Media-Partners

What Media-Partners does

Media-Partners ApS is a Danish advertising sales agency specialized in the Danish B2B trade and professional publication market. Founded in 2013 and headquartered in Stilling, near Skanderborg, the company represents roughly two dozen Danish trade journals, professional magazines, and member-organization publications across healthcare (e.g., FARMACI, Tandplejeren, Sygeplejersken, Sundhedsplejersken), education (Folkeskolen, Frie Skoler, Vejlederen), finance (Finansforbundet), pharmaceuticals (Pharma, Medicinske Tidsskrifter), and business (Dansk Erhverv). Its offering centers on advertising sales representation, with adjacent service modules covering magazine development (from idea to distribution), advertising development (pricing, cross-selling, package design, new ad products), trade-show participation, advertising effectiveness testing, and reader surveys.

The business runs on direct, relationship-led sales: Media-Partners sits between publishers and advertisers, providing ad placement planning, creative sparring, and campaign optimization. The core technology is non-technological; the value driver is the in-house team's media-industry expertise and accumulated publisher relationships, several of which span 17 to 25+ years (notably Folkeskolen, >25 years; Sundhedsplejersken, 17 years).

Revenue is generated through professional-services/commission-based advertising sales. Pricing is not publicly disclosed and is likely a function of publication reach, ad format, and campaign scope. Distribution is exclusively domestic Denmark, achieved through direct publisher partnerships. The company is privately held (ApS), founder/management-owned with no disclosed external funding, and was recognized as a Børsen Gazelle 2023, placing it among roughly 2,781 fast-growing Danish companies in Børsen's 28th annual growth list.

Name

Media-Partners

Legal name

Media-Partners ApS

Website

https://media-partners.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Media-Partners ApS is a Danish advertising sales agency that represents approximately 20 trade journals, professional magazines, and association publications in Denmark across healthcare, education, finance, pharma, and business verticals, providing ad sales, magazine development, and advertising consulting services.

Ownership category

akta.pro rank

Product category

Advertising Sales Services

NAICS

Media Representatives (541840), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Print Media Buying (Newspapers & Magazines) (BPAFABAF)

Keywords

• Advertising sales services
• Media consulting
• Trade publication advertising
• Magazine advertising sales
• Professional publishing services

Headquarters

HQ city

Stilling

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising Sales Services: Media-Partners generates revenue by managing and executing advertising sales for Danish trade magazines, specialist publications, and professional journals. They serve as an intermediary between publishers and advertisers, providing professional consulting, ad placement planning, creative guidance, and campaign optimization services.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Media-Partners is a Danish advertising sales agency that provides professional advertising sales representation and media consulting for trade magazines, specialist publications, and professional journals. The company acts as an intermediary between publishers and advertisers, offering targeted ad placement planning, creative sparring, and strategic guidance on ad formats and channels. It also provides adjacent services such as magazine development, advertising development, trade show participation, advertising testing, and reader surveys.

Product overview

Media-Partners is a specialized advertising sales agency for professional publications, operating a core advertising sales service complemented by magazine development, advertising development, trade show participation, advertising testing, and reader survey modules. The company serves Danish trade journals and magazines across healthcare, education, finance, and other professional sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Annoncesalg (Advertising Sales)

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Frie SkolercoreChannel Partner/ Reseller/ Distributor · 17 October 2023Media-Partners entered an agreement in October 2023 to handle advertising sales for Frie Skoler magazine, which is the member publication of Frie Skolers Lærerforening (Private Schools Teachers' Association). The magazine serves teachers and preschool class leaders at private schools, realskoler, and folk high schools.
• Medicinske TidsskriftercoreChannel Partner/ Reseller/ Distributor · 28 September 2022New collaboration from September 2022 for job advertising services. Medicinske Tidsskrifter publishes newsletters, online niche media, and magazines targeting healthcare professionals, doctors, pharmaceutical companies, and managers. Since their founding in 2015, they have experienced impressive growth.
• Dansk Erhverv MagasinetcoreChannel Partner/ Reseller/ Distributor · 1 October 2021Media-Partners took over advertising sales for Dansk Erhverv's quarterly magazine from October 2021. The magazine is a content-rich and ambitious publication for the association's members and stakeholders, focusing on business news.
• Pharma DanmarkcoreChannel Partner/ Reseller/ Distributor · 1 September 2021Pharma Danmark entered a partnership with Media-Partners for advertising sales of their media channels, effective September 1, 2021. Magasinet Pharma serves pharmaceutical industry professionals.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Egmont Publishing: Danish/Nordic media group with significant trade, B2B and consumer-magazine advertising inventory. Comparable because its Danish trade publications compete for the same advertisers that Media-Partners sells into, and its internal ad-sales team is the in-house analogue of Media-Partners' outsourced model.
• Bonnier News: Swedish-headquartered Nordic news and trade publisher with significant Danish operations. Comparable in that it sells advertising into Nordic trade and B2B publications — directly competitive with Media-Partners on certain Danish trade titles — though much larger and operating across more markets.
• JP/Politikens Hus: Denmark's largest news and B2B media group, publisher of Politiken, Jyllands-Posten and several trade titles (including Finansavisen). Comparable because it both publishes and sells advertising in Danish trade/B2B magazines, competing for the same advertiser wallet as Media-Partners' clients.
• North Media: Danish media group operating online classifieds, trade publications and local newspapers, with its own ad sales force. Comparable to Media-Partners as a Danish publisher with internal sales — representing the in-house alternative that Media-Partners' clients may choose over outsourcing.
• Aller Media (Denmark / Nordic): Nordic media house (Denmark, Norway, Sweden) that publishes subscription and trade-adjacent magazines and operates its own ad-sales organization. Comparable because it occupies the same Danish/Nordic trade-and-magazine advertising-sales space as Media-Partners, but it is also a publisher rather than a pure intermediary.

Emerging players

• Reachdesk: B2B ad-sales / partner-marketing platform that intermediates between B2B media owners and advertisers. Comparable in the broad sense of helping publishers monetize ad inventory through a specialist sales layer, though its model is technology-enabled ABM rather than human media consulting.

Broad incumbents

• Advice A/S: One of Denmark's largest full-service advertising and media agencies. Comparable to Media-Partners because it likewise sells advertising inventory on behalf of Danish media owners — but at materially larger scale and across many more channels and clients, making it a broader incumbent rather than a niche direct competitor.
• Dentsu Denmark: Danish arm of global media network Dentsu, providing media planning and buying for advertisers buying into Danish media. Comparable in that it intermediates ad spend between advertisers and Danish media publishers, but operates on the buy-side for advertisers rather than the sell-side for publishers like Media-Partners.
• IDG Communications / IDG Media Partners: International B2B technology media group with a long-standing media-sales/representation arm. Comparable to Media-Partners in the niche of selling advertising on behalf of B2B / trade publishers at scale, but globally and tech-vertical focused rather than Danish healthcare/education.
• MediaCom Denmark: Global media-buying network operating in Denmark. Overlaps with Media-Partners in representing/buying advertising across Danish media channels, but is a global network serving large advertisers rather than a specialist rep firm for Danish trade publishers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/media-partners-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media-Partners