GroundMasters
- Company typePrivate
- Founded1984
- HeadquartersMilwaukee, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What GroundMasters does
GroundMasters is a privately held commercial outdoor property management company headquartered in Milwaukee, Wisconsin, operating across Wisconsin, Michigan, and Denver. The company provides year-round grounds services to commercial, medical, industrial, financial, and retail customers, with a service portfolio spanning lawn care and maintenance, landscape enhancements, irrigation management, and commercial snow removal and de-icing. Customer evidence cited on the company's website ranges from a single-location medical facility to thousands of bank locations across the country, indicating a mix of local commercial accounts and multi-site enterprise relationships.
The business operates through a family-of-companies structure that includes Winter Services (now rebranded under the GroundMasters master brand for Wisconsin and Michigan markets), Snow Management Services and GroundMasters Landscape Services (both consolidated into GroundMasters Denver), Greensweep Snow Removal, Greg's Lawn & Landscaping, and Great Lakes Salt Company. This structure provides both geographic diversification and vertical integration into de-icing salt supply. The underlying technology is operational rather than software-based: the company's value proposition rests on physical equipment, field crews, route coverage, and service execution rather than proprietary platforms or algorithms.
GroundMasters generates revenue primarily through recurring contract-based commercial service agreements on a quote-based pricing model tailored to individual property scope. Go-to-market is sales-led via direct outreach to commercial property owners and a "Request a Quote" conversion mechanism on the corporate website. The company employs 501-1000 people across its operating geographies and reports over 40 years of outdoor property management experience, with thousands of customers relying on its services. No venture capital, private equity, or institutional investor ownership is identified in the available source material.
GroundMasters firmographics
Firmographics- Name
- GroundMasters
- Legal name
- GroundMasters
- Website
- https://snowplus.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
GroundMasters industry classification
Industry- Product category
- Commercial Landscaping & Snow Removal Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Commercial Landscaping & Grounds Maintenance (IMAIAIAA)
- akta.pro secondary industries
- Commercial Landscaping & Grounds Maintenance (BPABADAA), Grounds & Exterior Services (Landscaping/Snow Removal/Parking Lot Maintenance) (IMAIAAAF)
Keywords
Where GroundMasters is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GroundMasters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Commercial Landscaping Services: Recurring contract-based landscaping services including lawn care, maintenance, landscape enhancements, and irrigation management for commercial properties.
- Commercial Snow Removal Services: Seasonal snow and ice management services for commercial properties, likely structured as annual or multi-year contracts with seasonal pricing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
GroundMasters product offering
Product offeringCore offering
GroundMasters provides commercial outdoor property management services for commercial, medical, industrial, financial, and retail facilities. The company's core offerings include professional lawn care and maintenance, landscape enhancements, irrigation installation and management, and commercial snow removal and de-icing services. Services are delivered through contract-based recurring engagements across Wisconsin and Michigan markets, with a family of companies structure providing specialized expertise in each service area.
Product overview
GroundMasters is a commercial outdoor property management company offering a unified suite of services including lawn care and maintenance, landscape enhancements, irrigation, and commercial snow removal. The company operates multiple sub-brands (Winter Services, Snow Management Services/Greensweep Snow Removal, Greg's Lawn & Landscaping, and Great Lakes Salt Company) that have been consolidated under the GroundMasters master brand, enabling comprehensive year-round outdoor property management across Wisconsin and Michigan markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Care & Maintenance Professional commercial lawn maintenance services for outdoor properties, including regular mowing, edging, fertilization, and turf management for commercial facilities.
- Landscape Enhancements Property enhancement and improvement services for outdoor commercial spaces, including landscape design, installation, and upgrades to commercial properties.
- Irrigation Commercial irrigation systems installation and management for efficient water distribution across commercial properties.
- Commercial Snow Removal & De-Icing Professional snow and ice management services for commercial properties, including plowing, salting, and de-icing operations structured as seasonal or multi-year contracts.
- Winter Services Specialized commercial snow and ice management services for commercial properties. Operates as a wholly-owned subsidiary within the GroundMasters family of companies.
- Snow Management Services (SMS) Snow management services for commercial properties, now rebranded to GroundMasters Denver under the unified GroundMasters brand.
- Greensweep Snow Removal Snow removal services for commercial properties operating under the GroundMasters family of companies.
- Greg's Lawn & Landscaping Lawn and landscaping services for commercial properties operating under the GroundMasters family of companies.
- Great Lakes Salt Company Salt and de-icing products for snow management operations across the GroundMasters service network.
Companies that use GroundMasters
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
GroundMasters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GroundMasters partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Winter Services, LLCcoreSubsidiary company under the GroundMasters family of companies, providing commercial snow and ice management services. Now rebranded to GroundMasters with over 40 years of commercial snow and ice management experience. BBB accredited business in Milwaukee, Wisconsin.
