R2 Hotels
R2 Hotels is a privately held Spanish hotel chain operating ten beachfront hotels and apartment properties in Fuerteventura, Lanzarote, and Mallorca, serving leisure families, couples, and corporate/event guests through direct multi-language booking channels. The group is owned by German tour operator schauinsland-reisen gmbh.
- Company typePrivate
- Founded2003
- HeadquartersLas Palmas, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What R2 Hotels does
R2 Hotels is a privately held Spanish hotel chain operating ten beachfront hotels and apartment properties under the R2 brand across three Spanish island destinations: Fuerteventura (six properties including R2 Buganvilla Hotel & Spa with 254 rooms and R2 Río Calma Hotel Spa & Conference with 416 rooms), Lanzarote (R2 Bahía Kontiki Beach Apartments in Puerto del Carmen), and Mallorca (R2 Verónica Beach Hotel, R2 Cala Millor Beach Apartments, and R2 Lago Playa Park in Cala Ratjada). The portfolio spans 4-star all-inclusive resorts, adults-only boutique hotels, family-oriented properties with miniclubs, and self-catering apartments, supported by branded lifestyle extensions including the Lagoon Beach Club in Fuerteventura and the SkyBaR2 panoramic bar. The legal operating entities are SLR Bahia Hotels, S.L. and SLR Turismo España, S.L., and the group is owned by German tour operator schauinsland-reisen gmbh.
The business is a direct-to-consumer hotel operator whose go-to-market centers on a multi-language proprietary booking website (Spanish, English, German, Italian, French, Polish) powered by ParatyTech, with CivitFun handling check-in and reservations accepted via phone (+34 928 546 054) and email ([email protected]). Revenue streams include room accommodations, all-inclusive meal plans, food and beverage operations (restaurants, bars, pool bars, à la carte venues), weddings and celebrations, corporate MICE events, digital gift cards (€50–€500, 12-month validity), and ancillary experiences. The customer mix spans family vacationers, couples and adults (including honeymooners), self-catering travelers, and corporate/event clients, with the SoyR2 loyalty program and R2eward early booking rewards driving repeat and forward-booked demand.
Sustainability and quality certifications (Travelife Gold, Great Place to Work 2025-2026, THE CODE, HolidayCheck Award 2025) anchor the brand's ESG and guest experience positioning, while GDPR compliance and a published Data Protection Officer ([email protected]) address EU regulatory requirements. Marketing is executed primarily through owned channels — an 80+ article SEO-driven blog, email newsletters, organic social, and loyalty-driven referrals — with the chain explicitly emphasizing best-price guarantee and 100% secure booking messaging to defend direct channel share against OTAs.
R2 Hotels firmographics
Firmographics- Name
- R2 Hotels
- Legal name
- SLR Bahia Hotels, S.L. / SLR Turismo España, S.L.
- Website
- https://r2hotels.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- R2 Hotels is a privately held Spanish hotel chain operating ten beachfront hotels and apartment properties in Fuerteventura, Lanzarote, and Mallorca, serving leisure families, couples, and corporate/event guests through direct multi-language booking channels. The group is owned by German tour operator schauinsland-reisen gmbh.
- Ownership category
- akta.pro rank
R2 Hotels industry classification
Industry- Product category
- Beach Resort Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Resort Convention Hotels (THAGALAC), Independent Budget & Limited-Service Hotels (THAGABAN)
Keywords
Where R2 Hotels is headquartered
LocationHeadquarters
- HQ city
- Las Palmas
- HQ country
- Spain
- HQ region
- Europe
Offices11 records
Markets served
R2 Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Accommodations: Core revenue from room bookings across 12 hotels in Fuerteventura, Lanzarote, and Mallorca. Revenue generated through direct website bookings, phone reservations, and walk-in guests. Properties range from standard rooms to suites and apartments.
- All-Inclusive Packages: Several properties offer all-inclusive meal plans including buffet restaurants, à la carte dining, bars, and snacks. Premium properties like R2 Buganvilla, R2 Pájara Beach, and R2 Romantic Fantasia offer comprehensive all-inclusive options.
- Events and Celebrations: Revenue from hosting weddings, corporate events (MICE), celebrations, and conferences. Services include venue rental, catering, decoration, and coordination. Properties have outdoor spaces, gardens, terraces, and conference rooms.
- Food and Beverage: Restaurants, bars, pool bars, lobby bars, and à la carte dining options across properties. Some hotels feature multiple dining venues including buffet restaurants, specialty restaurants, and snack bars.
- Gift Cards: Digital gift cards sold in denominations of 50, 100, 200, 300, 500 EUR or custom amounts. Valid for 12 months from issuance and usable across all R2 Hotels properties until balance is exhausted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Early booking discount - 100+ days advance: 7-15% off |
| Subscription | Annual | Spring Offer - 15% discount on select hotels |
| Subscription | Multi-year contract | Long stay discount - 20+ days: 7% off |
| Subscription | Annual | SoyR2 Loyalty Program benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
R2 Hotels product offering
Product offeringCore offering
R2 Hotels operates a portfolio of 10 hotel and apartment properties across the Canary Islands (Fuerteventura and Lanzarote) and the Balearic Islands (Mallorca), offering beachfront accommodations ranging from 4-star all-inclusive resorts to apartment complexes and adults-only boutique hotels. The chain provides on-site amenities including spas, multiple restaurants, pools, entertainment, conference facilities, and wedding/event hosting, supported by a centralized booking platform and a loyalty program (SoyR2). Revenue is generated primarily from room bookings across all-inclusive and room-only plans, supplemented by food and beverage, events, and gift cards.
