Recirclable
Recirclable operates a mobile app-enabled reusable container platform serving eco-conscious consumers and SMB restaurants across Massachusetts and Maine, using QR-code tracking and a 14-day return window.
- Company typePrivate
- Founded2021
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Recirclable does
Recirclable is a Massachusetts-based reuse platform that operates a mobile app-enabled reusable container system for takeout food, serving eco-conscious consumers and restaurants across Greater Boston, Western Massachusetts, and Maine. Consumers download the Recirclable app on iOS or Android, scan QR codes at participating restaurant checkouts to borrow reusable containers, and return them to any participating restaurant within a 14-day window; non-returned containers trigger a $15 fee. The core technology stack comprises a mobile application with QR code container tracking, geolocation for location-based restaurant discovery, and Stripe for PCI-compliant payment processing.
The product surface includes the Recirclable App, the Restaurant Partner Network (in which partner restaurants configure menus, pack orders in reusable containers, and manage washing and recirculation), and the Reusable Container System itself, which uses BPA-free polypropylene containers from brands including Mepal, Preserve, and Ozzi, as well as stainless steel containers, all designed for hundreds of uses and dishwasher/microwave compatibility. The platform is structured as an open network, allowing cross-restaurant returns to maximize consumer convenience and network density.
The business model combines two revenue streams: a transaction fee mechanism ($15 charged to consumers for non-returned containers after the 14-day window, functioning both as revenue and a return incentive) and subscription/recurring partnership fees paid by restaurants to participate in the network, with restaurant-side pricing not publicly disclosed. Recirclable is an LLC founded in 2021, operating as a private company with no disclosed venture capital backing; its most significant external funding is an EPA award of nearly $22 million in 2024 earmarked for reuse technology development. The company holds US Plastics Pact Reuse Catalyst Partner status, is an Ellen MacArthur Foundation community member, and operates active partnerships with JP Zero Waste and Clean Water Action's ReThink Disposable program.
Recirclable firmographics
Firmographics- Name
- Recirclable
- Legal name
- Recirclable LLC
- Website
- https://recirclable.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Recirclable operates a mobile app-enabled reusable container platform serving eco-conscious consumers and SMB restaurants across Massachusetts and Maine, using QR-code tracking and a 14-day return window.
- Ownership category
- akta.pro rank
Recirclable industry classification
Industry- Product category
- Reusable Packaging & Circular Economy Platform
- NAICS
- Waste Management and Remediation Services (562)
- akta.pro primary industry
- Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
- akta.pro secondary industries
- Reusable Packaging & Container Return Programs (On-site) (BPABALAJ), Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)
Keywords
Where Recirclable is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Recirclable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Container Purchase Fees: Consumers are charged $15 per container if they fail to return borrowed containers within 14 days. This acts as both a revenue stream and an incentive mechanism to ensure container returns and circulation.
- Restaurant Partnership Fees: Restaurants pay to join the Recirclable network and offer reusable containers to customers, though specific pricing is not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free container borrowing for consumers with 14-day return window |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Recirclable product offering
Product offeringCore offering
Recirclable operates a mobile-app-based reuse platform that lets consumers borrow reusable food containers from participating restaurants by scanning QR codes at checkout and return them to any participating location within 14 days. The company supplies durable BPA-free polypropylene and stainless steel containers designed for hundreds of uses, charges a $15 per-container fee if items are not returned, and onboards restaurants onto a partner network across Greater Boston, Western Massachusetts, and Maine.
Product overview
Recirclable is a reuse platform that connects eco-conscious consumers with participating restaurants through its mobile app and partner network. The core offering consists of the Recirclable App (iOS and Android) that enables consumers to borrow reusable containers via QR code scanning, track borrowed items, and return them to any participating restaurant within 14 days. The Restaurant Partner Network comprises restaurants that offer reusable containers for takeout, handle container washing and recirculation. The Reusable Container System provides BPA-free polypropylene and stainless steel containers designed for hundreds of uses, replacing single-use takeout containers. The platform is part of the Ellen MacArthur Foundation community and operates as an open network across Greater Boston, Western Massachusetts, and Maine.
Differentiator
Problem solved
Functional benefit
Products and services
- Recirclable App A mobile application available on iOS and Android that allows eco-conscious consumers to borrow reusable containers from participating restaurants, track borrowed containers, scan QR codes to return them, and receive reminders to return items within 14 days to avoid purchase fees.
- Restaurant Partner Network A network of restaurants and food service providers that offer reusable containers for takeout orders. Partner restaurants configure their menus to offer reusables, pack orders in containers, and wash and recirculate returned containers.
- Reusable Container System A reusable container service featuring BPA-free polypropylene containers (from brands including Mepal, Preserve, Ozzi) and stainless steel containers. Containers can be borrowed for up to 14 days free of charge; failure to return results in a $15 per-container fee. Some containers are microwave-safe and all are dishwasher-safe.
Quantifiable outcome
- 340 lbs of trash collected by JP Zero Waste initiative
Companies that use Recirclable
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Recirclable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Recirclable partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major, supporting and pilot.
- Ellen MacArthur FoundationcoreRecirclable is part of the Ellen MacArthur Foundation community, indicating alignment with circular economy principles and global reuse initiatives.
- U.S. Plastics PactcoreSelected for inaugural cohort of U.S. Plastics Pact Reuse Catalyst Partners, a key initiative for advancing reuse in the US plastics economy.
- JP Zero WastemajorPartnership with JP Zero Waste on waste reduction initiative, in collaboration with Clean Water Action's ReThink Disposable program.
- Clean Water Action's ReThink Disposable ProgrammajorCollaborative partnership to reduce disposable packaging waste in restaurants through the ReThink Disposable program.
- Lexington Zero Waste CollaborativesupportingNonprofit partner whose sponsorship and container purchases help accelerate reuse adoption in local communities.
- University of Maine/ReuseMEsupportingNonprofit partner supporting reuse adoption through sponsorship and container purchases.
- StripecoreThird-party payment processor for secure credit card processing. Stripe is PCI Server Provider Level 1 certified.
- Newton North High SchoolpilotOne of the first high schools to offer reusables on an open campus, serving as an educational pilot for reuse adoption.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Recirclable competitors and assessment
Company assessmentDirect peers
- CupClub: UK-based reusable cup return system with smart-tracked containers for cafes and food service. Comparable in reusable-container-as-a-service model, QR/IoT tracking, and circular-economy branding.
- Muuse: Singapore-based reusable cup and container platform for food service operators. Comparable in QR-code based tracking, restaurant-partner model, and circular-economy positioning across Asian markets.
- DeliverZero: New York City-based reusable takeout container network that lets restaurants offer borrowable containers via a similar QR-code/return model. Direct competitor with comparable product, target customer (independent restaurants), and consumer-facing app experience.
- Algramo: Latin American reusable packaging platform offering refill and reuse systems for food service and consumer goods. Operates a similar deposit/return infrastructure model aimed at eliminating single-use packaging, with comparable SMB and brand-owner customer base.
- Dispatch Goods: San Francisco Bay Area reusable takeout container service operating a closed-loop wash and logistics infrastructure. Comparable in mission and SMB restaurant focus, with a more vertically integrated washing model than Recirclable.
- Returnity: Reusable packaging provider for delivery, takeout, and e-commerce. Comparable in serving the reusable takeout and last-mile use case, with overlapping restaurant and logistics partnerships.
- Globelet: Australia-headquartered reusable cup and container network with a smart-tracking, deposit-based return system. Operates a similar open-network reuse model targeting cafes and restaurants, with international geographic overlap in product category.
- r.Cup (ReuseRedCup): Reusable cup and container service for stadiums, events, and foodservice. Operates a comparable deposit-style return model and serves similar B2B food-service customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Recirclable social profiles
Digital presenceRecirclable compliance and trust
Trust signalCompliance1 record
Recirclable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recirclable leadership team
Management profileNumber of profiles
Recirclable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recirclable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recirclable
What does Recirclable do?
Recirclable operates a mobile-app-based reuse platform that lets consumers borrow reusable food containers from participating restaurants by scanning QR codes at checkout and return them to any participating location within 14 days. The company supplies durable BPA-free polypropylene and stainless steel containers designed for hundreds of uses, charges a $15 per-container fee if items are not returned, and onboards restaurants onto a partner network across Greater Boston, Western Massachusetts, and Maine.
Is Recirclable a public or private company?
Recirclable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Recirclable founded?
Recirclable was founded in 2021. It employs 1 to 10 people.
Where is Recirclable based?
Recirclable is headquartered in Boston, United States, in the North America region.
How does Recirclable make money?
Two revenue lines are on record. Container Purchase Fees are the primary driver. The others are restaurant Partnership Fees.
Who are Recirclable's main competitors?
Direct peers on record are CupClub, Muuse, DeliverZero, Algramo, Dispatch Goods, Returnity, Globelet and r.Cup (ReuseRedCup).
Does Recirclable have an API?
No public API is recorded for Recirclable.
What industry is Recirclable in?
Recirclable's product category is Reusable Packaging & Circular Economy Platform. Its primary akta.pro industry code is EUAIANAE, Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops), with a secondary code of BPABALAJ, Reusable Packaging & Container Return Programs (On-site). Its NAICS code is 562.