Crudo
Crudo is a Madrid-based, remote-first digital product agency offering software development, UX/UI design, AI development, branding, and product strategy on transparent hourly rates to startups, enterprises, and public-sector clients including Novartis, Cepsa, and Galp.
- Company typePrivate
- Founded2019
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crudo does
Crudo (legal entity WEARECRUDO, SL) is a Madrid-domiciled, remote-first digital product agency founded in 2019 with 11-50 employees. It delivers integrated software development, UX/UI design, AI development, branding, and product strategy services to a mix of ambitious growth-stage clients, startups, and large enterprises. The agency runs on a transparent time-and-materials pricing model with publicly published hourly rates (UX/UI €40/h, Development €60/h, AI €80/h, Branding €35/h) and a self-serve Calendly-driven intake funnel, with no subscription or self-serve product channel for its services. Named clients include Novartis (audio AI for healthcare), Cepsa and Galp (corporate event branding), as well as startups and NGOs such as Qoomet, PlanFit, Bitskout, Gravity Wave, Audemic, and Hoy Voy, with one government client (Diputación A Coruña).
The technology stack is a standard digital product development environment — clean architecture, testing, CI/CD, and guided deployment — supplemented by an in-house Lab that builds proprietary products, most notably Narrax AI, a SaaS that converts articles and news into AI-generated videos. AI capability is delivered across modalities (text, audio, video) and is applied in client work including NLP summarization, audio generation, and document extraction. The go-to-market is sales-led and direct: inbound organic traffic (blog, LinkedIn, Instagram, X, YouTube) feeds Calendly booking, a 15-minute free introductory call, and a proposal; there is no paid acquisition, no reseller channel, and no external funding. The company is founder-owned and bootstrapped, GDPR compliant, and has extended its client base organically into the USA, UK, and Portugal beyond its Spanish home market.
Crudo firmographics
Firmographics- Name
- Crudo
- Legal name
- WEARECRUDO, SL
- Website
- https://wearecrudo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crudo is a Madrid-based, remote-first digital product agency offering software development, UX/UI design, AI development, branding, and product strategy on transparent hourly rates to startups, enterprises, and public-sector clients including Novartis, Cepsa, and Galp.
- Ownership category
- akta.pro rank
Crudo industry classification
Industry- Product category
- Digital Product Development Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
Keywords
Where Crudo is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Crudo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services (Hourly Consulting): Hourly consulting across four service profiles: UX/UI at €40/h, Development at €60/h, AI at €80/h, and Branding at €35/h. Revenue is generated on a time-and-materials basis with clear rate cards. Projects range from quick UX/UI engagements to full product development and AI integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UX/UI Design — €40/h |
| Unit Pricing | Pay-as-you-go | Software Development — €60/h |
| Unit Pricing | Pay-as-you-go | AI Development — €80/h |
| Unit Pricing | Pay-as-you-go | Branding — €35/h |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Crudo product offering
Product offeringCore offering
Crudo is a digital product development agency that delivers integrated services spanning software development (€60/h), AI development (€80/h), UX/UI design (€40/h), branding (€35/h), product strategy, and MVP validation on a transparent hourly rate basis. The agency combines strategy, branding, design, and engineering under one roof, serving enterprise clients, startups, and public-sector organizations. Additionally, Crudo operates an in-house Lab that develops proprietary SaaS products, exemplified by Narrax AI — a generative AI tool that converts articles into videos — providing a live testing ground for the agency's AI capabilities.
Product overview
Crudo is a digital product development agency offering an integrated suite of services including Software Development, AI Development, Branding, UX/UI Design, Product Strategy, and MVP validation. The agency operates on a transparent pricing model (UX/UI 40€/h, Dev 60€/h, IA 80€/h, Branding 35€/h). Their own Lab division develops proprietary products like Narrax AI, a SaaS that converts articles into AI-generated videos. Crudo serves ambitious professionals and has delivered projects for clients including Novartis, Cepsa, Qoomet, and Gravity Wave.
