SOEG Consulting

What SOEG Consulting does

SOEG Consulting LLP is a bootstrapped, founder-owned hospitality recruitment and edtech firm headquartered in New Delhi, India, with a secondary presence in San Antonio, USA. The company operates SOEGi, an AI-powered hospitality-specific recruitment platform that connects hospitality employers (hotels, restaurants, resorts, clubs, F&B businesses, facilities management) with job seekers globally. Its proprietary technology combines generative AI, recommendation algorithms, resume parsing, and behavioural AI screening, packaged under the SOEGi AI Career Bot — claimed as India's first hospitality AI career bot. Core products are organised into a four-tier employer pricing model (Free Starter at Rs 0, Standard at Rs 9,900/month ~$118, Professional at Rs 24,900/month ~$297, and a custom Enterprise tier with real-time AI matching and dedicated relationship managers), plus a jobseeker-facing portal and a hospitality & culinary course-finder sub-product.

The platform serves a two-sided market: 100K+ hospitality professionals on the candidate side and named enterprise clients including Taj Hotels, Radisson Hotels, Trident BKC Mumbai, Sodexo Gujarat, The Bay Club Mumbai, Foodstories, and Foodlink on the employer side, with 1,000+ successful placements over a 15+ year operating history. Go-to-market combines a freemium self-serve entry point (web portal at soegjobs.com and dedicated employer dashboard at app.soegjobs.com) with a product-led growth motion anchored on the SOEGi AI conversational bot, plus a direct sales motion for Enterprise contracts with custom pricing and dedicated relationship management. Revenue mechanics are primarily recurring subscriptions (monthly/quarterly with a 30% quarterly discount and 7-day free trials on paid tiers) supplemented by usage-based credit top-ups from Rs 799 + taxes on the free plan. The company is privately held, has no disclosed funding rounds or parent company, is GDPR- and CCPA-compliant, processes payments through a GST-compliant gateway (Emly Labs), and is led by co-founders Manish Jha (Founder & Director — India, MBA Warwick, Swiss hospitality education) and Mukesh Talwar (Partner & Co-founder — USA).

Name

SOEG Consulting

Legal name

SOEG Consulting LLP

Website

https://soegjobs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

SOEG Consulting operates SOEGi, an AI-powered hospitality-specific recruitment platform serving hotels, restaurants, and F&B employers with job seekers across India, the US, UAE, UK, Maldives, and Australia via a freemium-to-enterprise subscription model.

Ownership category

akta.pro rank

Product category

Hospitality Recruitment Software / HR Tech SaaS

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACAPAD

Talent Acquisition (Recruiting) & Applicant Tracking (ATS)

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Hospitality recruitment
• AI hiring platform
• Candidate matching software
• Employer subscription SaaS
• Resume screening automation

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Employer Subscription Plans: Monthly and quarterly subscription plans for employers accessing recruitment features. Plans range from free (limited postings/credits) to Rs 24,900/month professional tier with custom enterprise pricing. Revenue generated through tiered subscription model with quarterly discount (save 30%).
2. Credit-Based Top-ups: Additional CV credits and resume downloads available as top-ups from Rs 799 + taxes on the free Starter plan.
3. Premium AI Features: Enhanced AI matching, behavioural screening, and automated application features available in Professional and Enterprise tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SOEG Consulting operates SOEGi, an AI-powered hospitality recruitment platform that connects hotels, restaurants, resorts, and clubs with qualified hospitality professionals. The platform provides employers with tiered subscription plans for AI-based CV screening, real-time candidate matching, and recruitment pipeline management, while offering job seekers free access to AI-driven job matching, resume optimization, interview preparation, and automated applications. A companion Hospitality & Culinary Course Finder directs prospective students to global hospitality education programs.

Product overview

SOEG Consulting operates SOEGi, an AI-powered hospitality recruitment platform consisting of a suite of employer-facing plans (SOEGi Starter, Standard, Professional, and Enterprise) and a jobseeker-facing AI career bot. The platform is built on Generative AI technology and provides end-to-end recruitment solutions including job posting, AI-based CV screening, candidate-job matching, resume optimization, interview preparation, automated applications, and recruitment analytics. A companion education platform offers a Hospitality & Culinary Course Finder for global study programs. All tiers include LinkedIn integration for job promotion. The platform serves employers and hospitality professionals across India, UAE, UK, Maldives, Australia, and the USA.