Product overview
R2 Hotels is a portfolio of 10 hotel and apartment properties across three Spanish island destinations: Fuerteventura (6 properties), Lanzarote (1 property), and Mallorca (3 properties). The portfolio includes all-inclusive resorts, adults-only boutique hotels, beachfront apartments, and conference-focused properties. The group operates a centralized booking platform with a loyalty program (SoyR2), digital gift cards, and branded experiences including Lagoon Beach Club and SkyBaR2. Corporate services cover weddings, MICE events, and sustainability-certified accommodations.
Differentiator
Problem solved
Functional benefit
Brands
- SoyR2: Loyalty program offering discounts up to 10%, early check-in/out, free spa access, and priority access to promotions
- Club R2
- Lagoon Beach Club
- SkyBaR2
- R2eward
Products and services
- R2 Buganvilla Hotel & Spa
Companies that use R2 Hotels
Customer profileSegments5 records
Ideal customer profiles5 records
R2 Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R2 Hotels partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
R2 Hotels competitors and assessment
Company assessmentDirect peers
- Be Live Hotels: Spanish beach resort chain with multiple properties in the Canary Islands (Fuerteventura, Lanzarote, Tenerife) targeting similar family and adult segments with all-inclusive options.
- Fergus Hotels: Spanish hotel chain with multiple properties in Mallorca and other Balearic destinations, operating 3-4 star beach hotels with family and adult segments. Comparable to R2's Mallorca portfolio.
- Globales Hotels: Spanish hotel chain with significant presence in Mallorca and Balearic Islands offering family-friendly beach resorts comparable to R2's Mallorca properties.
- Meliá Hotels International: Largest Spanish hotel chain with extensive Canary Islands and Balearic Islands resort portfolio across 4-5 star segments, including all-inclusive and adults-only concepts. Directly comparable in geography, customer mix, and product offering to R2 Hotels.
- Iberostar Hotels & Resorts: Spanish-origin beach resort chain with strong Canary Islands and Balearic Islands footprint, including family resorts and adults-only properties. Closely comparable to R2 in segment mix, geography, and sustainability credentials.
- Hipotels: Mallorca-headquartered Spanish hotel chain with multiple properties in Cala Millor and other Mallorca destinations — overlapping directly with R2's Cala Millor footprint (R2 Verónica and R2 Cala Millor Beach).
- Barceló Hotels & Resorts: Major Spanish hotel group with significant beach resort presence in Canary Islands (Gran Canaria, Fuerteventura, Lanzarote) and Mallorca. Similar mid-to-upper scale resort positioning, all-inclusive offerings, and family/couple segmentation.
- THB Hotels: Spanish hotel chain operating beach resorts in Mallorca and other Balearic Islands with 4-star positioning. Comparable geography, segment mix, and Spanish independent operator profile.
- H10 Hotels: Spanish hotel chain with multiple properties in the Canary Islands including Fuerteventura and Lanzarote. Directly comparable as a Spanish family-owned/operated beach resort chain targeting similar European feeder markets.
- Princess Hotels & Resorts: Spanish hotel group operating 4-5 star all-inclusive resorts in Fuerteventura and other Canary Islands destinations. Closely comparable in product positioning, all-inclusive offerings, and German/European customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
R2 Hotels social profiles
Digital presenceR2 Hotels compliance and trust
Trust signalCompliance4 records
R2 Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
R2 Hotels leadership team
Management profileNumber of profiles
R2 Hotels subsidiaries and ownership
Company hierarchySubsidiaries12 records
R2 Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R2 Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R2 Hotels
What does R2 Hotels do?
R2 Hotels operates a portfolio of 10 hotel and apartment properties across the Canary Islands (Fuerteventura and Lanzarote) and the Balearic Islands (Mallorca), offering beachfront accommodations ranging from 4-star all-inclusive resorts to apartment complexes and adults-only boutique hotels. The chain provides on-site amenities including spas, multiple restaurants, pools, entertainment, conference facilities, and wedding/event hosting, supported by a centralized booking platform and a loyalty program (SoyR2). Revenue is generated primarily from room bookings across all-inclusive and room-only plans, supplemented by food and beverage, events, and gift cards.
Is R2 Hotels a public or private company?
R2 Hotels is a private company. It is classified as corporate owned and is currently operating.
When was R2 Hotels founded?
R2 Hotels was founded in 2003. It employs 501 to 1,000 people.
Where is R2 Hotels based?
R2 Hotels is headquartered in Las Palmas, Spain, in the Europe region.
How does R2 Hotels make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are all-Inclusive Packages, events and Celebrations, food and Beverage and gift Cards.
Who are R2 Hotels's main competitors?
Direct peers on record are Be Live Hotels, Fergus Hotels, Globales Hotels, Meliá Hotels International, Iberostar Hotels & Resorts, Hipotels, Barceló Hotels & Resorts, THB Hotels, H10 Hotels and Princess Hotels & Resorts.
Does R2 Hotels have an API?
No public API is recorded for R2 Hotels.
What industry is R2 Hotels in?
R2 Hotels's product category is Beach Resort Hotels. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 72111 and its SIC code is 7000.