RT Urban Homes
RT Urban Homes is a privately held Minnesota homebuilder that designs and sells urban-inspired modern single-family homes and townhomes across suburban communities such as Huntersbrook and Anton Village, offering four curated interior style packages to retail homebuyers.
- Company typePrivate
- Founded2020
- HeadquartersLakeville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What RT Urban Homes does
RT Urban Homes, Inc. is a privately held Minnesota residential homebuilder headquartered in Lakeville, MN (MN contractor license BC758134), operating as a sister brand to Robert Thomas Homes. The company builds urban-inspired modern single-family homes and townhomes across two known suburban communities — the 133-acre Huntersbrook master-planned community in Victoria, MN, and Anton Village — with base pricing ranging from approximately $439,900 to $581,900. Its product portfolio is organized into three floor-plan collections (Revere, Revival, and the premium Revelation Collection with VIP access) and is differentiated by four curated interior style packages (Aspen, Gold Coast, Metro, Soho) offered in standard plus three upgrade tiers, alongside optional features such as waterfall kitchen islands, highlift cabinet doors, built-in media cabinets, modern fireplace surrounds, and an optional Smart Home Package.
The company's go-to-market is direct sales by appointment through New Home Consultants at model homes and a Design Gallery/Sales Center, supplemented by Quick Move-In inventory and an exclusive financing promotion through Tradition Mortgage, LLC. Marketing channels include a content-rich website with an interactive style quiz and 3D virtual tours, broad social media coverage (Twitter, Facebook, Pinterest, Instagram, LinkedIn, YouTube), email capture, regular participation in Housing First Minnesota Parade of Homes events, and community/charity partnerships such as HopeKids. Revenue mechanics are one-time per home (base price plus elevation, lot premium, and style upgrade attach), with a modest recurring layer from master-planned community association fees at Huntersbrook (clubhouse, swimming pool).
Operationally, RT Urban Homes has earned consecutive Reggie Awards from Housing First Minnesota from Fall 2020 through Spring 2024 (including two Spring 2024 wins and two Fall 2023 wins), and was named a Star Tribune Top Workplace in 2022. The firm is privately held with no disclosed funding rounds, no institutional investors, no M&A activity, and no revenue disclosure, limiting visibility into financial scale. Its Equal Housing Opportunity compliance posture, U.S. copyright protection on plans, and reliance on a single regional labor and supply market also constrain the addressable footprint relative to national production builders.
RT Urban Homes firmographics
Firmographics- Name
- RT Urban Homes
- Legal name
- RT Urban Homes, Inc.
- Website
- https://rturbanhomes.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RT Urban Homes is a privately held Minnesota homebuilder that designs and sells urban-inspired modern single-family homes and townhomes across suburban communities such as Huntersbrook and Anton Village, offering four curated interior style packages to retail homebuyers.
- Ownership category
- akta.pro rank
RT Urban Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where RT Urban Homes is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RT Urban Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: RT Urban Homes generates revenue through the sale of newly constructed single-family homes and townhomes. Revenue is one-time per transaction with base price plus optional upgrades, elevated packages, and lot premiums. The company offers multiple floor plan collections (Revere, Revival) at various price points ranging from approximately $439,900 to $581,900 depending on floor plan and community location.
- Interior Style Upgrades: Additional revenue streams from buyer-selected interior finish upgrades across four design packages (Aspen, Gold Coast, Metro, Soho) with multiple upgrade tiers available for each style.
- Community Association Fees: Ongoing association fees from homeowners in master-planned communities such as Huntersbrook, which includes access to amenities like the clubhouse and swimming pool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Revere Collection Single Family Homes - Huntersbrook community starting at $511,900 |
| Unit Pricing | Pay-as-you-go | Revere Collection - Anton Village starting from $439,900 |
| Unit Pricing | Pay-as-you-go | Interior Style Package Upgrades |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
RT Urban Homes product offering
Product offeringCore offering
RT Urban Homes builds and sells urban-inspired modern single-family homes and townhomes in Minnesota master-planned communities. Homes feature open floor plans, extra-large Minnesota-made windows, and four designer interior style packages (Aspen, Gold Coast, Metro, Soho) with multiple upgrade tiers. The company sells through on-site model homes, sales centers, and a website storefront.
Product overview
RT Urban Homes offers urban-inspired modern homes and townhomes through three main floor plan collections: the Revere Collection (single-family homes with contemporary two-story, multi-level, modern cottage, and farmhouse designs), the Revival Collection (urban-inspired homes with open floorplans), and the Revelation Collection (premium offerings with VIP access). Buyers can customize their homes through four interior style packages (Aspen, Gold Coast, Metro, and Soho), each available in multiple upgrade tiers. The company also provides Quick Move-In homes with financing through Tradition Mortgage, virtual tours, and a Design Gallery for finish selection. All homes feature extra-large Minnesota-made windows, clean-lined interiors, and modern kitchen designs.
Differentiator
Problem solved
Functional benefit
Brands
- Revival Collection: Urban-inspired modern home collection featuring multiple floor plans with various layouts and configurations.
