Sound Youth Counselling

What Sound Youth Counselling does

Sound Youth Counselling Inc. is a privately held, youth-focused mental health practice headquartered in Parry Sound, Ontario, with a second office in Huntsville and virtual service coverage across the province. Founded and operated by Clinical Director Colleen McLean (MSW, RSW), with Anne Tong (MSW, RSW) and Meghan Irvine (BEd, BA) on the clinical and academic teams, the firm delivers strength-based, whole-person counselling to children (ages 5+), teens, parents, caregivers, and families using CBT, DBT, EMDR, Play-Based Therapy, Dyadic Developmental Psychotherapy, Satir Family Therapy, and DBT-A for adolescent BPD.

The core offering is individual and family counselling, supplemented by clinical supervision for licensed mental health professionals, Mental Health First Aid certification courses delivered under license from the Mental Health Commission of Canada (Opening Minds), academic support / math tutoring, workshops and professional trainings, the Exception Seekers bi-weekly podcast, an annual Mental Health Symposium, a Resource Shop, and the Sound Community sponsorship program that subsidizes sliding-scale sessions. The technology stack is intentionally lightweight: Jane App for self-serve booking and TELUS e-claims for direct insurance billing across six Canadian carriers, with the public site hosted on Squarespace. Practice operations are governed by Ontario's Personal Health Information Protection Act (PHIPA) and the OCSWSSW Code of Ethics.

Revenue is generated through per-session counselling fees (insurance-billed, out-of-pocket, sliding-scale, and NIHB-covered), clinical supervision fees, MHFA course fees, math tutoring ($60-$150/session), workshop/symposium registration and sponsorships, and donation tiers ($25, $50, $90, $225). The go-to-market is community-led and direct-to-consumer: agency referrals, community training events, content marketing via the podcast and blog, the annual Symposium, and self-serve online booking. The firm operates with 1-10 employees, has not raised external capital, and shows no evidence of institutional ownership.

Name

Sound Youth Counselling

Legal name

Sound Youth Counselling Inc.

Website

https://soundyouthcounselling.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound Youth Counselling is a private Ontario mental health practice delivering in-person and virtual counselling for children, teens, and families from offices in Parry Sound and Huntsville, supplemented by clinical supervision, MHFA training, tutoring, and community programming.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFACAL

Behavioral Health for Children & Adolescents (Youth Services)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYEDAJALAG

Mental Health Counseling & Therapy Services (K–12)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

Keywords

• Youth mental health counselling
• Family therapy services
• Clinical supervision
• Mental health first aid
• Academic tutoring support

Headquarters

HQ city

Parry Sound

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Counselling Sessions: Individual counselling sessions for children, teens, parents, and families. Pricing varies by service type with sliding scale and sponsored options available.
2. Academic Support: Math tutoring sessions including one-on-one support, skills assessments, and confidence-building programs. Not covered by insurance.
3. Clinical Supervision: Supervision services for licensed mental health professionals, offered by Anne Tong (MSW RSW) and Colleen McLean (MSW RSW).
4. Mental Health First Aid Training: Three courses offered through Opening Minds (Mental Health Commission of Canada): Adults who Interact with Youth, Supporting Youth, and Mental Health First Aid Certification.
5. Workshops & Professional Trainings: Educational workshops and trainings for parents, educators, and professionals. Part of 2026 community event series including Beyond Just Eat, Beyond Be Calm, and Beyond Compliance programs.
6. Sponsorships & Donations: Sound Community Initiative allows individuals to sponsor counselling at reduced sliding scale rates. Donation tiers at $25, $50, single session ($90), and webinar sponsorship ($225).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sound Youth Counselling is a youth-focused mental health counselling practice providing strength-based, whole-person therapy for children (ages 5+), teens, parents, caregivers, and families. Core services are delivered in-person at offices in Parry Sound and Huntsville, Ontario, and virtually across Ontario using CBT, DBT, EMDR, Play-Based Therapy, Dyadic Developmental Psychotherapy, and Satir Family Therapy. Supplementary services include clinical supervision for licensed professionals, Mental Health First Aid certification courses, math tutoring/academic support, and community workshops.

