Collectie

What Collectie does

Collectie is an Israeli boutique furniture and interior design studio founded in 2014 by sisters Ya'ara and Anat Eshkol together with designer Roei Halouzi, a Shenkar College graduate. The company designs and manufactures handcrafted furniture and home décor products in its own workshop in the Golan Heights, using solid oak wood, metal, and concrete. Manufacturing techniques include laser cutting, bending, and electrostatic painting, with all products hand-finished by artisans and sold under a coordinated design language spanning collections such as CUT, VAV, BLOCK, KORA, PLANK, FRAME, and FLOW. The product portfolio covers shelving systems, dressers, TV consoles, tables, benches, mirrors, hooks, planters, wall art, and clocks, with prices ranging from 65 ILS for small accessories to 8,500 ILS for larger pieces such as the Nokori coffee table.

The business operates a direct-to-consumer model through its e-commerce website (collectie.co.il), a by-appointment showroom in Yokneam Moshav, WhatsApp consultation, and phone ordering. Customers are primarily private homeowners furnishing entryways, living rooms, bedrooms, kitchens, and offices, with architects and interior designers serving as a secondary channel recommending Collectie pieces for client projects. A commercial projects vertical supplies furniture solutions for offices and businesses. Distribution is restricted to Israel, with delivery available from the north to the Ashdod line and self-pickup from the studio. The company offers a 24-month warranty, free shipping on orders over 1,000 ILS, and gift cards in denominations of 100 ILS and above.

Revenue is generated exclusively through one-time product sales (hardware-style purchases at fixed unit prices) with occasional sales and a FIRST10 discount code for first purchases. The company is privately held and has operated as a bootstrapped family business since founding; the sole disclosed external capital is a $342,900 round from Netzer Capital. There is no app, no API, no AI/ML integration, and no headcount disclosed in the source data. The legal entity is "collectie - פשוט לעצב יפה" (Collectie – Simply Design Beautifully), domiciled in Israel.

Name

Collectie

Legal name

collectie - פשוט לעצב יפה

Website

https://collectie.co.il

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Collectie is an Israeli handcrafted furniture and design studio founded in 2014. It manufactures solid oak, metal, and concrete furniture in the Golan Heights, selling direct-to-consumer via e-commerce and a showroom to private homeowners and interior designers across Israel.

Ownership category

akta.pro rank

Headquarters

HQ city

Golan

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product sales: One-time sales of handcrafted furniture and interior design products including shelves, dressers, tables, benches, mirrors, and accessories. Products are sold at fixed prices with occasional sales and promotions. Free shipping on orders over 1,000 ILS.
2. Gift cards: Digital gift cards available for purchase as gifts for design enthusiasts

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Collectie designs, manufactures, and sells handcrafted furniture and interior design products through its own studio in the Golan Heights. The catalog spans modular shelving systems, dressers, TV units, benches, tables, consoles, mirrors, hooks, clocks, concrete planters, and wall art, built from solid oak wood, laser-cut and electrostatically painted metal, and hand-poured concrete. The company distributes these products directly to consumers in Israel via its e-commerce site, phone orders, and a by-appointment studio showroom.

Product overview

Collectie is an Israeli design studio offering a unified portfolio of handcrafted furniture and home décor products, primarily manufactured in the Golan Heights. The product ecosystem centers on shelving systems and furniture combining natural materials (solid oak wood, metal, concrete) with Israeli design aesthetics. Core product lines include: CUT (modular metal and wood shelving), VAV (floating metal shelves), BLOCK (solid oak cube shelves), KORA (modular shelving with hooks and mirrors), PLANK (metal shelves with oak fronts), FRAME (open shelving systems), and FLOW (metal furniture with wood elements). Supporting categories include designer hooks, concrete planters, concrete wall art, watches/clocks, mirrors, and accessories. The collections are organized by room (entryway, living room, bedroom, bathroom, kids room, office) and by product type (shelves, furniture, accessories). Products feature electrostatically painted metal (2mm thickness, laser-cut and bent), solid oak or oak veneer, and hand-poured concrete. Most products are wall-mounted with hidden mounting systems. The studio also offers commercial and residential design projects.

Differentiator

Problem solved

Functional benefit

Products and services

• CUT Shelving System Modular metal and wood shelving system combining laser-cut metal with solid oak beams, offered in multiple configurations (W, D, Z, E, B, F, A) with reversible mounting options. Targeted at Israeli homeowners and designers seeking minimalist, customizable wall storage.
• VAV Floating Metal Shelves Floating metal shelves in minimalist design, available in various widths with optional integrated lip/edge for added functionality. For Israeli homeowners and interior designers.
• BLOCK Solid Oak Shelves Solid oak wood shelf cubes in 70cm, 100cm, and 130cm widths, available as single units or pairs, in a "mood for wood" design concept. For homeowners seeking natural-material shelving.
• KORA Modular Shelving and Storage Series Modular shelving and storage system with base shelves and hidden storage boxes, metal wall-mounted shelves, hooks, and mirrors with wood elements, marketed around an "endless possibilities" design concept.
• PLANK Collection Collection of metal shelves with oak wood fronts, wall mirrors with integrated shelves, and magnetic boards, built around a "make the walls speak" design concept. For homeowners and designers.
• FRAME Open Shelving System Open shelving system with multiple configurations (A, B, C, E, G sets) combining metal frames with oak wood shelving, designed as a versatile wall storage solution.
• FLOW Dressers and TV Units

Quantifiable outcome

• 24-month warranty on all products
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bolia: Scandinavian designer furniture brand selling directly online with showroom support. Comparable to Collectie in artisan positioning, oak-and-metal material combinations, and DTC-plus-studio GTM motion.
• Woud: Danish designer furniture and accessories brand focused on shelving, tables, and small-space solutions. Directly comparable in product category overlap (wall-mounted shelving, side tables) and minimalist Scandinavian design DNA.
• Ethnicraft: Belgian solid-wood furniture brand sold through DTC and designer channels worldwide. Comparable to Collectie's emphasis on solid oak craftsmanship, timeless design, and reliance on architects and interior designers for project specification.
• Ferm Living: Danish design brand selling minimalist furniture, shelving, and home accessories through DTC e-commerce and showrooms. Directly comparable to Collectie in category (designer shelving, consoles, accessories), minimalist aesthetic, and DTC-plus-showroom GTM.
• Muuto: Nordic designer furniture and accessories brand with a strong DTC and B2B-to-architects channel. Comparable to Collectie in targeting design-conscious consumers and interior designers, with overlapping categories in shelving, tables, and accessories.
• HAY: Danish design brand offering affordable designer furniture, shelving, and home accessories globally. Comparable to Collectie in minimalist design language, broad accessory catalogue, and DTC-led distribution.
• Menu Space: Scandinavian designer furniture and accessories brand combining metal, wood, and concrete materials in minimalist forms. Closely aligned with Collectie's material palette and design language across shelving, tables, and lighting-adjacent home objects.

Broad incumbents

• Normann Copenhagen: Established Scandinavian design house with a wide portfolio across furniture, lighting, and home accessories. Broader incumbent offering overlapping shelving, mirrors, and accessories but at significantly larger scale and category breadth than Collectie.
• Tom Dixon: British designer furniture, lighting, and accessories brand with metal-forward design language. Comparable to Collectie in metal-and-industrial-craft material story and designer-brand positioning, though operating at significantly larger scale.
• IKEA: Global mass-market furniture and home accessories retailer with significant Israeli footprint. Not a direct aesthetic peer, but the dominant competitor for Israeli consumer furniture wallet share that Collectie must position against on design and quality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectie