Par Mar Oil Company
Par Mar Oil Company is a privately held regional convenience-store and fuel retailer operating 235 stores across Ohio, West Virginia, Pennsylvania, Kentucky, Virginia, and Maryland, serving consumer and fleet customers with fuel, convenience merchandise, and co-located restaurant franchises.
- Company typePrivate
- Founded1967
- HeadquartersMarietta, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Par Mar Oil Company does
Par Mar Oil Company is a privately held, regional convenience-store and fuel retailer headquartered in Marietta, Ohio. Founded in 1967 by Joseph G. Grow and James L. Hollister, the company has been wholly owned by Croton Holding Company (Pittsburgh, PA) since April 1, 2016, with Parkersburg native Milo Ritton as owner. It operates 235 convenience stores across six states — Ohio, West Virginia, Pennsylvania, Kentucky, Virginia, and Maryland — supported by distribution centers in Marietta OH, Gallipolis OH, and Charleston WV, and employs more than 2,600 people. The stores retail more than 30,000 SKUs spanning fuel, packaged snacks, beverages, and prepared food, and increasingly host co-located restaurant franchises including Subway, A&W, Arby's, Dairy Queen (six locations acquired in 2023), IHOP, and The Donut Shop.
Revenue is generated through three principal channels: (1) in-store and forecourt fuel and merchandise retail across the 235-store network; (2) franchise restaurant royalties and food-service sales inside co-located brands; and (3) a Par Mar-branded fleet card program operated in partnership with FleetCor, which serves commercial fleets and small-business buyers in the same six-state geography. The company's go-to-market relies on physical-store density, a Par Mar Perks loyalty program delivered through a mobile app on iOS and Android, and community-level marketing across Facebook, X, Instagram, email, and local sponsorships. Growth since 2016 has been driven by repeated multi-store acquisitions (notably 34 stores in 2019 and 38 stores in 2022), steadily converting a legacy single-state operator into a multi-state regional chain. The business model is structurally that of a fuel-and-convenience retailer whose margins are sensitive to retail fuel pricing, merchandise mix, and food-service attach rates, with limited technology differentiation beyond the standard loyalty mobile app.
Par Mar Oil Company firmographics
Firmographics- Name
- Par Mar Oil Company
- Legal name
- Par Mar Oil Company
- Website
- https://parmarstores.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Par Mar Oil Company is a privately held regional convenience-store and fuel retailer operating 235 stores across Ohio, West Virginia, Pennsylvania, Kentucky, Virginia, and Maryland, serving consumer and fleet customers with fuel, convenience merchandise, and co-located restaurant franchises.
- Ownership category
- akta.pro rank
Par Mar Oil Company industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)
Keywords
Where Par Mar Oil Company is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Par Mar Oil Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Convenience Store Retail: Revenue from sale of fuel, snacks, beverages, and convenience items across 235 store locations
- Restaurant Franchises: Revenue from quick service restaurant operations including Subway, A&W, Arby's, Dairy Queen, and IHOP locations within stores
- Fleet Card Program: Fleet management program partnered with FleetCor providing fuel cards to businesses with potential rebates and discounts based on volume
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Par Mar Oil Company product offering
Product offeringCore offering
Par Mar Oil Company operates a chain of 235 convenience stores across 6 states, retailing fuel, snacks, beverages, fresh food, and convenience items. The company also operates franchised quick service restaurant locations (Subway, A&W, Arby's, Dairy Queen, and IHOP) within select stores and offers a Fleet Card fuel management program for business customers through a FleetCor partnership.
Product overview
Par Mar Oil Company operates a convenience store chain (Par Mar Stores) as its core business, with 235 locations across 6 states. The product portfolio includes the primary convenience store and fuel operations, a proprietary mobile app with integrated rewards program (Par Mar App and Par Mar Perks), and a fleet card management program. The company has expanded through acquisitions of quick service restaurants including Subway, A&W, Arby's, IHOP, and Dairy Queen locations. In 2023, Par Mar launched its own branded concept, The Donut Spot. The ecosystem connects physical retail locations with digital engagement through the mobile app, while the Fleet Card program serves commercial customers with fuel management services.
Differentiator
Problem solved
Functional benefit
Brands
- The Donut Spot: Donut shop located in Buckhannon, West Virginia
- Par Mar Fleet Card
- Par Mar Perks
- Par Mar Apparel
Products and services
- Par Mar Stores (Convenience Store Chain) Chain of 235 convenience stores across 6 states (Ohio, West Virginia, Pennsylvania, Kentucky, Virginia, Maryland) offering fuel, snacks, beverages, fresh food, and convenience items to consumers.
- Par Mar Fleet Card Fleet management program partnered with FleetCor providing fuel cards usable at all Par Mar locations, with PIN security, real-time account monitoring, activity reports including MPG data, and potential rebates based on purchase volume. Targeted at commercial fleet operators.
- Par Mar Mobile App Mobile application available on iOS and Android providing coupons on gas, snacks, and additional items, integrated with the Par Mar Perks loyalty rewards program for personalized savings and store information.
- Par Mar Perks Rewards Program Loyalty rewards program allowing customers to earn and redeem perks through the Par Mar mobile app, providing coupons and personalized savings on gas, snacks, and convenience items.
- The Donut Spot Par Mar's own branded donut shop launched in Buckhannon, West Virginia in 2023, representing the company's first proprietary branded food concept beyond the convenience store core.
