Par Mar Oil Company

What Par Mar Oil Company does

Par Mar Oil Company is a privately held, regional convenience-store and fuel retailer headquartered in Marietta, Ohio. Founded in 1967 by Joseph G. Grow and James L. Hollister, the company has been wholly owned by Croton Holding Company (Pittsburgh, PA) since April 1, 2016, with Parkersburg native Milo Ritton as owner. It operates 235 convenience stores across six states — Ohio, West Virginia, Pennsylvania, Kentucky, Virginia, and Maryland — supported by distribution centers in Marietta OH, Gallipolis OH, and Charleston WV, and employs more than 2,600 people. The stores retail more than 30,000 SKUs spanning fuel, packaged snacks, beverages, and prepared food, and increasingly host co-located restaurant franchises including Subway, A&W, Arby's, Dairy Queen (six locations acquired in 2023), IHOP, and The Donut Shop.

Revenue is generated through three principal channels: (1) in-store and forecourt fuel and merchandise retail across the 235-store network; (2) franchise restaurant royalties and food-service sales inside co-located brands; and (3) a Par Mar-branded fleet card program operated in partnership with FleetCor, which serves commercial fleets and small-business buyers in the same six-state geography. The company's go-to-market relies on physical-store density, a Par Mar Perks loyalty program delivered through a mobile app on iOS and Android, and community-level marketing across Facebook, X, Instagram, email, and local sponsorships. Growth since 2016 has been driven by repeated multi-store acquisitions (notably 34 stores in 2019 and 38 stores in 2022), steadily converting a legacy single-state operator into a multi-state regional chain. The business model is structurally that of a fuel-and-convenience retailer whose margins are sensitive to retail fuel pricing, merchandise mix, and food-service attach rates, with limited technology differentiation beyond the standard loyalty mobile app.

Name

Par Mar Oil Company

Legal name

Par Mar Oil Company

Website

https://parmarstores.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Par Mar Oil Company is a privately held regional convenience-store and fuel retailer operating 235 stores across Ohio, West Virginia, Pennsylvania, Kentucky, Virginia, and Maryland, serving consumer and fleet customers with fuel, convenience merchandise, and co-located restaurant franchises.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Convenience store retail
• Fuel retailing
• Fleet fuel cards
• Quick service restaurants
• Convenience store chain

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Convenience Store Retail: Revenue from sale of fuel, snacks, beverages, and convenience items across 235 store locations
2. Restaurant Franchises: Revenue from quick service restaurant operations including Subway, A&W, Arby's, Dairy Queen, and IHOP locations within stores
3. Fleet Card Program: Fleet management program partnered with FleetCor providing fuel cards to businesses with potential rebates and discounts based on volume

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Par Mar Oil Company operates a chain of 235 convenience stores across 6 states, retailing fuel, snacks, beverages, fresh food, and convenience items. The company also operates franchised quick service restaurant locations (Subway, A&W, Arby's, Dairy Queen, and IHOP) within select stores and offers a Fleet Card fuel management program for business customers through a FleetCor partnership.

Product overview

Par Mar Oil Company operates a convenience store chain (Par Mar Stores) as its core business, with 235 locations across 6 states. The product portfolio includes the primary convenience store and fuel operations, a proprietary mobile app with integrated rewards program (Par Mar App and Par Mar Perks), and a fleet card management program. The company has expanded through acquisitions of quick service restaurants including Subway, A&W, Arby's, IHOP, and Dairy Queen locations. In 2023, Par Mar launched its own branded concept, The Donut Spot. The ecosystem connects physical retail locations with digital engagement through the mobile app, while the Fleet Card program serves commercial customers with fuel management services.

Differentiator

Problem solved

Functional benefit

Brands

• The Donut Spot: Donut shop located in Buckhannon, West Virginia
• Par Mar Fleet Card
• Par Mar Perks
• Par Mar Apparel

Products and services

• Par Mar Stores (Convenience Store Chain) Chain of 235 convenience stores across 6 states (Ohio, West Virginia, Pennsylvania, Kentucky, Virginia, Maryland) offering fuel, snacks, beverages, fresh food, and convenience items to consumers.
• Par Mar Fleet Card Fleet management program partnered with FleetCor providing fuel cards usable at all Par Mar locations, with PIN security, real-time account monitoring, activity reports including MPG data, and potential rebates based on purchase volume. Targeted at commercial fleet operators.
• Par Mar Mobile App Mobile application available on iOS and Android providing coupons on gas, snacks, and additional items, integrated with the Par Mar Perks loyalty rewards program for personalized savings and store information.
• Par Mar Perks Rewards Program Loyalty rewards program allowing customers to earn and redeem perks through the Par Mar mobile app, providing coupons and personalized savings on gas, snacks, and convenience items.
• The Donut Spot Par Mar's own branded donut shop launched in Buckhannon, West Virginia in 2023, representing the company's first proprietary branded food concept beyond the convenience store core.

