What Splash House does

Splash House is a multi-venue electronic music festival founded in 2013 and operated in Palm Springs, California, under the Goldenvoice/AEG Presents umbrella. The festival operates for two consecutive weekends annually in August, hosting daytime poolside sets across three Palm Springs resort venues—the Hilton Palm Springs, Renaissance Palm Springs, and Saguaro Palm Springs—and night-time "After Hours" programming at the Palm Springs Air Museum. The event targets adults 21+ seeking an immersive electronic music and pool-party experience in a desert resort setting, with integrated hotel packages across 900+ rooms available at host and offsite hotels.

The product portfolio consists of tiered festival passes (GA Pool Pass, Combo Passes with After Hours access in GA and VIP tiers, and Season Passes covering both weekends), bundled hotel packages at six partnered hotels (Hilton, Renaissance, Saguaro as host hotels; Dunes, Hyatt, and Hotel Zoso as offsite options), and a range of premium add-ons including reserved tables and daybeds, cabanas, Clubhouse Access, lockers, and parking. Pricing is tiered across Earlybird, Tier 2, Tier 3, and Last Call stages, with 50% down payment plans available. There is no proprietary technology platform; the business is supported by the Tixr ticketing platform, a dedicated iOS and Android mobile app, and a multi-channel marketing presence across social media, email newsletter, and brand partnerships.

Revenue is generated through direct-to-consumer ticket sales, hotel package sales, and on-site premium add-ons (including reservation fees plus minimum beverage purchases for tables, daybeds, and cabanas). The customer base is composed of returning 21+ electronic music festival-goers, with retention supported by a tiered loyalty program (SPF 30+, 40+, 60+). Distribution is exclusively domestic and runs through splashhouse.com and Tixr, with marketing amplification through beverage and lifestyle brand sponsors and social media channels.

Name

Splash House

Legal name

Splash House

Website

https://splashhouse.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Splash House is a multi-venue electronic music festival founded in 2013 in Palm Springs, CA, operated by Goldenvoice/AEG Presents. It runs two consecutive weekends annually across three resort pool venues and the Palm Springs Air Museum, selling passes, hotel packages, and premium add-ons to adults 21+.

Ownership category

akta.pro rank

Product category

Live Music Festival / Event Hospitality

NAICS

Amusement and Theme Parks (71311), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC)

akta.pro secondary industry

Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Music festival events
• Pool party experience
• Hotel packages
• Event ticketing platform
• Electronic music festival

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Infrastructure

Revenue model

1. Festival Passes: Direct ticket sales for pool party access at three resort venues and After Hours events at the Air Museum. Tiers include GA Pool Pass, Combo Passes (GA/VIP After Hours), and Season Passes covering both weekends.
2. Hotel Packages: Bundled hotel accommodation and festival passes at host hotels (Hilton, Renaissance, Saguaro) and offsite hotels (Dunes, Hyatt, Zoso). Packages include 3-night stays with Combo Passes for host hotels.
3. Premium Add-Ons: Revenue from table/daybed/cabana reservations, clubhouse access, lockers, and Air Museum parking. Includes reservation fees plus on-site minimum beverage purchases.
4. After Hours Standalone: Separate ticketing for night events at Palm Springs Air Museum with GA and VIP options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Splash House is a multi-venue electronic music festival held over two consecutive weekends in Palm Springs, CA, selling festival passes (GA Pool Pass, Combo Pass with After Hours GA or VIP, and Season Passes) that grant access to daytime pool parties at three host resorts (Renaissance, Saguaro, Hilton) and nighttime After Hours events at the Palm Springs Air Museum. The festival also sells bundled 3-night hotel packages at host and offsite hotels and premium add-ons including tables, daybeds, cabanas, clubhouse access, and lockers.

