Soho Voices
Soho Voices is a London-based voiceover talent agency representing 399+ professional artists across UK, North American, and international rosters, connecting production companies and global brands with voice talent for games, film, TV, advertising, and corporate projects.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Soho Voices does
Soho Voices is a London-based voiceover talent agency that connects production companies, broadcasters, brands, and advertising agencies with professional voice artists. The firm represents a roster of 399+ voice actors across UK, North American, international, and specialty rosters, covering more than 40 languages and offering filtering by region, accent, gender, age range, and other characteristics through its website (sohovoices.co.uk). Its book of work spans high-profile engagements with BBC (e.g., Shona McGarty for EastEnders, BBC Panorama), Sony/PlayStation (e.g., Jane Perry as Selene in Returnal, Mylène Gomera in Sony video games), Netflix (dubbing work by Mia Hope), Amazon, Apple (Bhavnisha Parmar as voice of Apple India), Oral-B via Saatchi & Saatchi, Expedia (Russell Bentley as global voice for Expedia and Expedia British Airways in-flight), and Volvo.
The firm earns revenue through two main streams: a transaction-fee model where agents procure engagements for voiceover artists and take commission on performance fees, and a professional-services revenue stream from sister-company Voice Over Soho, which provides studio recording, direction, and production services with separately invoiced minimum 1-hour studio bookings. The agency operates a sales-led, human-mediated go-to-market model in which clients brief projects via [email protected], agents match briefs to roster members, and new artist submissions are received at [email protected]. The 5-person agent team (Managing Director Peter Morris, Senior Agent Ella-Louise Osborne, Agents Stephanie Dickson and KAY Mayuya, Junior Agent Hannah Ashley) handles casting and bookings end-to-end.
Soho Voices extends beyond core adult voiceover into adjacent verticals through its wholly-owned ecosystem: Little Soho Voices (children's talent), Funny Soho Voices (comedy roster of stand-up comedians and comic actors), Voice Over Soho (studio services), and PMC/Peter Morris Casting (broader talent casting). The business trades as Street Furniture Ltd., a private limited company registered in England (company number 4795433), and has been described in third-party material as one of London's leading voiceover agencies. There is no public pricing disclosure, no external funding, and no evidence of AI/ML capability; the agency's value proposition rests entirely on its curated talent roster, multi-brand ecosystem, and direct client relationships.
Soho Voices firmographics
Firmographics- Name
- Soho Voices
- Legal name
- Street Furniture Ltd.
- Website
- https://sohovoices.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soho Voices is a London-based voiceover talent agency representing 399+ professional artists across UK, North American, and international rosters, connecting production companies and global brands with voice talent for games, film, TV, advertising, and corporate projects.
- Ownership category
- akta.pro rank
Soho Voices industry classification
Industry- Product category
- Voiceover Talent Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Sound Recording Studios (51224)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Advertising (7310)
- akta.pro primary industry
- Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)
- akta.pro secondary industries
- Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Celebrity & Influencer Talent Booking (HSACAHAE), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)
Keywords
Where Soho Voices is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Soho Voices business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Artist Representation & Commission: Agency procures engagements for voiceover artists and earns commission on performance fees. The Agent acts as intermediary between Client and Artist, negotiating terms and collecting payment.
- Studio Recording Services: Recording and studio services offered through sister company Voice Over Soho. Rates charged per booking with minimum 1-hour booking, invoiced separately.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Soho Voices product offering
Product offeringCore offering
Soho Voices is a voiceover talent agency that represents 399+ professional voice artists across UK, North American, and international rosters, matching clients with voice talent for commercials, video games, animation, documentaries, corporate narration, and audiobooks. The agency procures engagements and earns commission on performance fees, with full-service capability from casting through studio recording via sister company Voice Over Soho.
Product overview
Soho Voices operates as a voiceover talent agency representing over 399 voice artists across UK, North American, International, and specialty rosters. The core offering is voice talent representation and booking services, with specialized divisions including Little Soho Voices for child voice actors and Funny Soho Voices for comedic talent. The agency also provides access to sister recording studios (Voice Over Soho) for audio production and recording services, enabling end-to-end voiceover project completion from casting through final delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Little Soho Voices: Children's and young voice talent division of Soho Voices
- Voice Over Soho
- PMC (Peter Morris Casting)
- Funny Soho Voices
Products and services
- Voiceover Agency Services Talent representation and booking service connecting clients with 399+ voiceover artists across UK, North American, and international rosters for commercials, video games, animation, documentaries, corporate videos, and audiobooks. Agents match project requirements with appropriate voice artists and earn commission on performance fees.
- Little Soho Voices Specialized division representing child voice actors for children's content, animation, and family-oriented projects. Wholly-owned subsidiary providing youth voice talent services.
- Funny Soho Voices Comedy-focused roster featuring stand-up comedians and comic actors for comedic voiceover work, commercials, and entertainment projects. Includes talent such as Aurie Styla, Ali Wood, Laura Lexx, and Alex Edelman.
- Voice Over Soho Recording Services Sister recording studio offering audio recording, direction, and production services for voiceover sessions. Rates charged per booking with minimum 1-hour booking, invoiced separately. Enables clients to complete audio projects from recording through to final delivery.
Companies that use Soho Voices
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Soho Voices technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soho Voices partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Voice Over SohocoreSister recording studio operation. Soho Voices can direct and record audio projects at Voice Over Soho studios until pitch-perfect, offering clients full-service from casting to final delivery.
- Little Soho VoicescoreKids voiceover agency division representing child voice actors. Specialised division for younger voice talent serving the same client base.
- Peter Morris CastingminorRelated casting operation mentioned in agency navigation and About section, serving adjacent talent booking needs.
- LightYear StudiosminorPartner studio featured in Who We Are section, appears to be a video/animation production partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Soho Voices competitors and assessment
Company assessmentDirect peers
- Edge Studio: US-based voiceover talent agency and production house offering casting, recording, and audio production services. Comparable full-service model combining talent representation with studio production, similar to Soho Voices + Voice Over Soho pairing.
- The Voiceover Network: UK-based voiceover agency representing a roster of professional voice artists for broadcast, commercial, and corporate work. Closest geographic peer to Soho Voices, competing for UK enterprise and agency clients in the same Soho/London market.
- Voices.com: Global online marketplace connecting clients with voiceover talent for commercial, narration, and gaming projects. Directly comparable to Soho Voices on core service (voiceover artist matching), though it operates a self-serve platform model rather than a curated boutique roster.
- Voice123: Online voiceover marketplace offering searchable artist profiles, demos, and direct booking. Competes for the same freelance voiceover demand as Soho Voices, with overlapping use cases (commercials, narration, gaming, e-learning).
- Find A Voice: UK voiceover artist directory and agency service connecting clients with British voice talent. Comparable UK-focused boutique agency model, competing for the same British-voice enterprise briefs.
- London Voiceover: London-based voiceover agency offering artist representation for commercials, corporate, and broadcast projects. Head-to-head boutique competitor in Soho Voices' core London market with similar artist roster and booking model.
Emerging players
- Soundsnap: Online platform for licensing voiceover, sound effects, and music for media production. Adjacent to Soho Voices' offering for clients needing pre-recorded or stock-style voice content, but focused on library/asset model rather than bespoke artist representation.
- World Class Voiceover (WCV): Voiceover talent agency and coaching provider representing professional voice actors. Comparable artist-representation model to Soho Voices, though smaller in scale and less established in the UK enterprise market.
Others
- Peter Morris Casting: Related/sister casting operation of Soho Voices' founder, providing on-screen casting services. Included for completeness as an internal adjacent line of business, not a true external competitor.
Broad incumbents
- Bauer Media Voiceover Services: Major UK broadcast and digital media company that uses in-house and affiliated voiceover talent for radio, podcast, and commercial production. Comparable voiceover deployment at scale, but operating as a media buyer/user rather than a dedicated agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soho Voices social profiles
Digital presenceSoho Voices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soho Voices leadership team
Management profileNumber of profiles
Profiles5 records
Soho Voices subsidiaries and ownership
Company hierarchySubsidiaries3 records
Soho Voices funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soho Voices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soho Voices
What does Soho Voices do?
Soho Voices is a voiceover talent agency that represents 399+ professional voice artists across UK, North American, and international rosters, matching clients with voice talent for commercials, video games, animation, documentaries, corporate narration, and audiobooks. The agency procures engagements and earns commission on performance fees, with full-service capability from casting through studio recording via sister company Voice Over Soho.
Is Soho Voices a public or private company?
Soho Voices is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soho Voices founded?
Soho Voices was founded in 2011. It employs 1 to 10 people.
Where is Soho Voices based?
Soho Voices is headquartered in London, United Kingdom, in the Europe region.
How does Soho Voices make money?
Two revenue lines are on record. Artist Representation & Commission is the primary driver. The others are studio Recording Services.
Who are Soho Voices's main competitors?
Direct peers on record are Edge Studio, The Voiceover Network, Voices.com, Voice123, Find A Voice and London Voiceover. Emerging players are Soundsnap and World Class Voiceover (WCV). Peter Morris Casting is listed as an others. Bauer Media Voiceover Services is listed as a broad incumbent.
Does Soho Voices have an API?
No public API is recorded for Soho Voices.
What industry is Soho Voices in?
Soho Voices's product category is Voiceover Talent Agency. Its primary akta.pro industry code is MPAHAEAK, Voiceover Recording & Production (Narration, Promo, Commercial VO), with a secondary code of MPAHAFAB, Dubbing & Voiceover Production (Casting, Recording, Lip-Sync). Its NAICS code is 71141 and its SIC code is 7819.