Waterbirth Coalition of Canada

What Waterbirth Coalition of Canada does

The Waterbirth Coalition of Canada (legal name: Waterbirth Coalition of Canada Inc.) is a Canadian nonprofit organization dedicated to promoting and advocating for waterbirth access across the country. Founded by Terri Rout, a Registered Perinatal Support Worker, Childbirth Educator, Personal Support Worker, and Community Waterbirth Educator, the organization works with hospitals, birthing centers, midwives, and other healthcare professionals to position waterbirth as a safe and viable birthing option. It serves two primary customer segments: birth professionals (midwives, OB/GYNs, labor and delivery nurses, perinatal support workers, and doulas) and expectant families, with a secondary segment of advocacy supporters and volunteers.

The coalition's core offerings span three product lines. First, a $100/year membership program providing networking, training discounts, quarterly workshops, newsletters, research access, advocacy representation, and a resource hub, with 10% discounts for multi-year, group, and student enrollments. Second, a comprehensive waterbirth training and certification program delivered in partnership with Waterbirth International and offered online across Canada. Third, the proprietary Waterbirth Evacuation Sling, a Canadian-made mesh safety device for rapid emergency evacuation of a birthing person from a waterbirth pool. Additional offerings include downloadable home waterbirth resources and waterbirth tub rental services operated through the founder's TLC Birth and Beyond.

The business operates through a community-led, event-driven, and sales-led go-to-market across multiple Canadian provinces and territories, supported by content marketing (Aqua Insights blog), email newsletters, social media, and an affiliate discount network (Grand & Toy, The Cleaning House, PrenaBelt, Progenics, The Fuzzy Sprout). The organization is currently in the process of becoming a registered charity, which would shift its funding structure toward donations and grants alongside existing membership, training, and product revenue.

Name

Waterbirth Coalition of Canada

Legal name

Waterbirth Coalition of Canada Inc.

Website

https://waterbirthcanada.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Waterbirth Coalition of Canada is a Canadian nonprofit advocacy organization that promotes waterbirth access through professional training (with Waterbirth International), a $100/year membership program, and its proprietary Waterbirth Evacuation Sling, serving midwives, OB/GYNs, nurses, doulas, and expectant families across Canada.

Ownership category

akta.pro rank

Product category

Maternal and Perinatal Healthcare Education

NAICS

Other Individual and Family Services (624190), Professional Organizations (81392), Voluntary Health Organizations (813212), Educational Support Services (61171)

SIC

Services-Health Services (8000), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Waterbirth advocacy
• Childbirth education
• Perinatal support
• Birth professional training
• Maternal health resources

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership subscriptions at $100/year providing access to professional resources, networking, training discounts, and advocacy representation. Multi-year and group memberships available with 10% discount.
2. Waterbirth Training Programs: Comprehensive waterbirth certification and training courses delivered in partnership with Waterbirth International. Course designed for midwives, OB/GYNs, nurses, perinatal support workers, doulas, and expectant parents. Revenue generated through course registration fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Waterbirth Coalition of Canada provides waterbirth education, professional training, and safety products to birth professionals and expectant families across Canada. Its core paid offerings include an annual membership program, a Comprehensive Waterbirth Training program delivered in partnership with Waterbirth International, and a proprietary Canadian-made Waterbirth Evacuation Sling for emergency safety. The organization supplements these with downloadable home waterbirth resources and connects consumers to affiliated TLC Birth and Beyond for waterbirth tub rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• WCC Annual Membership Program Annual membership subscription at $100/year that gives members access to the Waterbirth Coalition of Canada community, resources, and benefits supporting waterbirth advocacy and education in Canada.
• Comprehensive Waterbirth Training Paid waterbirth training program delivered in partnership with Waterbirth International for Canadian midwives, nurses, doulas, and other birth professionals seeking recognized waterbirth education and certification.
• Waterbirth Evacuation Sling Proprietary Canadian-made safety device designed for emergency evacuation during waterbirth, sold directly to birth professionals and other customers seeking a waterbirth-specific safety solution.
• Home Waterbirth Digital Resources Free downloadable home waterbirth resources and educational materials that help expectant families in Canada prepare for and plan a home waterbirth.
• TLC Birth and Beyond Waterbirth Tub Rentals Waterbirth tub rental service offered through the affiliated TLC Birth and Beyond brand, providing expectant families in Canada with access to waterbirth tubs for home births.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Waterbirth InternationalcoreStrategic or Co-development PartnerWaterbirth Coalition of Canada has partnered with Waterbirth International to bring their globally respected waterbirth training program to Canadian birth professionals and families. This partnership enables delivery of comprehensive waterbirth certification courses designed for midwives, OB/GYNs, labour & delivery nurses, perinatal support workers, doulas, and expectant parents.
• Grand & ToyminorGTM or Marketing PartnerDiscounts on supplies at Grand & Toy for coalition members involved in waterbirth as part of membership perks program.
• The Cleaning HouseminorGTM or Marketing PartnerDiscounts at The Cleaning House for members of the waterbirth coalition as part of membership perks program.
• PrenaBeltminorGTM or Marketing PartnerDiscount code (TLC136) available for supporters to purchase PrenaBelt products through the supporters page.
• Progenics (Cord Blood Banking)minorGTM or Marketing PartnerHome cord blood banking kit discount code (Babysteps) available through the supporters page.
• The Fuzzy SproutminorGTM or Marketing PartnerDiscount code (BABYSTEPS15) for Lift Unsnap and Wrap Towel products available to supporters.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Childbirth Education Association (ICEA): Long-standing professional organization for childbirth educators. Comparable in offering certification, membership, and advocacy for birth professionals, though operating across all birth methods rather than specializing in waterbirth.
• Lamaze International: Established childbirth education organization offering certification programs for educators and consumer-facing content. Comparable in training/certification revenue model and consumer-education focus, but broader in scope beyond waterbirth.
• Association of Women's Health, Obstetric and Neonatal Nurses (AWHONN): US-based nursing professional association covering obstetric and neonatal practice. Comparable as an institutional voice influencing perinatal practice standards and a target audience overlap with WCC's nursing members.

Emerging players

• Spinning Babies: Training organization offering courses for birth professionals on fetal positioning and physiological birth techniques. Comparable as a training-and-certification business targeting the same birth professional audience, though focused on a different clinical technique.
• Evidence Based Birth: Evidence-based childbirth education and training company founded by Rebecca Dekker. Comparable as a content/training-driven organization serving birth professionals and families, with a similar focus on translating research into practice.

Direct peers

• Midwives Alliance of North America: North American professional midwifery organization advancing midwifery as a distinct profession. Comparable in advocacy-driven, membership-based model targeting birth professionals and families interested in physiological birth options.
• Canadian Association of Midwives: National professional association representing midwives and the midwifery profession in Canada. Directly comparable as a national membership-based body serving birth professionals and advocating for practice standards — a parallel peer in form and function.
• DONA International: Largest doula certification and membership organization globally. Comparable as a membership and training organization serving perinatal support professionals, with overlapping audience of expectant families and birth workers.
• Waterbirth International: Global waterbirth training and advocacy organization founded by Barbara Harper. WCC partners directly with Waterbirth International to deliver training content, making it the closest functional peer in mission, audience, and curriculum.

Others

• PrenaBelt: Perinatal product company offering positional sleep devices for pregnant individuals. Listed as a WCC partner/supporter with discount code integration, making it an adjacent ecosystem peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/waterbirth-coalition-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterbirth Coalition of Canada