PRmoment
PRmoment is a UK-based trade media company that publishes digital content, runs awards programmes, and operates subscriptions and events for PR professionals across the UK, India, and MENA.
- Company typePrivate
- Founded2009
- HeadquartersHayling, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PRmoment does
PRmoment is a UK-based trade media company that publishes digital content, runs awards programmes, and operates subscription and event products targeting public relations professionals. Founded by Ben Smith in June 2009, the firm operates from London (with regional editorial offices in Dubai for MENA and Gurgaon for India) as a private limited company with 1-10 employees. The portfolio spans three regional editions — PRmoment.com (UK), PRmoment.in (India, launched 2012), and PRmoment MENA (launched January 2026) — plus the sister brand Creative Moment (launched June 2018), which focuses on earned-media creative commentary. The group publishes six free email alerts, a weekly podcast distributed via Apple Podcasts, and active editorial channels on LinkedIn, TikTok and YouTube.
The business model is diversified across five revenue streams: (1) awards entry fees and sponsorship across the PRmoment Awards (one of the UK's largest PR awards schemes, two annual shows in London and Manchester drawing 1,000+ attendees), the Creative Moment Awards, and the PR Work Rankings league table; (2) PRmoment Leaders, an annual subscription programme of bespoke masterclasses and peer networking for senior agency leaders; (3) PR Masterclasses (three per year) and topical webinars; (4) bespoke events for UK PR agencies and service providers; and (5) editorial news publishing and display-adjacent coverage of PR campaigns, pitch wins, people moves and M&A activity. Editorial content, newsletters and the podcast are free to readers, with paid access concentrated in subscriptions, event tickets and awards entries.
PRmoment is entirely founder-owned by Ben Smith, who also serves as Editor-in-Chief, and has grown organically across regions and product lines without external funding, acquisitions or institutional investment. The company's customer base spans in-house and agency PR professionals in the UK, India and MENA, with senior agency leaders as a distinct monetisable segment for PRmoment Leaders. Award participation is the central economic engine, since agencies both enter the awards and contribute to editorial coverage, creating a two-sided community in which more entrants raise both event revenue and the editorial news flow that underpins audience reach.
PRmoment firmographics
Firmographics- Name
- PRmoment
- Legal name
- PRmoment.com
- Website
- https://prmoment.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PRmoment is a UK-based trade media company that publishes digital content, runs awards programmes, and operates subscriptions and events for PR professionals across the UK, India, and MENA.
- Ownership category
- akta.pro rank
PRmoment industry classification
Industry- Product category
- Trade Media and Events
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Broadcasting and Content Providers (516)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industries
- Technology & B2B PR (BPAFADAI), Reputation Management & Online PR (BPAFADAN)
Keywords
Where PRmoment is headquartered
LocationHeadquarters
- HQ city
- Hayling
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
PRmoment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- PRmoment Awards: The PRmoment Awards is one of the UK's largest and most prestigious PR awards schemes. Over 1000 people attend the 2 awards shows in London and Manchester each year.
- PRmoment Leaders Subscription: Subscription-based career development programme for senior agency leaders, run by Will Hart. Provides bespoke masterclasses and a community of senior peers.
- PR Masterclasses: Runs 3 PR Masterclasses per year plus loads of webinars on specific PR topics.
- Events for PR agencies and service providers: Works with UK's leading PR agencies and PR service providers to connect with readership through meaningful events produced for in-house and agency communities.
- PR News submission and coverage: Publishes PR industry news, campaign announcements, people moves, and account wins as editorial content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free editorial alerts and content |
| Subscription | Annual | PRmoment Leaders subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
PRmoment product offering
Product offeringCore offering
PRmoment is a multi-channel B2B trade media brand for the public relations industry, publishing editorial content (news, insight, opinion, research, podcasts) via its UK, India, and MENA websites and operating recurring PR industry awards (PRmoment Awards, Creative Moment Awards), training events (PR Masterclasses, webinars), and the paid PRmoment Leaders subscription programme for senior agency leaders.
Product overview
PRmoment operates as a multi-channel media publication for the public relations industry, comprising a portfolio of products across geographic markets and content formats. The core UK platform (PRmoment.com) serves as the primary content hub featuring editorial content including news, PR Insight, opinion, research, and podcasts. Regional editions include PRmoment India (launched 2012) and PRmoment MENA (launched January 2026). The subscription-based PRmoment Leaders program targets senior agency leaders with career development content. Associated brands include Creative Moment (creative campaign reviews and awards) and The Creative Moment Awards. The company also produces The PRmoment Awards (one of the UK's largest PR awards), PR Masterclasses (three per year plus webinars), The PRmoment Podcast, a PR Jobs board, and hosts conferences and webinars. These products serve in-house and agency PR professionals through earned media-focused content, events, awards, and professional development.
Differentiator
Problem solved
Functional benefit
Products and services
- PRmoment.com (UK) The main UK online publication providing PR professionals with news, insights, opinion, podcasts, and community engagement around earned media topics. Editorial content is freely accessible, with six free email alert subscriptions covering ESG, internal comms, PR jobs, events, editorial updates, and awards.
- PRmoment India Sister site serving the Indian public relations community, providing the same content format as PRmoment.com tailored for the Indian market, plus India-specific student initiatives such as the Rise Up PR competition.
- PRmoment MENA Regional edition serving the Middle East and North Africa communications and PR industry, providing news, insight, and editorial coverage of the regional PR market.
- Creative Moment Sister platform providing expert reviews and commentary on earned media creative campaigns in the marketing and communications industry, fostering discussion around creativity in PR.