Quantifiable outcome

• Grew from 50 stores in 2016 to 235+ locations in 2023

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• FleetCorcoreTechnology or IntegrationFleetCor provides the technology platform for Par Mar's Fleet Management Program, enabling fuel cards that work at all Par Mar locations with PIN security, online account monitoring, activity reports including MPG data, and potential rebates based on purchase volume.
• SubwaycoreChannel Partner/ Reseller/ DistributorSubway Quick Service Restaurant franchise operating within Par Mar Stores. Par Mar operates 15 Subway locations as of 2016 acquisition.
• A&W RestaurantscoreChannel Partner/ Reseller/ DistributorA&W Restaurant franchise operating within Par Mar Stores. Par Mar opened second A&W location in Pleasant Valley, WV in 2018.
• Arby'scoreChannel Partner/ Reseller/ DistributorArby's restaurant franchise operating within Par Mar Stores. First Arby's opened in New Brighton, PA in 2020, with additional locations in Sarver, PA and Jane Lew, WV.
• Dairy QueencoreChannel Partner/ Reseller/ DistributorDairy Queen restaurant franchise acquired as part of 2023 expansion with six locations.
• IHOPcoreChannel Partner/ Reseller/ DistributorIHOP restaurant opened in Jane Lew, WV in 2023 as part of Par Mar's restaurant expansion.
• Woodford Development CompanymajorStrategic or Co-development PartnerStrategic partnership to establish Par Mar stores in various West Virginia towns including Elkins, Dailey, Huttonsville, Franklin, Slaty Fork, Salt Rock, and West Union. Also partnered to acquire former Little John's convenience store locations.
• ValerocoreChannel Partner/ Reseller/ DistributorPar Mar acquired 8 All-American Valero locations in Chillicothe, Ohio in 2019.
• Marathon PetroleumcoreChannel Partner/ Reseller/ DistributorPar Mar acquired 3 Rich Oil stores from Marathon Petroleum in 2019.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Kwik Trip: Large privately held regional c-store chain (~850 stores) across the Midwest with vertically integrated fuel supply and branded kitchens — analogous operating model in adjacent geography to Par Mar.
• Royal Farms: Mid-Atlantic convenience store and fuel chain (~360 stores) known for fresh prepared food under one roof with branded QSR-style kitchens — same dual fuel-and-foodservice model as Par Mar in adjacent geographies.
• GetGo Cafe + Market: Giant Eagle-owned convenience and fuel retailer with ~270 locations across Ohio, Pennsylvania, and Mid-Atlantic — directly overlaps Par Mar's core Ohio/Pennsylvania market with similar c-store and foodservice offering.
• Casey's General Stores: Public c-store operator (~2,900 stores) in Midwest and South with strong prepared-food program, fuel, and aggressive M&A growth track record — comparable format and roll-up strategy (though much larger).
• Sheetz: Family-owned regional convenience store chain operating ~700 locations across the Mid-Atlantic with made-to-order food, fuel, and proprietary loyalty app — directly comparable format and overlapping Pennsylvania/Ohio/West Virginia/Maryland footprint.
• Wawa: Privately held Mid-Atlantic convenience chain (~1,100 stores) with proprietary food program and fuel — broader scale but identical customer proposition of branded fresh food plus fuel with strong loyalty.

Broad incumbents

• Pilot Flying J: Berkshire Hathaway-owned travel center chain (~875 locations) with fuel, foodservice, and fleet programs — comparable format but heavier trucking/travel-plaza orientation versus Par Mar's local-retail c-store model.
• 7-Eleven: Largest U.S. convenience retailer (~13,000 stores) and parent Couche-Tard — broadly overlapping fuel-and-convenience proposition but at national scale and with broader private-label and foodservice programs.
• RaceTrac: Family-owned c-store chain (~750 stores) across the South and Midwest with fuel and proprietary foodservice — comparable privately held regional scale and c-store-plus-foodservice proposition.

Others

• Marathon Petroleum: U.S. petroleum refiner and fuel marketer that sold retail locations to Par Mar (Rich Oil stores, 2019) — adjacent as a fuel supplier and former counterparty rather than direct retail competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/parmarstores?lang=en
• Facebookfacebook.com/parmarstores
• Instagraminstagram.com/parmarstores
• LinkedInlinkedin.com/company/par-mar-oil-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Par Mar Oil Company