Aagje

What Aagje does

Aagje is a privately-held, for-profit micro-consultancy founded in 2017 and headquartered in Bodgraven, Netherlands, with a headcount of 1-10 employees. Its offering centers on three service lines: finance advisory, entrepreneurship-focused workshops, and Lego Serious Play-facilitated sessions framed around "meaningful entrepreneurship" and business reporting. The firm operates as a locally-rooted Dutch SMB services provider rather than a scaled platform, with aagje.nu as its single known channel.

There is no documented proprietary technology, software product, mobile application, or platform architecture behind Aagje's offering; the company's own website returned only a verification/loading message at the time of data collection, providing no additional technical or product detail. No core technology stack, integrations, API surface, patents, trademarks, or certifications are recorded. As a result, Aagje's value proposition rests entirely on the personal delivery of facilitated workshops and finance work, not on a defensible technical asset.

Aagje's revenue mechanics are not disclosed and no pricing model, customer segments, named customers, partnerships, or distribution channels are documented in the available data. The most plausible revenue model, inferred from the service mix and headcount, is per-engagement fees for workshops and finance advisory, likely sold to Dutch SMB owners and entrepreneurs on a project or short-retainer basis. No funding rounds, investors, M&A activity, or strategic transactions are recorded, and no management team is documented beyond the firm's existence.

Name

Aagje

Website

https://aagje.nu

Company type

Private

Founded year

2017

Headcount range

1–10 employees

Short description

Aagje is a Netherlands-based micro-consultancy founded in 2017 offering finance advisory, entrepreneurship workshops, and Lego Serious Play facilitation to Dutch entrepreneurs and small businesses. Operating with 1-10 employees from Bodegraven, it serves a local market through human-delivered services.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Financial consulting
• Business workshops
• Lego serious play
• Entrepreneurship facilitation
• Business reporting services

Headquarters

HQ city

Bodegraven

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Aagje delivers finance-related services, workshops, and Lego Serious Play facilitation aimed at supporting meaningful entrepreneurship and business reporting. The firm operates as a very small Netherlands-based consultancy (1–10 employees, founded 2017) and engages clients directly through its own channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Finance services Finance-related advisory/support services aimed at helping clients with business reporting and the financial side of meaningful entrepreneurship.
• Workshops Structured workshop engagements focused on meaningful entrepreneurship and business reporting for entrepreneurs and small teams in the Netherlands.
• Lego Serious Play facilitation Facilitated Lego Serious Play sessions used as an experiential method to support meaningful entrepreneurship, strategy, and business reporting discussions.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• McKinsey & Company: Global strategy consultancy whose SME and entrepreneurship practice overlaps with Aagje's corporate strategy and business reporting services, though operating at vastly different scale.
• Bain & Company: Global management consulting firm whose SME/entrepreneurship advisory and strategy engagements compete with Aagje at the larger end of the client spectrum.
• Twynstra Gudde: Large Dutch management consultancy offering strategy, change, and organisation advisory — overlaps with Aagje's SME strategy and business reporting work but at far greater scale and breadth.

Regional players

• Implement Consulting Group: Nordic-rooted management consultancy with a growing presence in the Netherlands, providing strategy and change advisory that intersects with Aagje's entrepreneurship and business reporting focus.

Direct peers

• Strategyzer: Consulting and training firm helping SMEs and corporates build, test, and report on business models — closely comparable to Aagje's business modelling and entrepreneurship advisory focus.
• SeriousWork: Dutch consultancy that delivers Lego Serious Play workshops and facilitation services to organisations, directly overlapping with Aagje's core facilitation offering in the same geography.
• ADJACENT: Dutch agency that helps entrepreneurs and SME owners develop strategy, branding and growth plans — a close functional peer to Aagje's entrepreneurship workshops and advisory offering.

Emerging players

• Kaizen Institute: Consultancy focused on continuous improvement and SME growth facilitation, comparable to Aagje's workshop-led SME advisory approach.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/aagje.nu
• LinkedInlinkedin.com/company/aagje-consultancy-control

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aagje