What Kachina House does

Kachina House is a privately held arts and crafts retailer founded in 1995 and headquartered in Sedona, Arizona, that sells authentic Native American art to collectors and enthusiasts. Its core product line centers on hand-carved Kachina dolls (Katsinam), with extensive sub-categories including Hopi Full Figure, Miniature, Old Style, Sculptural, and Antique Katsinam, alongside Navajo Kachina dolls. Supporting categories include Native American jewelry (bolos, bracelets, necklaces, rings, pendants, earrings, vintage pieces), pottery (Acoma, Hopi, horsehair, Navajo etched, storyteller figurines, wedding vases, Mata Ortiz), artifacts (bows, drums, flutes, shields, pipes, rattles, warbonnets), Zuni fetishes, baskets, Navajo rugs, painted hides, alabaster, and gourd art. The business is operated by owners Toby Frank, Judy Frank, and Patty Topel with a team of 1-10 employees.

The company's underlying technology is a Magento-based e-commerce storefront with an extensive product catalog and supporting cultural blog content. Distribution is multichannel: a national e-commerce site shipping via USPS Priority Mail with special handling for fragile items, a physical showroom/warehouse at 2920 Hopi Drive in Sedona open seven days a week, and a wholesale registration program for retailers, galleries, and resellers. The company maintains a supply network of over 100 Hopi carvers and more than 50 Navajo Kachina styles in six size ranges, plus named artist pages for dozens of individual craftsmen.

The revenue model is straightforward unit-pricing on artisan-crafted, one-of-a-kind items, with no subscription component. Prices range from approximately $95 for miniature Katsinam to $4,500+ for full-figure Katsinam and $1,500-$3,600+ for antique and vintage pieces, with a 20% promotional discount code (BF20) referenced on the homepage. The customer base consists of individual collectors, home decor buyers, and gift purchasers as the primary segment, with a secondary wholesale/B2B segment for resale. Marketing is conducted through the website, email newsletter, a cultural blog, and social media presence across Facebook, Twitter, Pinterest, YouTube, and Instagram, supplemented by third-party credibility signals including BBB accreditation and TripAdvisor presence.

Name

Kachina House

Legal name

Kachina House

Website

https://kachinahouse.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Kachina House is a privately held Sedona, Arizona retailer of authentic Native American arts and crafts, selling hand-carved Kachina dolls, jewelry, pottery, baskets, and artifacts to individual collectors, enthusiasts, and wholesale buyers through e-commerce, a physical showroom, and a wholesale program.

Ownership category

akta.pro rank

Product category

Native American Arts and Crafts Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Native American arts
• Kachina dolls
• Handcrafted jewelry
• Native American pottery
• Cultural artifacts

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct online sales of Native American arts and crafts to consumers through the company's e-commerce website, featuring Kachina dolls, jewelry, pottery, artifacts, and other handmade items. Sales are one-time transactions with no subscription component.
2. Wholesale B2B Sales: Wholesale accounts for business customers allowing purchase of products for resale purposes. Requires sales tax license registration.
3. Physical Showroom Sales: In-person sales at the Sedona showroom/warehouse location where customers can view products directly before purchasing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kachina House is a retail business that curates and sells handcrafted Native American arts and crafts—including hand-carved Kachina (Katsina) dolls, Native American jewelry, pottery, artifacts, baskets, Navajo rugs, and Zuni fetishes—sourced from a network of more than 100 Hopi carvers and additional Native American artists. Products are sold directly to consumers through an e-commerce website and a physical showroom in Sedona, Arizona, with a secondary wholesale channel for retail buyers.

