What Solera Sweden does

Solera Sweden AB is a Stockholm-based beverage distributor and brand manager operating as a wholly-owned subsidiary of Royal Unibrew A/S. The company sells wine, spirits, beer, cider, ready-to-drink cocktails, non-alcoholic beverages, and snacks through a portfolio of more than 35 agency and proprietary brands, including Hardys, Mouton Cadet, Don Papa, Lavazza, Lapin Kulta, Galipette, Nohrlund, and Original Long Drink. It serves three core Swedish channels: the government-run Systembolaget monopoly (its primary alcohol-retail outlet), the restaurant/HoReCa sector nationwide, and the daily-goods retail channel for non-alcoholic products, supplemented by a B2B webshop (webshop.solera.se) for account onboarding and order capture.

The business model is sales-led: an experienced direct sales force covers all of Sweden from Skåne to Norrland, providing personalized advice and merchandising support to retail and hospitality customers. Revenue is generated through transactional product sales across multiple categories, with pricing handled via direct sales engagement rather than publicly disclosed tiers. Solera benefits from being integrated into the Royal Unibrew Group, which provides international brand-agency relationships, shared systems (the corporate website is hosted on cms.unibrew.com), and a Nordic constellation offering partners a route into all Nordic markets through a single relationship.

The company is differentiated by its comprehensive multi-category portfolio, long-standing relationships with Systembolaget and key HoReCa accounts, and a formal sustainability program that includes a 50% CO₂ reduction target by 2030 versus 2019, 90% lightweight packaging for wines and spirits by 2028, and amfori BSCI supplier audits in high-risk sourcing geographies. Underlying technology is limited to the e-commerce webshop and standard digital marketing tools; no proprietary technology, AI/ML capabilities, or public APIs are disclosed.

Name

Solera Sweden

Legal name

Solera Sweden AB

Website

https://solera.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Solera Sweden AB is a Stockholm-based beverage distributor and brand manager, wholly owned by Royal Unibrew A/S, selling wine, spirits, beer, RTDs, and non-alcoholic drinks across Systembolaget, HoReCa, and retail channels throughout Sweden.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

akta.pro secondary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Beverage distribution
• Wine importation
• Spirits wholesale
• Beer distribution
• Alcoholic beverages supply

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Beverage Product Sales: Solera Sweden generates revenue through the sale of beverages including wine, spirits, beer, non-alcoholic alternatives, and snacks. Revenue is derived from product sales across multiple categories to retail, restaurant, and Systembolaget channels. The company acts as a brand importer/distributor with strong established relationships with key customers in the Swedish market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Solera Sweden distributes and supplies a comprehensive multi-category beverage portfolio — wine, spirits, beer, non-alcoholic alternatives, cider, ready-to-drink cocktails, and snacks — to retail chains, restaurants/HoReCa, and Systembolaget across Sweden. Operating as a wholly-owned subsidiary of Royal Unibrew A/S, the company combines a sales force covering all of Sweden (Skåne to Norrland) with a proprietary webshop for ordering.

Product overview

Solera Sweden is a beverage distribution company offering a comprehensive multi-category portfolio that combines strong local Swedish brands with leading international names. The product offering spans alcoholic and non-alcoholic categories including beer (Anarkist, Lapin Kulta, Royal), wine (Aurora, Bombus, Caprice, Castillo de Molina, Echo Falls, Gato Negro, Hardys, Königsmosel, Les Dauphins, Mouton Cadet, Murviedro, Pfluger, Rosita, Solbacka, Somezin, Miss Li Cava, Miss Li White), champagne (Alexandre Bonnet, Champagne Launois Pere & Fils), spirits (Carlshamns, Cederlunds, Don Papa, Eau-De-Vie, Minttu), soft drinks (Crodo), cider (Galipette), ready-to-drink/cocktails (Ginger Joe, Nohrlund, Original Long Drink), and aperitifs (Marinella). The portfolio also includes non-alcoholic and low/no-sugar options. Sales are conducted through multiple channels including Systembolaget (Swedish alcohol monopoly), restaurants/horeca, retail (daily goods), and a proprietary e-commerce webshop platform.

Differentiator

Problem solved

Functional benefit

Brands

• Alexandre Bonnet: Champagne brand distributed by Solera Sweden
• Anarkist
• Aurora
• Bombus
• Caprice
• Carlshamns
• Champagne Launois Pere & Fils
• Don Papa
• Echo Falls
• Galipette
• Gato Negro
• Hardys
• Lapin Kulta
• Minttu
• Mouton Cadet
• Original Long Drink
• Royal

Products and services

• Beverage Distribution (Wine, Spirits, Beer, Non-alcoholic)

Quantifiable outcome

• CO2 emissions halved by 2030 vs. 2019 baseline
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and major.