- PRmoment Awards One of the UK's largest and most prestigious PR awards schemes, with two annual awards shows in London and Manchester attracting over 1,000 attendees. Includes the PRmoment Awards (London) and PRmoment Awards North (Manchester) editions, plus the PR Work Rankings league table based on independent third-party endorsed jury outcomes.
- PRmoment Leaders Subscription-based career development programme for senior PR agency leaders, providing bespoke masterclasses delivered by high-profile industry experts and access to a curated community of senior agency peers.
- PR Masterclasses Paid training programme offering three PR Masterclasses per year plus webinars providing short, sharp insightful content on specific PR topics, available to PR professionals and agencies.
- PRmoment Podcast Weekly podcast series covering PR news reviews, pitch wins, M&A activity, and industry interviews, distributed via Apple Podcasts and other podcast platforms.
- PR Jobs board Weekly PR job listings board serving the public relations industry, part of the PRmoment UK publication's job-alert editorial offering.
- Creative Moment Awards Awards scheme celebrating creativity in earned media, with annual shortlists and ceremonies associated with the Creative Moment sister publication.
Companies that use PRmoment
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
PRmoment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PRmoment partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
PRmoment competitors and assessment
Company assessmentDirect peers
- PR Daily (Ragan Communications): US-focused PR and communications trade media brand operated by Ragan Communications, providing news, training, webinars, and awards for PR and corporate communications professionals. Comparable as a PR trade media brand with a similar editorial + training/events portfolio to PRmoment.
- PRWeek: The leading UK and global trade publication for the PR industry, owned by Haymarket. PRWeek runs its own awards (PRWeek Awards, PRWeek Awards US), publishes news and analysis for PR professionals, and is PRmoment's most direct competitor. Notably, PRmoment's founder Ben Smith previously served as publisher of PRWeek at Haymarket.
- PRovoke Media: Global PR industry trade media brand (formerly The Holmes Report), covering PR news, agency rankings, and events worldwide. PRovoke's SABRE Awards and Agency of the Year rankings are direct analogues to PRmoment Awards and the PR Work Rankings, making it a directly comparable PR trade publishing competitor.
- O'Dwyer PR: Long-running US-based PR trade publication founded by Jack O'Dwyer, offering PR news, the O'Dwyer's PR Rankings, and editorial content for PR professionals. Directly comparable as a long-standing PR trade media brand targeting the same professional audience as PRmoment with a similar editorial + rankings mix.
- PR News (Cision): US-based PR trade publication and resource operated by Cision, covering PR strategy, media relations, and industry trends with a similar editorial + events + training model to PRmoment. Comparable as a PR trade media brand serving professional communicators.
- Communicate Magazine: UK PR and communications trade magazine covering the industry with editorial content, awards, and events. Directly comparable as a UK PR trade media brand serving the same professional audience with a similar editorial and events mix to PRmoment.
Broad incumbents
- Marketing Week: UK trade publication for the marketing industry owned by Centaur Media, covering marketing news, opinion, and analysis. Adjacent to PRmoment as a UK marketing/communications trade media brand with overlapping professional audience and a similar editorial + events model.
- Campaign Magazine: UK-based global trade publication covering advertising, marketing, and media, owned by Haymarket. Runs Campaign Awards and provides editorial coverage of the broader marketing communications industry, overlapping with PRmoment's audience at the PR/advertising boundary.
- The Drum: Global trade media brand covering marketing, advertising, and creative industries with editorial content, awards (The Drum Awards), and events. Comparable as a broader marketing/communications trade media peer with an adjacent audience to PRmoment, but with a wider scope beyond PR specifically.
Others
- PRCA (Public Relations and Communications Association): UK trade body for the PR and communications industry, of which PRmoment founder Ben Smith is a fellow. PRCA is not a direct media competitor but represents the industry's professional infrastructure and is relevant context for PRmoment's positioning in the UK PR ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PRmoment social profiles
Digital presencePRmoment financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRmoment leadership team
Management profileNumber of profiles
Profiles7 records
PRmoment subsidiaries and ownership
Company hierarchySubsidiaries8 records
PRmoment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRmoment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRmoment
What does PRmoment do?
PRmoment is a multi-channel B2B trade media brand for the public relations industry, publishing editorial content (news, insight, opinion, research, podcasts) via its UK, India, and MENA websites and operating recurring PR industry awards (PRmoment Awards, Creative Moment Awards), training events (PR Masterclasses, webinars), and the paid PRmoment Leaders subscription programme for senior agency leaders.
Is PRmoment a public or private company?
PRmoment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRmoment founded?
PRmoment was founded in 2009. It employs 1 to 10 people.
Where is PRmoment based?
PRmoment is headquartered in Hayling, United Kingdom, in the Europe region.
How does PRmoment make money?
Five revenue lines are on record. PRmoment Awards are the primary driver. The others are PRmoment Leaders Subscription, PR Masterclasses, events for PR agencies and service providers and PR News submission and coverage.
Who are PRmoment's main competitors?
Direct peers on record are PR Daily (Ragan Communications), PRWeek, PRovoke Media, O'Dwyer PR, PR News (Cision) and Communicate Magazine. Broad incumbents are Marketing Week, Campaign Magazine and The Drum. PRCA (Public Relations and Communications Association) is listed as an others.
Does PRmoment have an API?
No public API is recorded for PRmoment.
What industry is PRmoment in?
PRmoment's product category is Trade Media and Events. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAI, Technology & B2B PR. Its NAICS code is 5131 and its SIC code is 2721.