SnackCrate
SnackCrate is a direct-to-consumer subscription e-commerce company that delivers monthly boxes of authentic, full-size international snacks from a different featured country each month, serving US-based snack enthusiasts and gift buyers through its owned website, gift plans, and CandyBar storefront.
- Company typePrivate
- Founded2015
- HeadquartersPensacola, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What SnackCrate does
SnackCrate is a direct-to-consumer subscription e-commerce company, founded in 2015 and headquartered in Pensacola, Florida, that delivers curated monthly boxes of authentic international snacks from a different featured country each month. The company operates a proprietary country-rotation system covering 50+ countries with no repeats for at least 2 years, backed by a global logistics operation involving hundreds of shipping containers and chartered flights, plus a large fulfillment center in Florida that packs thousands of crates monthly. Snacks are 100% imported directly from the featured country, with customization options covering flavor preferences, dietary restrictions, and allergens, and are covered by a trademarked 'You'll Love It Or It's Free Guarantee.' The company has delivered over 120 million snacks since inception and employs 101-250 people across sourcing, packing, and delivery.
The core product is the monthly SnackCrate subscription, offered in two sizes: Original (10-12 full-size snacks, starting at $33.99/month) and Family (18-20 snacks, starting at $55.99/month), with auto-renewal until cancelled. A first-crate promotional price of $10 functions as the primary acquisition lever. Complementary revenue streams include prepaid gift subscriptions (1-, 3-, 6-, and 12-month plans), the wholly-owned CandyBar e-commerce sub-brand selling individual international snacks and limited-edition curated collections globally, and the SnackCrate+ premium membership offering exclusive pricing. Add-on upgrades (Ultimate Upgrade, Premium Snack Club, Drink Upgrade) drive incremental ARPU.
SnackCrate sells exclusively through owned digital channels: its main website, gift subscription flow, and the CandyBar storefront. Distribution is direct-to-consumer with no third-party retailers. Marketing centers on YouTube unboxing and sourcing content, organic social (Instagram, Facebook), email marketing ('Get the Goods First' newsletter), content marketing with country guides, and SEO. Payments are processed through Stripe, and the company is led by CEO Kyle Roarke. There is no evidence of institutional funding, M&A activity, or AI/ML-driven capabilities in the input data.
SnackCrate firmographics
Firmographics- Name
- SnackCrate
- Legal name
- SnackCrate, Inc.
- Website
- https://snackcrate.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SnackCrate is a direct-to-consumer subscription e-commerce company that delivers monthly boxes of authentic, full-size international snacks from a different featured country each month, serving US-based snack enthusiasts and gift buyers through its owned website, gift plans, and CandyBar storefront.
- Ownership category
- akta.pro rank
SnackCrate industry classification
Industry- Product category
- International Snack Subscription Boxes
- NAICS
- Other Snack Food Manufacturing (311919), All Other Specialty Food Retailers (445298)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Food Gift Shops & Hampers (CRAHAGAN)
- akta.pro secondary industry
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
Keywords
Where SnackCrate is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SnackCrate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Subscription: Recurring monthly subscription service delivering curated international snacks from a different country each month. Customers choose crate sizes (Original 10-12 snacks, Family 18-20 snacks) with optional upgrades. Subscriptions auto-renew monthly until cancelled.
- Gift Subscriptions: Prepaid gift subscriptions available in 1-month, 3-month, 6-month, and 12-month plans with free shipping. Includes optional upgrades for premium snacks, drinks, and priority shipping.
- CandyBar E-commerce: Secondary e-commerce storefront (candybar.snackcrate.com) selling individual snacks from various countries. Allows customers to reorder favorite snacks from past crates or purchase specific international snacks à la carte.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Original Crate - 10-12 full-size international snacks |
| Subscription | Monthly | Family Crate - 18-20 full-size international snacks |
| Subscription | One time/ perpetual license | First Crate Promotional |
| Subscription | One time/ perpetual license | Gift - 1 Month |
| Subscription | Multi-year contract | Gift - 3 Months (Most Popular) |
| Subscription | Multi-year contract | Gift - 6 Months |
| Subscription | Multi-year contract | Gift - 12 Months |
| Unit Pricing | Monthly | Ultimate Upgrade |
| Unit Pricing | Monthly | Premium Snack Club |
| Unit Pricing | Monthly | Drink Upgrade |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SnackCrate product offering
Product offeringCore offering
SnackCrate operates a direct-to-consumer monthly subscription service that delivers a curated crate of 10-20 full-size authentic snacks imported from a different featured country each month, with no country repeated for at least two years. Complementary offerings include gift subscriptions (1-12 month plans), a premium SnackCrate+ membership, and the CandyBar e-commerce storefront for purchasing individual international snacks.
