O'Dwyer's Magazine
O'Dwyer's Magazine is a privately held, 57-year-old B2B media company serving the U.S. PR industry through annual firm rankings, searchable firm and service directories, RFP postings, daily newsletters, and a monthly print magazine.
- Company typePrivate
- Founded1969
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What O'Dwyer's Magazine does
O'Dwyer's Magazine (legal entity J.R. O'Dwyer Company, Inc.) is a privately held, founder/family-owned B2B media company founded in 1969 and headquartered at 271 Madison Avenue, New York. It operates as a dedicated information and directory platform for the U.S. public relations industry, anchored by annual PR Firm Rankings that have run continuously since 1970 (57 years). The core product set includes a searchable PR Firms Database organized across 33 specialty categories and all U.S. states plus international markets, a PR Services Buyer's Guide with 40+ vendor categories, a PR Experts Database of individual practitioners, an RFP posting database, a monthly themed print magazine, and daily and weekly newsletters. The platform is built on a web-based CMS with a cross-client index — claimed to be the only one in the industry — that allows buyers to find agencies by the clients they have represented, and the site is explicitly optimized to surface in ChatGPT and Google AI Overviews queries about PR firms.
Revenue is generated almost entirely through recurring B2B subscription mechanics rather than advertising-heavy media: paid directory listings tiered from $175 to $950 per year per firm, product/service listings from $25 to $250, full-access subscriptions at $295/year, magazine subscriptions at $60/year, sponsored content placements from $100 to $1,500, and print directory sales at $95 plus shipping. The company sells directly via its website and through its owned newsletters to PR firms seeking visibility and third-party endorsement, PR professionals seeking news and RFP flow, organizations searching for PR agencies, and PR products/services vendors seeking access to PR decision-makers. The business is operated without disclosed outside investors, M&A activity, or senior leadership turnover, and reports 11-50 employees with 40,000-100,000+ monthly website visits and a daily newsletter reaching 3,750 subscribers at a 35%+ open rate.
O'Dwyer's Magazine firmographics
Firmographics- Name
- O'Dwyer's Magazine
- Legal name
- J.R. O'Dwyer Company, Inc.
- Website
- https://odwyerpr.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O'Dwyer's Magazine is a privately held, 57-year-old B2B media company serving the U.S. PR industry through annual firm rankings, searchable firm and service directories, RFP postings, daily newsletters, and a monthly print magazine.
- Ownership category
- akta.pro rank
O'Dwyer's Magazine industry classification
Industry- Product category
- Public Relations Industry Media
- NAICS
- Other Publishers (51319), Periodical Publishers (51312), Directory and Mailing List Publishers (513140)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where O'Dwyer's Magazine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
O'Dwyer's Magazine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription Access: One-year access to subscriber area including RFP postings, weekly newsletter PDF, searchable archive back to 2000, and printed magazine (U.S. delivery). Price: $295/year.
- PR Firm Directory Listings: Tiered listing options: Get Started at $175/year (contact-only), Step It Up at $400/year (enhanced with branding, multimedia, editorial), Show Your Specialty at $700/year (includes magazine profile), and Featured Spotlight at $950/year (homepage banner placement).
- PR Products & Services Database: Basic listings at $25/first category (each additional $20), Enhanced listings at $250/first category (each additional $200), and Sponsored listings at $100/category for premium placement.
- Sponsored Content & Advertising: Homepage article features at $1,500 per placement, LinkedIn newsletter ads at $250-$1,000, daily email newsletter ads (text ads $100/week, web banners $125/week, custom HTML $1,500/send), and web banner advertising on site.
- Printed Directory Sales: Sale of O'Dwyer's Directory of PR Firms at $95 plus $10 shipping.
- PR Expert Database: Basic bio listing at $50, Specialty bio at $100, Featured Expert at $150.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Access Subscription - $295/year |
| Subscription | Annual | Get Started (Contact-Only Listing) - $175/year |
| Subscription | Annual | Step It Up (Enhanced Listing) - $400/year |
| Subscription | Annual | Show Your PR Specialty - $700/year |
| Subscription | Annual | Stand Out Featured Spotlight - $950/year |
| One time/ perpetual license | Pay-as-you-go | Sponsored Content - $1,500 per placement |
| Subscription | Annual | PR Expert Database Bio - $50-$150 |
| Subscription | Annual | PR Products/Services Basic Listing - $25 first category |
| Subscription | Annual | PR Products/Services Enhanced Listing - $250 first category |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
O'Dwyer's Magazine product offering
Product offeringCore offering
O'Dwyer's is a B2B media and publishing company that covers the public relations industry through daily news, a weekly newsletter, a monthly printed magazine, and annual rankings of PR firms. It operates searchable online databases of PR firms, PR service providers, and PR experts, and sells tiered directory listings, sponsored content, and advertising to PR firms, agencies, and PR product/service vendors.
