed to build confidence and prevent word-guessing habits. Feature engaging stories with natural language and intentional line breaks for phrasing.
- Reading Interactive Kits Interactive kits for the All About Reading program containing the physical materials needed to complete lesson activities.
- Spelling Interactive Kits Interactive kits for the All About Spelling program containing the physical materials needed to complete lesson activities.
- Something Fishy Review Book Standalone review book supporting All About Math practice for homeschool students.
- Birds of a Feather Review Book Standalone review book supporting All About Math practice for homeschool students.
- Snug as a Bug Review Book Standalone review book supporting All About Math practice for homeschool students.
Quantifiable outcome
- Children can learn to read and spell in approximately 20 minutes per day
Companies that use All About Learning Press
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
All About Learning Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
All About Learning Press partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regional and minor.
- Educational Warehouse (Australia)regionalAuthorized Australian distributor for All About Learning Press curriculum materials, located in Highland Park, QLD.
- Canadian Home Education ResourcesregionalAuthorized Canadian distributor serving Alberta region from Calgary, AB.
- Conquest Books (United Kingdom)regionalAuthorized UK distributor for All About Learning Press materials in the United Kingdom.
- Engaging Minds Ltd (New Zealand)regionalAuthorized New Zealand distributor located in Hawera, with additional ordering available through NZ Post YouShop service.
- The Book Connection (South Africa)regionalAuthorized South African distributor for All About Learning Press curriculum materials.
- MyUS Freight ForwarderminorRecommended freight forwarder for international customers who do not have access to an authorized distributor in their country.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
All About Learning Press competitors and assessment
Company assessmentDirect peers
- Sonlight Curriculum: Major homeschool curriculum publisher offering literature-based and structured programs across K-12. Comparable in direct-to-consumer homeschool distribution model, multi-subject program bundles, and reliance on homeschool community endorsements.
- Hooked on Phonics: Long-running phonics-based reading program sold directly to parents for at-home instruction. Comparable in parent-targeted phonics curriculum and multisensory learning approach, with overlap in the early-elementary reading segment.
- Memoria Press: Classical homeschool curriculum publisher offering structured reading, spelling, and math programs at the elementary level. Comparable in serving the same homeschool persona with scripted, mastery-based lesson design and physical curriculum kits.
- Math-U-See: Homeschool math curriculum publisher using a similar mastery-based, multisensory, manipulatives-driven approach. Directly comparable in K-5 math curriculum design, parent-friendly scripted instruction, and physical-kit delivery model.
- Explode the Code: Phonics workbook series widely used in homeschool and remedial reading instruction. Closely comparable in scripted phonics instruction, mastery-based progression, and physical workbook product format serving K-5 readers.
- Logic of English: Direct competitor offering Orton-Gillingham-based reading, spelling, and grammar curriculum for homeschool and self-directed learners. Closely comparable methodology, target customer (non-credentialed parents), and mastery-based progression structure.
- RightStart Mathematics: Homeschool math curriculum using multisensory manipulatives and structured lessons for K-5. Comparable in serving non-credentialed homeschool parents with hands-on, mastery-based elementary math instruction.
Broad incumbents
- BJU Press: Established Christian homeschool and Christian school curriculum publisher offering K-12 textbooks in core subjects including reading, spelling, and math. Comparable in physical curriculum model but materially larger catalog and institutional reach.
- Abeka Academy: One of the largest Christian homeschool curriculum publishers, offering comprehensive K-12 textbooks, video lessons, and accredited programs. Overlaps with AALP in homeschool reading, spelling, and math but operates at much larger scale with broader subject coverage.
- 95 Percent Group: Parent company and structured literacy platform serving K-12 public schools with screening, professional development, and intervention tools. Now the acquirer of AALP; comparable in Orton-Gillingham methodology but focused on school-district buyers rather than homeschool parents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
All About Learning Press social profiles
Digital presenceAll About Learning Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
All About Learning Press leadership team
Management profileNumber of profiles
All About Learning Press funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All About Learning Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All About Learning Press
What does All About Learning Press do?
All About Learning Press publishes structured, multisensory homeschool curriculum packages centered on the Orton-Gillingham approach, covering reading (All About Reading), spelling (All About Spelling), and elementary mathematics (All About Math) for K-5 students. The company sells physical teacher manuals, student materials, scripted lesson guides, decodable readers, interactive kits, and physical Letter Tiles, supplemented by a Letter Tiles digital app across iOS, Android, and Amazon. Curriculum is designed as open-and-go, mastery-based, and usable by parents without prior teaching experience, delivered primarily through direct-to-consumer e-commerce.
Is All About Learning Press a public or private company?
All About Learning Press is a private company. It is classified as private equity controlled and is currently operating.
When was All About Learning Press founded?
All About Learning Press was founded in 2006. It employs 1 to 10 people.
Where is All About Learning Press based?
All About Learning Press is headquartered in Eagle River, United States, in the North America region.
How does All About Learning Press make money?
Three revenue lines are on record. Physical Curriculum Sales are the primary driver. The others are digital App Sales and supplemental Materials.
Who are All About Learning Press's main competitors?
Direct peers on record are Sonlight Curriculum, Hooked on Phonics, Memoria Press, Math-U-See, Explode the Code, Logic of English and RightStart Mathematics. Broad incumbents are BJU Press, Abeka Academy and 95 Percent Group.
Does All About Learning Press have an API?
No public API is recorded for All About Learning Press.
What industry is All About Learning Press in?
All About Learning Press's product category is Homeschool Curriculum. Its primary akta.pro industry code is EDAGAAAA, Core Subject Textbooks (ELA, Math, Science, Social Studies), with a secondary code of EDAGAEAA, K–12 Digital Curriculum & Interactive Lessons. Its SIC code is 2731.