RoboHiTec

What RoboHiTec does

RoboHiTec is a Dubai-based, founder-owned e-commerce retailer specializing in educational and competition-grade robotics hardware. The company operates a single PrestaShop storefront (rob o hitec.com) carrying approximately 529 SKUs across robot kits, structural and motion components, electronics and sensors, drone parts, and 3D printing equipment. Pricing is denominated in UAE Dirham, ranging from AED 21 for basic structural components to AED 28,699 for the flagship Ultimaker S5 3D printer, with most robotics competition kits priced between AED 100 and AED 10,000.

The product portfolio is concentrated around autonomous mobile robotics training and WorldSkills Mobile Robotics competition preparation, including officially-styled challenge elements from WorldSkills Lyon 2024, Bordeaux 2022, and Kazan 2019, as well as FTC starter kits and a dedicated Mobile Robotics Junior Collection. Hardware is largely sourced through the Studica building system and includes mecanum wheels, omnidirectional wheels, LiDAR and ultrasonic sensors, servo motors, Cube Orange flight controllers, and Herelink video transmission systems. The catalog is structured to support both beginner-level STEM education and competition-grade builds.

The business operates as a direct-to-consumer retailer with no disclosed physical stores, distributor network, or enterprise customers. Its core customer segments are educational institutions, WorldSkills and FIRST robotics competition teams, and individual hobbyists/makers — all reached primarily through the founder's roles within the WorldSkills and EmiratesSkills competition ecosystems and the affiliated Emirates Robotics Club. Marketing is limited to organic social (Facebook, Twitter, Instagram), an SEO-optimized storefront, and an email newsletter. Revenue, funding, and financial performance are not publicly disclosed.

Name

RoboHiTec

Legal name

RoboHiTec

Website

https://robohitec.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RoboHiTec is a Dubai-based e-commerce retailer of educational and competition-grade robotics hardware, selling robot kits, drone parts, 3D printing equipment, and WorldSkills/FIRST-aligned training kits directly to schools, competition teams, and hobbyists worldwide.

Ownership category

akta.pro rank

Product category

Educational Robotics Hardware

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Electronic Components & Accessories (3670)

akta.pro primary industry

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)

akta.pro secondary industries

Robotics, Motion & Actuation Components Retail (CRACAKAJ), Crafting Machines & Accessories Retail (Die-Cut, Cricut/Silhouette, 3D Pens) (CRALACAK)

Keywords

• Educational robotics kits
• STEM education supplies
• Robotics competition kits
• Drone components
• 3D printing equipment

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Robotics Hardware Sales: One-time sales of robotics components, parts, motors, sensors, wheels, structural elements, and electronics. Products include robot kits, individual parts, and bundled packs.
2. 3D Printing Equipment and Materials: Sales of 3D printers (e.g., Ultimaker S5) and consumable materials (PLA filament in various colors)
3. Training and Competition Kits: Sales of training kits, competition kits, and WorldSkills-specific collections for robotics education and competition preparation
4. Drone Parts and Systems: Sales of drone components, flight controllers (Cube Orange), video transmission systems, and drone accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RoboHiTec operates an e-commerce platform selling robotics kits, structural and mechanical components, motion systems, electronics, sensors, drones and drone parts, 3D printers and consumables, and specialized training/competition collections. The catalog of 529 products is built around the Studica modular building system and targets educational institutions, robotics competition teams (WorldSkills, FIRST), students, and hobbyists.

Product overview

RoboHiTec is a robotics e-commerce platform offering a comprehensive portfolio of educational and competition robotics products. The company provides complete robot kits (like the WorldSkills Lyon 2024 Autonomous Mobile Robotics Collection and The Mecanum Stack Robot trainer), individual robot parts (structural components, motion systems, electronics, sensors), training kits for WorldSkills and FRC competitions, drone systems with flight controllers, and 3D printing equipment. Products are primarily sourced from Studica Limited and include specialized components like mecanum wheels, LiDAR sensors, servo motors, and building structure elements. The company also supplies challenge elements from international robotics competitions. The product portfolio supports educational institutions, competition teams, and robotics enthusiasts seeking parts and complete solutions for autonomous mobile robotics applications.

