Rebel Farms
Rebel Farms is an Amsterdam-based company founded in 2018 that grows and delivers living microgreens and cress to Dutch consumers via a recurring subscription delivery service. It operates with 1-10 employees serving the local fresh-produce market.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rebel Farms does
Rebel Farms is a Netherlands-based, private for-profit company founded in 2018 and headquartered in Amsterdam. According to the firm's stated description, Rebel Farms grows and delivers living microgreens and cress to consumers through a recurring subscription service. The company operates with a small team of 1-10 employees and is structured as a direct-to-consumer subscription business rather than a wholesale or B2B supplier.
The product offering centers on living microgreens and cress — fresh, edible young plants typically used as culinary garnishes or ingredients. Distribution is structured around a recurring subscription, implying automated, repeat delivery to end consumers rather than one-off retail or wholesale transactions. No detailed product specifications, cultivation methods (e.g., greenhouse, vertical farm, hydroponic), facility footprint, distribution logistics, unit economics, or pricing information is disclosed in the source material.
At the time of data collection, Rebel Farms' website (rebelfarms.nl) displays only an under-construction notice alongside a single contact email ([email protected]). No revenue figures, funding history, ownership details, management team information, partnerships, customer logos, or geographic expansion data are publicly available. This near-total absence of public information materially constrains assessment of operational scale, growth trajectory, and strategic positioning beyond the stated subscription produce model. The analysis that follows should therefore be read as a preliminary diligence frame pending fresh data from the company's rebuilt website or direct management outreach.
Rebel Farms firmographics
Firmographics- Name
- Rebel Farms
- Website
- https://rebelfarms.nl
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 1–10 employees
- Short description
- Rebel Farms is an Amsterdam-based company founded in 2018 that grows and delivers living microgreens and cress to Dutch consumers via a recurring subscription delivery service. It operates with 1-10 employees serving the local fresh-produce market.
- Ownership category
- akta.pro rank
Rebel Farms industry classification
Industry- Product category
- Specialty Produce
- NAICS
- Other Food Crops Grown Under Cover (111419), Food Crops Grown Under Cover (11141), Greenhouse, Nursery, and Floriculture Production (1114)
- akta.pro primary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
- akta.pro secondary industries
- Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC), Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Fresh Herbs & Microgreens Wholesale (AFAIACAC)
Keywords
Where Rebel Farms is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Rebel Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel
Rebel Farms product offering
Product offeringCore offering
Rebel Farms grows and delivers living microgreens and cress to consumers through a recurring subscription service. The company operates as a small specialty produce grower based in Amsterdam, Netherlands, supplying fresh, living edible greens directly to end customers on a subscription basis.
Product overview
Rebel Farms is a Netherlands-based company. At the time of data collection, the company's website displayed a 'under construction' message, indicating that a new website was being developed. No product or service offerings were available for extraction from the source content.
Differentiator
Problem solved
Functional benefit
Products and services
- Living microgreens and cress subscription Recurring subscription delivery of living microgreens and cress grown by Rebel Farms, supplied to individual consumers for home use.
Companies that use Rebel Farms
Customer profileIdeal customer profiles1 record
Rebel Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rebel Farms partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Rebel Farms competitors and assessment
Company assessmentBroad incumbents
- BrightFarms: US-based greenhouse grower of leafy greens and herbs supplying retail grocery. Comparable as a broader indoor/greenhouse fresh-produce player, though focused on packaged retail SKUs rather than specialty microgreens.
- Gotham Greens: Large-scale urban greenhouse operator producing leafy greens, herbs, and salad greens across North America. Broader incumbent in controlled-environment fresh produce; serves as a comparable scale benchmark for Rebel Farms' indoor growing approach.
- Plenty: US vertical farming company producing leafy greens and herbs at indoor farms. Comparable in controlled-environment agriculture and fresh produce category, though operating at much larger scale and capital intensity than Rebel Farms.
- AeroFarms: US indoor vertical farming company producing leafy greens and microgreens. Comparable in controlled-environment agriculture and microgreens category, but operating at much larger scale and broader product mix.
Emerging players
- Wilder Greenery: Small-batch urban microgreens and edible flowers grower in the US, often selling DTC and to local chefs. Comparable as a small, emerging microgreens producer with similar scale and direct-to-chef/consumer positioning.
Direct peers
- GoodLeaf Farms: Canadian producer of microgreens and baby greens using indoor vertical farming, selling to retail and foodservice. Closely comparable in product focus (microgreens) and indoor controlled-environment cultivation method.
- Fresh Origins: US-based grower of microgreens, edible flowers, and specialty petite greens supplying restaurants and retailers. Direct peer in the premium microgreens niche with analogous customer base and category.
- Koppert Cress: Established Dutch producer of cress, microgreens, and edible specialties supplying chefs and foodservice across Europe. Direct competitor to Rebel Farms in microgreens/cress, with far broader distribution and category leadership from the same Netherlands base.
- Square Roots: US indoor vertical farming operator focused on herbs and microgreens with a tech-enabled grower platform. Overlaps with Rebel Farms on microgreens product and indoor controlled-environment production.
- Infarm: Berlin-headquartered indoor vertical farming company producing herbs, microgreens, and leafy greens across European cities. Comparable in product (microgreens/herbs), geography (Europe), and indoor controlled-environment growing model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Rebel Farms social profiles
Digital presenceRebel Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebel Farms leadership team
Management profileNumber of profiles
Rebel Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebel Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebel Farms
What does Rebel Farms do?
Rebel Farms grows and delivers living microgreens and cress to consumers through a recurring subscription service. The company operates as a small specialty produce grower based in Amsterdam, Netherlands, supplying fresh, living edible greens directly to end customers on a subscription basis.
When was Rebel Farms founded?
Rebel Farms was founded in 2018. It employs 1 to 10 people.
Where is Rebel Farms based?
Rebel Farms is headquartered in Amsterdam, Netherlands, in the Europe region.
Who are Rebel Farms's main competitors?
Broad incumbents on record are BrightFarms, Gotham Greens, Plenty and AeroFarms. Wilder Greenery is listed as an emerging player. Direct peers are GoodLeaf Farms, Fresh Origins, Koppert Cress, Square Roots and Infarm.
Does Rebel Farms have an API?
No public API is recorded for Rebel Farms.
What industry is Rebel Farms in?
Rebel Farms's product category is Specialty Produce. Its primary akta.pro industry code is AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens), with a secondary code of AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery. Its NAICS code is 111419.