Product overview
O'Dwyer's Magazine is a PR industry publication offering a suite of interconnected products: the core PR Firm Rankings (annual rankings by net fees with 140+ firms), a searchable PR Firms Database/Directory organized by geography and 33 specialties, a PR Services Database (Buyer's Guide) with 40+ categories, and a PR Experts Database. Additional offerings include subscription-based newsletters (daily email blast to 3,750 subscribers with 35%+ open rate; weekly PDF newsletter with archive to 2000), RFP posting database, sponsored content packages, featured firm spotlight listings, and printed magazine with themed monthly issues (crisis comms, healthcare, technology PR, etc.). O'Dwyer's is optimized for AI search and ChatGPT queries, with monthly traffic of 40,000-100,000 visits.
Differentiator
Problem solved
Functional benefit
Products and services
- PR Firm Rankings Annual rankings of PR firms by net fee income with specialty and geographic breakdowns; serves PR firms seeking third-party endorsement and companies researching agencies.
- PR Firms Database/Directory
Quantifiable outcome
- Website traffic of 40,000-100,000+ monthly visits
- +3 more outcomes
Companies that use O'Dwyer's Magazine
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
O'Dwyer's Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
O'Dwyer's Magazine partnerships and signals
Strategic signalScale indicators11 records
Recent moves3 records
Expansion highlights6 records
O'Dwyer's Magazine competitors and assessment
Company assessmentEmerging players
- Muck Rack: PR software platform combining a journalist database, press release distribution, and a directory of PR firms and professionals. Overlaps with O'Dwyer's directory function but adds SaaS workflow tools; emerging tech-enabled alternative for the same buyer.
Broad incumbents
- The Drum: Global B2B media brand covering marketing, advertising, and communications with news, events, and agency rankings. Comparable trade-publication business model to O'Dwyer's, but operating in the broader marcom space rather than the PR-only niche.
- Adweek: Major advertising and marketing trade media brand covering agencies, campaigns, and industry rankings. Broader incumbent operating in an adjacent marcom category to O'Dwyer's PR-focused niche; comparable B2B media business model.
- Campaign: Haymarket Media's flagship global advertising and marketing trade publication covering agencies, awards (Agency of the Year), and industry events. Comparable B2B trade media model and competitor for ad/sponsorship dollars in the marcom space.
- Cision: Global PR software and communications platform offering media database, monitoring, and analytics. Broader incumbent serving the same PR buyer with overlapping agency-discovery and influencer relations workflows that compete with O'Dwyer's directory.
Direct peers
- PRWeek: Flagship PR trade publication (US and UK editions) operated by Haymarket Media, covering PR industry news, agency rankings (PRWeek US Agency Rankings), and events. Direct competitor to O'Dwyer's in PR firm rankings and trade news.
- Bulldog Reporter: B2B media company serving PR and communications professionals with news, the Bulldog Awards, and a directory of PR services. Direct competitor in the niche of PR industry news, awards/rankings, and vendor listings.
- PRovoke Media (formerly The Holmes Report): Specialist B2B media brand covering the global PR and communications industry with news, analysis, agency rankings (PRWeek/PRovoke Global Agency Business Report), events, and research. Closest direct peer to O'Dwyer's in audience, content mix, and monetization model.
- Ragan's PR Daily: B2B media brand for PR, communications, and marketing professionals offering daily news, training, awards, and the PR Daily Awards. Comparable to O'Dwyer's in audience (in-house communicators and PR pros) and content/awards monetization model.
- PR News (Access Intelligence): PR and communications trade publication under Access Intelligence covering industry news, training, and the PR People Awards. Comparable B2B media brand targeting the same PR professional audience as O'Dwyer's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
O'Dwyer's Magazine social profiles
Digital presenceO'Dwyer's Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
O'Dwyer's Magazine leadership team
Management profileNumber of profiles
Profiles1 record
O'Dwyer's Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O'Dwyer's Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O'Dwyer's Magazine
What does O'Dwyer's Magazine do?
O'Dwyer's is a B2B media and publishing company that covers the public relations industry through daily news, a weekly newsletter, a monthly printed magazine, and annual rankings of PR firms. It operates searchable online databases of PR firms, PR service providers, and PR experts, and sells tiered directory listings, sponsored content, and advertising to PR firms, agencies, and PR product/service vendors.
Is O'Dwyer's Magazine a public or private company?
O'Dwyer's Magazine is a private company. It is classified as family owned and is currently operating.
When was O'Dwyer's Magazine founded?
O'Dwyer's Magazine was founded in 1969. It employs 11 to 50 people.
Where is O'Dwyer's Magazine based?
O'Dwyer's Magazine is headquartered in New York, United States, in the North America region.
How does O'Dwyer's Magazine make money?
Six revenue lines are on record. Subscription Access are the primary driver. The others are PR Firm Directory Listings, PR Products & Services Database, sponsored Content & Advertising, printed Directory Sales and PR Expert Database.
Who are O'Dwyer's Magazine's main competitors?
Muck Rack is listed as an emerging player. Broad incumbents are The Drum, Adweek, Campaign and Cision. Direct peers are PRWeek, Bulldog Reporter, PRovoke Media (formerly The Holmes Report), Ragan's PR Daily and PR News (Access Intelligence).
Does O'Dwyer's Magazine have an API?
No public API is recorded for O'Dwyer's Magazine.
What industry is O'Dwyer's Magazine in?
O'Dwyer's Magazine's product category is Public Relations Industry Media. Its primary akta.pro industry code is MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 51319 and its SIC code is 2721.