Product overview

Sound Youth Counselling is a youth-focused mental health practice offering a portfolio of services organized around a core counselling practice supplemented by educational programs, community events, and a podcast. The core offering is Individual & Family Counselling (in-person in Parry Sound and Huntsville, virtual across Ontario) using CBT, DBT, EMDR, Play-Based Therapy, Dyadic Developmental Psychotherapy, and Satir Family Therapy. This is complemented by Clinical Supervision for therapists, Mental Health First Aid certification courses, a Math Tutoring program, the Exception Seekers Podcast (sub-brand), Workshops & Professional Trainings, the annual Mental Health Symposium, the Resource Shop, and the Sound Community Initiative sponsorship program for subsidized counselling. The company operates as a single unified practice rather than a platform-plus-modules architecture, with all offerings interconnected around youth and family mental health support.

Differentiator

Problem solved

Functional benefit

Brands

• a Sound Community: A branch of service dedicated to providing sponsored youth mental health support, helping youth access counselling regardless of financial barriers.

Products and services

• Individual & Family Counselling

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• MiND-AID MuskokaflagshipStrategic or Co-development Partner · 24 April 2026Presenting partner for the 3rd annual Mental Health Symposium at Canadore College, Parry Sound. MiND-AID Muskoka provides youth mental health navigation services and works alongside SYC in community mental health initiatives.
• Canadore CollegecoreOthers · 24 April 2026Venue partner for the annual Mental Health Symposium. Located in Parry Sound, Canadore College provides space for the community mental health event.
• North Star NetworksminorOthersPodcast editing and production partner for the Exception Seekers podcast. North Star Networks handles audio production, enabling SYC to deliver podcast content to listeners.
• TELUS e-claimscoreTechnology or IntegrationInsurance direct billing integration enabling SYC team members (Anne, Colleen, Brooklyn, VJ) to directly bill major insurance providers including CanadaLife, Manulife, ClaimSecure, iA Financial Group, Desjardins Insurance, and Johnson.
• Opening Minds (Mental Health Commission of Canada)coreStrategic or Co-development PartnerLicensed provider of Mental Health First Aid courses through Opening Minds initiative. SYC offers three courses: Adults who Interact with Youth, Supporting Youth, and Mental Health First Aid Certification.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Talkspace: Public online therapy company offering virtual counselling and psychiatry services across the U.S. and beyond. Comparable in virtual mental health practitioner delivery model, but serves a much broader population at significantly greater scale.
• BetterHelp: Global online therapy platform connecting users with licensed therapists via subscription. Comparable as a virtual mental health practitioner service, but operates as a mass-market incumbent serving all ages and geographies with a much larger marketing footprint.
• Headspace Health: Major mental health platform combining digital content, coaching, and therapy services globally. Comparable in mental health service delivery but as a mass-market incumbent with content, coaching, and therapy, far broader than SYC's local clinical practice.

Direct peers

• MindBeacon: Canadian online therapy platform offering guided cognitive behavioural therapy and live therapist sessions. Comparable as a Canadian virtual mental health provider, though serving a broader adult population and operating at greater scale.
• Pathstone Mental Health: Ontario-based mental health organization providing therapy and psychiatry services for children, youth, and families. Comparable in its K-12 and family-focused clinical offering, in-person plus virtual delivery, and Ontario geography.
• Inkblot Therapy: Canadian online therapy platform matching clients with licensed therapists across provinces, including youth and family services. Comparable as a Canadian virtual clinical therapy provider, though positioned as a tech-enabled marketplace rather than a single regional practice.
• Lumenus: Ontario community mental health provider delivering services to children, youth, and families with in-person and virtual modalities. Directly comparable in target population, Ontario coverage, and multi-modality clinical practice.
• Kids Help Phone: Canada's largest youth mental health support service offering 24/7 counselling and crisis support for young people. Most directly comparable by mission (youth mental health) and Canadian footprint, though it operates as a free national helpline rather than a fee-for-service private practice.
• Frontenac Youth Services: Ontario-based organization providing mental health services to youth and adolescents through residential and community programs. Comparable by Ontario geography and youth-focused clinical mission, though delivered through a more institutional model.

Emerging players

• Starling Mental Health: Canadian mental health service providing virtual therapy for youth and adolescents. Comparable in youth-focused virtual delivery within Canada, though operating at earlier-stage scale and different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLCnPlP-v4D5LGjteLt8yePcT3m7nGTS6v
• Instagraminstagram.com/ps_symposium
• Facebookfacebook.com/soundyouthcounselling
• LinkedInlinkedin.com/company/sound-youth-counselling-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Youth Counselling