- Snow Management Services (SMS)coreSubsidiary company providing snow management services. Recently rebranded to GroundMasters Denver, continuing same trusted team and top-tier snow management services under the GroundMasters brand.
- Greensweep Snow RemovalsupportingSubsidiary company in the GroundMasters family providing snow removal services across their operational markets.
- Greg's Lawn & LandscapingsupportingSubsidiary company providing lawn and landscaping services, integrated under the GroundMasters brand family.
- Great Lakes Salt CompanysupportingRelated company in the GroundMasters ecosystem providing salt products for de-icing and snow management operations.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
GroundMasters competitors and assessment
Company assessmentDirect peers
- Yellowstone Landscape: Regional commercial landscaping and snow management firm serving the Southeast and Texas with similar bundled services (lawn care, irrigation, snow removal) for commercial and institutional properties. Closest direct peer in terms of service mix and customer profile.
- Gothic Landscape: Commercial landscape maintenance, design/build, and snow removal provider operating in the Western U.S. Highly comparable regional platform with bundled snow and landscape services for commercial properties.
- Mainscape: National commercial landscape management firm offering maintenance, irrigation, and snow/ice services to homeowner associations, municipalities, and commercial properties. Comparable scale and service profile to GroundMasters.
- LandCare: Commercial landscaping company providing lawn maintenance, landscape enhancements, and snow services to property managers and corporate clients across multiple U.S. markets. Closely comparable in scope, service bundling, and customer type.
- Mariani Premier Group: Family of commercial landscaping brands (including Mariani Landscape) serving high-end commercial, residential, and institutional clients across multiple U.S. regions. Comparable multi-brand roll-up structure to GroundMasters' family-of-companies model.
- Ruppert Landscape: Mid-Atlantic commercial landscape services provider with full-service grounds management, landscape construction, and snow removal offerings. Comparable in integrated commercial model and enterprise customer focus.
- Cliffside Industries / Vesta Snow & Ice: Commercial snow and ice management provider serving multi-site enterprise customers including retailers and banks across the Northeast. Highly comparable for the snow management service line and enterprise banking customer overlap.
Broad incumbents
- Davey Tree Expert Company: Established commercial grounds-care company providing tree, lawn, and landscape management to utilities, municipalities, and commercial clients. Comparable in offering integrated grounds services to enterprise customers at scale.
- BrightView Landscapes: Largest U.S. commercial landscaping services provider, offering landscape maintenance, snow removal, and irrigation to enterprise accounts nationwide. Direct competitor for multi-site commercial contracts and the most relevant publicly traded comp for GroundMasters.
Regional players
- Heartland Industries: Commercial snow and ice management company with strong Midwest presence, serving large retail, industrial, and banking portfolios. Closest geographic direct peer given overlapping Wisconsin/Midwest coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GroundMasters social profiles
Digital presenceGroundMasters financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroundMasters leadership team
Management profileNumber of profiles
GroundMasters subsidiaries and ownership
Company hierarchySubsidiaries5 records
GroundMasters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroundMasters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroundMasters
What does GroundMasters do?
GroundMasters provides commercial outdoor property management services for commercial, medical, industrial, financial, and retail facilities. The company's core offerings include professional lawn care and maintenance, landscape enhancements, irrigation installation and management, and commercial snow removal and de-icing services. Services are delivered through contract-based recurring engagements across Wisconsin and Michigan markets, with a family of companies structure providing specialized expertise in each service area.
Is GroundMasters a public or private company?
GroundMasters is a private company. It is classified as unknown and is currently operating.
When was GroundMasters founded?
GroundMasters was founded in 1984. It employs 501 to 1,000 people.
Where is GroundMasters based?
GroundMasters is headquartered in Milwaukee, United States, in the North America region.
How does GroundMasters make money?
Two revenue lines are on record. Commercial Landscaping Services are the primary driver. The others are commercial Snow Removal Services.
Who are GroundMasters's main competitors?
Direct peers on record are Yellowstone Landscape, Gothic Landscape, Mainscape, LandCare, Mariani Premier Group, Ruppert Landscape and Cliffside Industries / Vesta Snow & Ice. Broad incumbents are Davey Tree Expert Company and BrightView Landscapes. Heartland Industries is listed as a regional player.
Does GroundMasters have an API?
No public API is recorded for GroundMasters.
What industry is GroundMasters in?
GroundMasters's product category is Commercial Landscaping & Snow Removal Services. Its primary akta.pro industry code is IMAIAIAA, Commercial Landscaping & Grounds Maintenance, with a secondary code of BPABADAA, Commercial Landscaping & Grounds Maintenance. Its NAICS code is 561730 and its SIC code is 8744.