Monami Ag

What Monami Ag does

Monami AG is a Swiss full-service digital content and social media agency founded in 2016 and headquartered in Zürich, with a secondary office in Berlin. The firm serves Swiss and DACH-region brands and institutions across insurance, banking, retail, automotive, energy, tourism, public sector, and entertainment — including Coop, EKZ, Zurich Insurance, AXA, McDonald's, SEAT/CUPRA, Swisscom, SBB, Schweiz Tourismus, and MTV — through long-tenured retainer relationships and competitive pitch wins. Its service portfolio spans strategy and consulting, creative content production (video, motion design, 3D, AR filters), social media publishing and ad management, and integrated campaign development, anchored by flagship projects such as the first Swiss MTV Unplugged with Patent Ochsner and viral campaigns for Coop (Toblerone PRANK) and Ceylor (TikTok). Operationally, Monami runs on a 30-person multidisciplinary team that combines creative, strategic, and technical skills, and has institutionalized generative AI tooling across content generation, research, ideation, visualization, and workflow automation, with a dedicated 'AI Pioneer' role signaling AI-augmented service delivery rather than proprietary AI products. The business model is professional-services based: revenue is generated through negotiated retainers and project-based engagements, with pricing undisclosed publicly and contracts structured around scope and complexity. Distribution is direct-to-enterprise via competitive pitches, referrals, and inbound inquiries, primarily targeting Swiss brands and institutions, supplemented by membership in the MYTY independent agency network for cross-border collaboration. The company is privately held under the Swiss Aktiengesellschaft (AG) corporate form, with no disclosed funding rounds, parent company, or revenue figures.

Name

Monami Ag

Legal name

Monami AG

Website

https://monamicontent.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Monami AG is a Zürich-based full-service digital content and social media agency serving Swiss and DACH brands across insurance, banking, retail, automotive, and public sectors with strategy, creative production, channel management, and AI-augmented campaign services.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Social media management
• Content creation
• Video production
• Campaign development
• Digital advertising

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services / Retainer Contracts: Monami generates revenue through project-based work, retainer contracts, and full-service agency engagements. Services include strategy consulting, content creation, social media management, campaign development, and performance optimization. Long-term retainer clients receive ongoing channel management, content production, and strategic advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Monami Ag is a Zurich-based full-service content and social media agency that delivers end-to-end creative services for brands and institutions, including strategic consulting, content creation (video, motion design, 3D, AR), social media publishing and ad management, and campaign development. The agency operates as a publisher for its clients, combining traditional creative production with AI-assisted workflows to manage channels and produce platform-specific content across TikTok, Instagram, YouTube, and LinkedIn.

Product overview

Monami Ag is a content agency (Content-Agentur) offering a comprehensive suite of creative and digital services. The core service offerings include Beratung & Strategie (consulting and strategy), Kreation & Content (creation and content production), Publishing & Ad-Management, Kampagnen & mehr (campaigns), and Full Service. The agency specializes in social media content, video production, motion design, 3D animation, and campaign development for Swiss and international brands. Projects like MTV Unplugged, EKZ, Zurich Versicherung, and Coop demonstrate their work across diverse sectors including tourism, insurance, automotive, retail, and music. The company operates as a unified service offering rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Strategie (Consulting & Strategy) Strategic consulting services for brands and institutions, including workshops, training, KPI definition, content guideline development, social media strategy creation, employee coaching, and digital transformation advisory.
• Kreation & Content (Creation & Content Production) Creative content production covering Motion Design, video production, AR filters, live content, TikTok content, YouTube/IGTV formats, and graphic design for brands and institutions.
• Publishing & Ad-Management Social media channel management including editorial systems, community management, advertising strategy, and content strategy implementation across owned platforms.
• Kampagnen & mehr (Campaigns & Special Projects) Campaign development services including multi-month campaigns, special events, guerrilla marketing actions, lighthouse projects, and one-time larger initiatives for brands and institutions.
• Full Service (end-to-end content offering) Comprehensive digital service handling all social media channels for a client, including editorial systems, community management, advertising, and content strategy as a single integrated engagement.

Quantifiable outcome

• MTV Unplugged Switzerland tickets sold out in 15 minutes
• +4 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

One partnership is on record.

• MYTY Agency NetworkcoreStrategic or Co-development PartnerMonami is part of MYTY, an independent agency network operating around the globe. This affiliation provides access to cross-border collaboration opportunities, shared resources, and a global network of creative professionals.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wiethe Content: Germany-based content marketing agency focused on video, social media, and branded content for enterprise clients; the closest like-for-like agency peer to Monami in terms of content-led service offering and mid-sized boutique structure.
• Dept: Global digital agency combining creative, content, and technology services; comparable end-to-end content-and-campaign model targeting enterprise brands, and a relevant comparable for Monami's AI-augmented production positioning.
• Kolle Rebbe: Hamburg-based creative agency specializing in brand communication, content production, and integrated campaigns for premium brands — overlapping service lines (strategy, creation, campaigns) and customer profile with Monami.
• Jung von Matt: Leading Swiss-origin creative agency with strong DACH presence, offering full-service brand strategy, content creation, social media, and campaigns — directly comparable scope and target customer base to Monami across enterprise Swiss and German brands.
• Laika (Switzerland): Swiss content and creative agency producing campaigns, social media content, and branded entertainment — a directly comparable boutique peer competing for the same Swiss enterprise clients.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering integrated content, social, and campaign services; competes for the same enterprise social media and content retainers Monami targets.
• Serviceplan Group: Largest owner-managed agency group in DACH, offering full-service advertising, content, digital, and media. Operates as a broad incumbent with deep enterprise relationships across the same German-speaking market Monami serves from Berlin.
• Heimat (TBWA): Berlin-headquartered creative agency within TBWA, producing integrated campaigns and content for enterprise brands; competes for DACH content and social mandates at the higher end of Monami's market.
• Roedl & Partner (Scholz & Friends): German full-service creative agency network offering content, campaigns, and brand strategy for major enterprise clients — relevant incumbent peer competing for DACH mandates Monami serves.

Emerging players

• Studio Banana: DACH-based creative and content studio working on brand experiences, content, and social; comparable boutique scale and creative-led positioning, though with more focus on spatial and experiential work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Monami-370865049790254
• LinkedInlinkedin.com/company/monami-gmbh
• Instagraminstagram.com/monamicontent
• TikToktiktok.com/@monamicontent?

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monami Ag