Solutio Medica

What Solutio Medica does

Solutio Medica is a Kraków-based medical marketing agency, operating as a sole proprietorship (innoMED Justyna Uman-Ntuk) founded in 2015 by pharmacist Justyna Uman-Ntuk. The firm delivers digital marketing services — including visual identity, website design, paid advertising on Google and Meta, social media management, local SEO, and video production — exclusively to healthcare-sector clients in Poland: medical and dental clinics, aesthetic medicine practices, individual doctors, pharmaceutical companies, CROs/SMOs, medical-device firms, and med-tech startups. Two proprietary methodologies anchor the offering: ATAR (patient acquisition and expert brand building) and CLINIQ (medical website design incorporating MDR/RODO/WCAG compliance).

The business operates three revenue streams. The core is ongoing marketing retainers and project-based services (websites, branding, campaigns, video) sold on quote-based pricing with dedicated account managers; minimum recommended client ad budgets are 3,000-5,000 PLN/month. A secondary stream covers training and digital products, notably the 'Pro Camera Skills 4 Doctors' course priced at 2,499 PLN. A third stream comes from online events and conferences (Kariera w Farmacji) sold through the agency's own e-commerce storefront. Distribution is direct and consultation-driven via the website, phone, and email, with no resellers; the agency also operates owned properties (pharmajobs.pl, KarierawFarmacji.pl) that double as community assets and lead channels.

The technology stack is standard martech (Google Analytics, Meta Pixel, GetResponse, Gravity Forms) with no proprietary platform. The company is bootstrapped with no external funding, discloses no revenue or headcount figures, and serves several hundred clinics on a Polish-only footprint since inception.

Name

Solutio Medica

Legal name

innoMED Justyna Uman-Ntuk

Website

https://solutiomedica.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Solutio Medica is a Kraków-based, founder-led medical marketing agency serving Polish clinics, doctors, pharma companies, and med-tech startups with retainer-based digital marketing, branding, websites, advertising, SEO, training products, and industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Cracow

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Retainers: Ongoing marketing retainer contracts for clinics and medical practices covering social media management, advertising campaigns, SEO, and continuous marketing support. The agency offers service packages with dedicated account managers.
2. Project-based Services: One-time project fees for website development, visual identity/branding, rebranding, video production, and campaign design. Delivered as discrete projects with defined scope and timelines.
3. Digital Products and Training: E-commerce sales of digital and in-person training products, such as 'Pro Camera Skills 4 Doctors' training course (2,499 PLN). Also includes online event/conference tickets sold through the online store.
4. Event and Conference Tickets: Sale of tickets to online conferences (e.g., Kariera w Farmacji brand events), with paid tiers including individual consultation add-ons. Free tickets available for partners without consultation access.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Solutio Medica is a Polish medical marketing agency that delivers end-to-end marketing services to clinics, doctors, pharma companies, and med-tech businesses. Core offerings include visual identity design, conversion-optimized medical websites, paid acquisition campaigns on Google Ads and Meta Ads, social media management, local SEO with AI positioning, professional video production, and ongoing marketing retainers. The agency also sells training products (e.g., Pro Camera Skills 4 Doctors) and tickets to online conferences via its e-commerce store.

Product overview

Solutio Medica is a specialized medical marketing agency offering a portfolio of services designed for clinics, doctors, and medical companies operating in the Polish healthcare market. The core offering spans visual identity design (Identyfikacja wizualna), medical website development (Strony internetowe, built on the proprietary CLINIQ methodology), paid advertising campaigns (Google Ads and Meta Ads), social media management (Facebook, Instagram, LinkedIn), local SEO and AI-content positioning (Pozycjonowanie lokalne i AI), and professional video production for social media. The agency also provides ongoing marketing retainer services (Stała obsługa marketingowa) and a proprietary ATAR methodology for patient acquisition and expert brand building. A dedicated startup vertical serves medical-tech companies with growth diagnostics, marketing strategy, B2B lead generation, and managed marketing execution. For clinical research and pharma companies, specialized services include B2B lead generation, employer branding, patient recruitment campaigns, and expert communication. The agency also operates an e-commerce store for online event tickets and sells training products such as Pro Camera Skills 4 Doctors.

Differentiator

Problem solved

Functional benefit

Products and services

• Identyfikacja wizualna (Visual Identity Design) Logo, key visual, and brandbook design producing a cohesive and professional visual identity for medical clinics and practices.
• Strony internetowe dla gabinetów i klinik medycznych (Medical Website Development) Modern, conversion-optimized, responsive websites for medical practices and clinics, built to RODO/ROPA compliance and SEO standards.
• Kampanie pozyskujące pacjentów (Google Ads i Meta Ads) Paid advertising campaigns on Google Ads and Meta Ads (Facebook, Instagram) tailored to clinic services and location, aimed at patient acquisition.
• Social media dla gabinetów (Social Media Management) Management of social media profiles on Facebook, Instagram, and LinkedIn, including content creation, graphics, video, and community management.
• Pozycjonowanie lokalne i AI (Local SEO and AI Positioning) Local SEO services combined with AI-generated positioning content to improve visibility in search engine and AI-generated search results.
• Tworzenie wideo do social mediów (Social Media Video Production) Full-service video production for social media including content planning, scripting, on-site recording (4-6 hours per session), and professional editing.
• Stała obsługa marketingowa (Ongoing Marketing Retainer) Ongoing marketing retainer covering social media, advertising campaigns, SEO, and content, coordinated by a dedicated account manager.
• Diagnoza wzrostu i plan szybkich działań (Growth Diagnostic for Med-Tech Startups) Growth diagnostic and rapid-action plan for medical startups with existing marketing activities, identifying blockers and providing a priority list of improvements.
• Strategia marketingowa dla startupu medycznego (Marketing Strategy for Med-Tech Startups) Six-month marketing strategy for medical startups entering the Polish market, seeking funding, or scaling sales, including audience analysis, messaging system, channels, budgets, and KPIs.
• Pozyskiwanie klientów B2B dla startupów med-tech (B2B Lead Generation for Med-Tech Startups) B2B lead generation system design for medical startups selling to clinics, hospitals, pharmaceutical companies, and other institutional buyers.
• Realizacja działań marketingowych dla startupów med-tech (Managed Marketing Execution for Med-Tech Startups) Ongoing execution of marketing campaigns, social media, content, and landing pages for medical startups based on an agreed strategy.
• Marketing dla badań klinicznych i farmacji (Marketing for Clinical Research and Pharma) Specialized marketing services for CRO, SMO, clinical trial centers, pharmaceutical companies, and freelance clinical research professionals, including B2B lead generation, employer branding, and patient recruitment campaigns.
• Pro Camera Skills 4 Doctors (Camera Skills Training) In-person camera skills training and presentation coaching for medical professionals who want to record or improve their presence in video content, reels, webinars, and podcasts.
• Sklep internetowy - bilety na wydarzenia online (Online Event Ticket Store) Online store for purchasing tickets to online conferences and events, with automatic invoice generation, access link delivery, and optional individual consultation booking. Operated by innoMED Justyna Uman-Ntuk.

Quantifiable outcome

• +50% growth in invasive procedures within 6 months for Warsaw aesthetic clinic
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cardinal Digital Marketing: Cardinal Digital Marketing is a US healthcare-focused digital agency delivering SEO, paid media, and websites for multi-location medical groups — comparable full-stack healthcare marketing service model at larger scale.
• PatientPop (now Tebra): PatientPop, now part of Tebra, is a US healthcare practice-growth platform providing patient acquisition, websites, reputation, and digital marketing for clinics — overlapping Solutio Medica's website-plus-marketing offering but as a software-driven incumbent.
• Healthcare Success: Healthcare Success is an established US healthcare marketing agency offering full-service patient acquisition, SEO, and digital advertising for medical practices — a comparable end-to-end healthcare marketing agency operating at broader scale.

Direct peers

• Geonetric: Geonetric is a healthcare digital agency that builds healthcare websites and runs digital marketing for hospitals and health systems — directly comparable service mix to Solutio Medica's CLINIQ website methodology and patient-acquisition campaigns.
• Medicofarma: Medicofarma is a Polish marketing and communications agency focused on pharmaceutical and healthcare clients, sharing the same niche-medical-agency positioning as Solutio Medica.
• Doctoralia (Docplanner Group): Doctoralia is the leading Polish healthcare marketplace and patient-acquisition platform for clinics and doctors, directly overlapping with Solutio Medica's patient-acquisition and clinic-profile services in the Polish medical market.
• Practice Cafe: Practice Cafe is a US medical marketing agency offering websites, SEO, and paid media for private practices and specialty clinics — closely comparable in client type (private medical practices) and service scope to Solutio Medica.

Emerging players

• Practina: Practina is a healthcare-focused marketing automation platform combining social media, patient reviews, and advertising for small practices — a partial-overlap emerging competitor targeting the same SMB clinic segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0APcHKAsx3GoC8ID-SvjyQ/videos
• Facebookfacebook.com/SolutioMedica
• LinkedInlinkedin.com/company/solutiomedicamarketing
• Instagraminstagram.com/solutiomedica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solutio Medica