Differentiator
Problem solved
Functional benefit
Brands
- Narrax AI: A SaaS that converts articles and news into AI-generated videos. Designed for media and creators seeking more visibility without additional work.
Products and services
- Narrax AI A proprietary SaaS product developed by Crudo's in-house Lab that uses generative AI to convert articles and news into videos. Designed for media outlets and content creators who want increased content visibility without additional production workload.
- Software Development
Companies that use Crudo
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Crudo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Crudo partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Crudo competitors and assessment
Company assessmentBroad incumbents
- Thoughtworks: Thoughtworks is a global technology consultancy providing custom software development, design, and AI/ML services. Directly comparable to Crudo's software development and AI development offerings, particularly its emphasis on clean architecture and engineering quality.
- Globant: Globant is a global digital and cognitive services company providing software development, UX/UI, and AI solutions. Comparable to Crudo in its enterprise software development and AI capabilities, though operating at vastly larger scale with thousands of engineers.
- Pentagram: Pentagram is the world's largest independently owned design studio, offering branding and design services. Comparable to Crudo's branding and design capabilities, though operating at much larger scale with a more specialized design-only model.
- IDEO: IDEO is a global design and innovation consultancy offering strategy, design, and digital product development. Broader and more established than Crudo, but operates in the same integrated-design-and-product space serving ambitious clients.
- R/GA: R/GA is a global digital agency offering brand strategy, design, and technology services. Highly comparable to Crudo in its full-stack digital product and brand capability, though operating at significantly larger scale and with broader geographic footprint.
- Fjord (Accenture Interactive): Fjord is Accenture's design and innovation arm, providing integrated strategy, design, and technology services. A much larger incumbent offering similar end-to-end digital product capabilities to enterprise clients, directly overlapping with Crudo's positioning.
Direct peers
- Ustwo: ustwo is a digital product studio that designs and builds digital products end-to-end, combining strategy, design, and engineering. Highly comparable to Crudo in its full-stack, integrated service model and focus on ambitious clients building new digital products.
- Work & Co: Work & Co is a digital product agency that partners with companies to design and develop digital products and experiences. Comparable to Crudo in its emphasis on integrated design + development delivery and ability to serve enterprise clients across diverse verticals.
- Ueno: Ueno is a digital product agency specializing in design, development, and branding for ambitious startups and enterprises. Closely comparable to Crudo in its integrated service model, premium positioning, and focus on building polished digital products.
Regional players
- Elephant: Elephant is a Spanish digital agency offering branding, design, and digital product development. Comparable to Crudo as a direct Spanish market competitor with similar integrated service offerings and a focus on ambitious brands and products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crudo social profiles
Digital presenceCrudo compliance and trust
Trust signalCompliance1 record
Crudo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crudo leadership team
Management profileNumber of profiles
Crudo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crudo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crudo
What does Crudo do?
Crudo is a digital product development agency that delivers integrated services spanning software development (€60/h), AI development (€80/h), UX/UI design (€40/h), branding (€35/h), product strategy, and MVP validation on a transparent hourly rate basis. The agency combines strategy, branding, design, and engineering under one roof, serving enterprise clients, startups, and public-sector organizations. Additionally, Crudo operates an in-house Lab that develops proprietary SaaS products, exemplified by Narrax AI — a generative AI tool that converts articles into videos — providing a live testing ground for the agency's AI capabilities.
Is Crudo a public or private company?
Crudo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crudo founded?
Crudo was founded in 2019. It employs 11 to 50 people.
Where is Crudo based?
Crudo is headquartered in Madrid, Spain, in the Europe region.
How does Crudo make money?
One revenue line is on record: professional Services (Hourly Consulting).
Who are Crudo's main competitors?
Broad incumbents on record are Thoughtworks, Globant, Pentagram, IDEO, R/GA and Fjord (Accenture Interactive). Direct peers are Ustwo, Work & Co and Ueno. Elephant is listed as a regional player.
Does Crudo have an API?
No public API is recorded for Crudo.
What industry is Crudo in?
Crudo's product category is Digital Product Development Services. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services. Its NAICS code is 541511 and its SIC code is 7371.