What Second Chance Ranch Canada Inc does

Second Chance Ranch Canada Inc is a privately held non-profit equine sanctuary headquartered at 6038 Hwy 2 in Odessa, Ontario, Canada, and operated by owner Darren Pruner. The organization rescues, rehabilitates, and either rehomes or provides forever homes for horses with difficult pasts, distinguishing itself from conventional animal shelters by emphasizing behavioral training and long-term care rather than only emergency support. In addition to horses, the ranch cares for chickens, goats, ponies, donkeys, and alpacas.

The organization's revenue model spans four streams: charitable donations processed via PayPal in CAD; a tiered Corporate Sponsorship Program that gives businesses animal-sponsorship engagement with regular updates, live video, and offsitemeeting/team-building access; vendor booth fees from the annual LIVESTOCK Music & Craft Festival (craft/artisan booths listed at $50, food truck pricing TBD); and fee-based Beyond the Gate therapy sessions, a ground-based animal-assisted program offering 60-minute individual or small group sessions for mental and emotional wellness. Trail rides and individual animal sponsorship are listed as additional engagement offerings. Pricing for therapy sessions and corporate tiers is not publicly disclosed.

Go-to-market is direct-to-consumer and local, relying on the ranch's Wix-hosted website, a Facebook page, email outreach, and community events rather than any formalized sales infrastructure. Customers and constituents are primarily located in Eastern Ontario (Kingston-Odessa area), with no disclosed enterprise customers, institutional funders, parent company, or third-party partnerships. No patents, certifications, awards, or external funding rounds are documented.

Name

Second Chance Ranch Canada Inc

Legal name

Second Chance Ranch Canada Inc

Website

https://2ndchanceranch.net

Company type

Private

Operating status

Operating

Short description

Second Chance Ranch Canada Inc is a privately held non-profit equine sanctuary in Odessa, Ontario that rescues, rehabilitates, and rehomes horses and other animals, while operating a corporate sponsorship program, an annual community festival, and a ground-based animal-assisted therapy service.

Ownership category

akta.pro rank

Product category

Animal Welfare and Equine Sanctuary Services

NAICS

Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH)

akta.pro secondary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Equine sanctuary services
• Animal rehabilitation care
• Animal-assisted therapy
• Corporate sponsorship programs
• Community festival events

Headquarters

HQ city

Odessa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The ranch accepts charitable donations through PayPal ([email protected]), accepting CAD currency. Donations support the rescue, rehabilitation, and care of horses and other animals.
2. Corporate Sponsorship: Corporate sponsorship program allowing businesses to sponsor animals with regular updates, streaming video, and personal visits. Designed to inspire workforces and demonstrate corporate social responsibility.
3. Festival Vendor Fees: LIVESTOCK Music & Craft Festival vendor fees: Craft/Artisan Booth at $50, Food Truck/Vendor pricing TBD. Revenue supports event promotion and ranch maintenance.
4. Therapy Program Sessions: Beyond the Gate ground-based animal-assisted therapy program offering 60-minute sessions for individuals or small groups seeking mental or emotional wellness support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Second Chance Ranch Canada Inc is a private non-profit equine sanctuary that rescues, rehabilitates, and rehomes horses and other animals (chickens, goats, ponies, donkeys, alpacas). It offers ground-based animal-assisted therapy (Beyond the Gate), a corporate sponsorship program with employee engagement opportunities, trail rides, and an annual community festival (LIVESTOCK Music & Craft Festival).

Product overview

Second Chance Ranch Canada Inc operates as an equine sanctuary offering a portfolio of rehabilitation, therapy, and engagement services. The core offerings include Horse Rehabilitation and Care focused on rescuing and rehoming horses with difficult pasts; Beyond the Gate, a ground-based animal-assisted therapy program featuring 60-minute sessions with rescued animals; and a Corporate Sponsorship Program enabling businesses to engage employees through animal sponsorship. Additional services include trail rides and annual events such as the Livestock Music & Craft Festival. The organization cares for various animals including horses, chickens, goats, ponies, donkeys, and alpacas.

Differentiator

Problem solved

Functional benefit

Brands

• LIVESTOCK Music & Craft Festival: An annual music and craft festival hosted at Second Chance Ranch featuring local makers, creators, food vendors, and live music. Next scheduled for August 8, 2026.
• Beyond the Gate

Products and services

• Horse Rehabilitation and Care Comprehensive rehabilitation program for horses with difficult pasts, focusing on behavior and training challenges with the goal of providing forever homes or successful rehoming.
• Corporate Sponsorship Program Employee engagement and corporate culture enrichment program allowing businesses to sponsor ranch animals with regular updates, streaming video, personal visits, offsite meetings, and team building opportunities.
• Beyond the Gate Therapy Program Ground-based animal-assisted therapy program offering 60-minute individual or small group sessions utilizing rescued ranch animals through mindful grooming, active leading, and quiet observation, without riding.
• Trail Rides Guided trail riding experiences at the ranch with liability waiver requirements and a mandatory safety helmet policy.
• Livestock Music & Craft Festival

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Standardbred Retirement Foundation: Charity focused on rescuing, rehabilitating, and rehoming retired standardbred racehorses. Directly comparable in equine sanctuary mission, donation funding, and rehoming outcomes.
• LongRun Thoroughbred Retirement Society: Ontario-based nonprofit dedicated to the rescue, rehabilitation, and rehoming of retired thoroughbred racehorses. Directly comparable to Second Chance Ranch in mission (equine sanctuary and rehoming), nonprofit funding model, and Ontario operating geography.
• Aspen Valley Wildlife Sanctuary: Ontario-based wildlife and farm animal sanctuary providing rehabilitation and long-term care. Directly comparable as a sanctuary model in the same province, reliant on donations and corporate support.
• Horse Rescue Ontario: Ontario-based equine rescue and rehabilitation organization. Directly comparable in mission, province, and nonprofit/donor-funded operating model, with a similar focus on rehoming horses with difficult pasts.

Broad incumbents

• Equine Guelph: University of Guelph-affiliated center offering equine welfare education, research, and industry support. Comparable in focus on equine well-being in Ontario but operates as an educational/research body rather than a sanctuary.
• PATH International: Professional association for equine-assisted services and therapy centers. Comparable in the equine-assisted therapy space that Beyond the Gate operates in, but functions as an accrediting body rather than a direct service provider.
• Ontario SPCA and Humane Society: Provincial animal welfare nonprofit operating across Ontario with shelter, rescue, and advocacy programs. Comparable in donor-driven nonprofit model and animal welfare focus, but with a much broader mandate and infrastructure that Second Chance Ranch lacks.

Emerging players

• Bright Spot Therapy Dogs: Animal-assisted therapy organization providing trained therapy animals to wellness, education, and crisis settings. Comparable to Beyond the Gate's therapy mission, though focused on dogs visiting external sites rather than ranch-based sessions.
• Stable Strides Therapeutic Riding Center: Therapeutic riding and equine-assisted services center serving individuals with physical, cognitive, and emotional needs. Comparable as an equine therapy operator, though uses riding-based modalities rather than Second Chance Ranch's ground-based approach.

Regional players

• BC SPCA: British Columbia's largest animal welfare charity operating shelters and rescue services. Comparable as a donation-funded animal welfare nonprofit, but regionally focused on BC rather than Ontario.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/secondchanceranchca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Chance Ranch Canada Inc