Muuse
Muuse operates a Reuse-as-a-Service (RaaS) platform providing serialized reusable cups and food containers to F&B businesses, corporates, municipalities, and events across Singapore, Hong Kong, and Canada via QR/RFID tracking and a consumer mobile app.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Muuse does
Muuse is a technology-enabled reusable packaging platform operating a Reuse-as-a-Service (RaaS) model across Singapore, Hong Kong, Canada, and (planned) the United States. Founded in 2018 and headquartered in Singapore (Muuse Pte Ltd), the company provides serialized reusable cups and food containers tracked via QR code and RFID tagging, with a consumer-facing mobile app for borrowing and returning containers at partner locations. The underlying platform delivers real-time inventory management, return-rate analytics (averaging 98%+), and validated life-cycle assessment data through a partnership with Unravel Carbon documenting up to 80% carbon-emission reduction versus single-use packaging. Muuse serves five primary customer segments: food and beverage businesses (cafes, restaurants, hawker centres), corporate offices, events and venues, municipalities, and individual consumers.
Revenue is generated almost exclusively on the B2B side. The company operates a freemium consumer-facing model (free borrowing with a card-on-file guarantee for non-returns) while monetizing through business subscriptions (Muuse Pro for delivery orders via GrabFood and foodpanda), per-pickup fees in Canada ($10 CAD per pickup or $90/year subscription), event dishware rental, and turnkey enterprise reuse solutions. Distribution combines a product-led growth motion (mobile app at 100+ partner cafes) with an enterprise field-sales motion targeting property developers (Swire Properties), F&B chains (Starbucks Hong Kong, expanded from 3 to 35 locations), municipalities (Our Tampines Hub hawker centre, Banff Borrows), and corporate catering (Catersmith). Operating entities span two jurisdictions — Muuse Pte Ltd in Singapore and Revolv Limited (Hong Kong) — and the company is small (1–10 employees) with no disclosed institutional funding beyond modest accelerator grants totaling ~$45K.
Muuse firmographics
Firmographics- Name
- Muuse
- Legal name
- Muuse Pte Ltd
- Website
- https://muuse.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Muuse operates a Reuse-as-a-Service (RaaS) platform providing serialized reusable cups and food containers to F&B businesses, corporates, municipalities, and events across Singapore, Hong Kong, and Canada via QR/RFID tracking and a consumer mobile app.
- Ownership category
- akta.pro rank
Muuse industry classification
Industry- Product category
- Reusable Packaging Platform
- NAICS
- Waste Collection (5621), Packaging and Labeling Services (561910)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
- akta.pro secondary industries
- Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE), Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF), Reusable Packaging & Container Return Programs (On-site) (BPABALAJ)
Keywords
Where Muuse is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Muuse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Consumer Reuse Platform: Free reusable borrowing for consumers at partner cafes with no deposit required. Revenue generated from B2B partners who pay for the reuse infrastructure and logistics service.
- Business Subscription (Muuse Pro): Subscription-based service for delivery orders via GrabFood and foodpanda. First month free trial, then recurring monthly/annual fees for business customers.
- Home/Office Pickup Service: Collection service for used reusables in Toronto. $10 per pickup or $90 for annual monthly pickup plan. Revenue from convenience service fee.
- Event Dishware Rental: Dishware rental services for events eliminating single-use waste. Turnkey reusable solutions for event planners, venues, and caterers.
- Corporate Catering Partnership: Partnership with Catersmith platform providing zero-waste catering to offices with 200+ vendors. Reusable containers with same-day collection logistics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer borrowing at partner cafes |
| Subscription | Monthly | Home/Office Pickup Service in Toronto |
| Subscription | Monthly | Muuse Pro Subscription |
| Freemium | Pay-as-you-go | Starbucks NUS Pilot (ended) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Muuse product offering
Product offeringCore offering
Muuse operates a Reuse as a Service (RaaS) platform that provides serialized reusable cups and food containers to consumers via a free mobile app at partner cafés, while businesses and municipalities pay for the reuse infrastructure, tracking, and reverse-logistics services. The platform combines proprietary QR/RFID-tagged containers, a multi-market mobile app, and managed logistics to enable circular packaging across F&B, corporate, event, and municipal use cases.
Product overview
Muuse is a technology-enabled reusable packaging platform operating on a Reuse as a Service (RaaS) model. The core offering consists of the RaaS technology platform (which provides QR/RFID tracking, inventory management, and data analytics), complemented by the consumer-facing Muuse Mobile App and a range of physical reusable products including cups and food containers. The platform serves multiple market segments through distinct service lines: B2B solutions for businesses (cafes, restaurants, offices, events), municipal partnerships, and direct-to-consumer borrowing via partner cafes. Key product lines include Event Reusable Solutions, Home & Office Pickup Service, and Zero Waste Workplace Catering (in partnership with Catersmith). Regional sub-brands like Banff Borrows operate within the overall platform infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Reuse as a Service (RaaS) Platform Muuse's core technology platform that enables businesses and municipalities to implement reusable packaging systems with serialized QR/RFID tracking, inventory management, data analytics, and operational logistics for circular reuse.
- Muuse Mobile App Consumer-facing mobile application (iOS and Android) that enables users to scan QR codes to borrow reusables, track borrowings, locate return points, view impact data, and access exclusive discounts from partner establishments.
- Muuse Reusable Cups Borrowable reusable beverage containers available in 8oz, 12oz, and 16oz sizes, made of double-walled stainless steel with silicone (Canada) or polypropylene (Singapore) lids, suitable for hot and cold beverages.
- Muuse Reusable Food Containers Borrowable reusable food containers for takeaway meals made from polypropylene (PP, plastic no. 5), available in standard and Halal-certified variants for Muslim users in Singapore.
- Event Reusable Solutions Dishware rental and reuse service for events of any size that eliminates on-site single-use waste through hardware, technology, and reverse logistics including data tracking and analytics for event reuse programs.
- Home & Office Pickup Service Collection service for used reusables in Toronto, Canada. Muuse collects items via bicycle or hybrid vehicle within 24 hours of pickup request confirmation, with full deposit credit returned via e-transfer within 48 hours.
- Zero Waste Workplace Catering Reusable container solution for corporate catering in partnership with Catersmith. Provides access to 200+ restaurant and caterer merchants with meals delivered in durable, food-safe reusable containers and same-day collection by Muuse logistics.
- Muuse for Businesses (B2B) Turnkey reuse solutions for cafes, restaurants, offices, and commercial properties. Includes sustainability goal tracking, branded container options, impact data analytics, and fully-managed service and support.
- Muuse Pro Subscription Subscription-based service required for businesses and consumers to access reusable container delivery orders via GrabFood and foodpanda. First month free trial, then recurring monthly/annual fees per the Fee Schedule.
- Banff Borrows Program Community reusable cup program operated by Muuse in Banff, Alberta, Canada, in partnership with Banff Lake Louise Tourism, Town of Banff, Biosphere Institute, and Banff Lake Louise Hospitality Association. Allows borrowing of reusable cups from 14 participating cafes for up to 30 days at no cost.
Quantifiable outcome
- 1.5 million single-use items diverted from landfill
- +5 more outcomes
Companies that use Muuse
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Muuse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Muuse partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Starbucks Hong KongcoreStrategic partnership addressing single-use waste challenges. Expanded from 3 to 35 locations with 73,000+ reusable cups borrowed. Quick digital account setup, no deposits required.
- Swire PropertiescoreBuilding-wide reusable cup and food container program at Taikoo Place, Hong Kong. 18 vendors, 30,000+ single-use items prevented, 99% return rate. Supports Swire's goal of zero waste to landfill by 2050.
- PepsiCocoreSelected as one of ten finalists for PepsiCo's Greenhouse Accelerator Program 2023 in APAC, focused on sustainable packaging and climate mitigation. Receives grants and mentorship to support innovative reuse solutions.
- CatersmithcoreZero-waste corporate catering partnership since September 2023. Access to 200+ vendors with reusable containers delivered and collected same-day. Supports office ESG goals.
- National University of Singapore (NUS)minorStarbucks @ NUS pilot program with 6 return stations across campus. $0.50 discount per beverage. Professional cleaning at NEA-licensed facility. (Pilot has ended)
- FairPrice Group / KopitiamcoreFirst hawker centre project at Our Tampines Hub, managed by Kopitiam and supported by SG Eco Fund. 200,000 single-use items diverted, 99% return rate, includes Halal container options.
- GrabFoodcoreDelivery partner for reusable container options in Singapore. Muuse Pro subscription required for delivery orders via GrabFood platform.
- foodpandacoreDelivery partner for reusable container options. Muuse integration enables customers to order food in reusables via foodpanda platform.
- Uber Eats CanadacoreReusable packaging delivery in Greater Toronto Area. Customers select 'In A Muuse Container' option and paste Muuse ID at checkout. Participating locations include Casa Di Giorgio's and Pomarosa Restaurant.
- Banff Lake Louise TourismcoreBanff Borrows program - community reusable cup program in Canada's first National Park. 14 partner locations. 2-year anniversary celebrated. Partners in sustainability initiative.
- Town of BanffcoreMunicipal partnership for Banff Borrows program reducing single-use waste in Banff National Park. Part of town's sustainability and litter prevention initiatives.
- Biosphere Institute of the Bow ValleyminorEnvironmental organization partner for Banff Borrows program supporting sustainable tourism and waste reduction in Banff National Park.
- Banff Lake Louise Hospitality AssociationminorIndustry association partner for Banff Borrows reusable cup program supporting hospitality sector sustainability.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Muuse competitors and assessment
Company assessmentRegional players
- Revolin (formerly Oho): European-based reusable packaging and smart reuse platform for takeaways and F&B. Regional peer operating primarily in Europe rather than Asia/North America, with comparable tech-enabled container tracking and partner cafe model.
Direct peers
- Algramo: Chile-founded reusable packaging platform offering refill-at-home and in-store systems for F&B and consumer goods, with operations in Latin America and Europe. Directly comparable to Muuse as a tech-enabled reuse system targeting cafes, restaurants, and corporates with a similar Reuse-as-a-Service model.
- Loop (TerraCycle): Global reusable packaging platform operated by TerraCycle, partnering with major CPG brands and retailers (Tesco, Carrefour, Kroger) to offer returnable containers. Directly competes with Muuse in the reusable packaging platform space, with similar QR-tracked, deposit-free consumer flows.
- DeliverZero: US-based reusable food container service operating in New York and other cities, integrated with delivery platforms and restaurants. Directly comparable to Muuse's food container and pickup logistics offering, with similar restaurant and consumer onboarding model.
- Friendlier: Canadian reusable container company focused on food takeout and delivery, with operations in Ontario and Western Canada. Directly comparable to Muuse Canada given overlap in geography, product (reusable food containers), and target customers (restaurants, delivery platforms).
- CupClub: UK-based reusable cup service for cafes, offices, and events with a tech-enabled return and tracking system. Directly comparable to Muuse's reusable cup programs (Starbucks HK, Banff Borrows) given identical product, customer segments, and IoT-tracked return model.
Emerging players
- GO Box: Oregon-based reusable food container program for restaurants and food carts. Comparable to Muuse's reusable food container offering for SMB F&B, though smaller in scale and geographic reach.
- Vessel Works: Reusable cup and container service for cafes and events, primarily in the Western US. Emerging player with overlapping cup-borrowing model similar to Muuse's cafe partnerships and return-point network.
Broad incumbents
- TOMRA: Global reverse vending and deposit-return-scheme technology provider with a TOMRA Reuse division that partners with reuse startups. Larger incumbent with adjacent capabilities in container collection infrastructure; comparable via its reuse-as-a-service partnerships and global scale.
- IFCO Systems: Global leader in reusable packaging containers (RPCs) for fresh produce, operating pooled circular logistics at industrial scale. Broad incumbent in the reusable packaging space with significant reverse logistics and washing infrastructure comparable to the platform Muuse is building at a smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Muuse social profiles
Digital presenceMuuse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muuse leadership team
Management profileNumber of profiles
Profiles9 records
Muuse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muuse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muuse
What does Muuse do?
Muuse operates a Reuse as a Service (RaaS) platform that provides serialized reusable cups and food containers to consumers via a free mobile app at partner cafés, while businesses and municipalities pay for the reuse infrastructure, tracking, and reverse-logistics services. The platform combines proprietary QR/RFID-tagged containers, a multi-market mobile app, and managed logistics to enable circular packaging across F&B, corporate, event, and municipal use cases.
Is Muuse a public or private company?
Muuse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muuse founded?
Muuse was founded in 2018. It employs 1 to 10 people.
Where is Muuse based?
Muuse is headquartered in San Francisco, United States, in the North America region.
How does Muuse make money?
Five revenue lines are on record. Consumer Reuse Platform is the primary driver. The others are business Subscription (Muuse Pro), home/Office Pickup Service, event Dishware Rental and corporate Catering Partnership.
Who are Muuse's main competitors?
Revolin (formerly Oho) is listed as a regional player. Direct peers are Algramo, Loop (TerraCycle), DeliverZero, Friendlier and CupClub. Emerging players are GO Box and Vessel Works. Broad incumbents are TOMRA and IFCO Systems.
Does Muuse have an API?
No public API is recorded for Muuse.
What industry is Muuse in?
Muuse's product category is Reusable Packaging Platform. Its primary akta.pro industry code is EUAIANAE, Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops), with a secondary code of IMALAMAE, Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store). Its NAICS code is 5621 and its SIC code is 4953.