Quantifiable outcome
- Grew from 50 stores in 2016 to 235+ locations in 2023
Companies that use Par Mar Oil Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Par Mar Oil Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Par Mar Oil Company partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- FleetCorcoreFleetCor provides the technology platform for Par Mar's Fleet Management Program, enabling fuel cards that work at all Par Mar locations with PIN security, online account monitoring, activity reports including MPG data, and potential rebates based on purchase volume.
- SubwaycoreSubway Quick Service Restaurant franchise operating within Par Mar Stores. Par Mar operates 15 Subway locations as of 2016 acquisition.
- A&W RestaurantscoreA&W Restaurant franchise operating within Par Mar Stores. Par Mar opened second A&W location in Pleasant Valley, WV in 2018.
- Arby'scoreArby's restaurant franchise operating within Par Mar Stores. First Arby's opened in New Brighton, PA in 2020, with additional locations in Sarver, PA and Jane Lew, WV.
- Dairy QueencoreDairy Queen restaurant franchise acquired as part of 2023 expansion with six locations.
- IHOPcoreIHOP restaurant opened in Jane Lew, WV in 2023 as part of Par Mar's restaurant expansion.
- Woodford Development CompanymajorStrategic partnership to establish Par Mar stores in various West Virginia towns including Elkins, Dailey, Huttonsville, Franklin, Slaty Fork, Salt Rock, and West Union. Also partnered to acquire former Little John's convenience store locations.
- ValerocorePar Mar acquired 8 All-American Valero locations in Chillicothe, Ohio in 2019.
- Marathon PetroleumcorePar Mar acquired 3 Rich Oil stores from Marathon Petroleum in 2019.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Par Mar Oil Company competitors and assessment
Company assessmentDirect peers
- Kwik Trip: Large privately held regional c-store chain (~850 stores) across the Midwest with vertically integrated fuel supply and branded kitchens — analogous operating model in adjacent geography to Par Mar.
- Royal Farms: Mid-Atlantic convenience store and fuel chain (~360 stores) known for fresh prepared food under one roof with branded QSR-style kitchens — same dual fuel-and-foodservice model as Par Mar in adjacent geographies.
- GetGo Cafe + Market: Giant Eagle-owned convenience and fuel retailer with ~270 locations across Ohio, Pennsylvania, and Mid-Atlantic — directly overlaps Par Mar's core Ohio/Pennsylvania market with similar c-store and foodservice offering.
- Casey's General Stores: Public c-store operator (~2,900 stores) in Midwest and South with strong prepared-food program, fuel, and aggressive M&A growth track record — comparable format and roll-up strategy (though much larger).
- Sheetz: Family-owned regional convenience store chain operating ~700 locations across the Mid-Atlantic with made-to-order food, fuel, and proprietary loyalty app — directly comparable format and overlapping Pennsylvania/Ohio/West Virginia/Maryland footprint.
- Wawa: Privately held Mid-Atlantic convenience chain (~1,100 stores) with proprietary food program and fuel — broader scale but identical customer proposition of branded fresh food plus fuel with strong loyalty.
Broad incumbents
- Pilot Flying J: Berkshire Hathaway-owned travel center chain (~875 locations) with fuel, foodservice, and fleet programs — comparable format but heavier trucking/travel-plaza orientation versus Par Mar's local-retail c-store model.
- 7-Eleven: Largest U.S. convenience retailer (~13,000 stores) and parent Couche-Tard — broadly overlapping fuel-and-convenience proposition but at national scale and with broader private-label and foodservice programs.
- RaceTrac: Family-owned c-store chain (~750 stores) across the South and Midwest with fuel and proprietary foodservice — comparable privately held regional scale and c-store-plus-foodservice proposition.
Others
- Marathon Petroleum: U.S. petroleum refiner and fuel marketer that sold retail locations to Par Mar (Rich Oil stores, 2019) — adjacent as a fuel supplier and former counterparty rather than direct retail competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Par Mar Oil Company social profiles
Digital presencePar Mar Oil Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Par Mar Oil Company leadership team
Management profileNumber of profiles
Profiles1 record
Par Mar Oil Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Par Mar Oil Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Par Mar Oil Company
What does Par Mar Oil Company do?
Par Mar Oil Company operates a chain of 235 convenience stores across 6 states, retailing fuel, snacks, beverages, fresh food, and convenience items. The company also operates franchised quick service restaurant locations (Subway, A&W, Arby's, Dairy Queen, and IHOP) within select stores and offers a Fleet Card fuel management program for business customers through a FleetCor partnership.
Is Par Mar Oil Company a public or private company?
Par Mar Oil Company is a private company. It is classified as corporate owned and is currently operating.
When was Par Mar Oil Company founded?
Par Mar Oil Company was founded in 1967. It employs 1,001 to 5,000 people.
Where is Par Mar Oil Company based?
Par Mar Oil Company is headquartered in Marietta, United States, in the North America region.
How does Par Mar Oil Company make money?
Three revenue lines are on record. Convenience Store Retail is the primary driver. The others are restaurant Franchises and fleet Card Program.
Who are Par Mar Oil Company's main competitors?
Direct peers on record are Kwik Trip, Royal Farms, GetGo Cafe + Market, Casey's General Stores, Sheetz and Wawa. Broad incumbents are Pilot Flying J, 7-Eleven and RaceTrac. Marathon Petroleum is listed as an others.
Does Par Mar Oil Company have an API?
No public API is recorded for Par Mar Oil Company.
What industry is Par Mar Oil Company in?
Par Mar Oil Company's product category is Convenience Store Retail. Its primary akta.pro industry code is EUALAIAE, Convenience Retail & Foodservice at Forecourts (C-Store/QSR). Its NAICS code is 45711 and its SIC code is 5500.