Patricks Universal Exports Pty Ltd
Patricks Universal Exports Pty Ltd is a Sydney-based direct-to-consumer men's premium grooming brand selling hair loss, hair care, and skincare products through its own e-commerce site and subscription program, with operations focused on Australia and New Zealand.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Patricks Universal Exports Pty Ltd does
Patricks Universal Exports Pty Ltd (DBA: Patricks) operates as a direct-to-consumer men's premium grooming brand headquartered in Sydney, Australia. The company develops and sells hair loss treatments, hair care, and skincare products targeted at male consumers, with commercial operations focused on Australia and New Zealand. Distribution is conducted through proprietary e-commerce channels, with no disclosed wholesale, retail, or B2B partnerships in the available input. The company employs a recurring-revenue mechanic via a subscription (auto-reorder) program offering repeat-purchase discounts.
The product portfolio spans multiple grooming sub-categories — including shampoos, conditioners, targeted treatments, serums, moisturizers, exfoliators, and eye creams — with pricing that spans entry-level to premium tiers. The company emphasizes proprietary compound formulations developed in partnership with Australian laboratories and US-based manufacturing, alongside packaging credentials including recycled materials and certifications such as vegan (skincare range) and cruelty-free (full range). Third-party validation includes editorial grooming awards and independent clinical or consumer testing through external institutes.
The business model captures full DTC margin, leverages premium positioning to support unit economics, and uses subscription mechanics to build recurring revenue. No public funding rounds, headcount disclosures, financial statements, or patent filings were identified in the available input, limiting visibility into scale, capital structure, and growth rate. The category is competitive, with global and local players, and the company's defensibility rests primarily on brand, formulation IP, and direct customer relationships rather than structural moats.
Patricks Universal Exports Pty Ltd firmographics
Firmographics- Name
- Patricks Universal Exports Pty Ltd
- Legal name
- Patricks Universal Exports Pty Ltd
- Website
- https://patricks.com.au
- Company type
- Private
- Operating status
- Operating
- Short description
- Patricks Universal Exports Pty Ltd is a Sydney-based direct-to-consumer men's premium grooming brand selling hair loss, hair care, and skincare products through its own e-commerce site and subscription program, with operations focused on Australia and New Zealand.
- Ownership category
- akta.pro rank
Patricks Universal Exports Pty Ltd industry classification
Industry- Product category
- Men's grooming and personal care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)
- akta.pro secondary industries
- Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Deodorants & Antiperspirants (CRABAGAG)
Keywords
Where Patricks Universal Exports Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Patricks Universal Exports Pty Ltd business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: One-time purchase model for individual products and bundled systems. Products are sold directly through the e-commerce website with prices ranging from $15 AUD (travel sizes) to $415 AUD (4-step hair loss treatment). The company also offers Auto Reorder and Save subscription option for regular customers.
- Subscription/Auto-Reorder: Customers can subscribe to auto-reorder products with discounted pricing (typically 25% off). This provides recurring revenue and customer retention through Afterpay and Klarna payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Products - Entry tier |
| One time/ perpetual license | Pay-as-you-go | Bundled Systems - Value tier |
| One time/ perpetual license | Pay-as-you-go | Face Systems - Skincare bundles |
| Subscription | Monthly | Auto Reorder Subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Patricks Universal Exports Pty Ltd product offering
Product offeringCore offering
Patricks develops, sells and ships a portfolio of premium men's grooming products direct-to-consumer via its own e-commerce site. The range centers on DHT-blocking hair loss treatments (shampoos, conditioners, sprays and serums built around the proprietary PATRICKS Recovery Compound) and a complementary men's skin care line (cleansers, scrubs, moisturizers, eye serum, sunscreen, deodorant), along with multi-step bundled systems. Products are formulated primarily in USA labs with select development in Australia, and sold in Australian dollars with an optional auto-reorder subscription.