- Revere Collection
- Revelation Collection
Products and services
- Revere Collection Modern single-family homes featuring welcoming front entries, open gathering room layouts, extra-large MN-made windows, clean-lined interiors with designer-specified materials, and efficient kitchens. Includes multiple floor plan models (FOURTEEN, FIFTEEN, SIXTEEN, SEVENTEEN, EIGHTEEN, NINETEEN, TWENTY, TWENTY ONE, NINE, TEN, ELEVEN).
- Revival Collection Urban-inspired modern homes and townhomes featuring open floorplans, outdoor living spaces, and designer interior style packages. Includes floor plan models ONE through FIVE.
- Revelation Collection Premium urban-inspired home collection with VIP access for advance appointments, featuring modern urban design elements.
- Quick Move-In Homes Pre-constructed homes available for immediate purchase at select communities including Huntersbrook (Victoria, MN) and Anton Village, with exclusive financing promotions through Tradition Mortgage, LLC.
Companies that use RT Urban Homes
Customer profileSegments1 record
Ideal customer profiles1 record
RT Urban Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RT Urban Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tradition Mortgage, LLCcoreExclusive financing partnership for new home purchases. RT Urban Homes offers exclusive financing promotions on select Quick Move-In Homes through Tradition Mortgage, LLC. Terms apply. This partnership is promoted on the main website and is required for certain promotional offers.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
RT Urban Homes competitors and assessment
Company assessmentBroad incumbents
- Taylor Morrison: National homebuilder with Minnesota operations offering a range of product from first-time buyer to luxury. Comparable go-to-market with design studios and curated options, competing for similar move-up suburban buyers.
- Toll Brothers: Luxury national homebuilder with Minnesota operations. Comparable to RT Urban in offering design-forward, customized homes with curated interior options, but at a higher price tier and broader geographic footprint.
- D.R. Horton: The largest U.S. homebuilder by volume, with significant presence in Minnesota. Offers entry-level through move-up product across many communities, directly competing with RT Urban's single-family and townhome offerings in the suburban segment.
- KB Home: National homebuilder with presence in the Minneapolis metro, offering customizable floor plans and design studios. Comparable in offering buyer personalization through design centers, similar to RT Urban's Design Gallery approach.
- M/I Homes: National homebuilder with Midwest operations including Minnesota, focused on move-up and luxury buyers. Comparable design-forward positioning and similar community/amenity model with recurring HOA revenue at master-planned communities.
- Lennar Corporation: One of the largest U.S. homebuilders with active operations in the Twin Cities metro. Competes for the same suburban Minnesota new-home buyer with a much broader product range, national scale, and in-house mortgage financing (Lennar Mortgage) analogous to RT Urban's Tradition Mortgage partnership.
- Meritage Homes: National homebuilder known for energy-efficient and entry-level to first move-up product, active in several Midwestern markets including Minnesota. Competes on similar suburban for-sale single-family product but at lower price points than RT Urban.
- PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland) active in Minneapolis–St. Paul with move-up and active-adult product. Competes for similar Minnesota suburban buyers and brings larger land positions and broader product tiers than RT Urban.
Regional players
- Hendel Homes: Minnesota-based custom homebuilder serving the Twin Cities luxury and move-up market. Comparable in being a regional Minnesota builder with curated design options, though typically at higher price points than RT Urban's portfolio.
Direct peers
- Robert Thomas Homes: Sister company to RT Urban Homes, operating in the same Minnesota suburban market with a broader portfolio of home plans and communities. RT Urban's own website explicitly cross-promotes Robert Thomas Homes for additional inventory, indicating shared operations, brand, and customer funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
RT Urban Homes social profiles
Digital presenceRT Urban Homes compliance and trust
Trust signalCompliance1 record
RT Urban Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
RT Urban Homes leadership team
Management profileNumber of profiles
Profiles1 record
RT Urban Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RT Urban Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RT Urban Homes
What does RT Urban Homes do?
RT Urban Homes builds and sells urban-inspired modern single-family homes and townhomes in Minnesota master-planned communities. Homes feature open floor plans, extra-large Minnesota-made windows, and four designer interior style packages (Aspen, Gold Coast, Metro, Soho) with multiple upgrade tiers. The company sells through on-site model homes, sales centers, and a website storefront.
Is RT Urban Homes a public or private company?
RT Urban Homes is a private company. It is classified as family owned and is currently operating.
When was RT Urban Homes founded?
RT Urban Homes was founded in 2020. It employs 1 to 10 people.
Where is RT Urban Homes based?
RT Urban Homes is headquartered in Lakeville, United States, in the North America region.
How does RT Urban Homes make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are interior Style Upgrades and community Association Fees.
Who are RT Urban Homes's main competitors?
Broad incumbents on record are Taylor Morrison, Toll Brothers, D.R. Horton, KB Home, M/I Homes, Lennar Corporation, Meritage Homes and PulteGroup. Hendel Homes is listed as a regional player. Robert Thomas Homes is listed as a direct peer.
Does RT Urban Homes have an API?
No public API is recorded for RT Urban Homes.
What industry is RT Urban Homes in?
RT Urban Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236117.