Select Seeds
- Company typePrivate
- Founded1987
- HeadquartersUnionville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Select Seeds does
Select Seeds, Co. is a privately held, second-generation US family business founded in 1987 that operates a direct-to-consumer e-commerce storefront at selectseeds.com built on Shopify. The company retails flower seeds and live plants to US home gardeners, offering a catalog of 800+ seed varieties organized across annual, perennial, biennial, organic, and heirloom collections, plus live plants (annuals, perennials, dahlia tubers, and premium seedling plugs) shipped in 100% reclaimed PET containers. Product pages are curated into use-case collections such as Flowers for Bouquets, Pollinator-Friendly, Native Wildflowers, Drought Tolerant, Edible Flowers & Herbs, and Climbers & Vines, supported by free growing guides and a Seed Share community program.
Select Seeds firmographics
Firmographics- Name
- Select Seeds
- Legal name
- Select Seeds, Co.
- Website
- https://selectseeds.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Select Seeds industry classification
Industry- Product category
- Flower Seeds and Live Plants Retail
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG)
Keywords
Where Select Seeds is headquartered
LocationHeadquarters
- HQ city
- Unionville
- HQ country
- United States
- HQ region
- North America
Markets served
Select Seeds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Seed Packets: Individual seed packet sales with standard and organic options. Seed packets are priced individually, with some offering bulk options (e.g., 250 seeds, 500 seeds) at different price points. The company offers a Pollinator Seed Sale with 15% discount using code PollinatorSummer.
- Live Plants: Sale of live plant specimens including annual plants, perennial plants, dahlia tubers, and premium seedling plugs. Plants are shipped in recyclable certified 100% reclaimed PET shipping containers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual seed packets ranging from $3.02 to $6.95 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Select Seeds product offering
Product offeringCore offering
Select Seeds, Co. is a direct-to-consumer e-commerce retailer that sells flower seeds (annual, perennial, biennial, organic, heirloom, native, pollinator-friendly, drought-tolerant, and specialty varieties) and live plants (annual plants, perennial plants, dahlia tubers, and premium seedling plugs) to home gardeners across the United States. Products are sold through the company's Shopify-powered website, selectseeds.com, with hand-packed seed packets in standard and bulk sizes (250 seeds, 500 seeds) and live plants shipped in recyclable 100% reclaimed PET containers. The company emphasizes heirloom and open-pollinated varieties, pollinator-friendly native species, and sustainability practices, with a 100% guarantee on all products.
Product overview
Select Seeds is an e-commerce retailer offering a comprehensive portfolio of flower seeds and live plants through a Shopify-powered online store. The core offering consists of Seeds (annual, perennial, biennial, organic, and heirloom varieties) and Plants (annual plants, perennial plants, dahlia tubers, and premium seedling plugs). Products are organized into specialized collections including Climbers & Vines, Edible Flowers & Herbs, Flowers for Fragrance, Cut Flowers/Bouquets, Containers, Pollinator-Friendly, Native Wildflowers, Drought Tolerant, and Winter Sow Perennials. The company operates as a second-generation family business since 1987, emphasizing heirloom varieties, sustainability practices (solar energy, rainwater collection, recyclable packaging), and educational resources including growing guides. Additional services include a Seed Share Program and Gift Cards.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100% guarantee on all products
- +1 more outcomes
Companies that use Select Seeds
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Select Seeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Select Seeds partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Select Seeds competitors and assessment
Company assessmentDirect peers
- Seed Savers Exchange: Nonprofit heirloom seed preservation organization selling open-pollinated and heirloom varieties direct to consumers. Overlaps on heirloom curation, pollinator focus, and educational content; comparable home gardener customer base.
- White Flower Farm: Long-established mail-order and online nursery selling perennials, annuals, and bulbs direct to home gardeners. Directly comparable on curated live-plant catalog, premium pricing, and DTC customer experience.
- Johnny's Selected Seeds: Well-established employee-owned seed company selling flower, herb, and vegetable seeds direct to gardeners and small growers. Comparable on curated seed catalog, strong brand reputation, and DTC/print catalog distribution.
- Baker Creek Heirloom Seeds: Direct-to-consumer heirloom and open-pollinated seed retailer with a similar niche focus on rare and heritage varieties. Comparable in product philosophy, customer base (home gardeners and heirloom enthusiasts), and e-commerce-led model.
- Botanical Interests: Family-owned DTC seed brand offering flower, herb, and vegetable seeds with detailed packet artwork and educational content. Comparable on family-owned positioning, DTC model, and curated catalog aimed at home gardeners.
- American Meadows: Online wildflower and perennial seed retailer specializing in native plants, wildflower mixes, and pollinator-friendly collections. Directly comparable on native/pollinator seed focus and DTC home gardener target market.
- Bluestone Perennials: Niche mail-order perennial nursery selling flowering perennials direct to home gardeners. Comparable on curated perennial catalog, DTC model, and emphasis on home landscape use cases.
Broad incumbents
- Park Seed: Long-established seed and plant retailer operating through DTC and retail channels with a broad flower and vegetable catalog. Overlaps with Select Seeds on seeds and live plants for home gardeners, but at much greater scale and channel breadth.
- Burpee Seeds: Mass-market incumbent selling flower and vegetable seeds through DTC, retail, and big-box channels. Comparable product category (seeds and live plants) but vastly broader scale and channel mix; defines the competitive ceiling for Select Seeds.
Emerging players
- Eden Brothers: Online-focused seed and bulb retailer with a broad catalog including wildflower, heirloom, and pollinator mixes. Comparable on DTC e-commerce model and pollinator/native wildflower category focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Select Seeds social profiles
Digital presenceSelect Seeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Select Seeds leadership team
Management profileNumber of profiles
Select Seeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Select Seeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Select Seeds
What does Select Seeds do?
Select Seeds, Co. is a direct-to-consumer e-commerce retailer that sells flower seeds (annual, perennial, biennial, organic, heirloom, native, pollinator-friendly, drought-tolerant, and specialty varieties) and live plants (annual plants, perennial plants, dahlia tubers, and premium seedling plugs) to home gardeners across the United States. Products are sold through the company's Shopify-powered website, selectseeds.com, with hand-packed seed packets in standard and bulk sizes (250 seeds, 500 seeds) and live plants shipped in recyclable 100% reclaimed PET containers. The company emphasizes heirloom and open-pollinated varieties, pollinator-friendly native species, and sustainability practices, with a 100% guarantee on all products.
Is Select Seeds a public or private company?
Select Seeds is a private company. It is classified as family owned and is currently operating.
When was Select Seeds founded?
Select Seeds was founded in 1987. It employs 11 to 50 people.
Where is Select Seeds based?
Select Seeds is headquartered in Unionville, United States, in the North America region.
How does Select Seeds make money?
Two revenue lines are on record. Seed Packets are the primary driver. The others are live Plants.
Who are Select Seeds's main competitors?
Direct peers on record are Seed Savers Exchange, White Flower Farm, Johnny's Selected Seeds, Baker Creek Heirloom Seeds, Botanical Interests, American Meadows and Bluestone Perennials. Broad incumbents are Park Seed and Burpee Seeds. Eden Brothers is listed as an emerging player.
Does Select Seeds have an API?
No public API is recorded for Select Seeds.
What industry is Select Seeds in?
Select Seeds's product category is Flower Seeds and Live Plants Retail. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFABAFAG, Turf & Ornamental Seeds (Lawn, Golf, Landscaping). Its NAICS code is 444240 and its SIC code is 5200.