Product overview

Kachina House is an e-commerce retail platform offering a comprehensive portfolio of Native American art and crafts, primarily serving collectors and enthusiasts. The core product line centers on Kachina Dolls (Katsina Dolls), including Hopi Full Figure Katsinam, Hopi Miniature Katsinam, Hopi Old Style Katsinam, Hopi Katsinam Sculptures, Antique Hopi Katsinam, and Navajo Kachina Dolls. Supporting product categories include Native American Jewelry (bolos, bracelets, earrings, necklaces, rings), Native American Pottery (Acoma, Hopi, horsehair, Navajo etched, storytellers, wedding vases), Native American Artifacts (bows, breastplates, drums, flutes, medicine bags, rattles, shields), Zuni Fetishes, Native American Baskets, Navajo Rugs, Painted Hides and Paintings, Showpieces, Alabaster items, Animal Skulls, Christmas Items, and Books. The business also offers Gift Certificates and Wholesale Accounts for B2B customers. Products are handcrafted by Native American artists represented on the platform, with a showroom/warehouse in Sedona, Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopi Full Figure Katsinam Traditional hand-carved cottonwood root Kachina dolls depicting Hopi spiritual beings, representing rain, harvest, and community wellbeing. For collectors and enthusiasts of Native American art.
• Hopi Miniature Katsinam Small-scale hand-carved Kachina dolls suitable for display cases and shelves, carved from cottonwood root by Hopi artists. For collectors and gift buyers.
• Hopi Old Style Katsinam Traditional-style Kachina dolls in Early Traditional or New Traditional style, dating back to late 19th and early 20th century representations. For serious collectors of historical Native American art.
• Hopi Katsinam Sculptures Sculptural Hopi Kachina carvings with artistic freedom, allowing multiple figures per piece, carved from cottonwood root. For collectors seeking artistic interpretations of Katsinam.
• Antique Hopi Katsinam Vintage Kachina dolls pre-dating the Migratory Bird Act (1918), accented with natural materials including feathers and shells. Premium pieces for serious collectors.
• Navajo Kachina Dolls Machine-made body parts assembled, painted, and decorated by Navajo makers; a craft tradition with no spiritual significance in Navajo culture. Offered in 50+ styles across six size ranges.
• Native American Jewelry Hand-crafted Native American jewelry including bolos, bracelets, buckles, earrings, necklaces, pendants, pins, rings, and vintage pieces. For individual buyers, gift shoppers, and resale customers.
• Native American Pottery Handcrafted pottery from various Native American traditions including Acoma, Hopi, horsehair pottery, Navajo etched pottery, storyteller figurines, and wedding vases. For collectors and home décor buyers.
• Native American Artifacts Traditional Native American items including bows, arrows, breastplates, chokers, cradleboards, dance sticks, dreamcatchers, drums, flutes, hatchets, knives, medicine bags, pipes, prayer fans, quivers, rattles, shields, spears, and warbonnets. For collectors and cultural enthusiasts.
• Zuni Fetishes Zuni carved animal totems and fetishes representing various animals and spiritual beings. For collectors and cultural art enthusiasts.
• Native American Baskets Hand-woven Native American baskets from various tribal traditions. For collectors, home décor buyers, and gift shoppers.
• Native American Navajo Rugs Traditional Navajo woven rugs and textiles. For collectors of Native American textiles and home décor buyers.
• Native American Painted Hides and Paintings Paintings and painted hides featuring Native American artistic traditions. For collectors and home décor enthusiasts.
• Native American Showpieces Decorative Native American art pieces including Cigar Store Indian sculptures. For collectors and statement home décor buyers.
• Native American Alabaster Sculpted alabaster art objects by Native American artists. For collectors and home décor buyers.
• Wild North American Animal Skulls Painted and decorated wild North American animal skulls. For collectors of Western and Native American décor.
• Native American Christmas Items Holiday-themed Native American crafts and decorations. For individual buyers and gift shoppers during the holiday season.
• Books for Sale Books related to Native American culture, art, and history. For individual buyers, students, and cultural enthusiasts.
• Gift Certificates Gift certificates available for purchase toward Native American art and crafts. For gift givers and individual customers.
• Casas Grandes/Paquime Renaissance Pottery Mata Ortiz pottery in the Casas Grandes/Paquime Renaissance style from northern Mexico. For collectors and home décor buyers seeking Southwestern pottery.
• Native American Gourd Art Decorative gourd art by Robert Rivera. For collectors and home décor buyers.
• Wholesale Accounts Wholesale account registration and accounts for retailers, galleries, and resellers purchasing Native American arts and crafts for resale. Requires sales tax license.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hopi Artists/Carvers (100+ individual artists)coreStrategic or Co-development PartnerOver 100 Hopi carvers provide handcrafted Kachina dolls and Katsinam to the company, representing the largest network of Hopi artists in Arizona. These artists hand-carve cottonwood root figures representing Katsina spirit beings.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Adobe Gallery: Adobe Gallery is a longstanding Native American art dealer in Santa Fe specializing in antique and contemporary pueblo jewelry, pottery, and Kachina dolls. It targets the same serious collector customer as Kachina House, with overlapping artist rosters and a focus on documented-provenance pieces.
• Shiprock Santa Fe: Shiprock Santa Fe is a Native American art gallery and trading post in Santa Fe, NM selling jewelry, Katsina dolls, pottery, weavings and artifacts from Southwestern tribes. It directly competes with Kachina House for collectors shopping online and in person for authentic Hopi, Zuni, and Navajo art.
• Mountain Trails Gallery: Mountain Trails Gallery operates multiple Sedona galleries carrying Southwestern and Native American art alongside Western and landscape work. It directly competes with Kachina House's Sedona showroom for tourist and collector foot traffic on Kachina dolls, jewelry, pottery, and artifacts.
• Perry Null Trading Company: Perry Null Trading in Flagstaff, AZ is a Native American jewelry and art gallery with deep inventory of Hopi, Zuni, and Navajo pieces. It competes with Kachina House for buyers in the Arizona/Southwest corridor across shared categories including jewelry, Katsina dolls, and pottery.
• Garland's Navajo Rugs: Garland's Navajo Rugs is a specialized retailer of handwoven Navajo rugs and textiles, with showrooms in Sedona/Flagstaff and online. It overlaps with Kachina House's textile and weaving assortment (Navajo Rugs, Mata Ortiz pottery adjacent) and competes for the same Native American decor buyer.

Broad incumbents

• Novica: Novica is a large-scale online artisan marketplace (owned by National Geographic partner) selling handcrafted goods from global artisans including jewelry, home decor, and sculpture. It is a broad incumbent that overlaps with Kachina House's handcrafted, story-driven retail proposition, but at a much larger scale and less curated on Native American specifics.
• Sundance Catalog: Sundance Catalog is a multi-channel retailer of Southwestern-inspired art, jewelry, home decor and apparel with associated galleries in Sedona/Scottsdale. It overlaps with Kachina House on Native-influenced jewelry and decor, but operates broader assortment across more lifestyle categories with greater marketing reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/kachinahouse
• YouTubeyoutube.com/user/KachinaHouse1
• Facebookfacebook.com/kachinahouse
• Instagraminstagram.com/kachinahouse
• Pinterestpinterest.com/kachinahouse
• LinkedInlinkedin.com/company/kachina-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kachina House