• Royal UnibrewcoreOthersSolera Sweden is a wholly owned subsidiary of Royal Unibrew A/S, a leading beverage group. Royal Unibrew provides Solera with international cooperation, shared knowledge and resources, and a platform for strengthening market position. Royal Unibrew operates in over 10 countries with products in over 70 countries, enabling Solera to offer partners a route into all Nordic markets.
• LavazzamajorStrategic or Co-development PartnerLavazza is listed as a key brand partner, providing premium Italian coffee products within Solera's beverage portfolio. Solera represents Lavazza in the Swedish market.
• DiageomajorStrategic or Co-development PartnerDiageo is a key international spirits brand partner in Solera's portfolio. Diageo's global brand portfolio (including spirits and other beverages) is distributed through Solera in Sweden.
• Baron Philippe de RothschildmajorStrategic or Co-development PartnerBaron Philippe de Rothschild (including Mouton Cadet) is a key wine brand partner for Solera in the Swedish market, representing premium French wines.
• Champagne Launois Pere & FilsmajorStrategic or Co-development PartnerChampagne Launois Pere & Fils is a key champagne brand partner in Solera's portfolio, representing premium French sparkling wine.
• HardysmajorStrategic or Co-development PartnerHardys is an Australian wine brand partner distributed by Solera in Sweden, offering a range of wines across multiple price points.
• Achaval FerrercoreStrategic or Co-development PartnerAchaval Ferrer is an Argentine wine producer featured in Solera's producer network, known for premium Malbec wines from Mendoza.
• Bosman Family VineyardscoreStrategic or Co-development PartnerBosman Family Vineyards is a South African wine producer in Solera's portfolio, offering wines with a focus on sustainability and family heritage.
• Galipette CidrecoreStrategic or Co-development PartnerGalipette is a cider brand distributed by Solera in Sweden. It appears in both the brands and producers sections, indicating a close partnership relationship.
• Don Papa RumcoreStrategic or Co-development PartnerDon Papa is a Filipino rum brand distributed by Solera in the Swedish market, known for its premium aged rum products.
• Anarkist BrewerycoreStrategic or Co-development PartnerAnarkist is a Danish craft beer brand distributed by Solera in Sweden, featuring no/low alcohol options and challenging conventional beer norms.
• NohrlundcoreStrategic or Co-development PartnerNohrlund is a Danish cocktail brand offering ready-to-serve cocktails, distributed by Solera in Sweden.
• Original Long Drink (OLD)coreStrategic or Co-development PartnerOriginal Long Drink (OLD) is a Finnish RTD (ready-to-drink) brand featuring a long drink cocktail format, distributed by Solera in Sweden.
• Ginger JoecoreStrategic or Co-development PartnerGinger Joe is a Swedish RTD brand featuring ginger-flavored alcoholic beverages, distributed by Solera in Sweden.
• amfori BSCIcoreOthersamfori BSCI is a leading business social sustainability initiative. Solera requires suppliers in high- and medium-risk countries to be audited according to amfori BSCI's code of conduct, with regular audits and follow-ups as part of Solera's human rights due diligence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tompuden Wine & Spirits: Swedish wine and spirits importer with focus on Systembolaget listings. Smaller, niche competitor with overlapping principal relationships and similar Swedish-monopoly go-to-market.
• Oenoforos: Swedish wine importer/distributor active in Systembolaget and HoReCa with focus on European producers. Comparable in business model but smaller scale and narrower category focus than Solera.

Direct peers

• Carlsberg Sverige: Swedish subsidiary of Carlsberg Group distributing beer and beverage brands across Systembolaget, HoReCa, and retail. Directly comparable in scope, channel mix, and parent-group backing, competing for shelf space and on-premise accounts.
• Spendrups Bryggeri: Swedish brewery and broad beverage distributor covering beer, soft drinks, and water through Systembolaget, HoReCa, and grocery channels. Direct competitor to Solera in the Swedish market, sharing similar multi-channel coverage and Sweden-only footprint.
• Galatea Spirits: Swedish distributor of premium spirits and wines through Systembolaget and HoReCa. Direct peer in Sweden with a comparable premium international brand portfolio and channel strategy.

Regional players

• Hans Just Group: Danish beverage importer and distributor with wine, spirits, and beer portfolios. Comparable in business model and product mix but operates primarily in Denmark rather than competing head-to-head in Sweden.

Broad incumbents

• Arcus: Norwegian wine and spirits distributor with extensive Nordic reach and brand portfolio. Comparable in beverage category mix (wine/spirits-led) and in serving monopoly and HoReCa channels in a regulated Nordic market.
• Anora: Leading Nordic beverage group formed via the merger of Altia and Arcus, covering wines, spirits, and other categories across the Nordics. Overlaps heavily with Solera's wine/spirits distribution mandate but operates at much broader Nordic scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/solera-sweden
• Instagraminstagram.com/solerasweden
• Facebookfacebook.com/SoleraSweden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solera Sweden