Product overview

Splash House is a multi-venue music festival operating as a single unified event product, not a software platform. The core offering consists of festival passes (GA Pool Pass, Combo Passes with After Hours access, and Season Passes) combined with hotel package add-ons at host and offsite properties. The product architecture is a festival-event model where passes provide admission to poolside venues at three Palm Springs resorts (Renaissance, Saguaro, Hilton) during the day and After Hours programming at the Palm Springs Air Museum at night. Add-on modules include VIP table/daybed reservations, cabanas, Clubhouse Access, lockers, and a loyalty program with tiered benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• GA Pool Pass General admission festival pass granting access to one weekend of Splash House pool parties at three host resorts (Renaissance, Saguaro, Hilton) on Saturday and Sunday, with free shuttle transportation between venues.
• Combo Pass (After Hours GA) Festival pass combining GA pool access for one weekend plus General Admission to After Hours programming at the Palm Springs Air Museum on Friday and Saturday nights.
• Combo Pass (After Hours VIP) Premium festival pass combining pool access for one weekend plus VIP access to After Hours at the Air Museum, including dedicated entrance, private bar, indoor restrooms, comfortable seating, and reserved upfront stage viewing area.
• Season Pass (After Hours GA) Double weekend pass providing access to both Splash House weekends for both pool access and GA After Hours at the Air Museum.
• Season Pass (After Hours VIP) Premium double weekend pass with VIP access to both pool venues and VIP After Hours at the Air Museum for both weekends.
• After Hours GA Standalone general admission ticket to After Hours parties at the Palm Springs Air Museum on Friday and Saturday nights, running until 2am.
• After Hours VIP Premium standalone ticket to After Hours at the Air Museum with VIP perks including dedicated entrance, private bar, indoor restrooms, comfortable seating, and reserved upfront stage viewing area.
• Hotel Packages (Host and Offsite) Three-night hotel packages at host resorts (Hilton, Renaissance, Saguaro) and offsite hotels (Dunes, Hyatt, Zoso) bundled with festival passes, shuttle transportation, and all taxes and fees. Pricing varies by hotel and room type, up to $4,500 for the Presidential Suite.
• Tables & Daybeds Reserved table and daybed reservations at host hotels or Air Museum with dedicated space, express credential pickup, reserved shaded seating, premium beverage menu, and dedicated service.
• Cabanas Private shaded cabana space at host hotels (Saguaro, Hilton, or Renaissance) accommodating 10-15 guests, with dedicated reservationist and private cabana space.
• Clubhouse Access Elevated festival experience providing access to exclusive lounges at Renaissance, Hilton, and Saguaro with air-conditioned spaces, complimentary snacks and non-alcoholic drinks, private cash bars, priority pool venue access at Renaissance, and premium viewing decks.
• Lockers On-site lockers at Renaissance and Hilton hotels for secure storage during the festival. Medium locker (2-Day) at $40 and Large locker (2-Day) at $50.
• Air Museum Parking Two-day weekend parking pass at the Palm Springs Air Museum for the duration of the festival. Single-day parking not available.
• Splash House Loyalty Program Multi-tier loyalty program with SPF 30+, SPF 40+, and SPF 60+ tiers offering benefits including express credential pickup, exclusive presale access, comped table reservations, priority room assignment, complimentary late checkout, and exclusive merchandise items for repeat attendees.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• ArihminorGTM or Marketing PartnerBrand partner featured on Splash House partners page. Nature of partnership not specified.
• BaileysminorGTM or Marketing PartnerBeverage brand partner featured on Splash House partners page. Nature of partnership not specified.
• BeatboxminorGTM or Marketing PartnerBeverage brand partner featured on Splash House partners page. Nature of partnership not specified.
• ElectrolitminorGTM or Marketing PartnerHydration drink brand partner featured on Splash House partners page. Nature of partnership not specified.
• MalibuminorGTM or Marketing PartnerRum brand partner featured on Splash House partners page. Nature of partnership not specified.
• Outcast ClothingminorGTM or Marketing PartnerClothing brand partner featured on Splash House partners page. Nature of partnership not specified.
• NutrlminorGTM or Marketing PartnerBeverage brand partner featured on Splash House partners page. Nature of partnership not specified.
• Slurpee (7-Eleven)minorGTM or Marketing PartnerFrozen beverage partner featured on Splash House partners page. Nature of partnership not specified.
• TixrcoreTechnology or IntegrationOfficial ticketing platform partner powering ticket sales, transfers, waitlist, and resale functionality for Splash House events.
• AEG Presents / GoldenvoicecoreStrategic or Co-development PartnerParent company and event promoter behind Splash House. Manages festival operations, marketing, ticketing operations, and guest services. Associated with newsletter communications and loyalty program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Coachella Valley Music and Arts Festival: Flagship destination music festival also produced by Goldenvoice/AEG Presents in the same Southern California desert region. Shares parent, marketing infrastructure, and crossover audience, but is broader in genre and far larger in scale.
• Electric Daisy Carnival (EDC): Largest North American electronic music festival, produced by Insomniac (Live Nation). Directly comparable genre and demographic, but at materially larger scale and longer run, competing for the same headliner pool and attendee wallet.

Direct peers

• Beyond Wonderland: Electronic music festival produced by Insomniac in Southern California, targeting a similar 21+ dance-music demographic with comparable tiered GA/VIP passes and resort-adjacent venues.
• CRSSD Festival: Boutique electronic and dance music festival in San Diego, also produced by Goldenvoice/AEG Presents. Same parent, similar multi-stage resort/downtown format, similar target demo and ticket price points.
• HARD Summer: Multi-day electronic music festival in Southern California targeting the same 21+ demo with a similar tiered pass and VIP product. Comparable in scale, genre, and adult-pool/club atmosphere.
• Lightning in a Bottle: Boutique electronic music and arts festival in California with a comparable multi-day, multi-stage outdoor format and similar tiered pass structure. Operates at a similar boutique scale but with broader arts programming.
• Nocturnal Wonderland: Long-running Southern California electronic music festival produced by Insomniac. Comparable in genre, demographic, and multi-stage format, though historically a single-weekend camping-style event.
• III Points: Destination electronic and forward-thinking music festival in Miami, similarly boutique in scale and ticketed via tiered passes. Comparable in targeting an adult, urban, electronic-leaning traveler demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@splashhouse
• Facebookfacebook.com/SplashHousePS
• LinkedInlinkedin.com/company/splash-house
• Instagraminstagram.com/splashhouse
• Xx.com/splashhouseps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash House