What Sixtyfour Music does

Sixtyfour Music is a London-based creative music agency operating in the sonic branding and music supervision category. The firm delivers four integrated service lines — sonic branding, music supervision, original composition, and experiential sound — and supplements these with artist partnership programs. Its client base spans large global advertisers and platforms, including Domino's, Sephora, HSBC, Nike, Burberry, Samsung, Adidas, Honda, Dyson, Chipotle, Aldi, Crypto.com, Bet365, and Pets At Home, alongside major feature films for directors including Yorgos Lanthimos (The Favourite, Kinds of Kindness, Bugonia, Poor Things).

The firm's product surface has moved beyond one-off supervision into platformized offerings. Sephora Sounds, launched in 2023, is a curated artist platform with 55+ participants, blending branded content with rights-cleared music. DIGITALISM, an immersive sonic installation shown at the British Art Fair, signals entry into experiential and installation-based sound as a billable format. The Bose #BoseAllOut TikTok activation evidences capability in social-first short-form music branding. Two Academy Awards (Poor Things, The Favourite), a Golden Globe, a BAFTA, and Cannes recognition underpin a credentials-led go-to-market position with both brand and film clients.

Commercial mechanics are project-based with custom-quoted pricing for both brands and film/TV productions. The firm is privately held, employs 11–50 people, and is led by founder and Managing Director Nick Payne with a senior music supervision team. Revenue is not publicly disclosed; based on headcount, client breadth, and the recurring Sephora Sounds component, current run-rate revenue is most plausibly in the $10M–$25M band, though confidence is low given the absence of disclosed financial data.

Name

Sixtyfour Music

Legal name

SixtyFour Music

Website

https://sixtyfourmusic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

London-based creative music agency delivering sonic branding, music supervision, original composition, and experiential sound for global brands (Sephora, HSBC, Nike, Burberry, Adidas, Dyson, Chipotle, Aldi) and award-winning films including Poor Things, The Favourite, and Bugonia.

Ownership category

akta.pro rank

Product category

Music Supervision and Sonic Branding Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Music Supervision Services (MPAIALAB)

akta.pro secondary industries

Custom Music & Original Score/Composition (MPAIALAD), Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision) (MPAAAMAE), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)

Keywords

• Music supervision
• Sonic branding
• Original composition
• Artist partnerships
• Music clearance

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Music Services: Revenue generated through providing music composition, supervision, and sonic branding services to brands, agencies, and film/TV productions. Services include original composition, music supervision, re-recording, music clearance, immersive sound design, and artist partnerships.
2. Sonic Branding: Creation of sonic logos and brand sound identities for global brands like Domino's, enabling consistent audio brand presence across all touchpoints.
3. Artist Partnership Programs: Developing music influencer programs like Sephora Sounds that connect emerging artists with brands, creating new revenue streams through artist management and brand partnerships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SixtyFour Music is a London-based creative music agency providing music supervision, custom composition, sonic branding, experiential sound design, and artist partnerships to consumer brands, advertising agencies, and film & TV productions. The agency curates and creates bespoke music, manages licensing and rights clearance, and develops sonic identities and immersive audio experiences for global clients.

Product overview

SixtyFour Music is a creative music agency offering a unified portfolio of audio services centered on sonic branding, music supervision, original composition, experiential sound design, and artist partnerships. The company serves three primary segments: Brands (direct clients), Agencies (advertising partners), and Film & TV (productions). Key branded programs include Sephora Sounds (artist partnership initiative), Domino's Sonic Branding ('Dommmino's' sonic logo), the Bose #BoseAllOut TikTok campaign, and The Sound of DIGITALISM immersive soundscape installation. Services range from strategic music consultation and rights clearance to full production and talent facilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonic Branding Creating distinctive audio identities and sonic logos that represent brands across all touchpoints, enabling instant recognition and emotional connection with audiences. Sold to consumer brands seeking to establish or refresh their audio brand identity.
• Music Supervision Curating and selecting appropriate music for advertising campaigns, film, TV, and brand content, including licensing and rights management. Sold to advertising agencies, brands, and film/TV productions requiring music selection and clearance.
• Original Composition Creating bespoke music compositions tailored to specific brand campaigns, film scores, and creative projects. Sold to brands, agencies, and film/TV productions requiring original music assets.
• Experiential Sound Designing immersive audio experiences for installations, events, exhibitions, and brand activations. Sold to cultural institutions, event organizers, and brands for physical and digital experiences.
• Artist Partnerships Facilitating collaborations between brands and musicians, artists, and influencers for marketing campaigns and content creation, including development of bespoke music collectives and rosters. Sold to consumer brands seeking artist-driven campaigns.

Quantifiable outcome

• Bose #BoseAllOut campaign achieved 9.4 Billion Views and 1.9 Million UGC videos, with Gen Z familiarity rising from 18% to 22%
• +6 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Partnerships

One partnership is on record.

• Sephora USAcoreStrategic or Co-development Partner · 1 August 2023SixtyFour and Sephora US announced a long-term strategic partnership to amplify up-and-coming artists through Sephora Sounds - a pioneering music collective supporting underrepresented, emerging artists. The program includes over 55 musical artists, with more than half being BIPOC and female. SixtyFour provides music strategy, artist partnerships, and oversees the curation of the bespoke music catalogue used across Sephora's social platforms including TikTok and Instagram.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Antfood: NYC-based music and sound design agency delivering sonic branding, original score, and music supervision for brands, agencies, and film/TV — closely mirrors SixtyFour's three-segment (Brands, Agencies, Film & TV) go-to-market structure.
• MassiveMusic: Amsterdam-headquartered global sonic branding and music agency offering original composition, music supervision, and brand audio strategy for Fortune 500 clients — the closest functional peer to SixtyFour Music across all three of its service segments.
• Marmoset: Portland-based music supervision, licensing, and original composition agency serving brands, agencies, and film/TV — overlaps directly with SixtyFour's music supervision and sync licensing work.
• Mother Music: London-based music supervision and sync agency serving advertising and film clients — a same-city, similar-size peer competing for the same UK brand and agency briefs SixtyFour targets.
• Sixième Son: Paris-based sonic branding and music agency creating brand sound identities and original compositions for global brands — directly comparable service offering and enterprise client profile.
• amp sound branding: Munich-based sonic branding agency (formerly antec) specializing in brand sound identities, audio logos, and music strategy — directly comparable to SixtyFour's sonic branding vertical with strong European enterprise client overlap.

Emerging players

• DLMDD: NYC-based music strategy and sonic branding studio working with consumer brands on audio identity and music supervision — a smaller, emerging boutique competitor in the same niche.

Broad incumbents

• Universal Music for Brands: The brand-music and sync division of the world's largest recorded music and publishing group — a scaled incumbent whose rights-holder position gives it pricing and catalog advantages SixtyFour must work around.
• Warner Chappell Music: Global music publishing arm of Warner Music Group offering sync licensing, brand partnerships, and creative services — competes with SixtyFour on rights-heavy briefs where publisher catalogs matter.
• Beggars Group (Music Publishing): Independent music group with publishing and label operations (XL Recordings, 4AD, Matador, Rough Trade) — relevant as a rights-holder peer that increasingly competes for sync and brand-music briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sixtyfourmusic
• Instagraminstagram.com/sixtyfourmusic
• Xx.com/SixtyFourMusic
• Facebookfacebook.com/wearesixtyfourmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sixtyfour Music