Product overview
SnackCrate operates as a multi-product snack subscription and e-commerce company. The core product is the monthly SnackCrate subscription box, which delivers authentic snacks from a different featured country each month with 10-12 snacks per crate. Complementary offerings include gift subscriptions (1-12 month plans), the CandyBar e-commerce storefront for individual international snacks, premium SnackCrate+ membership with exclusive pricing, and the Ultimate Upgrade add-on. The company has also curated specialty collections including Ultimate Kit Kat Collections and Ultimate Cadbury Collections through its CandyBar platform, spanning snacks from Japan, United Kingdom, France, Greece, Germany, Italy, Spain, Sweden, China, India, Indonesia, Israel, Malaysia, South Korea, Taiwan, and numerous other countries.
Differentiator
Problem solved
Functional benefit
Brands
- CandyBar by SnackCrate: An e-commerce marketplace selling individual international snacks from various countries, operating at candybar.snackcrate.com.
Products and services
- SnackCrate Monthly Subscription Recurring monthly subscription delivering 10-12 (Original) or 18-20 (Family) full-size authentic snacks from a different featured country each month, with customization for flavor preferences and dietary/allergen restrictions and the 'You'll Love It Or It's Free' satisfaction guarantee.
- SnackCrate Gift Subscription
Quantifiable outcome
- 120 million+ snacks delivered
Companies that use SnackCrate
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
SnackCrate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
SnackCrate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe serves as the third-party payment processing service for all SnackCrate transactions. The company uses Stripe's secure payment infrastructure to process credit card transactions, with financial information handled according to Stripe's terms of service.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SnackCrate competitors and assessment
Company assessmentDirect peers
- Universal Yums: Monthly international snack subscription box delivering curated snacks from a featured country each month with multiple crate sizes. Closest direct competitor to SnackCrate in model, pricing, and target customer.
- Bokksu: Subscription box delivering Japanese snacks and snacks-plus-culture items monthly. Direct competitor in the international snack box category with a similar DTC subscription model.
- MunchPak: Monthly international snack subscription offering curated snacks from around the world. Operates the same core model as SnackCrate at overlapping price points.
- Try The World: Subscription box featuring food and snacks from a different country each month, with curated gourmet items. Direct competitor in the country-rotation international food box model.
- Tokyo Treat: Monthly Japanese snack subscription box with country-focused curation and snack-size variety. Competes in the same international snack subscription category as SnackCrate.
- Japan Crate: Subscription service focused on Japanese snacks, candy, and cultural items. Competes for the same international-snack-discovery customer as SnackCrate with a country-specific angle.
- Atlas Coffee Club: Subscription service delivering coffee from a different country each month with cultural content. Same subscription architecture and country-rotation model as SnackCrate, applied to coffee rather than snacks.
Broad incumbents
- HelloFresh: Largest subscription meal-kit company in the US. While the product (prepared meal kits vs. snack boxes) differs, HelloFresh is the dominant incumbent in subscription food and competes for the same consumer subscription wallet share.
- Loot Crate: Pioneer of the subscription box model in the US (now operating in adjacent verticals after restructuring). Comparable as an incumbent subscription box operator, even though its category focus differs from snacks.
Emerging players
- Love With Food: Subscription box for curated snacks with a discovery angle and dietary accommodation. Smaller-scale competitor in the snack subscription category that overlaps with SnackCrate on curation and personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SnackCrate social profiles
Digital presenceSnackCrate compliance and trust
Trust signalCompliance1 record
SnackCrate financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnackCrate leadership team
Management profileNumber of profiles
Profiles1 record
SnackCrate subsidiaries and ownership
Company hierarchySubsidiaries1 record
SnackCrate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnackCrate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnackCrate
What does SnackCrate do?
SnackCrate operates a direct-to-consumer monthly subscription service that delivers a curated crate of 10-20 full-size authentic snacks imported from a different featured country each month, with no country repeated for at least two years. Complementary offerings include gift subscriptions (1-12 month plans), a premium SnackCrate+ membership, and the CandyBar e-commerce storefront for purchasing individual international snacks.
Is SnackCrate a public or private company?
SnackCrate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SnackCrate founded?
SnackCrate was founded in 2015. It employs 101 to 250 people.
Where is SnackCrate based?
SnackCrate is headquartered in Pensacola, United States, in the North America region.
How does SnackCrate make money?
Three revenue lines are on record. Monthly Subscription is the primary driver. The others are gift Subscriptions and candyBar E-commerce.
Who are SnackCrate's main competitors?
Direct peers on record are Universal Yums, Bokksu, MunchPak, Try The World, Tokyo Treat, Japan Crate and Atlas Coffee Club. Broad incumbents are HelloFresh and Loot Crate. Love With Food is listed as an emerging player.
Does SnackCrate have an API?
No public API is recorded for SnackCrate.
What industry is SnackCrate in?
SnackCrate's product category is International Snack Subscription Boxes. Its primary akta.pro industry code is CRAHAGAN, Specialty Food Gift Shops & Hampers, with a secondary code of CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites). Its NAICS code is 311919 and its SIC code is 2090.