Radish Music
Radish Music is a Los Angeles-based music supervision firm providing music curation, licensing, original composition, and sonic branding for advertising campaigns, films, series, and interactive media, serving brands like Apple, Meta, Netflix, and Walmart alongside major streamers.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Radish Music does
Radish Music is a Los Angeles-based, privately held music supervision firm that curates, licenses, and produces music for advertising campaigns, feature films, documentary and limited series, and interactive media. Its services span song selection, sync licensing, original score coordination, sonic branding, remixes, and music editorial/mixing, delivered through a small team of five named music supervisors led by founder Peymon Maskan, a six-time Guild of Music Supervisors Award winner.
The firm monetizes on a professional-services basis with custom, project-based pricing and a secondary revenue stream from music licensing facilitation. It serves two primary customer segments: (1) advertising brands and their agencies (Apple, Meta, McDonald's, Walmart, Nike/Athleta, Nissan, Bank of America, Adobe, U.S. Army, Visa, Verizon, ChatGPT/OpenAI, Jeep, Sonic) and (2) film studios and streaming platforms (Netflix, Apple TV+, Amazon Prime Video). Film, series, and interactive leads are routed through a strategic partnership with Evolution Music Partners, while advertising leads are handled directly by Maskan and Senior Music Supervisor Alec Stern, formerly Director of Music at DDB Worldwide.
Radish's commercial moat rests on peer-recognized creative talent and an award portfolio that includes a Cannes Lions Grand Prix, two Emmy Awards, ADC Best-of-Show, D&AD Graphite and Wood Pencils, multiple Clio Gold awards, and SXSW jury and audience recognition. The company is independent, privately held, bootstrapped with no disclosed institutional funding, and operates with no disclosed AI/ML or proprietary technology stack — its value proposition is human-driven creative judgment and music-industry relationships rather than software.
Radish Music firmographics
Firmographics- Name
- Radish Music
- Legal name
- Radish Music
- Website
- https://radish.mx
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Radish Music is a Los Angeles-based music supervision firm providing music curation, licensing, original composition, and sonic branding for advertising campaigns, films, series, and interactive media, serving brands like Apple, Meta, Netflix, and Walmart alongside major streamers.
- Ownership category
- akta.pro rank
Radish Music industry classification
Industry- Product category
- Music Supervision Services
- NAICS
- Sound Recording Industries (5122), Other Sound Recording Industries (512290)
- SIC
- Services-Allied To Motion Picture Distribution (7829), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Music Supervision Services (MPAIALAB)
- akta.pro secondary industries
- Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF), Sync Licensing Agencies & Representatives (MPAIALAA), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Radish Music is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Radish Music business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Advertising Music Supervision: Music supervision services for commercial campaigns including music selection, licensing, original composition, and music strategy for brands and advertising agencies
- Film and Series Music Supervision: Music supervision for feature films, documentaries, limited series, and streaming platform content including music curation, licensing, and original score coordination
- Music Licensing and Royalties: Facilitating music licensing for third-party use, including sync licensing and music clearance services
- Original Music Production: Creating bespoke original scores and compositions for advertising and film projects, working with composers and artists
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Radish Music product offering
Product offeringCore offering
Radish Music provides professional music supervision services for advertising campaigns, feature films, television/streaming series, and interactive media. Engagements cover song selection, music licensing and clearance, original music composition, sonic branding, remixes, and music editorial/mixing. The firm also produces the 'Music Matters' newsletter and a podcast as supporting brand assets.
Product overview
Radish Music is a music supervision company founded by Peymon Maskan, offering comprehensive music services across advertising, film, series, and interactive content. The company provides a unified portfolio of services including advertising music supervision, film and series music supervision, original music composition, music licensing and curation, sonic branding, remix services, and music editorial and mixing. The company also produces original content including the 'Music Matters' newsletter and podcast series. Notable projects include high-profile advertising campaigns for Apple, Walmart, McDonald's, and Super Bowl commercials, as well as film music supervision for Netflix, Apple TV+, Amazon Prime Video, and HBO Max productions.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Music Supervision Music supervision services for advertising campaigns, including song selection, licensing negotiations, music editorial, and custom original score coordination for brand campaigns. Used by brands and advertising agencies such as Apple, Meta, McDonald's, Walmart, Bank of America, Athleta, Adobe, Nissan, and the U.S. Army.
- Film + Series Music Supervision Full music supervision for feature films, documentary series, and limited series across streaming platforms including Netflix, Amazon Prime Video, Apple TV+, and HBO Max. Used by film studios, streaming platforms, and production companies.
