Monte
Monte is a UK men's hair care brand selling a water-based Hair Texturising Tool designed specifically for fine, flat hair (types 1a-1b) via DTC e-commerce, subscriptions, and a member community, with 25,000+ customers served.
- Company typePrivate
- Founded2025
- HeadquartersUnited Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Monte does
Monte Inc Ltd is a UK-based, privately held men's hair care brand launched in 2025 by founder James Edward. The company's entire offering is anchored on a single core SKU — the Monte Hair Texturising Tool — a water-based, lightweight styling product formulated with kaolin clay and designed specifically for men with fine, flat, or lifeless hair (hair types 1a-1b). The formula is positioned to deliver weightless all-day hold, easy wash-out with water, and restylable performance at wind speeds over 100 km/h, distinguishing it from heavier clays, pastes, and waxes. Production is in Britain, and the product carries 378 reviews on the company website.
The business model combines three revenue streams: a one-time purchase at £25.99, a bi-monthly product subscription at £18.95 per delivery (with complimentary Monte Club membership), and a standalone Monte Club annual membership at £150 that grants access to exclusive events, pre-launch product access, and community communications. The company has reportedly served 25,000+ customers, supports a roster of named social-media influencers including @louispartridge and @calumharper, and describes itself as one of the fastest-growing hair brands in the UK and Europe. Distribution is direct-to-consumer via themonteclub.com, supplemented by an exclusive US distribution agreement with MONTX and a UK partner barber/hairdresser network. There is no evidence of external institutional funding, M&A activity, or a parent company.
Monte firmographics
Firmographics- Name
- Monte
- Legal name
- Monte Inc Ltd
- Website
- https://themonteclub.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Monte is a UK men's hair care brand selling a water-based Hair Texturising Tool designed specifically for fine, flat hair (types 1a-1b) via DTC e-commerce, subscriptions, and a member community, with 25,000+ customers served.
- Ownership category
- akta.pro rank
Monte industry classification
Industry- Product category
- Men's Haircare Products
- NAICS
- Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF)
Keywords
Where Monte is headquartered
LocationHeadquarters
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Monte business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Product Sales - One-Time Purchase: Direct sales of Monte Hair Texturising Tool at £25.99 per unit through e-commerce website. Single, non-recurring purchase for individual customers.
- Product Subscription: Recurring subscription at £18.95 per delivery every two months. Subscribers receive one Monte product per delivery and can pause, skip, or cancel anytime.
- Monte Club Annual Membership: Annual membership subscription at £150 providing access to Monte Club community benefits including pre-launch access to drops, exclusive events, and club communications.
- Affiliate/Referral Commission: Partnership revenue through affiliate links where publications earn commission on products purchased through their recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Monte Hair Texturising Tool - One-time purchase |
| Subscription | Monthly | Monte Product Subscription |
| Subscription | Annual | Monte Club Annual Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Monte product offering
Product offeringCore offering
Monte primarily sells a water-based hair texturising tool designed for men with fine, flat, or lifeless hair (hair types 1a-1b). The product provides weightless all-day hold, uses natural ingredients, washes out easily with water, and supports restyling. The company also runs a recurring product subscription at £18.95 every two months and offers the Monte Club annual membership at £150 for community access and pre-launch drops.
Product overview
Monte is a men's hair care brand founded in 2025 by James Edward, offering a focused portfolio built around the Hair Texturising Tool — a water-based styling product specifically designed for fine, flat, or lifeless hair (types 1a-1b). The product portfolio includes the core Hair Texturising Tool (one-off purchase at £25.99), a recurring Product Subscription (£18.95 every two months with complimentary Monte Club access), and the standalone Monte Club Annual Membership (£150). The company positions itself as offering premium styling solutions at approximately 30p per day, with over 25,000 customers having made the switch.
Differentiator
Problem solved
Functional benefit
Brands
- Monte Club: A community membership program offering pre-launch access to product drops, exclusive invite-only events, and insider news. Available as annual membership for £150 or complimentary with product subscription.
Products and services
- Monte Hair Texturising Tool A bestselling water-based hair texturising tool for men with fine, flat, or lifeless hair (types 1a-1b). It provides weightless all-day hold with natural ingredients, adds lift and texture without shine, grease, or stiffness, washes out easily with water, and remains restylable at wind speeds over 100 km/h. Made in Britain, sold with a 40-day money-back guarantee.
- Monte Product Subscription A recurring delivery service that sends one Monte Hair Texturising Tool every two months at £18.95 per delivery. Subscribers can pause, skip, or cancel anytime prior to the next billing date, and receive complimentary access to the Monte Club for the duration of the subscription.
- Monte Club Annual Membership An annual community membership at £150 providing access to Monte Club benefits including pre-launch access to product drops, exclusive invite-only events (such as countryside manor house shoots in the UK), and direct club communications. Valid for 12 months, non-transferable, and non-refundable once activated.
Quantifiable outcome
- 25,000+ customers have switched to Monte
- +3 more outcomes
Companies that use Monte
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Monte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Monte partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MONTXcoreMONTX is the exclusive U.S. distributor of MONTE products, handling all distribution operations in the United States market.
- UK Barber and Hairdresser PartnersminorMonte partners with barbers and hairdressers across the UK who represent the brand, use the products, and can stock and sell Monte in their barbershops. Approved partners receive product, commission opportunities, affiliate support, retail support, and potential wholesale terms. Top partners are featured across Monte's social media, campaigns, and brand content.
- Esquire (Publication)minorMonte Hair Texturising Tool was featured in Esquire's curated selection of best men's hair products for straight/flat hair. The publication earns commission on products purchased through affiliate links.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Monte competitors and assessment
Company assessmentDirect peers
- Uppercut Deluxe: Uppercut Deluxe sells men's hair styling products (clays, pomades, texturisers) primarily through barbershops and online. Directly comparable to Monte in target customer (style-conscious men), product category (texturising/styling), and channel strategy (barber partnerships plus DTC).
- Layrite: Layrite is a barber-grade men's hair care brand offering pomades, creams, and texturising products. Comparable to Monte as a men's styling brand with strong heritage in the barber channel and overlapping product format.
- Reuzel: Reuzel is a men's hair styling and grooming brand known for pomades, clays, and texturising products, sold through barbershops and DTC. Highly comparable to Monte as a stylistically focused men's hair product brand with similar distribution through barbers and stylists.
- Hanz de Fuko: Hanz de Fuko is a premium men's hair styling brand selling clay, paste, and texturising products DTC and through salons. Closely comparable to Monte in premium positioning, men's hair styling focus, and DTC-led distribution.
- V76 by Vaughn: V76 by Vaughn is a men's grooming and hair styling brand distributed through salons and barbershops. Comparable to Monte in product mix (styling, grooming for men) and reliance on professional channel partnerships.
Emerging players
- Dr. Squatch: Dr. Squatch is a DTC men's personal care brand built on natural ingredients and a distinctive brand voice. Comparable to Monte in DTC men's grooming positioning, social-first marketing, and emphasis on natural formulations.
- Beardbrand: Beardbrand is a men's grooming company built around a content-and-community model, selling beard, hair, and styling products online. Comparable to Monte in community-led brand building and DTC men's grooming, though centred on beards rather than fine hair.
- Bluebeards Original: Bluebeards Original is an independent men's hair and beard care brand. Comparable to Monte as a smaller, design-led men's grooming brand with similar indie/DTC distribution and barber partnerships.
- Patricks: Patricks is a premium men's grooming brand offering hair, beard, and skin products DTC. Comparable to Monte as a design-led, premium men's grooming brand with a similar DTC-first approach, though broader in category.
Broad incumbents
- Old Spice (P&G): Old Spice is a mass-market men's grooming brand from Procter & Gamble covering hair, body, and styling. Comparable to Monte as a competing men's hair/grooming brand, though operating at massive scale and broader scope; represents the incumbent competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Monte social profiles
Digital presenceMonte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monte leadership team
Management profileNumber of profiles
Profiles1 record
Monte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monte
What does Monte do?
Monte primarily sells a water-based hair texturising tool designed for men with fine, flat, or lifeless hair (hair types 1a-1b). The product provides weightless all-day hold, uses natural ingredients, washes out easily with water, and supports restyling. The company also runs a recurring product subscription at £18.95 every two months and offers the Monte Club annual membership at £150 for community access and pre-launch drops.
Is Monte a public or private company?
Monte is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monte founded?
Monte was founded in 2025.
Where is Monte based?
Monte is headquartered in United Kingdom, in the Europe region.
How does Monte make money?
Four revenue lines are on record. Product Sales - One-Time Purchase is the primary driver. The others are product Subscription, monte Club Annual Membership and affiliate/Referral Commission.
Who are Monte's main competitors?
Direct peers on record are Uppercut Deluxe, Layrite, Reuzel, Hanz de Fuko and V76 by Vaughn. Emerging players are Dr. Squatch, Beardbrand, Bluebeards Original and Patricks. Old Spice (P&G) is listed as a broad incumbent.
Does Monte have an API?
No public API is recorded for Monte.
What industry is Monte in?
Monte's product category is Men's Haircare Products. Its primary akta.pro industry code is CRABAGAF, Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave). Its NAICS code is 456.