Shopr
Shopr is a B2B2C loyalty technology company enabling enterprises across 13 verticals to offer customers instant cash back rewards from 325+ brands, redeemable only with the originating partner.
- Company typePrivate
- Founded2021
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shopr does
Shopr Rewards LLC is a B2B2C loyalty technology company that provides a cloud-based platform enabling enterprise organizations to offer instant cash back rewards to their customers, members, or subscribers. The platform connects everyday spending at a network of 325+ major U.S. and Canadian brands across 250,000+ retail locations to a closed-loop redemption system, where rewards earned through normal purchases can only be redeemed with the originating partner business. The company is headquartered in Orlando, Florida, and operates as a private limited liability company.
Shopr firmographics
Firmographics- Name
- Shopr
- Legal name
- Shopr Rewards LLC
- Website
- https://shoprapp.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shopr is a B2B2C loyalty technology company enabling enterprises across 13 verticals to offer customers instant cash back rewards from 325+ brands, redeemable only with the originating partner.
- Ownership category
- akta.pro rank
Shopr industry classification
Industry- Product category
- Customer Loyalty Platform
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)
Keywords
Where Shopr is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shopr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Platform Licensing: Shopr provides its loyalty rewards platform to enterprise clients on a licensing basis, enabling organizations to offer instant cash back rewards to their customers, members, or subscribers. Pricing is implementation-dependent with minimal upfront investment mentioned for many organizations.
- Cash Back Commission: When customers earn cash back at partner brands and redeem with client organizations, Shopr likely earns a commission or transaction fee from the merchant network. The platform connects everyday spending to partner revenue, generating incremental value.
- Implementation and Support Services: Enterprise deployments include implementation guidance, launch support, onboarding resources, and training materials, potentially as part of the platform package or as additional professional services.
- Charity Technology Fee: For non-profit clients, a small technology fee is embedded in supporters' first donation with no upfront costs to the non-profit organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Platform - Custom pricing based on organization size and requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Shopr product offering
Product offeringCore offering
Shopr is a cloud-based B2B loyalty rewards platform that enables enterprises to offer their customers, members, or subscribers instant cash back rewards (averaging 5%) earned through everyday spending at 325+ major U.S. and Canadian brands across 250,000+ retail locations. The platform operates a closed-loop redemption system where earned cash back can only be redeemed with the partner business, driving measurable retention, renewal lift, and reduced churn without discounting the partner brand.
Product overview
Shopr offers a dual-product loyalty platform consisting of the Shopr App (a mobile-based rewards application enabling customers to earn instant cash back at 325+ major brands through everyday spending) and the Shopr Marketing Platform (a custom-built administrative platform for enterprise clients to manage customer engagement). The platform operates on a B2B2C model where partner businesses deploy co-branded closed user group experiences to their customers. Key modules include the World-Class Travel Platform for travel savings, Card-Linked Offers for expanded earning opportunities, an ROI Calculator for business projections, and a specialized Charity Fundraising Model. The platform integrates via API and SSO for enterprise deployments, and supports white-label customization aligned to partner brand identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopr Rewards Platform The overarching cloud-based loyalty platform combining the Shopr App (mobile-based consumer rewards application for earning instant cash back at 325+ major brands) and the Shopr Marketing Platform (custom-built administrative platform for enterprise clients to manage, market to, and communicate with their customers). The platform is delivered as a co-branded closed user group mobile experience with API/SSO integration for enterprise deployments.
- Charity Fundraising Model Specialized solution enabling non-profit organizations to drive automated fundraising through supporter engagement with everyday spending rewards. A small technology fee is embedded in supporters' first donation with no upfront costs to the non-profit organization.
Quantifiable outcome
- 10-30% increase in renewal conversion rates
- +4 more outcomes
Companies that use Shopr
Customer profileNamed customers1 record
Segments13 records
Ideal customer profiles7 records
Shopr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Shopr partnerships and signals
Strategic signalScale indicators11 records
Recent moves7 records
Expansion highlights6 records
Shopr competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo offers a B2B loyalty and referrals platform alongside reviews and SMS marketing, targeting enterprise and mid-market ecommerce brands. Direct overlap with Shopr's enterprise loyalty go-to-market and integration-led model.