- Original Music Composition Custom original music composition and score creation for advertising, film, and branded content projects, working with composers and artists to produce bespoke tracks.
- Music Licensing & Curation Music licensing services for existing tracks and curation of music selections tailored to specific brand or project needs, including sync licensing and music clearance.
- Sonic Branding Development of sonic identities and branded music elements including sonic logos, brand songs, and audio signatures for brands.
- Remix Services Custom remix and mashup creation for existing tracks to create bespoke audio content for campaigns (e.g., Nissan Kicks bespoke music mashups).
- Music Editorial & Mixing Music editing and audio mixing services for advertising and film projects.
Quantifiable outcome
- iPhone 7 + AirPods campaign 'Down' by Marian Hill increased streams from couple thousand to couple hundred thousand per day
- +2 more outcomes
Companies that use Radish Music
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Radish Music technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Radish Music partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Evolution Music PartnerscoreEvolution Music Partners serves as the contact for Radish Music's film, series, and interactive projects. This partnership provides specialized connections for entertainment industry work.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Radish Music competitors and assessment
Company assessmentEmerging players
- Marmoset: Creative music agency and licensing platform that combines music supervision services with a tech-enabled catalog. Comparable to Radish in serving brand campaigns while also offering a marketplace layer.
- Songtradr: Music licensing marketplace and rights administration platform. An emerging tech-enabled alternative for brands and filmmakers seeking sync clearance, competing indirectly with traditional supervision firms.
Broad incumbents
- Warner Chappell Music: Major music publisher with global sync representation for advertising, film, and TV. Functions as a broader incumbent alternative to boutique music supervision for clients needing catalogue access.
- Sony Music Publishing: Major music publisher with a sizable sync division representing catalogues for film, TV, and advertising placements. Represents the incumbent alternative to boutique supervisors like Radish.
- Musicbed: Music licensing platform serving filmmakers, brands, and agencies with curated tracks and creative services. Overlaps with Radish on advertising and film music curation but operates at greater scale via a subscription platform.
- Epidemic Sound: Music licensing platform serving content creators, brands, and agencies with subscription access to a large catalogue. A scaled, tech-led alternative for clients who prefer self-service over traditional supervision.
- Artlist: Subscription-based music licensing platform with significant market presence. Represents a tech-enabled, scaled alternative that competes for licensing dollars that might otherwise flow through boutique supervisors like Radish.
- BMG (Song Management & Sync): Global music publisher offering sync representation and rights administration for brands, films, and ads. A larger incumbent that competes with boutique supervision firms for sync representation business.
Others
- APM Music: Production music library serving film, TV, advertising, and broadcasting with pre-cleared tracks. Operates as an adjacent ecosystem player providing catalog infrastructure that complements boutique supervision firms.
Direct peers
- Evolution Music Partners: Music supervision firm specializing in film, series, and trailer music. Directly comparable to Radish's film/series division and currently Radish's strategic partner for entertainment industry projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Radish Music social profiles
Digital presenceRadish Music financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radish Music leadership team
Management profileNumber of profiles
Profiles5 records
Radish Music funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radish Music M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radish Music
What does Radish Music do?
Radish Music provides professional music supervision services for advertising campaigns, feature films, television/streaming series, and interactive media. Engagements cover song selection, music licensing and clearance, original music composition, sonic branding, remixes, and music editorial/mixing. The firm also produces the 'Music Matters' newsletter and a podcast as supporting brand assets.
Is Radish Music a public or private company?
Radish Music is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Radish Music founded?
Radish Music was founded in 2021. It employs 1 to 10 people.
Where is Radish Music based?
Radish Music is headquartered in Los Angeles, United States, in the North America region.
How does Radish Music make money?
Four revenue lines are on record. Advertising Music Supervision is the primary driver. The others are film and Series Music Supervision, music Licensing and Royalties and original Music Production.
Who are Radish Music's main competitors?
Emerging players on record are Marmoset and Songtradr. Broad incumbents are Warner Chappell Music, Sony Music Publishing, Musicbed, Epidemic Sound, Artlist and BMG (Song Management & Sync). APM Music is listed as an others. Evolution Music Partners is listed as a direct peer.
Does Radish Music have an API?
No public API is recorded for Radish Music.
What industry is Radish Music in?
Radish Music's product category is Music Supervision Services. Its primary akta.pro industry code is MPAIALAB, Music Supervision Services, with a secondary code of MPAIABAF, Sync Rights Representation (Pitching, Clearance, Negotiation). Its NAICS code is 5122 and its SIC code is 7829.