Differentiator

Problem solved

Functional benefit

Brands

• SOEGi: AI-powered hospitality recruitment platform providing job matching, resume optimization, interview preparation, and automated application services for hospitality professionals.

Products and services

• SOEGi AI Career Bot India's first hospitality AI career bot — a conversational generative-AI assistant for hospitality job seekers and employers that provides personalized job matching, resume optimization tips, interview preparation coaching, automated application handling, and automated email communications. Available via web and chat interface in India.
• SOEGi Employer Recruitment Platform AI-powered hospitality recruitment SaaS platform for employers, offered via tiered subscription plans (free Starter, Rs 9,900/month Standard, Rs 24,900/month Professional, and custom-priced Enterprise). Includes AI-powered job posting, AI-based CV screening, real-time AI candidate matching, behavioural AI screening, recruitment pipeline dashboards, LinkedIn job promotion credits, onboarding pipelines, and multi-user logins. Quarterly billing saves 30%, with a 7-day free trial on Standard and Professional plans.
• SOEGi Jobseeker Portal Free AI-powered career portal for hospitality job seekers, featuring Smart Job Matching, Resume Feedback with actionable insights, Instant Application with AI-powered pre-screening, Career Analytics with performance tracking, Smart Alerts for real-time notifications, and direct access to premium hospitality employers globally.
• Hospitality & Culinary Course Finder Global education guide covering hospitality and culinary courses across leading study destinations (UK, Switzerland, Europe, Singapore, Australia, New Zealand, USA, Canada). Curated database of diploma, bachelor's, MBA, and postgraduate programs from accredited institutions, accessed via a course enquiry form.

Quantifiable outcome

• 100K+ candidates on platform
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Emly LabscoreTechnology or IntegrationTech partner powering payment processing for the SOEGi platform. Processes all employer service payments through third-party payment gateway. All transactions are GST-compliant as per Indian tax regulations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Eightfold AI: Eightfold AI is a well-funded AI talent intelligence platform applying deep learning to match, grow, and retain talent. It represents an emerging competitive threat to SOEGi's AI matching proposition if it expands into hospitality-specific verticals.
• Talview: Talview is an India-based AI hiring platform offering AI-powered interviewing, assessments, and candidate screening for enterprises. It overlaps with SOEGi's AI-based CV screening and behavioural screening features and competes for enterprise HR budgets in the same geography.

Broad incumbents

• ZipRecruiter: ZipRecruiter is an AI-driven job marketplace focused on SMB hiring with a conversational matching assistant similar to SOEGi's AI Career Bot. It is a broad incumbent competing on AI-matching convenience for hospitality and other verticals.
• Indeed: Indeed is the world's largest generalist job search engine with massive employer and candidate scale. It is a broad incumbent competing for the same hospitality hiring budgets, particularly with SMB employers that form SOEGi's Starter/Standard tier customer base.
• iCIMS: iCIMS is a large enterprise ATS/recruitment platform serving global employers including hospitality chains. It competes with SOEGi's Enterprise tier for large hotel group contracts and offers broader talent acquisition functionality.
• Naukri (InfoEdge): Naukri is India's largest generalist job portal with a dedicated hospitality vertical (Naukri Hospitality). It dwarfs SOEGi on candidate supply and employer reach, representing both a competitor and a potential distribution channel in SOEGi's home market.
• Greenhouse Software: Greenhouse is a leading ATS and hiring platform used by enterprise employers including hospitality operators. It competes with SOEGi for enterprise recruitment software spend and offers structured hiring at greater scale.
• LinkedIn (Microsoft): LinkedIn is the largest professional network with embedded hiring tools and a broad recruiter ecosystem. It competes with SOEGi for premium hospitality employer spend via LinkedIn Recruiter and is integrated into SOEGi's product as a promotion channel.

Direct peers

• Hozpitality Group: Hozpitality Group is a hospitality-focused recruitment network serving hotels, F&B, and culinary employers across the Middle East and Asia. It overlaps directly with SOEGi's vertical focus and employer base in the UAE/Middle East corridor.
• Caterer.com (Caterer Global): Caterer.com is the leading hospitality-specific job board globally, focused on hotels, restaurants, and culinary roles. It is a direct competitor to SOEGi in vertical hospitality recruitment with a similar employer/jobseeker two-sided model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soegjobs
• LinkedInlinkedin.com/company/soeg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOEG Consulting