- Antavo: Antavo is an enterprise loyalty cloud platform serving retail, fashion, and lifestyle brands with API-driven, omnichannel loyalty programs. Closely comparable in API-first architecture and enterprise loyalty positioning.
- Punchh: Punchh provides a loyalty and engagement platform for restaurant and retail chains, with mobile app delivery and CRM integration. Comparable in vertical focus on chain-based, multi-location enterprise clients.
- Smile.io: Smile.io is a loyalty and rewards platform for ecommerce merchants, offering points, referral, and VIP programs. Closely comparable in B2B2C loyalty mechanics, though traditionally anchored in Shopify/SMB rather than Shopr's enterprise verticals.
- Thanx: Thanx is a digital loyalty and payments platform focused on restaurant chains, leveraging card-linked offers and closed-loop rewards. Closely comparable to Shopr's card-linked, closed-loop approach and retention-outcome positioning.
- LoyaltyLion: LoyaltyLion is a loyalty platform for ecommerce brands offering points, referral, and tier programs. Direct competitor in B2B loyalty mechanics, focused on Shopify/DTC merchants rather than Shopr's enterprise verticals.
Broad incumbents
- Oracle CrowdTwist (Oracle Loyalty): Oracle's CrowdTwist is an enterprise loyalty solution sold as part of the Oracle CX/Marketing Cloud. Comparable to Shopr at the upper-end enterprise tier, with broader CRM/data infrastructure and deeper budget envelope.
- Marigold Engage (formerly Cheetah Digital): Marigold Engage is an enterprise customer engagement and loyalty platform used by major global brands. Comparable in enterprise loyalty scope, with broader cross-channel marketing capabilities than Shopr.
- Salesforce Loyalty Management: Salesforce Loyalty Management is an enterprise loyalty offering built into the Commerce Cloud. Overlaps with Shopr at the high end, leveraging Salesforce's CRM, data, and global enterprise footprint.
Emerging players
- Paytronix: Paytronix provides loyalty, gift, and online ordering for restaurant and convenience-store chains. Comparable in multi-location enterprise loyalty delivery, with deeper foodservice specialization than Shopr.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Shopr social profiles
Digital presenceShopr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopr leadership team
Management profileNumber of profiles
Profiles9 records
Shopr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopr
What does Shopr do?
Shopr is a cloud-based B2B loyalty rewards platform that enables enterprises to offer their customers, members, or subscribers instant cash back rewards (averaging 5%) earned through everyday spending at 325+ major U.S. and Canadian brands across 250,000+ retail locations. The platform operates a closed-loop redemption system where earned cash back can only be redeemed with the partner business, driving measurable retention, renewal lift, and reduced churn without discounting the partner brand.
Is Shopr a public or private company?
Shopr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shopr founded?
Shopr was founded in 2021. It employs 11 to 50 people.
Where is Shopr based?
Shopr is headquartered in Orlando, United States, in the North America region.
How does Shopr make money?
Four revenue lines are on record. Enterprise Platform Licensing is the primary driver. The others are cash Back Commission, implementation and Support Services and charity Technology Fee.
Who are Shopr's main competitors?
Direct peers on record are Yotpo, Antavo, Punchh, Smile.io, Thanx and LoyaltyLion. Broad incumbents are Oracle CrowdTwist (Oracle Loyalty), Marigold Engage (formerly Cheetah Digital) and Salesforce Loyalty Management. Paytronix is listed as an emerging player.
Does Shopr have an API?
Yes. Shopr supports API integrations for organizations requiring a connected customer experience. Single Sign-On (SSO) options are available for enterprise deployments. Depending on implementation requirements, Shopr can be integrated into an existing mobile experience or delivered as a branded standalone solution. The API enables organizations to connect customer data and deliver a seamless rewards experience.
What industry is Shopr in?
Shopr's product category is Customer Loyalty Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of FSAMAEAF, Merchant / Closed-Loop Wallets (Retail & Marketplace).