Product overview
Patricks is a men's high-performance grooming product company offering a comprehensive portfolio of topical formulations for hair loss treatment, hair care, and skin care. The product portfolio is organized into two main categories: Hair Loss/Treatment products (including shampoos SH Plus, SH1, SH2; conditioners CD Plus, CD1, CD2; treatments RD1 spray, RD2 serum; and bundled systems) and Skin Care products (including cleansers FW1, FS1 face scrub, AM1 moisturizer, SL1 matte moisturizer, ES2 eye serum, BW1 body/face wash, LB1 lip balm, UV2 sunscreen). The company also offers bundled system products that combine multiple individual products into curated routines (Essential Face System, Complete Face System, Advanced Face System, 3-Step and 4-Step Hair Loss Treatments). All products are formulated with advanced active ingredients and are produced primarily in the USA with some development from Australian labs. The company positions itself on sustainability (recycled plastic packaging, FSC-certified cardboard), ethical sourcing, and cruelty-free formulations, with the skin care range being certified vegan.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- CD1 awarded first place for thickening after clinical testing on 700 men over 3 months
- +2 more outcomes
Companies that use Patricks Universal Exports Pty Ltd
Customer profileSegments4 records
Ideal customer profiles3 records
Patricks Universal Exports Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Patricks Universal Exports Pty Ltd partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
Patricks Universal Exports Pty Ltd competitors and assessment
Company assessmentDirect peers
- Duke Cannon: Premium men's grooming brand with high-performance positioning, broad product range, and strong DTC retail presence. Comparable brand voice and product breadth.
- Beardbrand: Pioneer men's grooming DTC brand built on premium hair and beard care products. Comparable direct-to-consumer, premium-positioning men's grooming brand with content-led community.
- Lumin: Men's skincare brand selling premium multi-step routines (cleanser, moisturizer, anti-aging) via DTC. Directly comparable in men's skincare positioning and category overlap.
- Horace: Premium men's grooming DTC brand offering skincare, hair care, and beard products via subscription with a science-forward positioning similar to Patricks.
- Hims & Hers Health: US-listed men's wellness brand with a major hair loss treatment franchise (DHT-blocking topicals plus oral finasteride) sold DTC via subscription. Directly comparable in hair loss positioning and subscription model.
- Manscaped: Premium men's grooming DTC brand with broad product portfolio across body, skin, and personal care. Comparable premium positioning and direct-to-consumer men's grooming model.
- Tiege Hanley: Subscription men's skincare brand selling multi-step routines (cleanser, moisturizer, eye cream) with a results-driven, premium DTC model very comparable to Patricks' skincare systems.
- Dr. Roebuck's: Australian premium men's grooming and skincare brand with similar DTC positioning, science-led formulations, and AU/NZ-centric distribution. Closest direct geographic and category peer.
- Dr. Squatch: Premium men's grooming DTC brand with broad personal care line, science-led formulations, and strong customer review reputation. Comparable premium men's grooming model.
Broad incumbents
- Aesop: Australian-founded premium beauty and personal care brand (now owned by L'Oréal) with broader unisex portfolio. Comparable in Australian heritage and premium positioning, though at much larger scale and not men's-only.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Patricks Universal Exports Pty Ltd social profiles
Digital presencePatricks Universal Exports Pty Ltd compliance and trust
Trust signalCompliance2 records
Patricks Universal Exports Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Patricks Universal Exports Pty Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Patricks Universal Exports Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Patricks Universal Exports Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Patricks Universal Exports Pty Ltd
What does Patricks Universal Exports Pty Ltd do?
Patricks develops, sells and ships a portfolio of premium men's grooming products direct-to-consumer via its own e-commerce site. The range centers on DHT-blocking hair loss treatments (shampoos, conditioners, sprays and serums built around the proprietary PATRICKS Recovery Compound) and a complementary men's skin care line (cleansers, scrubs, moisturizers, eye serum, sunscreen, deodorant), along with multi-step bundled systems. Products are formulated primarily in USA labs with select development in Australia, and sold in Australian dollars with an optional auto-reorder subscription.
Is Patricks Universal Exports Pty Ltd a public or private company?
Patricks Universal Exports Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Patricks Universal Exports Pty Ltd founded?
Patricks Universal Exports Pty Ltd was founded in -1.
Where is Patricks Universal Exports Pty Ltd based?
Patricks Universal Exports Pty Ltd is headquartered in Sydney, Australia, in the Oceania region.
How does Patricks Universal Exports Pty Ltd make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription/Auto-Reorder.
Who are Patricks Universal Exports Pty Ltd's main competitors?
Direct peers on record are Duke Cannon, Beardbrand, Lumin, Horace, Hims & Hers Health, Manscaped, Tiege Hanley, Dr. Roebuck's and Dr. Squatch. Aesop is listed as a broad incumbent.
Does Patricks Universal Exports Pty Ltd have an API?
No public API is recorded for Patricks Universal Exports Pty Ltd.
What industry is Patricks Universal Exports Pty Ltd in?
Patricks Universal Exports Pty Ltd's product category is Men's grooming and personal care. Its primary akta.pro industry code is CRABAGAD, Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging), with a secondary code of CRABABAI, Men’s Haircare (Beard, 2-in-1, Styling). Its NAICS code is 456120 and its SIC code is 2844.