Differentiator

Problem solved

Functional benefit

Products and services

• WorldSkills Lyon 2024 Autonomous Mobile Robotics Collection Complete competition-ready robotics collection built for the WorldSkills Lyon 2024 Mobile Robotics competition, designed for teams and training centers preparing for autonomous mobile robotics challenges.
• The Mecanum Stack Robot - Autonomous Mobile Robotics Trainer Educational robot trainer using mecanum wheels for omnidirectional movement, designed for teaching autonomous mobile robotics in classrooms and labs.
• Mobile Robotics Junior Collection Entry-level mobile robotics kit for junior learners and introductory STEM education programs.
• 360 Degree LiDAR LiDAR sensor providing 360-degree scanning for robot navigation and obstacle detection in autonomous mobile robotics projects.
• The Cube Orange Standard Set Advanced drone flight controller and autopilot system for unmanned aerial vehicles.
• Ultimaker S5 Professional dual-extrusion 3D printer with 330x240x300mm build volume, FFF technology, heated build bed, and WiFi connectivity, used by schools, labs, and prototyping teams.
• FTC Starter Kit Starter robotics kit assembled for FIRST Tech Challenge teams, providing the components needed to field a competitive robot in the FIRST Robotics Competition.
• Autonomous Robotics Workshop Kit Workshop kit for autonomous mobile robotics used in classrooms for teaching, testing, and research.
• Challenge Elements Collections Official competition challenge components from WorldSkills events (Bordeaux 2022, Kazan 2019, Lyon 2024, Waste Management) sold to teams replicating competition scenarios.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Emirates Robotics ClubcoreOthersFounded by RoboHiTec CEO Mohammad Al-Shamsi, the Emirates Robotics Club teaches and supports those interested in robotics. The club works to promote robotics education and competition participation in the UAE.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Wonder Workshop: K-12 STEM robotics and coding platform (Dash, Dot, Cue). Targets the same educational robotics buyer but with consumer-grade proprietary products rather than hobbyist/competition components.
• Hummingbird Robotics Kit: Educational robotics kit focused on classroom STEM learning. Comparable educational-customer focus but with proprietary hardware-and-software platform rather than RoboHiTec's components retail model.

Direct peers

• RobotShop: Global e-commerce retailer of robotics components, kits, and drones serving hobbyists, educators, and researchers. Closest direct peer given overlap in robotics parts retail, drone components, and educational robotics positioning.
• ServoCity: Specialized retailer of motion components, structural hardware, and robotics building parts (including mecanum and omni wheels). Direct overlap with RoboHiTec's Motion, Structure, and Hardware categories.
• AndyMark: FIRST Robotics Competition (FRC) specialist supplier of competition-grade robotics kits and components. Direct competitor in the FTC/FRC kit category where RoboHiTec also sells competition kits.
• SparkFun Electronics: US-based open-source electronics retailer selling components, sensors, and development boards to makers, students, and educators. Comparable product mix (sensors, controllers, electronics) and shared educational/hobbyist customer base.
• Pololu: Robotics and electronics retailer offering motors, sensors, controllers, and complete kits for hobbyists and educators. Comparable robotics components portfolio and maker/hobbyist target market.
• Adafruit: DIY electronics and learning resources retailer with strong STEM education focus. Overlaps with RoboHiTec in electronic components, sensors, and educational robotics positioning.
• Studica Limited: Robotics and STEM education solutions provider, including competition kits and building systems. RoboHiTec sources primary products from Studica and uses their compatible building system, making them both a supplier and adjacent competitor in education robotics.

Broad incumbents

• VEX Robotics: Dominant educational robotics platform with proprietary kits, competitions (VEX IQ, VRC), and curriculum. Operates broadly across STEM education robotics versus RoboHiTec's narrower competition/hobby focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/robohitec
• Facebookfacebook.com/robohitec
• Instagraminstagram.com/robohitec
• LinkedInlinkedin.com/company/robohitec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoboHiTec